5 Tips for Expressing Value Instead of Free Gym Trial Marketing

A free gym trial to market to potential customers might not ensure you will attract the right members. This form of marketing sets up ample opportunity to narrow the marketing funnel and increase membership signups. However, there are some controversial pitfalls that many gyms experience when employing trials.

People are known to trial hop and never actually commit to your gym. This could fill up your gym with invaluable customers and waste money on hosting them. Big box gyms can benefit from this tactic and still do, but smaller studios and gyms may not. Proper ad targeting can mitigate this possibility.

When you boost conversions through proper ad targeting, you will have more valuable, committed members. These valuable, committed members can then help build your gym’s resume of testimonials and attract their friends and family.

Despite that possibility, let’s get into some different ways you can market your gym and build value the way that a free trial would. After all, trials work on the intent of the potential customer getting a feel for what your gym has to offer.

Email Marketing to Build Brand Value

Email Marketing instead of Free Gym Trial
Email campaigns can communicate value just as well as a free gym trial would.

This form of marketing hones in on the important communication gyms need with potential customers to keep them aware of the gym and what it has to offer. This is a good alternative for sharing brand values and personality as a free gym trial would.

Brand values and personality attract people to gyms or any other business for that matter. Therefore, email blasts allow you to consistently communicate and share about your gym’s brand with potential members. Through different campaigns, you can share about the various classes you offer, the amenities, and the community at your gym.

Emails help narrow the marketing funnel through consistent content and keeping your offer fresh in their minds. That point particularly regards people who have signed up to recieve information on promoted discounts that haven’t converted yet.

For example, you have a discount running to receive an extra 15% off the first month. The discount is delivered in a pop-up on your website when new users open the site. It requires site visitors to put in an email address to receive the discount.

Many people sign up thinking they might make a purchase at that moment but don’t. This is where the funnel narrows with follow-up emails prompting them to convert.

Create Video Tours

Market your free gym trial with video tours that give your potential clients a preview of what to expect out of your gym. Video tours open the doors for getting creative with your free trial ads.

When marketing your gym, you do not want to leave too much to the customer’s imagination. When the customer has to fill in the gaps of information for themselves, then cognitive dissonance sets in. Customers will not make a well-informed decision on your gym. They need to know where their money is going and what kind of return they will get for their investment in your gym.

Videos do this by creating a personalized experience and walkthrough of the facility. Potential clients can be introduced to the staff and even receive current member testimonials.

Not only that but video content makes for great content marketing through emails and ad campaigns. This is me strongly suggesting that you employ video content marketing in your strategy!

Build a sense of community

Community to communicate gym values instead of free gym trial.

People are attracted to the concept of community around where they exercise. Support feels good! Play on the emotions and the feeling of being a part of your gym.

Right now, group fitness is a growing trend because it cultivates a very supportive environment. Participants in group fitness draw support from their peers as well as their instructors.

People will not continue coming back to your gym after a free trial if they feel like they cannot meet their fitness goals there. Therefore, focus your marketing on the audience your gym best caters to. Essentially, focus your target audience on drawing in people with similar fitness goals and consumer behaviors.

To do this, share about your members’ experiences through images of members exercising together and testimonials of the community at your gym. This can be used in all different types of campaigns through email, print, pay-per-click, or social media.

Free gym trial marketing does not ensure that the customer is in it for the long haul. Ensuring quality members sign up is imperative to successful marketing. Members will invest in your gym for the long term if they know their fitness goals will be supported and accomplished at your gym.

This devalues the community aspect as well. You want to ensure that the community your gym generates, is one that is filled with committed members who share the same fitness goals.

A/B Test Different Ads for Campaigns

You won’t know what works best until you try out your options! A/B testing is an extremely useful marketing tactic to understand what customers are drawn to and what increases conversions.

What is A/B testing you ask? It’s a strategic form of trial and error with ads that you create. An example of one that we have created here at FitSW is creating a video with a male voiceover and a female voiceover. We ran both to see which one was more appealing to clients and the female voiceover turned out to be more successful in boosting signups.

Let’s say for example that you are trying to attract clients to your gym or studio’s HIIT classes. You put out an ad for a buy one get one free class for first-time customers. The other ad that you want to test offers first-time customers 50% off their first class.

One ad might draw in more customers than the other, but another important metric is retention. One ad could draw in customers with a longer lifetime of their membership.

The first ad motivates people to attend a class then have a free pass to a second class if they find they enjoy it. The more time you can get the customer to invest in your gym with the ad campaign, the more likely they are to continue coming back. Similar to a free gym trial, but you are actually requiring that they pay for the service to some degree.


Discount your memberships or class offers instead of a free gym trial
Discounting allows you to draw in new members while still generating revenue for the services offered.

Following that point, you have plenty of options when it comes to discounting initial membership or class purchases. Your gym and resources are valuable, so don’t overlook that by allowing someone to take advantage of a free gym trial and never return.

As mentioned before, this could crowd your gym and classes with people who do not intend on sticking around. That is time spent and resources wasted by someone who will not give your gym or studio a cent.

Through discounts, create a sense of urgency for the sale. Between limited time offers and spots for classes and camps filling up quickly, people will feel more inclined to sign up. If they don’t, then they will have to spend more money to get the results that they really want. They might miss the opportunity altogether and not get started on their fitness goals.

The urgency in discounts ties in well with playing on feelings. Most people have probably been pondering the thought of getting fit for a while before coming across your ad. They might not be feeling very confident and want to restore that. Ensure the feeling of confidence in themselves when they join and the confidence they should have in your gym or studio to help them get there.


These are general ideas to implement to communicate the benefits of joining your gym or studio in your marketing efforts. Free gym trials might not entirely benefit your gym despite them working well for letting customers get a taste of what your gym has to offer.

Through various marketing efforts and promotions, you can attract new customers who generate revenue and add to the community. As usual, have fun and get creative with these ideas!

FitSW Named Best Personal Trainer Software Company of 2021 by Digital.com

PRESS RELEASE – January 19, 2021

FitSW Named Best Personal Trainer Software Company of 2021 by Digital.com

The company was highlighted among the most proficient systems to help fitness professionals automate tasks and upsell services.

CO SPGS, CODigital.com, a leading independent review website for small business online tools, products, and services, has named FitSW to its list of the best personal trainer software companies of 2021. The top systems were evaluated based on key features and reporting capabilities. 

FitSW and other solutions were required to offer client management functions, such as appointment scheduling, attendance tracking, and payment processing. Experts at Digital.com selected platforms with tools that support exercise libraries, fitness assessments, nutrition programs, and other features designed to improve training sessions.  The study also examined systems that can generate detailed reports to analyze performance and business growth.  

