Personal Trainer Marketing On Social Media

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personal trainer marketing on social media

Social media marketing has emerged as one of the best ways to engage with users, grow your brand, and increase your revenues. This is due to the rise of multiple social media platforms over the past few years. But, what is social media marketing? Social media marketing (SMM) utilizes social networking websites, such as Facebook, Instagram, Twitter, and YouTube, as a marketing tool.  It has been proven to help businesses grow, though you need to approach it the correct way for it to work for your business. In this article, we will go over how to use personal trainer marketing on social media effectively.

Start With A Plan

Like most things, you cannot simply jump right into it. You need to have a personal trainer marketing plan before you can start growing your business. To start off, you need to ask yourself a few important questions. This includes:

  1. What goal are you trying to achieve by using social media?
  2. Who is the target audience you are trying to reach?
  3. What message are you trying to send to your target audience?

By asking yourself these questions, you will immediately have a better understanding of what content you should be posting. The goals, target audience, and messaging of your social media marketing are important to have a vision for.

Goals

There are many goals that you can have for your business. Increasing traffic to your website, increasing conversions or growing your client base, building your brand awareness, or simply increasing engagement with your audience are all great goals to have. Choose which goal(s) you want to go after and build your content around this.

Audience

After you find the goal(s) you want to pursue, find the audience you want to reach. For personal trainers, this will most likely be potential clients. However, do some research on the specific clients you wish to attract. Facebook for example, has an incredible audience tool that can help you find the perfect audience for your personal training business.

Content/Messaging

Once you have both your goal and target audience, you can start to focus on the content you want to publish. Make sure it is visually appealing and speaks directly to your audience. Additionally, having a consistent message is vital to your content strategy. There are many layers to the consistency of your content, which we will go into more detail later in the article.

Doing these three things before starting your personal trainer marketing strategy is a great way to get a head start. However, there are countless other aspects of social media marketing that you should be doing.

Platforms For Personal Trainer Marketing

Facebook

Facebook is a fantastic platform to utilize your personal trainer marketing strategy. This is due to the fact that it has over 2 billion users who log in every month! After you create your Facebook Business Page (should be the first thing you do), you can begin to employ your content strategy. However, Facebook is a place for users to chat with friends and unwind, so make sure your voice compliments this culture. While your organic reach will be low starting off, there are many ways to garner some paid traffic to your page.

Instagram

Instagram is another great social media to utilize for your personal training business. It has over 1 billion monthly users and 90% of users are under the age of 35. While not all of your personal training clients will be this young, there will be many who are. It is also a great place to find people interested in fitness, or your specific niche.

Twitter

Twitter does not have the massive monthly user base that Facebook and Instagram has, totaling just over 300 millions users. Nonetheless, it is still a powerful social media platform that you should be utilizing.

YouTube

YouTube has emerged as one of the best social media sites. It has over a billion users. In addition, almost 5 billion, yes billion, YouTube videos are watched every single day. YouTube can be a great place it upload workout demo videos, personal training tips, and anything else that you can film centered around your fitness business.

Best Personal Trainer Marketing Strategies

personal trainer marketing envelope photo

Be Consistent

One of the biggest aspects of personal trainer marketing on social media is consistency. This not only has to do with the amount of times you post, but with your overall voice, content, and aesthetics. Know the people you want to engage with and develop content targeted at these individuals. Make sure that your content is visually appealing. Humans are naturally driven to aesthetically appealing visuals, so making your content look professional will help you with engagement. However, arguably the most important part of growing your social media platform is posting consistently. Posting often not only shows your audience that you are active and engaged, but it gives you more opportunities to be found organically. Additionally, posting at the correct times has a large impact on your engagement. Do some testing and find the best time to post your content.

Share Your Expertise

Showing users and potential personal training clients why you are a fitness expert is extremely important. This builds your credibility and adds valuable content to your social media page. It can also create very good impressions for new users visiting your page for the first time. If you are an expert in nutrition, create posts about healthy eating tips, how to eat nutritiously on a budget, or any content that shows users why you are an expert. Another option is writing up informational blog articles and cross posting them to your social media. This not only helps your rankings for SEO (Search Engine Optimization), but you can go into more depth about a subject.

Engage With Your Audience

It is vital to engage with your audience and potential personal training clients when using social media. Make sure to respond, comment, and thank your audience if they give you positive comments. You should also like and comment on their personal posts. This builds a positive relationship with your social media audience and can go a long way when building trust with personal training clients. Posting on your clients photos, timeline, or tagging them in a post (must ask permission first) is a great way to engage with your clients.  For example, saying, “great workout today Julie – you have gained a ton of strength – 20 lbs increase in your squat in just 1 month.  Your rocking’ it girl!” can help you build extremely positive relationships with your clients. 

FitSW has progress tracking graphs in which you could post as well. These automatically take workout data and put it into beautiful looking graphs. Additionally, it is a great way to show the progress that your fitness clients are making. This is a way to extend your reach as well, as many of the clients audience will see this.

