Gym Franchises: What to Consider When Starting Out

Looking into gym franchises can be a costly, but wealth-generating endeavor. The return on your investment in a gym franchise is well worth the costs of starting the business if you do it correctly and wisely. In 2018, the fitness club industry was valued at almost $32 billion. Last year, the industry value went up by two billion. This means money is there to be made and lives to be changed for the better. The fitness industry may have taken a large hit this year because of COVID, but that means that there will be much more opportunity within the next couple of years to actually buy into fitness franchises.

With many gyms, unfortunately, needing to close, the market for opening gyms will be booming in the following years. Most gym franchises that are taking major hits right now will have to radically reduce the buy-in cost. Of course, all restrictions and lockdowns need lifting before we can even begin to think about taking action. Here is what to expect looking into gym franchises and how to find the right franchise for you and your budget. We will also go into detail about what background knowledge you need to brush up on before running a full-blown fitness business as a gym franchisee.

Preparation for buying into gym franchises

Most likely one can assume that you have been sitting on the idea of owning a gym for a while. You have probably been saving up your money from a personal training business or another source of income. Regardless, you want to be able to sit on a stack of cash before even considering buying into a franchise. Pulling out loans can help, but the interest rates and the overall investment is a bit daunting. It can be even more daunting if you are not all guaranteed that your business will flourish right off the bat.

Having a savings account to draw from to start your fitness franchise is the most secure option. Franchisees often run into many problems in the construction and formation of their business. This means that the budget will have to accommodate for the hiccups. It is much easier to pay out of pocket for those hiccups than having to pay for those hiccups and the overall interest on the loan itself. Everybody knows that money adds up quickly!

Consider involving some investors in your business. These people can be your friends, family, or just some colleagues that are interested in the same pursuit. Although, if you involve your friends or family in this pursuit, make sure your relationships are strong. You might have to face some tumultuous times and financials can be quite damaging for relationships.

Consult the pros!

It is also extremely beneficial to seek out professional help with accounting and money management. Approaching an accountant to make sure that you are financially prepared to take on a franchise can save you a lot of remorse and stress.

This also goes for the legal hoops you need to jump through to become a franchisee. Consult an attorney at every step of the process. You want to make sure you will not set yourself up for legal troubles down the road. It is also wise to consult an attorney to make sure that the franchisor is not trying to set you up for any unreasonable legal bindings. Without a doubt, they had their own attorneys formulate confusing contracts muddled with legal jargon that might not make any sense to the average person.

What to Consider

You also need to consider the demand for fitness clubs in your area. Building in an area with very few fitness clubs can put you in a better position to get a bunch of new members and fast. The area you choose to build your gym franchise in will also be important to rental costs if you are not the owner of the property.

Right now, people who opened their franchise before the pandemic experience issues like construction being placed on hold. Also, not enough people can attend gyms at the moment to actually see an immediate return on the huge investment. The pandemic is a prime example of hiccups in plans that are completely out of the control of the franchisee. Therefore, save your money now!

A concept to build on when thinking about how to structure your gym’s culture is the social connection that you need to build upon. Right now, more than ever, people are drawn to the social aspect of the places they invest their time in. Therefore, make sure there is a reason and a way for your customers to socialize and connect with others at your gym. Exercising, a lot of the time, is about the community and shared support for reaching each others’ goals.

However, most of the time, people do not want to go to the gym out of fear of being judged. Therefore, it is essential to cultivate an openness to your gym culture. Do your research on the fitness style that stands out to you and the customers that you want to attract. Doing research will help you get started quickly and help your franchise run smoothly in the long run.

Also, figure out what the general population of people is like in your area. Can they afford gym memberships? Are they too old to consider going to the gym? Is your area family-oriented? Can you form a childcare program? How would the residents of your community react to the opening of your gym? Are gym franchises very popular in your area to begin with?

Gym Franchises to Consider

Let’s start with the cheapest franchises to purchase and go to the more expensive gym franchises. Most of these franchises require a very high number and a very long term investment in the business. Often you will need to have a net worth of over $250,000. This is why it is imperative to save up and also maybe consider your buddies who might be good business partners. Before becoming a franchise, you need to consider what your values are in running a fitness business.

You also need to consider what the overall company is like. Make sure that that the franchising company will back you up and take care of you. Moreover, when buying into a chain of gyms, the company has a lot of power over you and your gym’s regulations. Therefore, make sure that there is a franchisee advisory board. Something of that nature should exist within the company that will have your back in case of trouble. Nonetheless, here are some nationwide gym franchise options that you can consider.

Required Net Worth and Initial Fee for Popular Gym Franchises


Jazzercise logo for gym franchises

This gym franchise focuses on mixing the elements of yoga, pilates, cardio, strength, hip hop, and kickboxing. The majority of the gym-goers are female and have an average of 7 years of membership among their customers. This is a dream for gym franchisees as customer retention and loyalty is absolute gold.

This company also has over 8,000 locations nationwide. Therefore, it has been successful for some rhyme or reason all this time. You can buy into this business for the cheapest price of any commercial business. An estimated buy-in starts at $1,250 and an overall investment max at $4,000.

Anytime Fitness

Anytime Fitness Logo for gym franchises

This fitness franchise has perks like running 24 hours. This gym is available in many different countries around the world. Therefore the membership for the gym-goer is very valuable. This level of value is backed by a well-known brand and good marketing. You would not have to worry about attracting customers as the brand name does that for you.

The initial franchise fee goes up to around $42,000 and requires an overall initial investment of up to half a million. This is in the mid-range for many gym franchise investments. As a franchisee, it is important to consider the value of the brand you are buying into. Consider if your initial investment in the whole company will be worth it.

Pure Barre

Pure Barre logo for gym franchises

Buy into Pure Barre if you like trendy fitness and multiple means of income. This company exemplifies aesthetics and minimalism. You have the opportunity to sell Pure Barre clothing as well as owning your own studio. This form of exercise is available at many gyms, but many people are attracted to the focus that Pure Barre has on this training style.

The initial investment fee requires around $60,000 and you need to have around $90,000 in assets. Your overall worth must be around $300,000 to be considered for the franchise. However, you can generate revenue from clothing sales, selling classes, and training classes for your teachers. Its recommended that you be the master of barre to flourish with this franchise.

Planet Fitness

Planet Fitness World HQ Careers | Planet Fitness logo for gym franchises

Like Anytime Fitness, Planet Fitness is massively popular for being open 24 hours and its affordability. Planet Fitness has almost 2,000 locations all over the United States. The mantra this company bases its culture on is having a judgment-free place for anyone and everyone to workout at. They back this mantra with the fact that Planet Fitness has a wide range of equipment to use for anyone who wants to get fit.

The franchise fee for this company starts at $20,000 and requires an overall total investment of $1 million at a minimum. On the high end, for a fully stocked and large Planet Fitness gym, one would need to invest around $4 million.

These are just four popular and profitable options if done right. Find the detailed information for the money you will need to become a franchisee here. If I went into the very fine details of the finances it takes to open up each one of these fitness businesses, then you would be reading this article all night!

However, many more options might be local to your area. For example, here in Colorado Springs and a few other specific cities in other states, we have VASA Fitness. This is a gym designed to be aesthetically pleasing and meet the needs of a large array of clients. Their gyms are stocked with Pools, saunas, hydrotherapy rooms, massage rooms, free weights, cardio room, performance lifting area, kid care, fitness classes of all types, and more. Do a deep dive into the gyms in your area and see if more localized gym franchises fit your needs.