Digital.com’s research team conducted a 40-hour assessment of over 40 solutions. To access the complete list of best personal software, please visit https://digital.com/personal-trainer-software/

FitSW is an all-in-one app for personal trainers and studio gyms to track and manage clients. The app allows trainers and instructors to build robust workouts, meal plans, and goals to assign to clients. With easily manageable compliance and progress tracking features, client management has never been easier for fitness professionals.

Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/


4 Best Routes for Nutrition Coach Certifications in 2021

This year, consider getting a nutrition coach certification to reach more clients and build more value around the services you offer. As a personal trainer without a nutritionist certification, you are limited in what you can offer to clients.

Often, clients want to lose weight and tone down. We all know that exercising consistently is half the battle of meeting those types of goals. If you aren’t certified in nutrition coaching, though, you could cross a very fine dangerous line when advising clients on what to eat and how to build those better nutrition habits.

We spoke about this a little bit in a previous article about nutrition coaching itself. Guidelines vary by state on what accreditations are necessary to give dietary advising and prescribing. While you consider what certification works best for you and your business, take the information we provided in this article to make sure you are careful about your nutritional advising.

So for those of you who have had this in the back of your mind, take this as a sign to get out there and get certified. Here are the top 4 routes for nutrition coach certifications to consider for 2021.

American Council on Exercise – ACE

Fitness Nutrition Specialist Certification

Through ACE, there are two NCCA accredited specialization courses for those looking to expand their knowledge and become a certified nutritionist. The ACE Fitness Nutrition Specialist course first details how to shop healthy, how to build plans, and narrow the scope of your nutrition practice to best fit your fitness business.

After the business focus, the course hops into understanding nutrition labels, cooking healthy meals, and meeting clients at their nutritional needs.

It then teaches the psychology behind unhealthy eating habits and how to help clients break those down. This section of the course extends over two parts – one reading and the other a podcast.

This course is taught in three parts with supplemental reading assigned as well. This course uses ebooks, podcasts, online quizzes, and videos to teach the curriculum.

The second course is called Sports Nutrition for Health Professionals and it focuses on the science behind nutrition. This course uses only a manual and online quizzes.


ACE has a couple of hard-set requirements you must meet before becoming an ACE specialist in nutrition.

From ACE:

  • Hold a current professional certification in health education, fitness, wellness, or allied health that is accredited by the National Commission for Certifying Agencies (NCCA) or the International Organization for Standardization (ISO 17024)
  • Hold a current license as a healthcare professional


The ACE Fitness Nutrition Specialist program costs $699 for the eBook and Hard Copy along with all the other course materials.

ACE Health and Wellness Coach Certification

The ACE Fitness Nutrition Specialist is an excellent addition to your knowledge base and professional development. Although, ACE also offers a robust Health and Wellness Coach Certification that specializes in habit coaching.

Nutritional guidance focuses on forming healthy habits around eating. This certification breaks down the psychology in-depth on how to help clients make real, lasting lifestyle changes.

The exam is 150 questions and can be retaken for $249 one year later if unable to pass on the first try. It’s recommended that you purchase a retake voucher when initially buying into the program. This voucher will allow you to register to retake the test sooner rather than later.

After receiving this certification, you will have to earn 20 hours of continuing education credits every two years to remain certified.


  • Be at least 18 years of age
  • CPR and AED certified
  • Present a current government-issued photo ID
  • Have an NCCA accredited certification in fitness, nutrition, healthcare, wellness, etc., or a degree in the healthcare/wellness field, or have worked in the field for at least 2 years.


  • Plus: $1,299 that comes with hard copies of the two required textbooks, 2 practice exams, 8 audio coaching sessions, and an audiobook
  • Basic: $999 that comes with one practice exam and 3 audio coaching sessions, and only digital copies of the textbooks.


The ISSA nutrition coach certification is another well-rounded option. The final exam is even available to take online and at home! No need to stress about registration and making it to the location.

ISSA takes focus on the psychology of eating habits to help you as a trainer better understand how to reach clients at their needs.

With any new venture for income, business development is a good portion of the battle.

ISSA also provides some helpful articles on how to segment yourself in the market of nutritional coaches and advisors. As trends in health and wellness grow, so does the competition. Understanding how to set your prices is important to stay competitive in this business.

Precision Nutrition offers a widely recognized certification in nutrition coaching. Now, ISSA has partnered with Precision Nutrition to offer a bundle that is hard to beat. You can get your Precision Nutrition certification while also earning your certification in personal training.

ISSA has a money-back guarantee if you do not find a job within 6 months of earning a certification.


  • ISSA Nutritionist Certification: $799
  • Precision Nutrition and certified personal trainer bundle: $1,799


AFPA is unique in its approach to offering multiple extensive curriculum options. If unsure what route to take to best supplement your health and fitness business, then you have quite a few options for starters and lots of information on each to digest.

AFPA provides an abundance of resources for narrowing down your specification to best fit your training style and practice. This way, you can stay focused on your training niche and better serve your target market.

AFPA also provides an online test and flexibility for your studying options.

Pricing is particular to the tier of certification you wish to receive and what scope of the nutritional curriculum you would like to focus on.

Multiple governing bodies accredit the programs that AFPA offers. Employers recognize the value of these robust nutrition coach certifications and will set you apart as a well-experienced candidate.

AFPA Nutrition Coach Certification Accreditation.
AFPA has multiple, high-standard accreditation for the courses they offer.


To build your knowledge and broaden your skills at your own pace, NASM is a good choice. The NASM nutrition coach certification will educate you on how to build nutrition science into your training as well as keep you in touch with the latest updates in nutrition science.

This is a great option for those who have already developed their fitness business and want to expand into nutrition coaching. The busybodies who feel like fitting in a bit of schooling is overwhelming will benefit from the self-paced learning and testing for the nutrition coach certification.

This certification is not accredited by any third-party organization, unlike AFPA and ACE. That is important to note when considering this option. Supplement your knowledge with this certification, but do not rely on this to become employed.

  • This certification requires renewal every two years.
  • This program costs $899 for all of the required materials and the exam.


You have plenty of options to choose from when you decide to dive into nutritional coaching. Rely on your training niche or goals to choose what path is best for you. Some certifications are better as a supplement to your professional career and others will help you get a kickstart to it.

If starting from scratch in the field of health and wellness, then consider ACE, ISSA, or AFPA. Those certifications offer valuable business and career development opportunities. If not starting fresh, then consider NASM or the Precision Nutrition certifications to grow your skillset and build the value of your services.

Better yet, do a little bit of research into your area to see where you can meet the needs of clients in your community. Get into Facebook groups and community forums to see what the demand is for nutritional coaching in your area.

If you liked this article, then check out the other good stuff we share here!

Everything You Need to Know About Yoga Studio Insurance

This year, let’s be as proactive as possible by making it a point to purchase yoga studio insurance. Last year showed us how important it is to have safety nets in place for a wide range of problems. If you are the owner of a yoga studio or a yoga instructor of a studio, then you absolutely need yoga studio insurance. The insurance safety net is one that could save you thousands of dollars and your business’s reputation.