Call-To-Actions

Call to actions are an important part of social media campaigns. Make sure you tell your users what they should do at the end of your posts. For example, lets say you just wrote a new blog article on the best full body workouts to do in less than 30 minutes and you want to drive people to your blog. You share it on social media and patiently wait for people to visit your article. However, without a call to action, people will not be inspired to go to our blog. If you put a simple call to action telling users to check out your blog post, you will see much better results. They can also be used to drive engagement. Simply getting users to comment on a post can help your page be viewed more on people’s social media feeds.

Hashtags

Hashtags are a great way for your brand to reach users that are not already following your page. However, too many hashtags on specific social media platforms can make your posts look cluttered. Use 2 or 3 hashtags that are directly related to your business or your post. This will help you drive organic engagement to your site. Once these new users are on your page, you should use the social media strategies we outlined above to make them new clients.

Important Metrics To Consider

Reach

Reach means the total number of people who see your content. Additionally, potential reach is the maximum amount of users that could see your posts. In a perfect world, all of your followers would see every post that you publish. However, this is not the case. This is why it is an important personal trainer marketing metric for you to consider. You want your post to be seen by as many people as possible.

Clicks

Whether it is an organic post or a paid posts, clicks are an extremely important metric for you to follow. Different types of clicks include your CTR (Click Through Rate) and CPC (Cost Per Click). Your CTR has important factors on how many people see your post, or your reach. It directly effects your quality score, helps you understand the messages that are important to your audience, and can help you save money. A higher click through rate means you paid less per click. If you are using Facebook, you can go to the business manager and see information about your clicks and adjust your content accordingly.

Engagement

Engagement is a very important metric because it shows you how many people are interacting with your content. The more engagement you have, the more users will see your post. If you have more people seeing your post, you are building your brand awareness and business in turn.

Hashtag Performance

Hashtags are very important on sites like Instagram and Twitter. They can help you reach users that are not already connected to your page. This is because many people search for hashtags that they are interested in. For example, if you use the hashtag #personaltraining, everyone who searches for this will see your post. After testing which hashtags make your posts receive the most engagements, always add them to your content. This is a great way to grow your audience and your engagement.

Organic & Paid Likes

Once your page has grown a little bit, you will notice that your posts are receiving a few organic likes. These will be from users that directly follow or subscribe to your page. However, you can also promote posts and run page like campaigns. While this does cost money, it helps new users find your business and grows your brand awareness. If you are just starting, or just started personal trainer marketing, it is a good idea to pay for likes. This will help you in the long run and is a great way to grow your audience at the start.

Use Competitors To Your Advantage

Other personal trainers and gyms are already utilizing social media marketing. Furthermore, they have been doing it for awhile and know how to do it. This means you can use it to your advantage! Competitors are a great way to get examples of how to use social media marketing to grow your business. Look at what content they are posting, what message they are conveying, what hashtags they are using, their call-to-actions, how they engage with their audience, and any other information that you can find!

We Want To Help You Grow!

FitSW Fitness Software: Personal Trainer Software For Personal Trainers, Fitness Coaches, Fitness Business, Gyms

We want to help you grow your personal training business! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email support@fitsw.com and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article! If you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on FacebookInstagramTwitter, or on our support page!

Clearing Cache On The FitSW Android App

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clearing cache

This blog article is for all Android users of FitSW. We have recently released a new Android update with usability improvements and bug fixes but we have received some reports of the app not opening. This can be quickly resolved if you clear the FitSW app cache & data and then retry. This will NOT clear any of you or your clients fitness data – it just cleans up the memory. We are very sorry for this issue! However, clearing cache of the FitSW Android app will fix it quickly. Clearing your cache for the Android app is simple and can be done in seconds. If you need help clearing cache & data, see below:

  1. Go to the Settings Menu
  2. Click on Apps
  3. Find the All tab (if your system doesn’t show you all apps by default)
  4. Choose FitSW
  5. Click the button Clear Cache. If you’re running Android 6.0 Marshmallow or newer on your device then you’ll need to click on Storage and then Clear Cache.
  6. To clear the app data instead of the cache, simply select Clear Data instead

Contact Us About Clearing The Cache!

Taking these steps, will ensure that your Android app works properly. We are very sorry for this bug and are currently investigating what caused it. Clearing the cache is a simple solution for now, though it will be permanently fixed soon. If you have any feedback or comments on clearing cache on the Android, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article. We typically reply within a day or so! Your feedback will help us identify the problem and solve it quicker, so do not hesitate to reach out! FitSW will announce when this issue has been resolved in the near future.

Personal Trainer Exercise History- Feature Update

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You requested it, so we added it! We here at FitSW are excited to announce that we have added a new personal trainer exercise history update! You can now see the history of an exercise directly from the workouts screen and the workout creation page. This enables you to view your clients entire history for a specific exercise. Additionally, you can create their workouts based on what they have accomplished in the past. You can also view all of the exercise demo videos from both of the workout screens as well. This ensures you will always know what an exercise is or how it is performed. The final feature we updated is the loading time of our search bars. The search bars, on the entire website, will now load results 40% faster. We are excited to have released these new features and they are all live on our website!