GYMTotal Initial InvestmentFranchise FeeNet Worth Required
9Round$79,175 – $163,275$30,000$150,000
Anytime Fitness$74,290 – $523,824$42,500$300,000
Burn BootCamp$148,830 -$353,150$40,000$300,000
CycleBar$284,350 – $497,150$49,500$600,000
F45 Training$313,200 – $485,100$50,000
Jazzercise$2,415 – $3,200$1,250
Orange Theory$608,172 – $1,800,322$59,950$500,000
Planet Fitness$968,100 – $4,113,500$20,000$3,000,000
Pure Barre$198,650 – $446,250$60,000$500,000
UFC Gym$295,057 – $4,912,007$50,000$250,000
A breakdown of the costs and requirements for popular franchises.

What to Expect as a Franchisee

Stress. Expect to be stressed until you have the right people under your wings to run the gym for you. The startup process is not an easy nor quick one. What makes it much easier though is hiring the right people. Hone your sense of judgment when it comes to people in the hiring process. When you hire the right people, then your gym will run smoothly. When your gym runs smoothly, then you will find yourself under much less stress.

Have an organized budget for your gym’s monthly expenses. This is a skill that helps in all of life’s pursuits. Creating a detailed list of your expenses from month to month will help you better budget your spending on the gym. Pair this with your estimated revenue based on the projected new membership signups, cancellations, and planned payments.

Many gym franchises require that their members sign a contract to pay for membership over a certain period of time. This is important in member retention and what to expect in terms of revenue. Predictable revenue makes life a bit easier on the franchisee.

People often compare the franchisee’s pursuit in business to getting married. It requires a ginormous investment and very long-term commitment. Otherwise, you’ll find yourself bankrupt and battered. Therefore, it’s good to have the support and advice to make smart decisions moving forward with your franchise. Compare the legal and financial advising you will need in this endeavor to marriage counseling. Marriage is absolutely not easy and you won’t always be able to make the right decisions on your own. The same goes for this business.

The good part about franchising, however, is that you will get the advising and resources you need from the franchising company. Unlike starting a gym completely from scratch. The company you are buying into relies a bit on your success as well. Therefore, they will help you get started with business plans, regulations, procedures, policies, and more. You essentially don’t have to come up with your own business model for running the gym.

In Summary

A lot of factors come into play when it comes to gym franchises. You have to be well prepared and well adjusted to running a business before even considering buying in. Always ask for advice from financial and legal professionals before laying your money down on the table. It never hurts to be told that what you’re doing is wrong or right before you actually sign away your money.

Make good connections with people who will support your business endeavor and even invest in it. This way you have a team to rely on when navigating the tricky waters of business. Make sure you also build a good team of employees so that you do not have to fear what goes on day-to-day.

Check out the rest of our blog for more articles like this one. If you liked what you read or have any suggestions, then please feel free to comment below!

A Guide to the Benefits of Corporate Fitness

Corporate fitness is a method for increasing employee productivity and saving money for companies in many different ways. Ideally, any company would want its employees to be happy and healthy. This leads to a series of positive outcomes for the company as a whole. Keep reading for some examples of effective corporate fitness and wellness programs, why they were implemented, and how to effectively implement them into your business.

If you are a fitness business, then you will learn about how to find the right company for you that needs a wellness program. Corporate wellness programs can be a very mutually beneficial business endeavor for both ends. Not only is it good for business, but as a fitness professional, you will have the opportunity to help dozens, if not hundreds of more people, become healthier and happier.

Typically, large companies with over 50 employees implement corporate fitness programs. However, there are companies of all sizes that most likely could benefit from a fitness/wellness program. Fitness and wellness are not exactly synonymous, but they do target the same issues that employees experience in the workplace. Fitness and wellness just might imply different approaches to targeting these issues.

History of Corporate Fitness Programs

Believe it or not, the importance of corporate fitness is not a recent revelation. The earliest known corporate fitness program began in 1879 when Pullman Company created a whole athletic association. Granted, Pullman literally created a community around its company stocked with housing for its employees, schools, and shopping centers. Almost designed like our modern-day military bases without the security aspect.

In the late 1800s, National Cash Register actually implemented a requirement for employees to take exercise breaks twice daily. This company built a whole recreation complex spanning over 325 acres.

Fitness and wellness programs started ramping up after World War II. Big names like Xerox, Texas Instruments, and Johnson & Johnson started innovating the post-war fitness and wellness focus. Thereafter the implementation of Employee Assistance Programs in the 1950s sparked the recognition and understood the need for employee benefits. It wasn’t until the 1970s that companies began to recognize the responsibility to provide healthcare for their employees.

What are the issues that corporate fitness targets?

Think about the typical day in the office. If you are reading this at the end of the workday, then I apologize for taking you back into the work headspace. But wait. That’s a problem. A typical day at work should not be that distressing to think about. Those stressors are what corporate fitness and wellness programs target.

U.S. corporate wellness market size

Health and risk assessment is the largest factor in these programs. Companies rely on their employees’ accountability and presence at work. Employees with health issues can cost companies an impactful amount of money. Sick days and bringing sickness into the workplace can be prevented through these types of programs.

Companies even employ anti-smoking campaigns to increase employee health and absenteeism. The less time you spend taking smoke breaks, the more time you actually spend working. The longer you’re alive and healthy, the longer you are an asset to a company. Now, that may sound a little skeevy, but if your company is willing to support you in your health and fitness, that is hard to argue with.

Companies should address stress management strategies for their employees and maybe reevaluate the system that is stressing their employees. Stress is a huge factor in health as your mental state reflects directly in your physical state.

Nutrition and weight are also important factors that companies address in corporate fitness programs. Weight and diet have a huge effect on the development of serious health conditions. Health conditions cause employees to be absent from work and also not be as productive in the workplace. For example, if you feel sluggish or physically distressed at work, you are less likely to perform as well.

Another reason aside from productivity is employees as a liability in the workplace. The more fit and overall healthier employees are, the less likely they are to have a serious accident in the workplace.

What companies have done corporate fitness well?

Thousands of companies small, medium, and large have implemented effective corporate fitness and wellness programs. Let’s go over five examples of effective corporate fitness and wellness programs.

Johnson & Johnson

The company that set the modern-day standard for corporate wellness programs was Johnson & Johnson’s Live For Life program. Implemented in 1978, it pumped out some notable statistics for the effects of fitness and wellness programs. The goal of this program was to provide the resources that their employees would need to improve and maintain their well-being. These resources focused on smoking cessation, nutritional advising, exercise, stress management, and weight control. Johnson & Johnson actually saw an 18% decrease in absenteeism after implementing the campaign. 50% of its employees actually participated.


Another large company that has focused on corporate wellness is Google, of course. With its silly approaches to in-office exercise like multi-level slides, scooters, ping-pong tables, and standing desks Google employees work in a pretty fun atmosphere, to begin with. However, they have on-site gyms and fitness classes. Google even encourages its employees to teach fitness classes for their peers. On the less active end, they have arcades, “nap pods,” and free books for employees. It’s quite a holistic approach to fitness and wellness. However, Google is a multi-billion dollar company and these awesome things are not so reasonable for smaller companies. They do provide a good example of thinking outside of the box for how to implement health-conscious company functions.

Houston Methodist

This large chain of hospitals in the Houston metroplex has a notable program involving FitBits. They provided over 11,000 Fitbits to their employees to track their steps. Counting steps allowed them to have competitions with each other by hospital, by departments, by gender, and much more! Competition is the most exciting way for companies to use corporate fitness programs because competition generates engagement.

Employees of Houston Methodist also had access to biometrics scanning so they can stay in touch with their progress. This also helps them better set their fitness goals to complete!


This company falls on the smaller end of the spectrum compared to Google or Johnson & Johnson. Their approach to workplace fitness was to give each of their employees a pedometer. The employees needed to walk 10,000 steps a day every day for 3 months to receive an extra 24 PTO hours. For employees who met this challenge, the company also donated to a charity of the employee’s choice in their name. This means that the employee could also write this off of their taxes!

Therefore, this program cost Excelas a manageable amount of money and encouraged its employees to stay physically active for three months!