As with anything else in life that requires insurance coverage, you have to think in, outside, and all around the box to ensure you will not have a crisis on your hands in the future. In this article, we will review who needs coverage, what needs coverage, and the type of coverage you will need specifically for yoga studios.

Who needs to be covered?

First, we need to cover the basics of yoga studio insurance when it comes to covering people. Anybody who steps foot in your studio must have some form of coverage under your insurance policy.

Everybody has heard of the age-old story of the person who walks into a Mcdonald’s. The person slips on a wet floor with no wet floor sign in sight. They then go home with a wad of cash in their account after some arduous hours in court.

In fact, whole law firms specialize in injury cases that occur in fast-food restaurants. People and businesses in the U.S. file over 40 million lawsuits each year on average. Although yoga focuses on mindfulness and reaching inner peace, do not assume immunity.


If looking to hire trustworthy and well-adjusted employees for a yoga studio, then they need coverage as well. Yoga instructors are equally liable for any injuries or damage that occurs in the facility under their watch. Therefore, any wise instructor looking for a job will make sure that they are fully covered by their employer.

You must also purchase worker’s compensation insurance in case any of your employees get injured on the job. Most states require this of any registered business with employees. Worker’s compensation is especially important in the realm of fitness where injuries are very likely.

This also goes for employing instructors that teach private sessions outside of the studio. Insurance for yoga instructors can cover injuries and property damage at the hands of an instructor in a client’s home or elsewhere.


Students of yoga classes are the most important group to have coverage for. In the realm of health and fitness, people commonly experience injuries and are apt to come back with a lawsuit. Although problems like this may happen with no fault of your own, you still need protection through general liability coverage.

Other Visitors

If you’re a studio owner, then you are liable for anything that happens on your property. That means outside of your coverage for employees and students of your classes, you are liable for anything that happens when someone steps foot through your door.

Someone could be in the middle of signing up for a class and get a rouge yoga ball to the head causing a chain of action that results in an injury. The person will have medical bills to pay for and most likely miss time from work. Under those circumstances, they could come back and sue your yoga studio. Insurance will help cover medical bills and may even provide you with an attorney.

What needs to be covered?

The physical property that makes up a yoga studio ain’t cheap, so make sure to employ commercial property insurance. In the case of an accident or natural disaster, you want assurance that your property can be replaced to some extent without thousands of dollars out of your pocket.

Not only does your actual building need insurance coverage, but just about everything else inside of your building needs protection as well. This includes computers, phones, wall decor, furniture, yoga equipment, and more.

Yoga studios, typically, have very little equipment compared to gyms that have an abundance of equipment ripe for damage. However, replacing a large portion at once can weigh heavy on the pockets. So in the case of experiencing a large amount of damage to your building and all of its contents, you want to be sure that it is all covered.

Business Interruption Coverage

Business interruption insurance ensures you will not lose necessary income if operating your studio is put on hold for any reason. Common examples are fires or temporary shut-downs for building repairs. This policy covers income loss for businesses that have sustained physical loss or damage.

Because of Covid-19, many businesses tried to claim this coverage for interruption of business. However, it was widely denied by courts across the U.S because viral infections were not covered in most policies. In the future, this might change insurance companies’ policies on the issue of viral pandemics.

Commercial General Liability – Yoga Studio Insurance

General liability insurance covers the costs of damages to the property of others. The example mentioned before was one of your yoga instructors accidentally damaging a piece of someone’s property while conducting a private lesson in a home.

Another example, a fire erupts in the locker room of your studio from an electrical problem, and the customers’ property stored in the lockers is damaged. They will receive payouts from your insurance provider to replace the damaged property.

Regarding injury, bodily injury claims may not always be exactly representative of the whole situation. However, if you or one of your instructors are found liable, then this will cover your backside. This is in the case of an accident like a rogue yoga ball to the head. It’s good to have protection from general liability insurance to cover the cost of defense if necessary.

Protect yourself down the road with yoga studio insurance.
Protect yourself from stress down the road by getting insurance to cover any liability.

There are things in this world that might surprise you. Would the fact that you can get sued for libel and slander as a yoga instructor be one of them? Personal injury for challenges your business’s reputation.

Crazier things have happened, but you could find yourself in a situation where one of your students is suing you for libel or slander. This can happen over a social media post or something said verbally in class among other listening ears.

Professional Liability – Yoga Studio Insurance

Professional liability covers your reputation as a yoga studio owner and instructor. Your business and employees will be protected if someone claims that they have been given ill advice or instruction by someone representing your studio.

Specifically, in the case of a yoga studio, claims for ill advice can lead to an alleged injury that the person can request compensation for. Claims of this nature are considered negligence.

In any case, professional liability insurance will help cover the costs of defense in court. It will also cover other costs of damages from actual or alleged claims of negligence. This also includes the costs of medical bills from the alleged injuries sustained.

Medical bills from alleged injuries sustained on your property or at the hands of one of your instructors can cost you thousands out of pocket!


Not having insurance can mean that you pay out of pocket which can cost you ten times as much as a simple insurance policy.

Anything is possible. It would be quite a shame to take such a hit to your business for claims made against you or your employees.

Although not required like car or homeowners insurance, you should still treat your yoga studio as a major asset that requires tender love and care… and insurance.

More features for Google Fit and Apple HealthKit are Here… Are you ready?

This year, we’re expanding our wearable tech integrations with Google Fit and Apple HealthKit. So are you ready to to continue growing your training business with FitSW? We hope so. Automation is the future, and FitSW is here to help you manage your fitness business with ease.

Apple HeathKit

In December, we began our ascent into the world of wearable tech where you can track an even larger number of metrics automatically. To get the ball rolling, we started our integration with Apple HealthKit by using it to automatically collect clients’:

  • Sex
  • Height
  • Date of birth

Now, clients can choose to give their trainer access to daily step data!

Data for steps displays in the app in a chart similar to the other progress charts for metrics and exercises. In the future, more data pulled from Apple HealthKit will display in graphs in the FitSW app.

Google Fit

Integrations with Google Fit are a brand new development that we are excited to bring our Android users. At the moment, Google Fit is in the beta testing stage as we want to make sure that you all can reap the benefits right off the bat, with no trouble.

Google Fit now integrated with FitSW!

You can join the beta by navigating to FitSW in the Google Play Store on your mobile device. This will give trainers and clients access to the benefits of using Google Fit before its full release. Therefore, if you want to get familiar with the program or just want to test it out, then this is your opportunity.

Beta testers, we encourage you to send us your feedback on the use of Google Fit! Anything that you find extra beneficial about this integration or any issues you run into please let us know at support@fitsw.com. We would also love to hear your suggestions for other data integrations from Google Fit that would benefit you.