Personal Trainer Exercise History

personal trainer exercise history

You can now view your clients full exercise history with the click of a button. Furthermore, this is on both the workout creation page and the workouts screen. Our new exercise progress graphs are also visible from this screen. You can view both the table and graph format for the entire history of an exercise. For example, if you wanted to see your clients workout history on the “Ab Rollouts” exercise, you would simply click the clock with arrow around it and you would be redirected to their full exercise history. For a visual example, please view the picture below this text.

View after you click on the personal trainer exercise history icon

Fitness coaches now have the ability to view our exercise demo videos directly from the workout page and workout creation screen. To do this, click on the video icon and it will take you directly to YouTube. This exercise demo video can be FitSW’s video or your own custom one! To upload your own custom video, simply replace the URL in the exercise list. Then, your video will appear when either you or a client click on the exercise demo video.

The final feature that we added to the website is centered around our search bars. All of the search bars on our website now load results 40% faster! This is due to some code updates and has yielded great results! Go test it for yourself and see how fast all of your exercises, foods, and everything else loads!

We Want Your Feedback!

We are very excited to have released this new feature and would love your thoughts! If you have any feedback or comments on these new personal trainer software features, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! Additionally, if you would like more information on our new progress tracking graphs, check out our blog article describing all of the features of them!

How To Get More Personal Training Clients

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How To Get More Personal Training Clients

Growing your client base is one of the most important aspects of being a personal trainer. More clients means more revenue. With more revenue, you can expand your personal training business. It may seem like a daunting task to get new clients for your personal training business, but it is easier than most people think! While there is no guaranteed way to acquire new personal training clients, there are multiple strategies that can help. In this article, we will go over multiple ways that you can get more clients for your fitness business.

Use Social Media To Your Advantage

phone with social media icons for blog article on how to get more personal training clients

Over the past few years, multiple social media platforms have emerged. With their success comes many potential opportunities. It is now easier than ever to connect with millions of people located across the world. This is why it is so important to use for your personal training business. Social media has made it easier than ever for potential personal training clients to find your business. So, what are some aspects that can help you grow your social media audience and in turn, your fitness business?

Be Consistent

One of the biggest aspects of social media is consistency. This not only has to do with the amount of times you post, but with your overall voice, content, and aesthetics. Know the people you want to engage with and develop content targeted at these individuals. Make sure that your content is visually appealing. Humans are naturally driven to aesthetically appealing visuals, so making your content look professional will help you with engagement. However, arguably the most important part of growing your social media platform is posting consistently. Posting often not only shows your audience that you are active and engaged, but it gives you more opportunities to be found organically. Additionally, posting at the correct times has a large impact on your engagement. Do some testing and find the best time to post your content.

Share Your Expertise

Showing users and potential personal training clients why you are a fitness expert is extremely important. This builds your credibility and adds valuable content to your social media page. It can also create very good impressions for new users visiting your page for the first time. If you are an expert in nutrition, create posts about healthy eating tips, how to eat nutritiously on a budget, or any content that shows users why you are an expert. Another option is writing up informational blog articles and cross posting them to your social media. This not only helps your rankings for SEO (Search Engine Optimization), but you can go into more depth about a subject.

Engage With Your Audience

It is vital to engage with your audience and potential personal training clients when using social media. Make sure to respond, comment, and thank your audience if they give you positive comments. You should also like and comment on their personal posts. This builds a positive relationship with your social media audience and can go a long way when building trust with personal training clients. Posting on your clients photos, timeline, or tagging them in a post (must ask permission first) is a great way to engage with your clients.  For example, saying, “great workout today Julie – you have gained a ton of strength – 20 lbs increase in your squat in just 1 month.  Your rocking’ it girl!” can help you build extremely positive relationships with your clients. 

FitSW has progress tracking graphs in which you could post as well. These automatically take workout data and put it into beautiful looking graphs. Additionally, it is a great way to show the progress that your fitness clients are making. This is a way to extend your reach as well, as many of the clients audience will see this.

Call-To-Actions

Call to actions are an important part of social media campaigns. Make sure you tell your users what they should do at the end of your posts. For example, lets say you just wrote a new blog article on the best full body workouts to do in less than 30 minutes and you want to drive people to your blog. You share it on social media and patiently wait for people to visit your article. However, without a call to action, people will not be inspired to go to our blog. If you put a simple call to action telling users to check out your blog post, you will see much better results. They can also be used to drive engagement. Simply getting users to comment on a post can help your page be viewed more on people’s social media feeds.

Hashtags

Hashtags are a great way for your brand to reach users that are not already following your page. However, too many hashtags on specific social media platforms can make your posts look cluttered. Use 2 or 3 hashtags that are directly related to your business or your post. This will help you drive organic engagement to your site. Once these new users are on your page, you should use the social media strategies we outlined above to make them new clients.

Referrals From Current Personal Training Clients

personal trainer referral picture

Referrals are a crucial part of not only growing your business, but maintaining a steady client base. Most personal training businesses are dependent on referrals, though you would be surprised how many personal trainers do not ask their clients for them. This may feel awkward for you to ask your clients for referrals, but it is well worth it.

The PTDC created an sample script of how to ask a current client to refer them:

Me: “Thanks again for your great work today! You really smashed those deadlifts. There’s something I’d love to have a quick chat with you about.” (Make the compliment specific)

Client: “Of course.”