Borislow Insurance

This company has an award-winning corporate fitness program. Their point system lets their employees track their healthy lunches, workouts, meditations, and more. Employees trade in their points for prizes of all different types.

This company even established an on-site fitness center with fitness classes, yoga classes, and meditation classes. Employees’ participation in the fitness center and these classes earn them points as well. Even a yearly physical will earn them points!

How to become the corporate fitness solution

As the individual, trainers verge into the corporate fitness world by simply being able to network and create detailed programs. Lots of money is ready for earning by becoming a corporate fitness trainer. You can find companies in need of a solution by being very active on LinkedIn. This will help you get in touch with businesses and even advertise your solution to their needs.

You need to be well versed in what the company is all about before you pitch to them. Therefore, LinkedIn is a good place to start learning about the companies you would like to pitch to. Be persistent, but professional, with your follow-ups if you don’t hear back immediately. I recommend a maximum of three follow-ups over the course of two weeks. Sometimes emails bury easily for busy business people, so it is important to make sure they even saw your pitch.

Whole companies also exist for providing corporate wellness solutions. Find companies that interest you and get in contact with them for starting a career there! You will be better off if you have fitness and wellness certifications before applying. Good luck!

If you liked this article, then check out the other articles below! Feel free to leave any feedback or suggestions below as well.

Born Tough Athletic Wear for Men: Review Coming Soon!

We are excited to announce that we are partnering with Born Tough athletic wear for men. Gabe, one of our digital marketers will be doing a detailed product review of the zip-up hoodie. After reviewing the product, we want to give you guys the chance to score some gear of your own.

Born Tough has stylish athletic wear for men.

We will be announcing a giveaway on our social media shortly after reviewing the hoodie. Follow our socials on Facebook, Instagram, and Twitter to stay updated.

While you’re at it, check out Born Tough on their Facebook, Instagram, and Twitter. Send us an email with suggestions for what you guys want in the giveaway at Otherwise, don’t wait for the giveaway and load up your shopping cart today!

These days, there are so many options on what athletic wear to buy and where to buy it. So let us help you make those decisions in this upcoming review and more to come down the road.

Look book for Born Tough's athletic wear for men.

Born Tough provides athletic wear for men for workouts in any weather and other accessories like face masks, hats, and water bottles. You can even find some workout accessories as well!

Check back into our blog periodically for any updates!

Training for Athletes vs. Non-Athletes: Is There a Difference?

To discuss the difference between training for athletes and non-athletes we have to first consider what it means to be an athlete. Think about what makes athletes around the world as great as they are at what they do. What is the purpose of training for athletes vs non-athletes? What is it that makes athletes good at the sport they play? As a coach, how can you take these considerations into account when training athletes vs non-athletes?

Training for athletes and non-athletes is actually very similar in a lot of ways. Athletes and non-athletes train to better themselves in various ways and their training reflects that. As in, if you are training to accomplish a specific goal then you will train a specific way in order to achieve that goal or goals.

However, the fork in the road lies in what is being intentionally impacted by the training and how training as an athlere vs non-athlete is approached. As an athlete, there needs to be a methodical, strategic approach to your training, with a clear emphasis on performance metrics. For non-athletes, this may not always be the case. Say, for example, you are training to lose bodyweight or increase confidence in your personal image, your metrics will be different than metrics based on performance.

Distinguishing Athletes and Non-Athletes

Training for Athletes

When you are an athlete, your bottom line is whether or not you are improving your performance metrics. As a track runner competing in the 400m dash, your goal is to run the best time that you can week-over-week, month-over-month, year-over-year. In order to do that, you might break your training down into key areas of focus such as speed, explosiveness, power, aerobic capacity, and anaerobic capacity. Everything you do is measured and compared against a bottom line.

An Athletes Approach

Last year you ran a 49.2 second 400 meter dash time in competition. Can you break 49 this year and run a 48 point something this year? Many athletes will even watch film of their competitions, even their best performances, and analyze what they did very well and what they did poorly. Then based on this, they will adjust their training.

Using the example above, 400-meter races are broken down into phases typically and there are different racing strategies to accompany these phases. For example, 400-meter races are typically broken down into two 200 meter splits. So say you are a 400-meter dash athlete and your time was 51 seconds at the start of the season. Then one approach you might take is to look at your split times. If you came in at 22 seconds for your first 200m split and 29 seconds for your second 200m split, then your training should focus on your overall stamina so you can focus on getting that second split time down.

However, if you ran a 25 second split for the first 200m and then a 26 second split for the second 200m, then your training should focus on increasing your speed as your stamina throughout the race held pretty strong.

Overall Training Logic

This sort of logic is applied to training for athletes across the board. Whether you’re training in competitive bench press, swimming, or gymnastics. It is a methodical break down of your training and performances to better your performance metrics. This could involved trying out different strategies and even performing different exercise to increase performance in your muscles within a very specific type of movement.

You find athletes train so rigorously because they are involved in competition. Everyday they know, someone out there is training for the same race they are. And they know if they don’t better their weaknesses in a methodical approach, they will likely not win.

Training for Non-Athletes

Like we stated above, training for athletes and non-athletes can be pretty similar. However, you do see some key differences. An a non-athlete, your focus might not always be on performance metrics. For example, if you are training to lose weight, then your focus may be placed more on body composition metrics and your training will be built with that in mind. The competition you feel might also be different. As in you, you aren’t training because Jonny across the gym seems to be losing weight faster then you and you want to beat him. You are in a competition with yourself, which, can still be just as tough as the competition athletes face, but is different in nature.

Additional Key Differences

Training for athletes will be different based on the sport and nature of the training. However, the intersection of similarities is where we find the value of training in general. Throughout this article, we will look at competitive swimming and training for that sport compared to training for non-athletes.

Competitive Swimming

Competitive swimming for athletic training.
Swimmers train more on average than most other athletes.

Competitive swimming exemplifies key similarities and differences in training between athletes and non-athletes. As we all know, athleticism goes far beyond sports on solid ground. Training in a pool setting is a form of training that people do not often address for the non-athlete personal training route.

First off, many people, both athletes and non-athletes, train in the water because of its ease on the joints. Many professional athletes train in the water when they are coming out of an injury or are trying to prevent one. You are 10% lighter in the water and there is not any physical resistance on the joints. In the water, you also have mobility on all planes of motion whereas running or walking are really only mobilities on the sagittal plane.

The ability to move on all planes of motion with a significantly reduced risk of injury is training gold. However, swimmers do not limit their training to the pool. They actually train more than any other athlete.

Competitive swimmers must develop a true sense of personal challenge to stay competitive. After all, swimming is not only about being faster than the person next to you, but it is also about being faster than yourself. This is a sport of record-setting and it reflects heavily in the way swimmers train.

A Day in the Life

Practice, Practice, Practice…

Swimmers on average spend 2 to 6 hours in the pool every day. They swim between 3 and 8 miles each practice. Olympians can rack up to 12 miles each practice! They spend the most hours out of the week training to improve their mobility and technique. The better the mobility and technique, the less amount of effort it takes to swim.

In the pool, they work on resistance training to become stronger swimmers with different tools like weights and power racks. Lungs are also a huge focus in swimmers’ workouts because they spend the majority of their races holding their breath underwater. Breathing patterns are extremely important in speed and reducing resistance when swimming.

Honing Skills With Specific Exercises

Swimmers also must focus on overall agility in the water which ties back into their focus on technique. There are many ways that they focus on the form of least resistance in the water, one being their flip-turn. This is the move that allows them to quite literally turn and flip the other direction to head back down the pool to the opposite end. This is a move that requires a perfect technique in order to maintain speed and momentum as they push off the wall.

Out of the water, swimmers also complete a whole array of weightlifting, bodyweight exercises, yoga, and pilates. They do almost every training in the book to become stronger and more agile through increased mobility.