Benefits of Using Wearable Tech Metrics

For trainers, this information is tremendously helpful in understanding how active their clients are outside of their training sessions. Additionally, trainers who like to assign daily step goals to their clients, they can now track that progress easily using Apple HealthKit and Google Fit.

We plan to continue adding wearable tech integrations that fetch data to display on the FitSW app. Calculating metrics is vital to the job of a personal trainer. Think about all the time you will save without needing to manually calculate these metrics for each client.

For clients, understanding their health data day-to-day is important to staying motivated. As we continue to integrate, it will become much easier for clients to easily track their own data as well. Who doesn’t love neatly organized charts to visualize data?

Please share with us your feedback on what integrations you would like to see from wearble tech in the future. We will prioritize the most popular requests to keep you guys running your business strong and efficiently.

FitSW Updates to Kick Off The Year 1.8.2021

As we roll into the new year, FitSW is getting some exciting new updates. In December, we rolled out our awesome new dashboard for trainers and clients. Coming up we have some new specific features that we think you all will enjoy as you take on the new year with new clients and old.


In 2021, we are embracing gamification and reward systems to help you keep your clients motivated and on track. We have introduced achievements on all platforms (web, iOS, and Android). Clients can receive achievements for completing tiers of workouts, meal plans, and tasks.

Achievements are awarded at the:

  • The first completion of workouts, meal plans, and tasks
  • 5th
  • 10th
  • 25th
  • 50th

Clients can view these achievements in their dashboard, and trainers can view these achievements in the client’s profile.

At the moment, this feature will be available on the Android Beta. You can join the Android beta to help us product test the new features through the Google Play Store. We would love to hear your feedback about what is going well and what isn’t!

iOS Healthkit Integration

Clients will now be prompted to allow or disallow FitSW to track step data through Apple HealthKit! If chosen to allow this data tracking, clients and trainers will be able to view daily step count. For clients, this will be available in the dashboard, and for trainers, this data will be visible in the client’s profile beneath the achievements.

Apple HealthKit Integration in FitSW - Step Count

Notifications and Reactions

Last week, before the start of the new year, we released an update for notifications for the iOS app and the Android app. Now, clients and trainers will receive notifications that they can react to for better trainer-client communication. Also, who doesn’t love using emojis to communicate their reactions?!

Notifications will trigger for:

  • New events (workouts, nutrition plans, and tasks) are added and marked as complete.
  • Someone signs up for your live class.
  • When someone posts new progress photos (only shows to the trainer and the client that posted the pictures).

Web Updates


Recipes in FitSW

Clients will have access to default recipes right now. In the near future, trainers will be able to upload their own. You will have the choice of outlining these recipes right there in the description, or you can leave that up to the article or YouTube video that already covered the essentials for preparing the meal with a handy-dandy link section.

Insert a header image to show your clients what they have to look forward to at the end of the meal prep process. Also, don’t forget to insert a description of the macros to give your clients an idea of how this will fit into their meal plan!

Compliance and Data Filtering

Now you can easily search and find clients by their compliance data without the painstaking data trudge. If you have more than 15 clients, then you probably know what it’s like to try to locate data as you need it.

Find this search feature at the top right corner of the client dashboard and filter by type of event and level of compliance.

Compliance and Data Filtering -  FitSW Update

Let us know what other ways you would like search filters implemented to boost your workflow efficiency in the comments or by reaching out to support@fitsw.com.

SCA 3D Secure Payments

Are you ready to accept purchases from more clients? Well, with the addition of 3D secure payments through Stripe, more clients will be able to use their cards for purchases made through FitSW.

Previously, if users’ banks had stricter guidelines on the authentication of purchases, then they would not be able to complete transactions. Banks will deny the transaction if they cannot confirm the owner of the card is the one making the purchase.


Workouts, tasks, and diets have been given a new look in the Android app as well as the client dashboard.

The client dashboard now features quick snapshots of progress graphs and what to expect out of their daily assignments.

Trainers are now also able to take notes on their clients in their profile.

When creating workouts, tasks, or diets, you can include a link to any supporting webpage or video that you like! It never hurts to give clients more information about the assignment!

Simplified Nutrition

Trainers can now simplify the nutritional assignments to clients by only requiring a certain amount of macros. Also, you can include a link to an outside source for supplementary information.

The macros trainers set for clients are represented in symbols that clients can click on and fill as they complete the assignment.

Android Beta

For Android users, some major updates are in the works, but we want ensure they are all up to par before we release them to the app. For those of you willing to lend us your feedback, we welcome you to join our Android FitSW Beta where you will have access to these features:

  • Achievements
  • Google Fit Integration
  • Recipes

Recipies and achievements will function the same as the other platforms. However, Google Fit is our newest development in wearable tech integration for Android users.

To sign up for the beta, you must navigate to FitSW in the Google Play Store on your mobile device. On the Google Play Store page, you will see an option to sign up for the beta.

Google Fit will track step data for users who already have the app installed on their mobile and wearable devices. To use Google Fit in the beta, you must sign up separately with a Google Fit account to connect the two apps.

FitSW Integrates with Google Fit for Step Data

Next Friday, we will announce our next round of updates so stay tuned for more information! If you have any questions or concerns, then please feel free to reach out to support@fitsw.com.

Content Marketing for Personal Trainers: A Comprehensive Guide

Content marketing and creation are growing consistently difficult, let alone as a personal trainer. Content nowadays is gaining more and more value to the average business. Primarily because a lot of people turn to the internet to consume content. Whether it be for educational purposes, entertainment, or to try and solve a problem.

Content comes in many forms, such as blogs, social media posts, or even podcasts. Content oftentimes serves as two things:

  • Brand awareness. Especially if you write blogs or post on social media a lot. The more you put out content, the more likely someone is to stumble across your content and thus, your brand or business.
  • An added bonus. This is especially true for people who put out good content OR if you have content that people can only access when they are a client of yours.

As content grows in value in our modern, digital era, the quality of content increases in value. Let’s dive into a couple of things that make content “good” and how to keep your momentum going.

First, What Makes Good Content?

There are a couple of nuances in creating content on the internet. First, you have to worry about whether or not people will like your content. Then you have to figure out how to make search engines like your content. It takes effort to make good content.

There isn’t a “secret key to success” when it comes to making content on the internet. The real key to success is taking the time to do the research and create the content.


Content Marketing - New topics
Coming up with new content can be difficult, so think around the topics that have already been covered to fill in the information gaps.

And at all costs, DO NOT steal ideas from other sites or people. While there may be topics that you steal, don’t steal the content itself. Not only is this acting in bad faith, but Google will also ding you for it (if you are stealing blog content).

As an individual, you can create your own thoughts and development flows around topics that have already been covered. The best thing about being human is that we all have uniquely different perspectives and that’s what makes life so interesting.

Good content comes from applying your unique perspective to topics that others have covered already and developing new avenues of thought around new topics. Google doesn’t dock you for covering a subject that has already been covered, but it will dock you for being completely and utterly unoriginal.

