The Most Comprehensive Guide to Becoming an Online Personal Trainer.

Why are target markets important?

Do you absolutely need to find your target market? The short and simple answer is no. But, as an online personal trainer whose service is considered a luxury service, you may want to consider taking the time to define a target audience.

To put it simply a target market is a group of people who are more likely to purchase your products. To identify them, you need to look at your existed customer base to see if you can find common character traits among your customer base that helps you identify prospective clients who are more likely to want and need your services.

Identifying your target market can reduce your competition.

In defining your target market, you are reducing the size of the market you operate in. The personal training market as a whole is huge. However, when you define a target market, then you limit your competition to the trainer who are in your market.

As an independent online personal trainer, you will have to get your own client. You no longer have a gym doing this for you.

For example, someone who's a general personal trainer might post on broader topics in fitness, health, wellness, and nutrition.

However, when you have a specific target market defined, then you can pick more specific topics to write about within the categories mentioned above.

Let's say you're an online personal trainer that specializes in postnatal fitness. It may not make sense for you to blog on "how to become a body builder". That just doesn't make sense based on what the target audience is and the type of content they would be consuming.

Target Markets and Search Engine Optimization

Successfully writing blogs is sort of double sided:

1. You want to make sure you are creating content that your target audience relates to.
2. You want to make sure the topics you write about are related to your business.

Now, besides pleasing your target audience, your content should also please search engines. If you don't SEO optimize your blog, then your articles won't rank in searches very well and won't get discovered as easily. This means you want to consistently post on topics that are related to your niche and target audience.

understanding the differences between them and how each one plays into your business and marketing.

What is a Niche?

A niche is in reference to what you specialize in. It's the service or product that you offer. Naturally, as a personal trainer, you already have a niche, which is personal training services. However, nested inside of the broad niche of personal training are other more specialized niches.

For example, if you are an online personal trainer who specializes in weight loss then you niche narrows down from personal training services to the weight loss personal training niche.

What are demographics?

Demographics are typically considered as small groups inside of your target market. For example, segmenting your target audience based on age is a common method marketers use to better understand their audience.

A demographic is not a target audience. Really, different demographic groups make up your target audience when put together.
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