We also cannot forget the importance of a warm-up and cool down. They spend ample time before hopping into the pool to warm up their body through a series of stretches. For swimmers, a mile or two in the pool is a quick warm-up for their muscles before they get into the thick of their main set(s). They also spend time in the pool warming up their lungs with breathing exercises to prepare them for their main set(s).

Structural Comparison

Now, think about the way non-athletes complete their training. Obviously, the amount of time spent training is a huge difference. You wouldn’t need to push yourself that hard if you are not performing in a competitive atmosphere. However, having a sense of competition for one’s self and with peers is a great way to push to reach those goals.

The structure of the training is the same. You must stretch, warm-up, complete the main sets of the workout, then cool down. Some might do this twice a day depending on their goals similarly to swimmers. Non-athletes can train in a pool in many ways, do bodyweight exercises, do weight training exercises, do yoga, pilates, etc. Therefore, the options for training and focuses on training are the same.

The difference in the structure of the training is just the intensity. As a non-athlete progresses in their personal training, they will amp up what that training entails. This will mean they will do continuously more difficult workouts as their fitness and athleticism increases.

The Mindset

You cannot expect your body to improve and become fitter unless your mind is fit for the training. Swimmers have to possess one of the most intense mental disciplines of any athlete. They train the most time on average and swimming is mostly about personal record-setting. Swimmers are constantly working to beat the clock and the times they have recorded before to become faster and faster.

Swimming is also an extremely repetitive and focused sport. Unlike basketball or football, it is just the swimmer and the pool. With other sports, there is an intense amount of things to think about which requires a different type of mental discipline and focus. With swimming, the swimmer is focused on the stroke, the breath, the kick, and the walls that sit in front and behind them. They cannot afford to think about anything else as they risk the technique that they have trained so hard to perfect.

Ideally, anyone who is completing any sort of training should have a well-disciplined mindset and work toward improving that. When athletes doubt themselves and that is where they see failure in competition. When non-athletes have self-doubt, they do not reach the goals they have set for themselves.

Keeping a sound mindset can benefit anybody in reaching their training goals. This is where non-athletes must really focus their energy to become better versions of themselves. You could almost define this as mental athleticism. Athletes are different in that they are above the curve with their mental discipline.

They spend twice as much time training as the average person and have ten times as much pressure riding on the success of their training.

The Goals and Outcome

Athletes are the few out of many that set examples for the parts of ourselves we should focus on more in our daily lives. Not everyone can be like Katie Ledecky or Ryan Lochte, but we can all strive to set the same level of goals for ourselves and work tirelessly to be there.

The only thing that really truly sets training for athletes generally apart from training for non-athletes is the goals they set for themselves. Any goal you set for yourself is not unattainable if you have the drive and the mental fortitude to get there. Athletes spend their whole lives working to attain their fitness goals. Once they win the title or break the record, they don’t stop there.

How You Can Train Like an Athlete

Training for athletes and training for non-athletes is similar and different in many ways. While you may not be an athlete per se, you can use their training strategies for yourself. For example, (focusing on swimming still) say you have a lung condition that makes breathing difficult in anything you do. Employ the same training tactics that swimmers use to increase their lung capacity. This means that even the technicalities of the training that apply to athletes are applicable to training for non-athletes.

The only true differences are the mindsets and the nature of the goals that people employ. This is quite applicable to anything in life really. You are only limited by the goals you set for yourself and the drive you have to get you there. You can start out with absolutely zero athleticism, but work your way to a point in life where you could do laps around your past self

Goals to better one’s self are why anybody trains in the first place. Whether you are working to slim down or bulk up or anything in between, training is for nothing other than to be better as a person every single day. It does not matter if you are a gold medal athlete or an accountant. Training for athletes is all about the mindset and goals. Just set them a little higher every day and you could be training like an athlete.

If you liked this article and want to read more, then check out the rest of our blog here. Share with us your stories about where your training started and where you are at now. Leave a comment below or reach out to us through our Instagram @fitswtrainer.

The Start of Something Beautiful – FitSW + Apple HealthKit

It’s November and it’s been a little bit since we came to you with a product update article. Well, if you have been to our homepage recently then you might suppose we have been busy working on some pretty cool things. One of them is going to help you in onboarding clients and it has to do with Apple HealthKit.

FitSW iOS App Integration with Apple HealthKit.

Image of two iPhone Mockups floating in the Air announcing that FitSW integrates with Apple HealthKit.

When you think about client onboarding, the more streamlined, the better, right? Well, that’s exactly what we are shooting for when trainers onboard clients in the FitSW app. Now, when a client gets invited to the FitSW app on an iOS device they will be prompted to integrate their HealthKit data when setting their account up. Here’s the data that will be coming in from HealthKit:

  • Date of Birth
  • Sex
  • Height

While simple, this is just the start of some really exciting new features to come to the FitSW iOS users.

In the future, client onboarding will automate bringing in data from HealthKit such as steps counted, Bluetooth weight scales, calories consumed, and more, all in one integration.

With this, the possibilities become endless as a health and fitness coach with such easy access to all of this data. Think, client onboarding becomes a breeze and now, more than ever, accountability coaching can become more precise with access to this data.

Eventually, between integrations with Apple HealthKit and other fitness and health apps, FitSW will literally become a one-stop-shop for your client’s health and fitness data.

Future Android Integrations

We are planning on adding very similar integrations to the FitSW app for android users with all the same possibilities.

The iOS App is Now Translated into Hebrew.

Yes, that is right! The FitSW iOS app is now translated into Hebrew. To make sure your app gets translated, make sure your device is set to the correct language.

New Homepage Design

FitSW - app for personal trainers

Many of you may have noticed something looks different on the FitSW homepage. I noticed it too, but I can’t quite put my finger on it… maybe it’s the font is different? Either way, the old homepage served us well for a long time and will never be forgotten. But as many things have changed in 2020, so has the FitSW homepage among many other pages.

iOS International Date Support

Ah yes, the iOS app now supports international date formats! Just like your language settings, FitSW pulls its date settings from your device settings. So make sure the settings on the device that you use FitSW to reflect your preferences.

The Android App is Now Available in Portuguese and Italian.

Our Android apps are now available in Portuguese and Italian. Much like the iOS app, make sure your device settings are set to the supported language of your preference as this is what the FitSW app pulls from.

Assessments in iOS are now called “Metrics”.

On the FitSW web app, we changed “Assessments” to metrics a little bit ago as it sounded a little more natural and seemed to be a better match to the features use cases. Now the iOS app is in alignment with the FitSW web app in this regard.

Have Any Feedback on this Article or Any of the Items Mentioned?

Feel free to reach out and let us know through our social media channels or shoot a quick email to

Improve Your Online Coaching in 5 Proven and Effective Methods

Online coaching is the future for all fitness professionals. To stay competitive in the personal training market, you have to use competitive methods for getting new clients and managing your current clients. Going virtual will do absolutely nothing but expand your business and help you reach exponentially more clients. The best part is, that when you go virtual, your number of clients will stay right in line with how easily you can manage your clients.

It may seem a little daunting to be able to take on so many more clients. However, through means of automation for all of the tedious administrative tasks, it takes much less time managing your clients. Here are five methods for improving online coaching that will help your business grow wildly.

Get an app for client management

Client management can be a huge pain and really overwhelming if you have a bunch of information on clients in a bunch of different places. You should have a system in place to onboard clients consistently and regularly. This leads to better organization in the long run.

online coaching apps
Having an all-in-one app for online coaches and trainers can be extremely beneficial for time management.

With client management apps, like FitSW, you can do this very easily! Instead of having a paper trail with physical copies of client onboarding forms, you can have all forms for clients saved in an online profile. This saves you the stress of misplacing any important forms and violating a client’s privacy. By this, I mean losing a paper with a client’s confidential information regarding their health status. That would be a nightmare! I can safely bet you don’t have a PR team to help you recover from that crisis.

Read a review of FitSW here!