Me: “I’ve noticed that I’m going to have some gaps in my schedule coming up due to some personal issues with a couple other clients. I’m asking my clients first if they know anybody who might be interested in training. I want to make sure I keep the spots open to look after my clients friends and family first before marketing to the outside world. Do you know of anybody who might be interested in training?”

Client: “Actually yes. My sister was talking about working out but is afraid because she’s had an old shoulder injury, I think it’s tendinitis.”

Me: “Great! I have a lot of experience working with shoulder injuries and am happy to get in touch with her physio to get all the details. Do you mind asking her permission for me to call her?”

Client: “Not at all. I’ll ask her tonight.”

Me: “Thanks. I appreciate that. Here’s a card for a complimentary meeting and week membership that you can give to her.”

Structuring Your Referral Script & Asking For Referrals

The script above is merely used as an example and is a good place to start. However, make sure you find a script that sounds like yourself and works with your business! Make sure your script offers the client a free meeting and training session to pass on to the personal training client they are going to refer. This is very important as it gives the client being referred a chance to try your services for free.

Do not be afraid to ask for referrals! You might be afraid that it seems desperate or it may feel awkward, but it is not that way at all! If you have a good relationship with your clients, they will be willing to refer a friend because of their good experience. Furthermore, these referrals have a much higher chance of becoming your personal training clients! The NFPT proves this fact saying, “referred prospect conversion rates are much higher than most other leads”. The best part of referrals are that they are free! In this competitive industry, it is nice to have a free option to get more clients.

Offer A Free Session Or Trial

A free session should not be something you only offer for referred clients, but something you should offer all of your potential personal training clients. Free consultations or sessions are a great way to make new personal training clients feel comfortable and see what kind of trainer you are. Consequently, it is important for these prospective clients to have a good experience. Look professional, be friendly, and make sure you are approachable. Also, make sure they know how you can help them on their fitness journey. If you make a great first impression, show that you are an expert, and you’re friendly, you will gain a lot of new personal training clients through these free trials.

Offer A Free Group Session

Offering a free group session to prospective personal training clients can be a great way for your business to gain exposure. This should be done in a public place, such as a park, that is in a central location. Post fliers, send an email, and post this free group training session across social media. Furthermore, you should take a strategy from later in this article and post fliers in coffee shops (see more information about this in the Referral Exchange With Other Service Professionals section).

It is important to note that you should make this free session as fun as possible. You want new personal training clients to have the best experience so they have a higher chance of coming back. Additionally, you want to make sure that people know that you are a fitness expert. If you spend 30 minutes posting fliers & sharing it to social media and 20 people showed up to your free fitness session, it is well worth it.

Testimonials From Current Personal Training Clients

testimonial personal training

Would you rather buy a product off of amazon that has an average rating of 4.5 starts or one that has 2 stars? The answer is clear. Testimonials are very important in any business, but especially in the personal training business. They offer potential clients a chance to see what other people think about you. However, asking for testimonials can seem like a daunting task, similar to asking for referrals, but it is vital to grow your client base. So, how do you ask for testimonials from current personal training clients?

The PFP came up with a list of sample questions to ask your current clients:

  • When did you start your fitness journey?
  • What motivated you to start?
  • What were some of your goals when you started?
  • How have your goals changed?
  • What have been your greatest achievements?
  • What were/are your biggest struggles?
  • Is there any advice you would give to new clients/members?
  • What is your favorite thing about your workouts?

This is just one example of a script to gather testimonials, but do some research and find the perfect script for your business. However, make sure you have a way to gather testimonials from your clients. It will offer social proof to prospective personal training clients and really help you grow your business.

Referral Exchange With Other Service Professionals

referral exchange with other business to get more personal training clients

Using other service professionals in your area is a valuable resource you should be utilizing. There are a number of ways that personal trainers are able to obtain new clients by using businesses in their areas. First, post your cards in coffee shops and similar businesses. This takes minimal effort and time and can get you a few new clients. You should also be forming cross-referring relationships with local businesses. This includes the nutritionists, chiropractors/physical therapists, hair stylists, massage therapists, sport coaches, doctors, and anyone similar to this in your area. Reach out to these people/businesses and offer them a cross-referring partnership/relationship. The more referrals you give them, the more they will give you. This is a sure-fire way to grow your client base, while also helping out other local members of your community.

Emails

Email marketing is one of the most powerful tools that any business can use. There are a number of reasons for this. First off, it is highly affordable compared to other marketing strategies and yields breathtaking results. It also offers you a chance to build rapport with your clients. Your personal training clients want to know that you are dedicated to helping them during their fitness journey and email marketing is perfect for this. Emails are also a great way to generate new leads for your business. For example, if you offer an eBook on how to eat healthy on a budget, in exchange for a individuals email, you can build an email list full of people who look to you as an authority on fitness.

How Often Should I Send Emails & What Should I Send?

Sending the right amount of emails with the right content is important to keeping users on your list happy. You want to send at least one email a month, or a maximum of once per week. Make sure not to send to many emails, as this can become annoying and people may start to unsubscribe from your email list. Additionally, do not only send emails about signing up for personal training. Offering your list high value information, such as free eBooks or quality information about your niche is vital. Without these emails, no one will open your sales focused emails. If you do not know what to send your clients, or are having a bit of writers block, hiring a content manager may be your solution. They can create high value fitness articles that will bring in a lot of fitness clients.

