The Most Comprehensive Guide to Becoming an Online Personal Trainer.

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What's Included in this Free eBook

Personal Trainer Ebook Checkmarks
Picking the right Niche.
Personal Trainer Ebook Checkmarks
Developing your business model.
Personal Trainer Ebook Checkmarks
Building your website.
Personal Trainer Ebook Checkmarks
Creating marketing plans and campaigns.
Personal Trainer Ebook Checkmarks
Client management.
Personal Trainer Ebook Checkmarks
Access to bonus content.


How to Become an Online Personal Trainer.

In this guide, you'll learn the skills you need to know to jump start your career as an online personal trainer.

Online Personal Trainer Guide Cover Page



The Problem

Many trainers will think, at some point in their careers, about becoming an online personal trainer.

However, many will never make the leap. Training online can be an intimidating thought.

Particularly because being an online trainer has a couple implications. Namely,

• You are responsible for getting your own clients.
• You have do your own marketing.
• You have figure out your branding, business model, and target market.
• And you are responsible for accurate book keeping, taxes, insurance, building out business processes and more.

That is just touching the surface, too. The purpose of this eBook is to provide the resources and guidance needed to help you jump start your online personal training career.


Throughout this eBook, we will go over:

Personal Trainer Ebook Topic Checkmark

How to find your Target Market and Why it's Important.

Personal Trainer Ebook Topic Checkmark

How to find the right business model for you.

Personal Trainer Ebook Topic Checkmark

How to build a website that converts prospective customers.

Personal Trainer Ebook Topic Checkmark

Marketing 101, the modern marketing funnel, and the different types of digital marketing.

Personal Trainer Ebook Topic Checkmark

We go over client management and how to make sure your business is scalable.

Personal Trainer Ebook Topic Checkmark

BONUS - we will send you additional resources you can learn from and use.

As you'll see throughout this eBook, there are certain aspects of being an online personal trainer that can be scary.

However, with the right knowledge and tools, it doesn't have to be.

About Fitsw


FitSW is a Software for Personal Trainers.
We offer a comprehensive tool suite to help personal trainers save time and scale their fitness business.

Explore Our Features

Workout Builder Weight

Workout Builder

Easily create and deliver personalized workouts
to your clients with a couple clicks.

Exercise Library Arm with Muscle

Exercise library

Make sure clients are always 
confident about an exercises with our library of nearly 1,000 exercise videos.

Nutition Planning Apple

Nutrition & Meal Planning

Easily create meal plans, record food intake, create your own foods in the database.

Client Scheduling Calendar

Scheduling &

Manage your busy schedule from anywhere. Includes automated reminders.

Customer Branding Drawing

Custom Branding

Get your own branded iOS, Android, or Web page. Create a seamlessly branded experience for your business and clients.

Automated Emails Image

Automated Emails

Automatically notify clients of upcoming workouts, new meal plans, and new goals.

Real-time Messaging Image


Stay connected with your clients with real-time messaging
in our apps or on the website.

Accepting Secure Payments Image

Secure Payments

Accept payments from clients through our
apps or on your personal trainer page that comes
with every FitSW subscription level.

Client Tracking Forms

Client Files & Forms

With our digital PAR-Q form, it's never been easier to assess clients form a distance.


Chapter 1

Chapter 1

How to

find your target market.

Stop navigating the maze of what others are doing. In this chapter, we go over how you can figure out your own thing.

Fitness Business Paths

How to find
your target market and niche.


• Why finding your target market is so important.

• How to find your target market.

• What is the difference between a target market, niche, and demographic?

Why are target markets important?

Do you absolutely need to find your target market? The short and simple answer is no. But, as an online personal trainer whose service is considered a luxury service, you may want to consider taking the time to define a target audience.

To put it simply a target market is a group of people who are more likely to purchase your products. To identify them, you need to look at your existed customer base to see if you can find common character traits among your customer base that helps you identify prospective clients who are more likely to want and need your services.

Identifying your target market can reduce your competition.

In defining your target market, you are reducing the size of the market you operate in. The personal training market as a whole is huge. However, when you define a target market, then you limit your competition to the trainer who are in your market.