When using a client management app, you can save all of the information you need on your client at your fingertips. Also, that information can be easily updated and tracked over time. Tracking progress is everything for personal trainers, so why not be able to easily upload information as soon as you get it. No need to track down all those pesky files buried in your computer. I’m sure your hard drive will thank you!

You are probably already doing everything online anyway, but not in a concise way that saves you time. As the saying goes, time is money, and time is the most important part of training. Have more time to connect with your clients instead of managing them. This will help your clients get the results they want quicker and create a better overall experience for them.

This good experience with you is what clients will share about when they recommend you to their friends and family.

Automate your online coaching workflows

Automating your workflows is the most important benefit of online coaching. This is also the most important benefit of using client management software. On average, you spend 18 to 20 minutes just looking for files on your computer. Think about how many clients you have now and want to have in the future.

Automating your online coaching infographic.

Let’s run through the steps of automating onboarding a new client in FitSW.

  1. Open up your app on any device and navigate to the client dashboard.
  2. Click ‘Add Client’ in the top left corner of the web app dashboard. In the top right corner of the iOS device, you’ll find a blue plus. In the Android app, you will find the blue plus button in the bottom right corner of your client dashboard.
  3. Now, just fill in the according information from your client. When you first create a client, there will be an option to send them an automated onboarding email. Therefore, all the information they need to finish getting set up is available to them instantly.
  4. All you need to do is collect their signed documents back from them over email and upload them to their FitSW profile.

With a quick search for online document signing tools, you can find options for automating your document signing process. With e-signing software, you can ensure that the data entered is valid. You and the client get automated email reminders to sign and submit, and there is no paper trail. Many software will also give you the ability to create reusable templates for all of your forms. That cuts the time it takes to build your forms from scratch!

These days, there is a tool for everything on the internet. You may have to pay a small subscription fee for some. That is the investment you will eventually have to make to give yourself more time and time is extremely valuable. Plus, work is significantly less stressful without completing tedious tasks every day.

Although, automation does not end with just setting up clients. You can automate your entire communication workflow by creating an automated email campaign. FitSW automates email updates about in-app events like the creation of new tasks, workouts, programs, and nutrition plans for clients. It also automates emails to you about the completion of these items. That speeds up communication significantly!

However, besides that, you can create an automated email system for other updates about your online coaching business through other email marketing tools like MailChimp.

Online coaching means that you will be delivering workouts and instruction virtually. Make sure that your workflow for creating and assigning new workouts is a quick and efficient process with automation. This is also another check on the list that FitSW can help you with for your online coaching.

Create workouts, nutrition plans, programs, and tasks and save them forever in your library. Easily copy workouts and assign them to clients as needed. Best of all, you can customize the metrics you want to keep track of on your client and quickly update progress. All progress data is automatically placed into graphs and charts for you to view. That will save you an immense amount of time in the long run. You will save time on creating graphs and finding all of the according files for each client.

How to improve your live classes

If you are an online coach, then I assume that you already know the importance of hosting live classes regularly. You really want to make sure that they are effective in a few different ways.

Light and sound quality must be good enough that your clients can clearly hear everything you’re saying and clearly see everything you are doing. In order to represent an effective form, they must be able to clearly see your body movements. It goes without saying, but they need to be able to clearly understand your instructions and corrections throughout the class.

In the FitSW app, you can have a live chat stream to accommodate anybody without a speaker or with a hearing impairment. Other video chat platforms offer this, but FitSW integrates the live class feature with the rest of the app.

Make sure that the equipment you require in your workouts is accessible for the clients. It is helpful to share resources beforehand where clients can go to find the equipment they might need if they do not have it. Make sure this equipment is affordable for your clients as well. If you require equipment that is pricier and maybe not available to rent, then make sure it will be used often and will be valuable to the client. Otherwise, you might lose some interest in your live classes.

Take a screen recording of all of your live streams to look back on for your own improvements and your clients’. If you have ever played a competitive sport, then I imagine that you probably had film review days. These days were helpful so you could watch as a team and critique your movements and actions throughout a game.

To fully understand what you are doing wrong (or right) in an action, you have to be able to look outside yourself with an omniscient perspective. Therefore, recording your live streams will help you to understand what you need to address to improve your instruction. You will also have a better understanding of what you need to address with your clients. You might pick up on something that you missed your client doing during the stream.

Be consisent on all social media

With online coaching, you need to be on top of every virtual aspect of your business. Social media is one of the most important! Luckily, endless amounts of tools exist for managing your social media content. All of these tools can automate your social media posts for you in the background so that you can maintain a consistent presence and not have to worry about a thing. Doing this takes a bit of time from you upfront, but you can also add and schedule posts as you create them for future use.

Buffer is a really helpful social media management tool with a free plan that fits very well into personal training businesses’ needs. Their forever free plan allows one manager for up to three social media accounts and 10 posts scheduled at a time.

Hootsuite has the same functions as Buffer, but they allow you to have up to 30 scheduled posts on the free plan and 3 social channels.

Unique content with images of people that represent your targeted demographic is the most successful. Reposting content is not always a bad thing though. This can be helpful when you want to hop on a new trend before you make your unique content for that trend. People like familiarity just as much as they like new ideas and experiences.

Make yourself available to anyone, anywhere

As stated earlier in the article, when you go virtual, you have a significantly higher opportunity of adding new clients. You can reach clients of all types anywhere around the world. Obviously, you do not want to onboard clients who speak a language you’re not familiar with. However, you can reach people in so many more new ways within your capabilities of communication and coordination.

An example of this would be a trainer who uses FitSW by the name of Chris McKenzie. He was a personal trainer for many years and saw his business flourish when he went completely virtual. Read the article on his fitness journey here. Online coaching opens a lot of doors personal trainers and coaches could have never dreamed of 10 years ago.

There are too many ways to market our online coaching for me to cover in this blog, but lets briefly go over the key factors to attracting clients from all over.

  1. Web Presence: A good web presence attracts customers through browser searches. When clients make it to your landing page, it helps to have a good establishment of your credibility as a personal trainer. Different website builders allow you to utilize nice, free themes that make your site navigable and user friendly. Also, FitSW will host a website for you where you can sell your coaching services. The website integrates with the rest of the app and the Stripe payment system to automate the process of reaching clients and making sales.
  2. SEO: The most important factor in browser searches. Using keywords and tags for your site and web content will help you rank higher for searches. This is not exactly cut and dry and easy to convey in a couple of sentences because of its level of importance. Just make sure to do some research on what people are searching to find online personal trainers and adjust your strategy to attract clients from those keyword searches. Here is a list of tools from Moz, an SEO optimization beast, to help you do research for SEO
  3. Hashtags: Using hashtags on social media helps to gain attraction to your social media posts. having a link to your site in your blog and referring to that link in your posts will lead to more site clicks and help your conversion rate. Stay active with people you follow and your followers to stay in the loop with their discourse and interests.
  4. LinkedIn: This professional social media tool is wonderful for making connections you never knew you needed! In fact, many personal trainers use this as a tool for connecting with other fitness professionals to get insights on tools and trends. You can also share about your business on this site to find new clients. Target professionals who might need help taking the time out of their day to focus on their physical and mental well being. Keep your goals for marketing on this site clear and oriented and you will find success.

In Summary

If you look hard enough and set your goals consistently high for yourself then you will always have reasons to improve. Take this tips and run with them as necessary to your online coaching. If you have not already verged into the virtual world, then I would highly suggest doing so.

FitSW gives you the tools you will need to stay competitive and successful. Paired with third-party tools for automation and efficiency, you will see your business grow tremendously! Check out our eBook on how to become an online personal trainer for a more detailed guide on how to start out in the online market.

If you want more tips and tricks on other aspects of personal training and such, check out the rest of our blog. Leave a comment below with any feedback and share your own success tips for coaching online!

Create a Fitness Challenge in FitSW!