FitSW Wants To Get More Personal Training Clients!

featured personal trainer picture

We want to help you grow your personal training business! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email support@fitsw.com and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article! If you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on FacebookInstagramTwitter, or on our support page!

Personal Trainer Software – Web Feature Updates

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We have added a number of new improvements to our personal trainer software! FitSW’s exercise progress graphs now support multiple sets! Beforehand, these graphs would only plot the first set. Now, all of your sets data is automatically inputted directly into our progress tracking graphs! We have also added the amount of sets to our “Table Format” view for our tracking graphs. You have always had the ability to view in either a graph or a table format. However, now you can see the sets a client was assigned and the number of sets that they completed. Finally, we added improvements to printing these graphs and tables. We are excited to have added these new features and they will be available on our app soon!

Exercise Progress Graphs – Sets

personal trainer software exercise graph updated picture

Our exercise progress graphs now show multiple sets, instead of only the first set. Looking at the picture above, you can see that these graphs are for the first set of an exercise. These graphs now show every set assigned during a workout. In these exercise progress graphs, you can see the planned vs. completed reps/weight on every set you assign a client. If you assigned a client 5 sets at 120 lbs, but they only did 4 sets at 120 lbs, you will be able to see this difference on our exercise progress graphs. Trainers can see when their clients are having success or are struggling and adjust their workouts accordingly. We also recently added the ability to zoom on these graphs. You can now zoom to a specific time frame if you want to look at specific workout data.

Exercise Progress – Table Format

table format view new set feature

Alongside the graphs, our table format also shows the sets your clients completed. You can now view how many sets, reps, or weight that they actually completed. The only difference between the graph view and the table view is how the data is showed. Or in other words, they will contain the same data, but just show them in a different way. You can see every exercise that you have assigned a client in these tables. In addition, you can see the data, total number of sets, reps, and the amount of weight your client completed.

FitSW Personal Trainer Software – Printing Updates For Graphs & Tables

If you wish to print this data and show it to your clients, you are in luck! We updated the way the graphs/tables look when they get printed. The header, footer, and all unnecessary information has been removed. The only thing that will be printed is the graphs or tables. This makes it easier to show your clients their data without having unneeded information that is on the top and bottom of each page. You can also email these graphs/tables to your clients if you prefer to do so.

We are very excited to have released this new feature and would love your thoughts! If you have any feedback or comments on these new personal trainer software features, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! Additionally, if you would like more information on our new progress tracking graphs, check out our blog article describing all of the features of them!

Featured Personal Trainer Klasha Ray

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We are excited to announce May 2019’s featured personal trainer Klasha Ray! Klasha Ray, AKA 1st Lady NICCE, is an Air Force veteran and a single mother of 2! She works full time for the Fire Department as a 1st Responder Emergency Manager. Klasha is not only a personal trainer, she is also a Beachbody Coach and a Beachbody LIVE! Piyo instructor! In addition to all of this, she also runs a personal blog website.

featured personal trainer klasha ray

“I have a lot on my plate but I still find time to work out 4 mornings a week and train clients face to face! I’m telling you all this because YOU can fit health and fitness into your busy schedule! It’s possible and I can show you how to do it! As you can see I’m an excellent organizer and planner. I mean I plan emergency response for a living! Get fit where it fits in!” – Featured Personal Trainer Klasha Ray

What’s is your favorite thing about being a trainer? 

I enjoy seeing the change in my clients. Their confidence, their bodies and mindset. Helping them reach their goal and having that celebration with them when it’s achieved. Most of all I like to help people. Every career I’ve had has been in public service and helping others.

What was the single most important thing you did in your first 6 months for your business and why? 

I really sat down for the first 6 months so I could truly think about what I wanted to achieve. For example, what type of client I would train, my meal plans, different workouts for different stages in life. I wanted to specialize in working with people that have medical issues and/or disabilities. So, it was important for me to know how I would accomplish that. Also, I ran test groups with my friends to make sure my plans worked! I wanted to see results before introducing them to the public.

What is your favorite activity with clients to break up monotony?

I like to talk during the workouts! For example, I like asking clients how they feel, asking about their weekend, their work life, etc. I keep a sense of humor throughout it all! Also, I record the sessions for social media so clients get a kick out of being recorded and I’ll tell them, “dress cute for this session you’re going on social media!” Clients will show up in matching yoga sets and a full face of makeup!

Featured Personal Trainer Klasha

Check Out Her Socials!

Website: www.everythingnicce.com

Instagram: @everythingnicce or @getnicce

Facebook: https://www.facebook.com/1st-Lady-Nicce-1174930465999949/

Once a month, FitSW highlights one Personal Trainer worldwide that stands out – someone who keeps their clients on track & motivated, and consistently gets results.  We let them share their story and hold a quick Q & A to understand what works for them and what has made them successful. We feel this gives you a chance to see what is working for these personal trainers. Furthermore, it also allows us to recognize the personal trainers who are getting real results.

If you would like to learn more about more about becoming FitSW’s Featured Personal Trainer, contact support@fitsw.com!