As an independent online personal trainer, you will have to get your own client. You no longer have a gym doing this for you.

It helps you better develop your brand and it's messaging.

As an independent online personal trainer, you will have to get your own clients. You no longer have a gym doing this for you. One thing that can help you get clients is through defining a target audience. The reason is because you now have more insight into who makes up your target audience and what matters to them the most. Based on this, you can cater your branding, services, and messaging to better suite what they looking for.

In doing so, you become drastically more relatable and you are more likely to convert prospective clients into paying customers.

The impact of a well defined target market audience on your marketing.

When it comes to marketing, certain aspects of your marketing plans become more digestible when you identify within a certain market.

Content marketing, for example, is a major part of almost every modern marketing plan. One form of content marketing is writing blog posts regularly that revolve around core topics relevant to your audience and business.

How to find
your target market and niche.


• Why finding your target market is so important.

• How target markets impact marketing.

• What is the difference between a target market, niche, and demographic?

For example, someone who's a general personal trainer might post on broader topics in fitness, health, wellness, and nutrition.

However, when you have a specific target market defined, then you can pick more specific topics to write about within the categories mentioned above.

Let's say you're an online personal trainer that specializes in postnatal fitness. It may not make sense for you to blog on "how to become a body builder". That just doesn't make sense based on what the target audience is and the type of content they would be consuming.

Target Markets and Search Engine Optimization

Successfully writing blogs is sort of double sided:

1. You want to make sure you are creating content that your target audience relates to.
2. You want to make sure the topics you write about are related to your business.

Now, besides pleasing your target audience, your content should also please search engines. If you don't SEO optimize your blog, then your articles won't rank in searches very well and won't get discovered as easily. This means you want to consistently post on topics that are related to your niche and target audience.

Here's an example of what we mean. Let's say you're a personal trainer who specializes in postnatal fitness. While you could post on generic topics like fitness, nutrition, and health, these wouldn't help you stand out in the eyes of Google.

Google analyzes the topics your articles are written and tries to identify the core topics you write about. It does this because it is trying to serve the most relevant content to Google searchers.

As a result, you have to make sure your content is not only related to your business broadly, but also, specifically. Using the example above, instead of just posting on the broad topics of fitness, nutrition, and health, try tailoring it to your target audience. Write about how fitness can help those who are postnatal. Talk about how nutrition can play a big role in recovery.

This will help Google better identify you as a subject matter expert in your target market. Therefore, ranking your articles higher in search results and driving more relevant traffic to your website.

The difference in a Niche, Target Market, and Demographic

These are terms you'll hear thrown around a lot. The first step in leveraging them is...

How to find
your target market and niche.


• Why finding your target market is so important.

• How to find your target market.

• What is the difference between a target market, niche, and demographic?

understanding the differences between them and how each one plays into your business and marketing.

What is a Niche?

A niche is in reference to what you specialize in. It's the service or product that you offer. Naturally, as a personal trainer, you already have a niche, which is personal training services. However, nested inside of the broad niche of personal training are other more specialized niches.

For example, if you are an online personal trainer who specializes in weight loss then you niche narrows down from personal training services to the weight loss personal training niche.

What are demographics?

Demographics are typically considered as small groups inside of your target market. For example, segmenting your target audience based on age is a common method marketers use to better understand their audience.

A demographic is not a target audience. Really, different demographic groups make up your target audience when put together.

(Recap) How do Target Markets, Niches, and Demographics relate to each other?

As we mentioned earlier, your niche is the product or service you offer.

Based on the niche that you choose to operate your business in, there is sort of a natural target market that your service or product fits in.

Just to recap, if you are a personal trainer with specialization in Yoga, for example, not everyone in the fitness market is going to be in your market. This is where you target market comes in.

You target market is simply there to described the group of people who are more likely to be interested in and purchase your products.

Target markets are made up of a handful of demographics that help you identify and understand those who do purchase your services. Examples include, breaking down your audience by age, sex, location, occupation, interests, and behavior.

Download your eBook today, Start your new career as an Online Trainer Tomorrow.

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