Not only will Google dock you, but your readers will find themselves completely uninterested in your work as well. These days people are massively overloaded with content and it can be quite overwhelming.

Good content leaves the viewer/listener/reader with little to no questions about the subject you are covering. Good content should cover all of the questions they might have about the subject. Think from the perspective of a person who knows nothing about the subject.

If for entertainment, then the content should make enough of an impact for the person to remember you and your business. Good entertainment content raises brand awareness. I’m sure you could think of some commercials or ads on your social media feed off the top of your head and their associated brand.

To sum it up, good content is memorable, thoroughly informative, easy to understand, and unique.

Content Marketing Funnels to Increase Conversions

Strategic content creation through marketing funnels is the most useful reason for creating content. Content marketing funnels can boost your conversions tremendously by leading the customer through the purchasing process. Through the funnel, you will create value and authority as a professional in the fitness business.

Through content marketing funnels, you can convey a sense of your personality and establish a sense of comfort for the potential client. Comfort for clients is a huge determining factor in who they hire as their personal trainer.

Marketing Funnel - 3 stages
Source: Single Grain

Top of the Funnel

First, you begin by informing the customer and grabbing their initial attention when they discover your coaching or training services. This can be in the form of running ads using blogs, videos, social media posts, and so on that, you have available. Otherwise, make your content

You need to include a call to action to sign up, follow, or subscribe for more information. Include this in each stage of the funnel to direct your customers to the point of purchase.

Grab the attention of clients right off the bat by telling them exactly what your mission as a trainer is. This does not have to be laid out in plain words, but you can create value for your services by showing how knowledgable you are.

An example of a trainer who portrays themselves well through content is Karina Inkster, a vegan fitness coach. She puts a great deal of personality into her very informative content. She has a TON of content. From the perspective of a potential client, she seems fun, intelligent, and very encouraging. Sounds like a hard competitor to beat from a trainer’s perspective.

Middle of the funnel

Following the discovery content, serve content that engages your potential clients further like surveys, content downloads (like a free one-week workout routine), and other more interactive content. Prompt them to further consider your services with this level of content.

Content that requires an action from the client draws their attention much more than an article or series of images. In the personal training business, trainers must make sure that their clients feel heard and understood.

Providing ways to receive input from current and potential clients is a great way to establish that two-way communication that is so vital to running a personal training business.

Personalization plays an important role in this content marketing stage and the bottom stage. Consumers are drawn to personalization because it generates a stronger connection with the brand.

In fact, 90% of consumers find personalization appealing (Statista).

The best way to serve personalized content is through email marketing. Email marketing allows you as the seller to deliver personalized, interactive content.

Email marketing is also an important medium for sharing the content you generate on different platforms. Imagine delivering your golden content to potential clients in a way that more immediately grabs their attention. This cultivates relationships with people interested in your personal training right off the bat.

Email Marketing - Content Marketing
Email marketing narrows the funnel right to the point of sale.

Bottom of the Funnel

After that, you have to lead your potential clients through the most difficult section of the funnel to the purchasing stage. Here is where you need to create content that eliminates the cognitive dissonance that a customer may experience before making a purchase.

Provide testimonials, a free session, discounts on the first month, etc. At this point, most trainers work on a relatively small enough scale that you could personally reach out to the potential clients at this stage.

Exemplify your character and values as a personal trainer through your content. Pair that with guiding potential clients down the marketing funnel, and you will be guaranteed to sell more sessions.

Creating effective content

Content marketing is only effective if you make sure the content you create is specific to your audience’s interests. In the personal training field, your content should generally consist of mental, physical, and nutritional guidance.

That being said, the competition is thick when creating content around those subjects. Therefore, you must take a deep dive into keyword research to understand what people search for and what is already being heavily discussed on those topics.

All the content you create must be based around a keyword and related keywords. This will boost your search engine optimization (SEO) and help you rank higher when people search for those keywords. The keywords you choose to build content around must align with the searcher’s intent.

Here’s an example of creating content around misaligned search intent:

You write an article to attract new clients who are looking for nutritional guidance to lose their belly fat. The demographics for the audience are men and women over the age of 35 who have struggled to keep the weight off of their midsection.

However, you choose “healthier eating” as the keyword to focus on. Although relevant, you probably will not attract a more specific audience of people who want to lose belly fat. Instead, use “diet to lose belly fat” as the key phrase focus.

Now, narrow down the audience of who will read the article and most likely become a lead. Focus the content around the difference between men and women and how age, diet, and exercise will affect their progress.

Through this, you have attracted a specific audience with a specific training goal in mind that you can provide services for. You have established credibility by exemplifying your knowledge in an informative article.


You’ll find plenty of free tools on the internet to help you with your keyword research. If you are already running Google ads or have a google account, then you can also use the Google Keyword Planner. This tool is completely free to use, unlike most others.

Other free tools or tools with a limit on free access are:

  • Wordtracker – This site has limited free access, but for a quick search or two, it will do the job.
  • Ubersuggest – Niel Patel, a leader in SEO, and his team created this tool to help people like you conduct effective and well-informed keyword research.
  • WordStream – Wordstream narrows a keyword search down to your industry and uses your website to gather information as well. This is a great tool for getting the ball rolling on your research.
  • Rank Tracker – You have access to unlimited keyword searches with the free version.
  • Moz Keyword Explorer – Upon signing up for a free account, you get 10 free searches per month.

These tools will help you narrow down your content topics and give you plenty of ideas to build content around.

Content Repurposing

Repurpose content for multiple uses!

You will eventually, without a doubt hit a wall in your content creation.

This is completely okay! There is nothing in life that we do without hitting a wall before continuing on. Your content generation is absolutely no exception to that.

Repurposing your content is a fantastic way of keeping that content stream alive and reimagining it differently. Repurposing content is practically limitless as long as you think outside of the box for ways to make your content shine a little brighter.

Let’s say you created a social media post highlighting the importance of the hip hinge. You take a couple of photos and edit them together to show an example of the movement. You get good feedback on the post and leave it be for a couple of weeks.

Later, your having trouble coming up with content to share with your clients and then you remember that you made a post about the hip hinge and never expanded on it. You can repurpose that content and the idea by creating a video demonstrating the hip hinge and different exercises. In the video, describe its importance and the function it has in daily life.

From there, you can take snippets of the video and post that content to your social media platforms in a series. You can share that series of snippets in an email campaign. To go even further, you can write a whole blog article on the movement and dig deeper into the topic.

And that’s repurposing for you! Repurposing content is unlimited in opportunity. Take a moment and evaluate the content you have produced and where you can display the information in a different way.

This places your content on multiple different platforms, making it accessible to a wider audience.


Content marketing and creation is an endless, cyclical process that you will need to stay on top of your whole career. As a fitness professional, you will have to really convey your personality in your content and keep it exciting. You have ample competition out there for content in the realm of health and fitness.