Exercise Progress Feature Update – Web

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We are excited to announce our new exercise progress feature! This update has added many new features to our website application. Additionally, it will be coming to our mobile apps very soon! With this new update, there are new progress tracking graphs. They use the data from your clients workouts and automatically place them in beautiful looking graphs. Recently, we updated our progress tracking graphs with many new features. These features are also integrated in our new exercise progress tracking graphs! The ability to zoom, an updated design, and integrated notes are included on both graph types!

Exercise Progress Graphs vs. Assessment Graphs

graphs column updated client list screen view
New view of “Graphs” column on the Client List screen.

As you can see in the image above, there is a new option in the Graphs column on the Client List screen. Beforehand, this section included an option for “Assessments” and “Pictures”. However, we have replaced the “Pictures” category with “Exercise” (the new exercise progress tracking graphs). You will find more information on where to find the “Pictures” category later in the article. Additionally, the assessment and exercise graphs include different data and will be explained in more detail later on.

Exercise Progress Graphs

exercise graphs

These new exercise progress graphs show exercise data over time. You can now view both the amount of weight and reps your clients were assigned and how much they actually completed. The planned weight/reps is outlined in blue and the actual weight/reps your client did is outlined in red. For example, if you chose 8 reps at 120 LB’s for you client, but they only completed 7 reps of 100 LB’s, you can see the discrepancy in the graphs. This gives trainers the ability to adjust workouts for fitness clients. Additionally, you can create more detailed fitness plans based on what clients have or have not completed in the past.

Assessment Progress Graphs

assessment progress graph

The assessment progress track data that you enter. These include bicep measurements, BMI tests, waist size, and any other assessment you do for your clients. The assessment graphs have a new design. Additionally, we added 3 new features to these graphs. For more details on these features, view our blog article on our updated assessment graphs!

Table Format View

table format view progress tracking graphs

Alongside our new exercise progress tracking graphs, FitSW’s table format has also been updated. You can now see the same data from the exercise graphs, in our table format. For example, you can see the amount of weights/reps you assigned for a client and the amount of weight/reps they actually completed. For our assessment graphs, these contain the same data/same look. However, we recently added the ability to include notes for our assessment graphs/table.

Other Information

If you aren’t seeing your data in the exercise progress graphs, simply view the workout you want to see data for. This will make the data appear in the exercise progress graphs. However, all of your future workout data will automatically appear in these graphs.

The progress picture button was previously located underneath the Graphs column on the Client List screen. However, due to the new exercise progress graphs, this has been moved. You can find the progress photo button underneath a client’s name. Additionally, the icon for the progress photos can be viewed below this paragraph.

new progress photo location

We are very excited to have released this new feature and would love your thoughts! If you have any feedback or comments on the new exercise progress graph feature, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so!

Online Personal Training – Why You Should Offer It

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With the recent progression of technology, personal training is no longer completed with clipboards and paper forms. Instead, it usually conducted with software that allows trainers to create workouts, meal plans, tasks, schedule appointments, and accept payments, all from their mobile device or computer. This is the reason why online personal training is becoming more and more prevalent. It is not only convenient for the client, it is also very convenient for the fitness coach. Some personal trainers offer only in person training, some offer only online personal training, though it is wise to offer both for your clients.

Benefits Of Online Personal Training

online personal training clients laughing

There are countless benefits to offering online personal training. It offers both the fitness coach and client the freedom to train where they want, when they want. No more driving to the gym or having a gym find a personal trainer for the client. This is only one benefit of online personal training. There are countless benefits for both the personal trainer and the fitness client.

Work When You Want

Offering online personal training gives the fitness coach the freedom to train when they want. They do not have to schedule appointments at a gym, drive to that gym, and spend countless hours working with clients in a physical location. Trainers can simply create a fitness plan for their clients and check in on a weekly basis. This means that you could train clients from anywhere in the world, regardless of where they are located.

Get Clients Based On Your Expertise

If you only offer in-person training, then it is much harder to find clients that have a specific goal. For example, say your expertise is high intensity workouts for weight loss. Unless you live in a big city, you may be training clients in a field you are not an expert on. However, if you are offering online personal training, clients from all over that are looking for high intensity weight loss are potential clients. This means you can train the clients you want in your specific niche.

Communication Is Easy

Keeping up with your clients is extremely easy when online personal training. With personal training software like FitSW, you can message your clients directly in the app. Additionally, you can call, text, or email them with a click of a button. You can also add notes to everything you create, from workouts to tasks, so your clients always fully understand what to do.

Cost Effective

Training in a gym can come with some pretty expensive fees. If you are an online personal trainer, you do not have to worry! This also benefits your clients, so it is a win-win for everyone. You also will not have to spend money traveling to the gym to train your clients. Online personal training severely reduces the costs of normal training sessions for everyone involved. This will make the clients and trainers happier because who doesn’t like saving money?

Less Competition

There are far more in-person fitness coaches than online personal trainers. Coaches who offer training online have much less competition because of this. Additionally, you can find clients anywhere so it can be much easier to acquire clients. If your clients can choose a much more affordable, easy, and convenient way to reach their fitness goals, why would they not do it?