Competition can be your best friend in the personal training business, especially through a fitness challenge. You may have to get a little bit creative, but competitions, contests, and challenges are a great way to spread the word about your fitness business. Not only are you the one spreading the word about the competition, but when people are put into a competitive landscape, then they are apt to share about it with their friends and family.

FitSW gives you all the tools you need to create and manage a fitness challenge. 

First off, don’t worry about how your clients will pay to enter the challenge. We’ve got that covered for you as FitSW is integrated with Stripe. This means you can control how your clients will pay to enter the challenge however you please. You can sell packages, subscriptions, sessions, and take one-time payments all within the app. 

Communicate about your fitness challenge with clients

Let’s look at the communication aspect of hosting a multi-day challenge. In the app, you can create and manage a blog to give daily information and advice to your clients. This is a great method for keeping your clients updated about information for the challenge. Also, your clients will receive an automated email every time you make a post to the blog. 

Moreover, you can send direct messages to clients in the app. Therefore, your clients won’t ever miss a beat when you need to update them.

Communicate about the fitness challenge with your clients right in the app.

Communication = check!

Design and apply the fitness challenge to clients

What about the nitty-gritty of the details of the challenge itself? 

That’s where our multi-day program feature comes into effect. In short, you have the ability to create a detailed program that outlines nutrition guidelines, fitness guidelines, measurement and progress update guidelines, and any sort of habit coaching that you would like to implement. 

Whatever your challenge entails, you can include it and easily assign it to all of your clients Refer to our blog on how to build a multi-day program in 30 minutes flat for more details on how to build a program.

This makes it easy to outline the day to day events and activities you want to include. Automating the process of creating programs like this has many benefits for you as the trainer and host of the challenge. You can spend less time putting together the details and more time recruiting clients for the challenge. 

Track clients’ progress

Now throughout the fitness challenge, you need to measure your client’s progress. If for any reason you are not doing this, then I would highly suggest you do! Tracking progress is extremely valuable in establishing your credibility. Clients want results, so having a history of getting people the results they want will give you content to market yourself with.

FitSW has many features for tracking progress! You can customize the metrics you want to measure throughout the challenge. Each metric you create will be associated with a graph and a chart. Each time you add progress, the chart and graph will update with the new information. Therefore, you can save the time of muddling through different documents to find a progress tracking sheet. It is all right there for you to update and manage in the app. 

This is how all of the progress data points are charted.

Also, photos are an important method for tracking progress. You and your clients can upload photos to track their progress over the course of the challenge. 

Use progress to share on social media

With all of this progress tracking, it is important to share about it! The best part about having responsive graphs and charts made for progress is that it makes for shareable content. Both you and your clients can share the progress they are making throughout the challenge. 

This is great for your testimonials and overall content marketing with real results. When people are participating in a challenge, half the competition and excitement are sharing about what they are completing. This shows others the experiences you offer and the guidance you can provide as a trainer. 

Create a series for this content that you can track through a hashtag. This will help people more easily find the content related to your challenge and your business. Hashtags make sharing easy and they’re so easy to employ in your content marketing. Also, you are more likely to have your challenge go viral if you use a hashtag. 

If you have a challenge go viral, then you are set for a while. Say goodbye to finding clients! They’ll be losing their minds trying to employ you! 

Just get creative and have fun with it – bottom line.

Growing your fitness business is about efficiency and effectiveness. All the tools you need to host a successful challenge are right here in the FitSW app. So try it out and share with us the creative and fun ways you are engaging with your clients through the FitSW app!

5 Tips for Balancing Your Personal Training Business and Studying For Graduate School

Running a successful personal training business isn’t easy. And when combined with the stresses of studying for grad school, life can seem plain overwhelming. So, to help you fend off anxiety and find time for both major life commitments, here are our top 5 tips for balancing your business and grad school.  

Tip #1: Plan Your Days

Being highly organized is going to be one of your biggest allies in trying to find an ideal balance between your work, your studies, and the rest of your life. Not only will it help you track all of your activities and commitments so that nothing is forgotten, but it will also let you more easily visualize your time allocation.

If you are running a personal training business and studying for the GMAT or another major entrance exam, you are going to have an incredibly full schedule. You will be spending large amounts of time at the gym with clients, and you will need equally large amounts of time in the books getting ready for test day. Since small blocks of time at the gym don’t help a lot, and neither do small spurts of studying, it may help significantly to dedicate one part of your day to work exclusively, and another for GMAT prep.

A final benefit of scheduling all of your activities is that you will know exactly when your free time is, and if you plan ahead, you will know what you’re doing. No more stumbling into a few hours of free time and wasting half of it trying to think of what you want to do.

Tip #2: Don’t Be Afraid to Ask for Help

One of the things that most people find difficult is asking for help. Many people choose to struggle through something and figure it out themselves when there were probably a few people that could have guided them towards a solution earlier on. Time is precious, and when you have a full schedule, you don’t have any extra moments to spare.

If you find that you’re struggling with something, there is absolutely nothing wrong with seeking assistance. Whether you need a tutor to help you pass your next test or you need a friend to run an errand for you, you likely have more people on your side than you think.

You may decide that your workload is too much right now, and that’s perfectly normal. Speak with your academic advisor or counselor at school to see if there are any accommodations that can be made. You may be able to move some classes around to make your schedule fit your personal training clients and personal time better.

Tip #3: Take Time for Yourself

Self-care is going to be incredibly important, particularly if you have operated your personal training business for less than several years. You are probably still in the stage of business development where you are pushing yourself extra hard trying to build clientele and get your reputation for results out there, and in all likelihood, neglecting some of your core needs in the process. Your mind needs variety and challenge, as well as joy and new experiences. As much as you might love being in the gym, doing it day in and day out with your only respite from work being your school studies will leave you exhausted and burnt out before you know it.

Make time for yourself and any hobbies or interests you have that are not work-related. Schedule time for these things and show up for them, like you would with any other client. You are that important. It doesn’t matter if it’s a daycation to a nearby city to do things you don’t normally do around home, or if it’s just a few extra hours you might have with some friends on a Friday afternoon. Schedule it and enjoy it.

Tip #4: Get Plenty of Sleep

Sleep is incredibly important, and as a personal trainer, you should already know that. Sleep helps to heal all those tiny tears in your muscle fibers that you’ve been working on all day. It lets your mind rest, reset, and rebuild its neural fibers, helping you retain new information you learned that day. In addition to all of the physical and mental repair that happens while you sleep, you also regain your energy stores.

Waking up after a good, restful night’s sleep can have you feeling like a million bucks in the morning. You will feel refreshed and ready to get your clients the results they are paying you for. While waking up after not getting enough sleep will leave you tired during the day and feeling mentally dull. You may even experience forgetfulness or hampered critical thinking or reasoning during a critical moment of your grad school studies.

On top of all that, your clients will know that you’re not running on a full tank, and it’s going to leave you even more fatigued and drowsy later on when your head’s in the books while you are studying.

Tip #5: Keep Your Long-Term Goals in Mind

If you want to go to business school so you can further your personal training career, it’s important not to lose sight of your academic, career, and personal goals. When you are juggling clients, classes, a personal life, and studying for the GMAT, it can be easy to get caught up in the day to day life – but you shouldn’t lose track of your goals.

Keeping on the path to your desired future can certainly be hard. In order to keep on track, planners can help out with short term objectives. Get a calendar to hang up at home so you can write in all of your important test days throughout the semester, as well as any deadlines and end of grading periods so your academics don’t fall behind.

Keeping these goals in mind will not only give you long-term benchmarks of your progress, but they will remind you of what you are working and studying for, and why this will all be worth it one day. Having that constant motivation or reminder of things to come can serve as a strong inspiration to keep focused and driving toward your ultimate goal.

If you want more tips and tricks to running a personal training business, then check out the rest of our blog here! Leave a comment below if you have any feedback or extra insight to share.