Keep your ear to the ground to stay in touch with the latest trends and knowledge that emerges so that you can be the first to share about it. Good content is valuable in itself, but content that you can relate to your business will be the most valuable to you.

Make sure that your content prompts the potential client to take some sort of action that leads them to a conversion. This is the most important aspect of content marketing – funneling people down a path to purchasing your services.

Get out there and get busy creating content! People who are searching for information that you can provide as a personal trainer already have a goal in mind. Convince them that you have what it takes to help them reach that goal!

How to Increase Client Motivation: 10 Tips for success.

Client motivation is one of the most critical aspects of running a successful personal training business. If your clients aren’t motivated, that means they won’t be getting the results they want. This, in turn, probably means fewer referrals and less business overall. In this article, we are going to go over 10 tips that can help you increase client motivation.

1. Create a community of support.

One great method you can use to increase client motivation is to take steps to create a community of support.

You can start simply by creating a group chat with all of your clients in it. In the group chat you can announce client progress, give clients shout outs, and schedule group outings.

Including all clients in the group chat gives a sense of community. Especially if the overall tone of the group chat is one of support.

Your clients want a place to go to get support and feel good about the progress they are making.

Other methods of creating a support-based community could be starting up a private Facebook page that only your clients get access to. There, you can host clients only challenges, shout outs, giveaways, and anything else that’s helpful, fun, or inspirational.

2. Use fitness challenges.

We touched on this a little in the last section, but fitness challenges are a good tool to use to increase client motivation.

Fitness challenges are great because depending on the challenge there might be a giveaway. Although the grand prize might not be huge, it still gives people two things:

  1. Competition. The concept of a challenge always gets people motivated, especially when it’s fitness related.
  2. Incentive. Beside’s the competition aspect, everyone is down to win something as a reward for creating a better version of themselves. What is there to lose? You either win the challenge, you’re a better version of yourself, and you get a reward for it or you don’t win the challenge but your still a better version of yourself.

Now, you don’t want to run fitness challenges all the time. They should be something occasional that you do. The reason being is because you don’t want to burn people out or devalue the concept of fitness challenges.

Related content: How to run an online fitness challenge.

3. Set realistic goals.

Each and every one of your clients is going to have a different set of goals. Some bigger than others. This is why it’s important to take what they come to you with and create small incremental steps to achieve.

At the achievement of each small step congratulate them for their progress and push forward to the next step.

This is an effective method of increasing client motivation because:

  1. People feel good when they feel they are on a clear path to their goals.
  2. Celebrating smaller achievements also creates a positive and inclusive atmosphere.

Aside from the reasons mentioned above, realistic goals can help you create a clear plan for your clients. As a result, they may feel more secure in how they feel about training.

4. Make workouts fun.

Before you actually start training clients, it’s a good practice to get to know what they like in their training. Gathering the interests of your clients can help you create a more enjoyable experience overall because you can weave those into the training programs you create for them.

You want your clients to be excited about every workout. If they are excited about a workout, they are more likely to go into the workout excited to get after it.

If some of your clients are unsure about what they like in their workouts, try different things with their workouts, and gather feedback from them on what they like and what they don’t like.

It’s worth being said that not every single workout is going to be the most exciting thing. Depending on their goals, they may have suck it up a couple of times. But, if you do a good job of making the workouts fun regularly, they will more likely be excited about most workouts.

5. Use a client management software.

Using client management software can help make the process less intimidating and more personal. Without using client management software, you are forced to do things like deliver workouts over Google docs or email.

While this isn’t the worst thing in the world, it will create more work for you and your client. Programs delivered over email or Google docs create a segmented process.

Client management software brings everything together. Plus, clients have all of their programs in the palm of their hand. This gives you the trainer and the client a good central place to collect feedback and respond to it promptly.

6. Make sure you set expectations correctly.

If you set expectations correctly the only surprises your clients should find are good ones.

Before you start training with your clients, assess their goals, where they are now, and what needs to be accomplished for them to hit their goals.

Once you have a pretty good grasp of the journey ahead, take 15 min to sit down with your client and run them through everything. They should have a good understanding of what is required of them before you start training them.

In doing this, make sure your client knows you’re in it with them. This can help create an atmosphere similar to that of a team.

7. Don’t over hype results.

Every personal trainer has probably heard the phrase “don’t sell packages, sell results”. While this is a fantastic rule of thumb to go by, some trainers fall into the trap of overhyping the results the client wants.

While you might be trying to increase client motivation, you might actually end up decreasing your client motivation in this case.

Imagine wanting something for a while or struggling with something for a while and along comes someone promising the perfect solution for you asap…. and then they don’t deliver what was promised. Even after you spent hundreds if not thousands of dollars working with them and still. No results.

This is exactly what’s happening when you over hype or guarantee results for your clients.

This isn’t a measure of your skill as a personal trainer. This is more so about avoiding disappointment. Even some of the best personal trainers in the world have been in situations where they didn’t help a client achieve the results they wanted. It happens.

8. Keep it simple.

Have you ever had a professor overshare during a lecture or dive into a topic that has everyone in the lecture lost? Don’t be that professor.

It’s one thing to help educate your clients about the mind-muscle connection, it’s another thing to dive into the neurological process of why the mind-muscle connection is a thing.

Most people just want to know the why to their questions. Even if they do want to dive deeper into the complexities of the body, mid-session probably isn’t the time to do so.

Try sending clients educational content outside of sessions. The focus of sessions should be about putting knowledge into action.

Additionally, you don’t ever want to be “that person” that’s always a know-it-all.

This actually leads us to the next tip…

Related content: The mind-muscle connection by ACE

9. Be empathetic and relatable.

Each client is going to have their own personality, goals, and struggles. And, let’s face it, we are all human. We love feeling unique when it’s something we’re proud of and not when it’s something we aren’t proud of.

Helping your client not feel alone can turn into increased client motivation.

Sometimes this might even mean getting kind of personal and sharing with your clients part of your story and journey to where you are at now.

Your goal should be to make your client comfortable. Not just because it can increase client motivation but also because part of change is acceptance.

You have accept everything about yourself, even your shortcomings.

Think about it, if you don’t address something as an issue, then it more than likely won’t show up on your radar as an issue to begin with. Hence, no change.

10. Be empathetic, but also be frank.

No not Frank from Shameless. Frank as in sometimes you need to show a little tough love to give your clients that extra chip on their shoulder.

Look, no one wants to hear about their issues from someone else. It’s not uncommon that people knew what they were doing or how they were living was an issue.

But at the end of the day, part of behavioral change is recognizing what’s wrong to begin with to initiate positive change.

This means providing constructive criticism where necessary. Don’t go overboard with it, but don’t be afraid to correct your client.

Have feedback on How to increase client motivation?

Feel free to send any feedback you have to support@fitsw.com or message us on social media.