Personalized Fitness Plans

Some in-person trainers still use clipboards and paper forms. However, that is not possible if you offer online personal training. Using a personal trainer software is essential to being successful. You can guarantee your clients personalized and comprehensive workouts, meal plans, and tasks. They will be able to see the number of sets, reps, rest time, and even a demo of the exercise in their workouts. You can make meal plans based on your clients goals, easily, in just a few minutes. Online personal training offers coaches the ability to create comprehensive fitness plans for their clients.

How To Start Online Personal Training

online personal training track picture

Becoming an online personal trainer has never been easier. With technology like FitSW, managing your clients & business takes less time than ever before. You can build workouts, track fitness progress, create meal plans, and more from anywhere. If you would like some tips to help grow your client base, check out our article Personal Trainer Marketing Tips To Help Your Business Grow.

To get started, a personal trainer and client usually have an initial consultation. Traditionally, this is done in person, though it is quite easy to conduct over a phone or video call. This talk goes over the clients fitness goals, a background of the clients exercise history, likes, dislikes, and similar information. After this, personal trainers build a fitness plan based on what was talked about in the initial consultation. This includes the workouts, meal plans, appointments, tasks, and everything else the fitness plan needs. The final step is to help guide the client through their fitness journey. Weekly check-ins with the client, via in-app messaging/notes, phone, or video calls are important to keep clients on-track and motivated.

What App/Software Should I Use For Online Personal Training?

online personal training software

FitSW offers the most comprehensive features for the lowest cost. You can easily manage your online fitness business in just minutes per week. Create detailed workouts, diet plans, tasks, accept payments, and so much more.

Workout Builder

online personal training workout builder

FitSW Personal Trainer Software has a state-of-the-art workout builder. Choose from our exercise library, which has nearly 1000 exercises, or create your own exercises to build personalized workouts for your clients. You can easily email, print, favorite, copy, edit, or delete workouts with a single click. 

Easily track your client’s workouts. You can view the workouts that your clients are currently working on, have not met, or ones they have completed: once you enter the data, you can visually view their progress with our innovative progress tracking graphs.

Exercise Library

online personal training exercise

Our exercise database has nearly 1000 exercises for you to choose from. Each one of our exercises come with demo videos, so your clients will always know how to perform a specific exercise. If you want to create your own video demos, you can replace FitSW’s videos by simply uploading your own exercise YouTube video’s URL.

You can also create your own exercises, to build even more personalized workouts for your clients. Custom exercises simply need to contain information on the muscle group targeted, what equipment will be used, the name of the workout, and what is the difficulty of the exercise.

Nutrition & Diet Planning

online personal training diet

FitSW Personal Trainer Software has a comprehensive Food List to create your Diet Plans from. With nearly 5000 foods for you to choose from, creating a meal plan has never been easier. All of our foods contain detailed nutrition information (calories, protein, carbs, and fat) so you will never wonder if this food will fit into your diet plan.

You can effortlessly add your own foods and create personalized meal plans for your personal training clients. After you have chosen the foods you want your meal plan to contain, you can personalize your plans even further by simply setting how often you want your meal plan to occur (daily or weekly) and which clients you want it to apply to.

Client Management

online personal training client

Client Management has never been simpler. From the convenience of your smartphone, personal trainers can manage client’s workouts, tasks, meal plans, schedule, payments, and more. Fitness coaches and gyms can also see whether their clients completed their workouts, stayed on track with their goals, and countless other aspects that are so vital to running fitness businesses. Whether you are at home or on the go, you can access FitSW from anywhere via our app or web software.

Client Files & Forms

online personal training par-q

Say goodbye to the third-party applications or paper forms. With FitSW, your clients can take forms like the PAR-Q from the convenience of their smartphone or laptop.

Fitness coaches and personal trainers can easily edit the PAR-Q as well. Our database has the standard PAR-Q, though we understand that many personal trainers prefer to create their own custom PAR-Q.

Scheduling & Calendar

online personal training schedule

Easily schedule and manage appointments from anywhere. You can set recurring appointments, if your clients booked multiple appointments at once; or, you can simply schedule a single personal training session with a click of a button.

Clients can also easily request appointments with their personal trainers. They can see a personal trainers available time slots and request an appointment. However, the fitness coach must approve the appointment, so there’s no need to worry about over booking.

Progress Tracking Graphs

online personal training progress tracking

Both clients and personal trainers can view progress tracking graphs. Once you enter your workout data, our software will create beautiful looking graphs that will show your clients progress.

Share these graphs easily and quickly with the click of a button. Tracking Graphs improve your client’s engagement and motivation by showing their progress over time.

Progress Photos

online personal training progress

Progress Photos are a great way to keep your clients both motivated and engaged. Easily upload photos that show the progress of your clients. Personal trainers and clients can also create comparison photos. This shows the progress that clients have made from when they started, to when they took the picture.

Goal & Task Tracking

online personal training task

One of the most important aspects of personal training is creating goals and tasks for clients. This keeps them on track and helps them stay motivated on a day-to-day basis. Create goals such as taking the stairs, no junk food, or anything that helps your clients stay on track for their fitness journey.