10 Fitness Retreats you Should Consider Visiting

Whether you are just a fitness buff or fitness is your profession, it is nice to take a little getaway. Do what you love in a beautiful place around new faces (or none at all). Here are 10 fitness retreats from around the world that you should add to your bucket list.

Red Mountain Resort, Utah

Red Mountain Resort, St. George – Updated 2020 Prices
The featured namesake mountains are visible from anywhere in the resort!

Red Mountain Resort has an array of options for what you would like to focus on with your fitness and wellness journey. Expand your mindfulness or boost your metabolism or anything in between. Located in St. George, Utah, this resort is nestled in the beautiful desert mountainscape that this state is known for. Among the personal training sessions and spa recreation, there are daily guided hikes through the beautiful red mountains. Wellness retreats here involve the nutritional and fitness guidance of professionals from the  Intermountain Healthcare’s LiVe Well Center. Initial assessments are taken to help better understand what aspect of wellness you need focusing on.

You will leave Red Mountain with a better understanding of what nutritional, mindful, and overall health considerations you should take in your daily life. After leaving the retreat, the LiVe Well personal training team will follow up with a series of three sessions in order to help you stay on track with your newly forged path to health and wellness. Therefore, this is an experience that will have a lasting impact on the way you perceive your own health and wellness.

Chosen Experiences

adventurous fitness retreats
Chosen Experiences will bring out the adventurer in you.

Former participants give name to the lifelong impact that this organization provides through its programs, The Chosen Effect. Through workshops focusing on self-empowerment, meditation, and challenging team adventures, Chosen Experiences offers a getaway experience that will make you reevaluate your goals and aspirations for your own wellbeing. This organization has been proactive in its response to COVID by now offering virtual experiences. Therefore, if you need a bit of reevaluation in your life before COVID measures across the world die down, then you can tap into the Virtual Chosen Experience. Their programs are designed by Olympians, neuroscientists, nutritionists, and wellness professionals to help you better manage your life stressors and channel that into furthering your success both personally and professionally.

Rise Up Surf & Yoga Retreat

surf fitness retreat
Focus your fitness in ways that you never imagined with Rise Up.

If you want a beautiful getaway to the beach with nothing but serenity and peace of mind, then this is your go-to fitness retreat. Break free of the day-to-day fitness and get active in the beautiful beaches of Guatemala, Southern Costa Rica, Nicaragua, or Barbados. This is an off the grid experience for those who need to check out of work, stress, and management, and check in to a little bit of peace. Paired with daily surf sessions are yoga classes and meditations. All destination options on this retreat are eco-friendly and very remote. With no outside world distractions, this is a great vacation to really focus on your health and wellness goals. Also, tap into a little cultural learning at any one of these destinations.

The Body Holiday, Saint Lucia

fitness retreat
Put a little bit of adventure into your fitness journey.

This all-inclusive getaway in Saint Lucia is packed full of different adventures for fitness buffs. Start out your visit with the island’s famous quadrathlon where you will mountain bike across the island, run to a cliff face where you rappel down to hop on a kayak to finish the race. For the duration of your stay, you can enroll in the BodyAware program to get some guidance on your fitness goals through nutritional and exercise counseling. On the wellness side, there is a wide range of options to relax and unwind those muscles. You can dive into Thai Yoga, unwind with acupuncture, and lose yourself in Bhutanese therapies. Moreover, you get a much more specified experience month to month with themed itineraries. This October is focused on yoga, so check them out today!

Active Escapes

Active Escapes | LinkedIn fitness retreat
Active Escapes focuses on having fun with fitness and new faces.

Know no bounds with Active Escapes. Throughout the year, Active Escapes hosts fitness retreats in Australia, Barbados, Hawaii, Bali, Maldives, and so many more. You will join others from around the world with a team of personal trainers to get some traction on your fitness goals. This experience is designed for people at all fitness levels. You have many options for your Active Escapes experience! You can stick completely with the itinerary of events like surfing, kayaking, hiking, and personal training sessions. Or you can attend some of them and have the freedom to explore the destination at your own discretion. One of the best parts of this experience is the people you meet.

The founders, Ali and Zanna Conlan, say they love the connections that people make on these adventures. Try out this retreat if you need a little bit of a fitness reset and make some new friends from around the world.

Canyon Ranch, Massachusetts

fountain and topiary garden fitness retreat

In the beautiful east coast countryside, you will find another level of contentment and relaxation. If you are looking to get fit or learn more about your fitness journey, then Canyon Ranch in Massachusetts has plenty of options for you. With over 35 daily activities to take part in, you will find your niche here pretty quickly. Before you arrive, you will have a consultation with a health professional to better tailor your activities to your needs. If you want an experience that will reconnect you with joy, then this is your go-to resort. From physical health and wellness to mental, you will leave this getaway with a better sense of self. Also, if you visit in the Fall, then you’re in luck! You will have the most beautiful experience with a sea of red, yellow, and orange trees all on rolling, lush green hills.

Extreme Fitness Camps, Dominican Republic

Kitebeach Cabarete fitness retreat

Pair your need for relaxation with a little bit of adrenaline and excitement here at eXtreme Fitness. Located at the best kitesurfing spot in the world, you will have access to surfing, horseback riding, SUP boarding, and many other extreme sports. This is a great fitness getaway for the individual or for the whole family. There are two different camps that you can participate in to focus on your fitness goals. If you are just getting started with your fitness goals, then you can participate in the weight loss camp. If you want a new perspective on your fitness journey, then you can join a tropical fitness holiday camp. Both camps will provide guests with lasting lifestyle changes and improvements.

This resort is unique for its focus on sustainability and ethically sourcing all resources. Solar energy powers the whole resort! Also, you will find that the majority of the produce and goods are sourced right there in the Dominican Republic. This resort also offers long-term stays, so if you work remotely, you can take part in this community for as long as you please.

The Big Blue Swim, Greece

fitness retreats greece

If the water calls your name, then The Big Blue Swim is a vacation you must take. A rich historical learning experience paired with gorgeous views, this swimming tour of Greece is hard to beat. Swim tours are available in four different areas of Greece. The choice of which depends on your level of experience and the focus of your vacation.

Before you hop in the water, you will be assessed for improvements you can make. You’ll have a short personal training session to help you hone your swimming skills before you take the deep dive. You will swim about a 5K daily at the different locations that the founders have handpicked. Frankly, for all that you get to experience with this fitness retreat, the price is extremely reasonable.

Kamalaya, Koh Samui, Thailand

One of the many stunning, yet peaceful, views you will discover here.

If you need a vacation focused on finding your zen, then this resort is ideal. In an area that is historically rich in Buddhist values and meditative practices, you’ll find peace everywhere you turn. Health and wellness experts take a holistic approach to guiding you on whatever you choose. Options and experiences are endless as you can choose to focus your improvements on anything from digestive health to yoga practices. You can enroll in programs to focus on weight loss, mindfulness, mobility, and more intensive fitness avenues.

With very many options in such a beautiful place, you will find what fits your needs very quickly.

The Lodge at Woodloch, Pennsylvania

Paddle-boarding is one of the many activities you can partake in here.

Beautifully nestled in the Poconos Mountains, the Lodge at Woodloch offers everything wellness and self-focused. In an all-inclusive stay here, you will have access to daily guided activities through the mountains and on the resort. Throw hatchets, shoot arrows, catch some fish, and take a hike. In terms of wellness, you can take a series of TRX, cardio, aquatic, or yoga classes to tune into your body. Learn some lifestyle tips at this fitness retreat that you can take with you to use when you go back to your daily life.

In Summary

As a fitness instructor or fitness business owner, you will always need a bit of guidance and realignment on your own journey. There are many many more spas and fitness retreats around the world, but these are a few that stood out. In this list, is a range of options for experiences and cost, so take some time to look into the vacation you didn’t know you needed.