8 Best Websites to Purchase Commercial Gym Flooring

Commercial gym flooring is one of the biggest decisions you have to make when opening or renovating your gym. Choosing what to purchase and where to purchase it proves to be a daunting task. That’s why we have, once again, researched the top # best websites to purchase commercial gym flooring.

We will also cover the importance of choosing the right flooring for your gym or studio’s needs. It’d be a shame to spend your hard-earned money on flooring that will not be pleasing to your members nor be durable for the long haul. The two most important factors to keep in mind are the budget and the training/equipment focus.

Factors to consider when purchasing commercial gym equipment

First, you want to be sure you’re making a good investment for your gym overall. The durability of the floors you purchase must be enough to withstand years of foot traffic, dropping weights, bodily fluids, drinks spilled, heavy machines, moving equipment, and much more.

If personified, gym floors have to be the Superman of the place. They should be able to withstand the test of time and many, many people participating in a wide range of different exercises.

That being said, they should also be hygienic meaning that they are easy to clean and do not hold bodily fluids or grime over time. Many rubber flooring that is recycled is porous and will collect fluids, dirt, and bacteria without any comprehensive way of cleaning it thoroughly.

Gym floors also have the duty of reducing noise and vibrations. Can you begin to imagine how disruptive your gym experience would be if the floors did not absorb the shock and noise of weights dropping? It would be terrible! The point being, flooring is also imperative to cultivating a good gym experience for members aside from just the aesthetics.

Members want to be comfortable completing floor workouts for things like calisthenics, yoga, and pilates. You can increase shock absorption and comfort on your members’ joints by installing an underlay. This will also increase the longevity of the flooring you choose.

Types of Flooring

Rubber Mat

Rubber flooring is the most popular for box gyms and health clubs where free weights are common. This is the most durable flooring and can be used for a wide range of activities. You have a few different options in the type of rubber and many different options for color.

For the different types of rubber, you can choose from virgin or recycled. Virgin will be much more expensive as opposed to recycled. For the install styles, you can purchase interlocking tiles, rollout rubber in bulk, or tiles requiring manual sealing.


This is the second most popular type of flooring for gyms as this is great for agility and plyometric exercises. The benefits of using turf are that it is easier on the joints and provides good traction for exercises.

Additionally, it is incredibly durable in a different way than rubber is. You will not have to worry about scuffs or eyesore marks on the ground when you use turf. Turf often comes with infill, the small rubber granules. Look out for this feature if you do not want those spread out across your gym floor.

Wood or Laminate

I don’t know who needs to hear this but do not use wood or laminate flooring for your free weights area. You will need a replacement on your flooring faster than you can even pay it off.

Commercial wood flooring comes sprung to reduce fatigue from prolonged standing and add a little pep to the step of your pilates class participants. Wood floors are often used for training classrooms and dance studios.

Sprung flooring has a wood or laminate top layer, but has foam and underlay to give a sense of a spring/cushion for gyms that host Zumba or dance classes.


PVC matting has many benefits and is a great choice for gyms with minimal free weights. With its anti-slip properties and seamless tile-lay, it is great for aerobic workouts like yoga and pilates.

Where to purchase commercial gym flooring

Rubber Flooring Inc.

Rubber Flooring Inc. - Commercial Gym Flooring

If you want plenty of options to choose from, then this is the source for your gym flooring needs. This site has one of the most robust arrays of options for commercial gym flooring. If you own a gym that will serve multiple different functions for members like aerobic classes, strength training, boxing, or anything else, then this will be a one-stop-shop to get every inch of your gym floor covered with the right material.

Rubber Flooring Inc. also has monthly deals to take advantage of so that you can keep a little extra money in your pocket.

Information is a priority for this company. You will find buyer’s guides for almost all of the flooring that they offer so that you can make informed decisions.

Armor Proxy

Armor Proxy - Commercial Gym Flooring

Armor Proxy excels in custom solutions for gym flooring. With big-name clients like the Patriots under their belt, Armor Proxy can help you get the right flooring to fit your gym’s needs. Armor Proxy produces many of its flooring solutions and backs their flooring quality with a 25-year warranty.

Custom solutions will cost more than purchases made on your own accord. Armor proxy provides installation with the purchase of their flooring. This can save you time and regret if you were to make an uninformed decision about what your gym needs.

Armor Proxy specializes in many different applications of flooring and epoxy coating, so they do not have as many flooring options for gyms other than the rubber SupraFlex. However, this rubber comes in many different colors to fit your branding.

Fit Floors

Fit Floors - Commercial Gym Flooring

Fit Floors has all the options you need for commercial gym flooring. For the do it yourself solution, you will find all of the basics you need to furnish your gym with the right flooring. Unlike many other sites, here you can find carpet tiles to complete your gym floor.

Fit Floors sells rolled rubber flooring and underlay for easy gym floor installation. You will also find interlocking tiled rubber mats. Other tiles include aerobic flex tiles, carpet, turf, and sports flooring for courts.

Iron Company

Iron Company - Commercial Gym Flooring

Iron Company provides a good mix of the aforementioned sites with custom flooring options and all types of flooring to choose from. They set themselves apart from the competition because of their easy to find supplementary flooring pieces you might need to add the finishing touches.

You will also find an array of cleaners and adhesives specific to your floor’s guidelines. Through this site, you can buy all of the items you need to do an install yourself or you can hire their custom solutions, team.

Other than flooring, Iron Company can meet all of your gym’s needs for just about anything else in terms of equipment, storage, and tools. Iron Company will stock your gym from start to finish.

Keifer USA

Keifer USA - Commercial Gym Flooring

Keifer USA focuses on offering custom solutions for gyms specific to sports. Therefore, if you own a gym that caters to a specific population of athletes, then this site is worth a visit.

Adolf Keifer, a former olympian and gold medalist swimmer, decided to dedicate his life to improving the training conditions of his fellow athletes. Keifer provides premier sports gyms solutions for any type of gym you can imagine.

This company also distributes commercial flooring for many other types of businesses including health club and studio gym rubber flooring.

US Fitness

US Fitness - Commercial Gym Flooring

Want to see your gym in 3D? Well on US Fitness’s site, you can place and play with different flooring designs to fit the needs of your gym. You no longer have to just rely on the mental image or some detailed, time-consuming sketches.

On this site, you will find an easy breakdown of the steps you need to take to match the right flooring to your gym. US Fitness sells flooring to fit a wide range of needs from rubber to wood to turf. You’ll find rolled-up rubber options to tiled options ranging in shock absorbency. Each type of commercial gym flooring has a breakdown of the specific uses and data from their applications.

Not to mention, with each option, you have an array of colors to choose from or custom branding purchase options.

Rubber Flooring Direct

Rubber Flooring Direct - Commercial Gym Flooring

Rubber Flooring Direct offers simple solutions to the needs of your gym by selling recycled rubber in three tiers. You can purchase rolls or interlocking tiles. Regardless of your choice, this company provides American-made recycled rubber with a detailed breakdown of all the pros and cons of each choice.