Custom Branding

custom branded fitness app

Custom Branding is an awesome feature that enables personal trainers and gyms to have their own custom app. Your logo and colors will appear when your clients open the app, but it will still offer all the features that FitSW has. This creates a more personalized and in-depth experience for your clients while promotes your brand.

Blog & Content Management

online personal training blog

With an account with FitSW, you have access to your own customizable blog. This blog can be seen by all of your clients. A fitness blog connected to our software enables clients to easily stay updated and informed on everything that your personal training business has going on.

Studio / Team Accounts

gym account for personal trainers

FitSW Personal Trainer Software has customized plans to meet the need of every size personal trainer. This also includes gyms and studios. We offer all the comprehensive and innovative features to both personal trainers and gyms.

With a Studio / Team account, your business will be able to easily manage both clients and trainers from anywhere. You can even log in as a trainer to see all the workouts, meal plans, appointments, tasks, etc. that they have created.

Real-Time Messaging

contact your personal trainer

By using FitSW, you can easily message your clients within the app. You no longer have to use our messaging system. You can now message your client by clicking them, it’s that easy. Additionally, call, text, or email your clients with the click of a button.

Automated Emails

email notifications for fitness coaches

Send automated emails to remind your clients about upcoming workouts, new meal plans, task reminders, and so much more. This enables your clients to stay updated on everything that your personal training business is offering. It also keeps your clients engaged and motivated as they are always updated into what is going on with their fitness journey.

Payments

payment processing for fitness coaches

Payments can be received directly through the FitSW software. Accept client payments from anywhere. All your clients need to do is click a button and the trainer will receive their payment. Receiving client payments has never been easier than with FitSW.

Contact Us!

If you have any feedback or comments on the this article, contact us! You can do this by connecting with us on our Website,FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so!

Fitness Assessment Graphs Improvements

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We are excited to announce that have added improvements to our fitness assessment graphs! Not only do they have a new design, but they also have the ability to zoom for specific time frames! Additionally, you can now view notes directly in the graphs. While this feature is currently only available on our website application, it will be soon be added to both our Android and iOS apps.

Fitness Assessment Graphs Old Design vs. New Design

Old Design Of Fitness Assessment Graphs
Old Design Of Assessment Graphs

The picture above shows the previous design of the fitness assessment graphs. Previously, the lines of each graph had a different color, depending on the specific assessment you were looking at. You can view more pictures on the old design here!

New Design Of Fitness Assessment Graphs
New Design Of Assessment Graphs

Above you can see how our new progress graphs look. We have added a new coloring system to make the graphs look even better! If you would like to view more of these graphs, you can do so! They are live on our website and you can view them full of your own data!

Notes Integrated Into Graphs

Beforehand, you could only view notes on a specific assessment when looking at the data via the table format. However, you can now view notes directly in the graphs! The notes are located on the right side of each graph. Additionally, they have the date so you know when you added this note! This adds the ability to understand why a specific assessment entry may be higher or lower than at other times.

Ability To Zoom

Example Of New Zoom Feature For Assessment Graphs

You can now zoom to view specific time frames on our fitness assessment graphs. You can filter by 1 hour, 1 day, 5 days, 1 week, 1 month, 3 months, 6 months, 1 year, or the maximum time allotted. This helps show progress in specific time frames. Thus, you will be able to see when your clients were improving the most and can create fitness plans based on what is working for them the best!

We are very excited to have a new fitness assessment graph feature and would love your thoughts! If you have any feedback or comments on this, or anything else, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! Finally, for more information on everything FitSW has to offer, visit our website!

Personal Trainer Referral Program – Refer & Save!

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personal trainer referral code man smiling

After many feature requests, we are excited to announce that we have added a new personal trainer referral code program! As of 4/15/2019, it is live on our website and ready for use! For every trainer that a referral brings in, you as the referrer will get 100% of the first month of the new customer’s payment. This includes both personal trainer and gym accounts. Additionally, there is no limit to the amount of referrals that one trainer can use. Thus, the more referrals you bring in, the more you save!

Where To Find Your Personal Trainer Referral Code

personal trainer referral code location on software

Your custom referral code is located on your Profile page. It is positioned directly above the “Personalized Page” text, or below the “Account Type” category. Furthermore, the new user will need to enter the referral code on the Upgrade Success Page. As a result, the trainer that referred the new user will automatically be credited with 100% of the first paid month of the new customer’s payment!

Where Do New Users Put The Referral Code

Users can enter in the referral code they got on the Upgrade Success Page (after a new trainer signs up for a premium account). Consequently, after the new trainer enters the referral code, the referring trainer will get the amount of the first paid month taken off of their subscription price!

The picture below shows the Upgrade Success Page screen. This is the screen a user will be redirected to after they successfully upgrading their account.

All a user needs to do is enter their referral code in the box and click Submit.

After a referral code is submitted, the user will receive the success message, “Referral Code Submitted Successfully”. As a result, the referring trainer will automatically be credited 100% of the new trainers first months payment! This includes both personal trainer and gym accounts.

We Want Your Thoughts!

We are very excited to have a new referral code feature and would love your thoughts! If you have any feedback or comments on the new personal trainer referral program, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! Finally, for more information on everything FitSW has to offer, visit our website!

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