If you liked this blog, then check out some others here. If you have any suggestions from personal experiences with fitness retreats, then leave a comment below!

Disruption and the Future of Virtual Fitness.

In many ways, this question is multi-faceted. The future of virtual fitness has a lot of implications for not just personal trainers, but also, for the fitness industry as a whole. Recently, we have seen personal trainers, gyms, dieticians, and professionals alike use agile digital solutions to adapt to disruption in society.

In fact, if you trace fitness communities through history you find we respond quite well to change. Whether it’s a crisis, just changing times, or general dissatisfaction with what’s already out there. Sometimes our response yields innovation in physical products we use, how we train, and how we think about delivering our services to clients as professionals.

Today, however, I will analyze how disruption to fitness communities all over the world forced new change on us. And how it’s changing the way we think about delivering our services as health and fitness professionals.

Virtual Fitness Delivery Models, Disruption, and what it means going forward.

Humans are innovative and adapt well to stress. Human ingenuity has gotten us pretty far when in difficult and changing times. One community that is particularly resilient to change (in a good way) is the fitness community.

All over the world, people build wild contraptions to workout. Whether they are squatting with concrete buckets as weight or doing lunges with a log on their back, we will find a way.

Typically, people finding weird and unique ways to get in a workout is in response to some form of adversity. Some people may be in parts of the world where modern fitness equipment isn’t readily available.

Other examples are, society is facing a crisis *cough* COVID  *cough* or some sort of rapid technological disruption is occurring.

Either way, people often respond to change in the fitness community, crisis or not, with innovative and creative solutions.

So what? We are creative? What about it?

Related content: COVID-19 is accelerating the rise of the digital economy.

The COVID-19 Pandemic and the Fitness Communities Reaction.

In many ways, the hybrid virtual fitness revolution has already dawned on us due to the COVID-19 pandemic. But, let’s touch on that later. Many fitness businesses closed their physical stores and for many, that was permanent.

However, some gyms and personal trainers were able to adapt and move their business to almost entirely online. This in many ways was rather disruptive to the millions of fitness enthusiasts who enjoy going to the gym and supporting the gym they go to.

What’s interesting is, some of the gyms that were able to supplement lost income through using digital solutions during the thick of the COVID pandemic are likely to come out of the pandemic better off than before.

And here’s why.

After the first shutdown, some fitness and health professionals decided to go entirely online as going months without income would prove to be dire.

But what did gyms do that was so important? They began the process of digitizing their services. In essence, fitness businesses were forced to shift from physically delivering their services in-person to doing it over the internet.

Why is this important? Because through being forced to go this route, they were able to speed right over a major bump in the road for technological progress which is behavioral change.

How Disruption and Subsequent Innovation are Battles fought in Changing Behavior.

Behavioral change should be a topic pretty much all health and fitness professionals are familiar with. Changing lifestyle behavior is oftentimes one of the major battles many people fight in leading out healthier lifestyles then they were living. If there is one thing that becomes clear in being a health and fitness coach, it’s that people are habitual in nature. We find a way of doing something and we stick to it.

But behavioral change isn’t just applicable to changing lifestyle as it pertains to health. It is also a very relevant topic in the technology industry. Technology nowadays serves as a tool to humans. It is because of this that we become used to the tools that we are given and develop habits around them.

As technology advancements happen, oftentimes, they don’t just hit the market right away. It takes time for people to catch up to technology because it is disruptive even though it benefits us in many ways. 

Gyms having to go online through means of necessity forced gyms to get used to delivering their services virtually. What it also did was forced their members and would-be members to get used to receiving virtual fitness services. Everyone had to get used to it.

So why is this important going forward? And how is it a good thing for those that did adopt technology as a solution to a major issue?

Enter the hybrid virtual fitness model and what it means to fitness and health professionals.

When the world fully opens up and the Coronavirus pandemic is in the rearview mirror, many people will fall into a spectrum of two groups.

One group will go right back into the physical gym because that is what they love. For some people, it’s the atmosphere of a physical gym that plays a major role in what excites them about fitness.

However, some people will stick to the whole virtual fitness thing. They will join fitness classes virtually and do workouts assigned to them virtually. Infact, some people may even prefer this over alternatives.

However, one thing that won’t go away is technology’s presence in everyday fitness. Even while people are going to go to gyms in-person and attend in-person fitness classes, there will still be the use of apps for personal trainers and other technologies like wearable fitness trackers that stick around. Yes they were around before, but they become even more important as it became imperative to lean on tech during shutdowns.

This is largely because once people realize the value of the technology they aren’t just going to ditch it. The behavioral change mountain has been climbed and is over with (for now).

How Fitness Businesses that Adapted will Benefit Post-Pandemic. And How Fitness Businesses Can Capitalize on Technological Adoption.

There are many reasons why fitness businesses that used technology as a solution will thrive. 

They have conquered behavioral change already and their members and community have adapted as well. This is important because a large part of behavioral change in technology is what the community is doing.

If a community is doing this “new thing” that is different, then “new-comers” will follow as they join the community. This is in the essence of being a part of a community.

The next thing is, the technology that has been adopted is powerful and will help fitness businesses better serve a more diverse community with different interests.

Remember the two different groups of people we have discussed that will emerge post-pandemic? You have one group of people that will more than likely go back to doing things as they were pre-pandemic. On the other hand, you have another group of people that will continue to use technology as their go to for their fitness and health plans.

Gyms that have adopted technology solutions will be able to better serve both crowds. They can resume pre-pandemic operations as normal AND open up new revenue streams through an online side of their business.

One might say “Yeah but only if they have the time..”. While that is true, this is also the problem that technology strives to solve and does in many many ways.

Hybrid Virtual Business Models

Since a lot of gyms have already adopted virtual fitness delivery models, this means that they can resume as normal when the world opens back up but they can also continue providing virtual fitness services to those that prefer it.

For example, in some states that have opened back up again, we have seen some gyms use FitSW to fill live fitness class spots for in-person classes, virtually. They simply live stream their fitness classes and sell virtual access to the class. People can make one time purchases to access one or many classes. When it’s class time, they role out their yoga mat, crack open the laptop or use their phone, login, and get started with their class.

Another example is, some personal trainers prefer to train their clients in-person. However, they were forced to go online during the pandemic. Since they have already gone through the process of building out and using a virtual business model, this opens up the opportunity for them to get back into doing what they love as an in-person personal trainer while growing their income with a digital side of their business.

Besides that, trainers can use the technology they use for the online side of their business for their in-person business as well. This part is underrated.

For example, through client profiles in FitSW you can build workouts and track client progress data on the fly while training them, document your thoughts on improvements you want to make to their training, and gain insights on how committed your clients are to the programs you assign. Forget about stacks of paper, excel sheets, and stuff that gives you headaches. Keep it all centralized in one place.

You can also create client accounts, assign workouts, meal plans, and multi-day programs that clients can login and see. With demo videos and areas where you can provide notes on assignments, training digitally is a breeze, in-person, online, or both.

FitSW Enables New Hybrid Virtual Fitness Business Models

No matter what your specifications are for the health and fitness services you provide, you can make FitSW fit your needs. Instead of using the traditional methods for building exercises which are not easily replicable  for later use or tweaks, you can build and save workouts, programs, and nutrition plans for later use. 

Not only has this changed the way health and fitness businesses conduct business, but it has also changed the way we perceive the availability of health and fitness services. Imagine being able to manage your fitness from a laptop at home while the kids are down for a nap? Or on the go while you’re travelling?

These same benefits extend to your clients too. They can go on vacation and still get their workout from their favorite trainer or dietician on the go, keep track of their progress as normal, and enjoy some of their favorite workouts.

This is exactly what modern technology can enable us to do as new-era fitness and health professionals.

Get started modernizing your fitness business today with a 30 day free trial for any premium FitSW plan.