They offer custom solutions for branding weight rooms and turf. A benefit to their turf is that there is no infill so you will not have to deal with the messy rubber particles spreading throughout your gym.

This option is about as direct as it gets with your commercial gym flooring solution. A good contender for providing a simple, easy to install gym floor.

Great Mats

Great Mats - Commercial Gym Flooring

This website is all things mats. Catering to many different types of gyms, Great Mats has solutions for sport-specific and calisthenics gyms. Great Mats has the most options for interlocking tiled gym flooring.

This company does not provide professional installation, but you will find a detailed guide at the bottom of the page about each type of flooring and its general installation difficulty.

If you find the same style of flooring at a better price, then Great Mats will price match to help you get the biggest bang for your buck. Keep an eye on Great Mats’s clearance section to watch your favorite products for price reductions.


The type of gym you’re purchasing flooring for will help narrow down what flooring you’re searching for. This article should help narrow down the funnel of where to search for the flooring to fit your gym’s needs.

Keep your budget, time, and manpower in mind when deciding what type of flooring to purchase. Installation can be extremely easy and quick or very time-consuming.

This is an investment that will need to last you for many years to come, so make sure that you get a decent warranty on your product as well. Nonetheless, your floor will have to stand the test of time and the dedicated gym-goers that will be contributing to it with hard work and sweat.

6 Reasons Why You Need to Create Workout Videos

These days, workout videos are gold for trainers and coaches. People learn in many, many different ways. As a trainer, you must be able to teach your clients through different mediums to cater to their learning. Let’s be honest. It’s challenging to write a perfect description for a complex exercise. Most people will probably not understand a step by step direction without being able to visualize the movements.

This would be similar to requiring that ballerinas learn to dance through a bulleted list of steps. Kind of ridiculous, right? Your clients are no different in this respect. They need as much guidance as possible to complete exercises safely and effectively. Workout videos help save you time in the long run and embellish your client’s resources used in their fitness education.

Workout Videos Exemplify Correct Form

The key issue that many trainers face when working with clients virtually is ensuring that they maintain proper form. If you create workout videos to share with your clients and attach them to the workout, then they can follow along. Through the video, you can highlight the importance of completing the workout in proper form.

Ensure that your clients workout safely by sending them workouts with video demonstrations.

With workout videos, you can make them as simple and as complex as you would like. The amount of instruction you want to provide is up to you. However, don’t forget that this is the perfect opportunity to deliver vital information to your clients to help their progress. Therefore, practice a script or talking points before you start filming the video. Make sure you cover all the information that is necessary for them to complete workouts safely and effectively.

Workout Videos are Convenient For You as a Trainer

Workout videos can help you reach your clients much more efficiently and give them the information they need. With one video conducting a workout, you will be able to share that with all of your clients and not need to instruct each individual client. 

Workout videos are a supplement to the information you need to share with your clients. This means that if your client has specific needs, then you can share the video with a follow up written instruction for them to understand. 

If your clients are having trouble understanding how to do an exercise, then they have the ability to watch and rewatch the video. This saves you time in repeated instruction. This is where it, once again, is important to include everything you want your client to understand about the workout in the video. 

Wokrout Videos for Content Marketing

Trainers and coaches have the hardest time setting themselves apart from their competition. Creating workout videos to post to social media and other platforms is a very effective way of exemplifying your coaching ability to potential clients. This also establishes credibility with them right off the bat showing them that you know exactly what you’re talking about. Therefore, you will already have an advantage over your competition. 

Videos are also much more engaging than static posts, so people will be more likely to pay attention to your post. This can help you boost conversions on purchases for your services. 

Workout Videos Can Increase Leads

An increase in leads at this percentage will make the return on your workout video investment worthwhile. Videos are fun and easy to share. Imagine how many people could come into contact with your video content if you advertise them on your social media platforms. Workout videos are particularly apt to sharing when forming a sense of community around fitness.

You can also use these videos for paid advertising on websites and social media. This might take a little bit of learning for editing skills, but there is enough content out there to last you a lifetime of learning. 

Repurpose Videos

Video clips hold a great deal of value as you stock up on them. Often, when creating new videos, its time consuming to start from scratch. As you create more workout video content, you can reference them in new videos and piece together elements from others.

Reuse Clips from other Workout Videos
You will run into content gaps for future videos, so never forget about the content that you have already created and can reuse.

You can even use clips and audio from older videos to fill in those pesky gaps in your content. Other items to pull from videos are stills as you are moving through the motions of the workouts. These can be included in your written content or for graphics on social media posts. Fitness marketing relies heavily on visual learning.

When creating these videos, you should follow a certain style and theme to the transitions and other design elements you include. These elements are reusable assets that you must use in other videos to maintain consistent branding.

Make Playlists in a Series for Continued Education

Videos open the doors for a series of content for your clients to follow. Get creative with ways that you can follow a flow of information from one video to the next. The more popular your workout videos become on platforms like YouTube or Vimeo, the more opportunities you will have to sell your services.

This plays into your brand recognition and awareness. The more content you have out there, the better off you are to become more widely recognized. A series of workout videos in snippets can be used to create a whole advertising campaign showing all aspects of what you have to offer as a personal trainer.

Reach More Clients More Often

By creating workout videos, you can reach more clients, more often with the time you save on repeated instruction. Your time as a trainer is extremely valuable. Any way that you can save time creates more opportunity for you to reach new clients or spend more time with others who need it.

Save Time With Workout Videos
Give more value to your time with clients by cutting out the redundancy of explaining repeated exercises.

Either way, your business will run more efficiently when you have more time to run it. This means that any video you create whether it is related to workouts, daily motivation, or nutritional coaching will benefit your efficiency in the long run.

Obviously, creating these videos and assuring their quality will take some time, but they will be useful to you for years to come. Inarguably, reusable content is extremely valuable. We see this example in using apps for personal training where trainers can save their workouts, programs, and meal plans to their libraries to assign to clients as they come and go. 

Creating workout videos for repeated use can almost be considered an example of automation. The use of videos to aid in workout assignments allows you to automatically provide the information to clients that they will need without you needing to get involved. 

The idea behind workout videos is to answer questions before they are asked and to supplement the work you do in person. For example, if someone is not able to meet with you for a session at a particular time, you can just deliver them a detailed video instead for them to follow when they make time later on.


You will have fewer missed opportunities for meeting clients at their needs when you create workout videos. Videos generate opportunities for you to exemplify your work to potential clients and reduce the work with current clients. With that being said, videos hold a lot of engagement value for sharing and rewatching. 

Get creative and start practicing immediately for filming and editing videos. Getting started is the largest hurdle before becoming successful with your workout videos. 

Stay tuned for a follow-up article on tips and tricks to video editing for personal trainers!