The month of April was another busy month for FitSW. And yes, you heard the blog title correctly, we have released live video classes for personal trainers. We have released this plus a couple other features we think we are all excited about so let’s get started.
A Group Class – this class type is for groups of 6 people or less. Each person gets the option to have their own video feed.
Broadcast class – this class type is for groups 6 and 200 people. It’s much larger. Only the trainer gets a video feed.
However with both options, there is a live chat feed everyone can participate in to simply talk about the class or ask questions.
As the trainer, you have many options when creating the class. You can set the date, the time the class occurs, and the duration of the class (up to 2 hours long). With each class, there is a 10 minute buffer. So you can join up to 10 minutes early and stay in the class up to 10 minutes after the scheduled end time.
For example, if you have a class start at 2:00pm and end at 2:30pm, the earliest you can join the class is at 1:50pm and you can stay in the class until 2:40pm.
Additionally, you can also set a price for admission to the class or set it as free to attend.
Push Notifications on iOS
On iOS we have rolled out push notifications for the messaging feature and plan to expand push notifications to other features in the app as well.
As of right now, when you are exchanging messages with a client, you will get a notification on your iOS device.
Just like we are planning to expand this to other feature in the iOS app, we do plan on adding push notifications on the android app as well.
New Android Release
We also have also released a new update for the Android app. Here’s the latest info:
User requested features.
Ease of use improvements.
Have any questions about the most recent updates?
Reach out to us at email@example.com or message us on our social media channels.
Are you a personal trainer looking to get more leads? If so, writing a fitness eBook can be a great way to get more leads. The idea is simple. Social media has evolved. People are demanding more content and more valuable content at that.
Releasing an eBook is great because if you go into enough depth for the topic of your choice, then people usually won’t hesitate to download it. Then if it’s a good eBook – as in, something people can use as a resource – then they may come back to the source/author of the eBook.
First, where to get started.
In order to get started, like any project, you want to figure out your topic and target audience. If you are an experienced personal trainer, then this part may be easy.
Ask yourself this, what niche do you occupy and who are your clients? From that, you can figure out the topic of your eBook and the audience you market it too.
If you are a newer personal trainer, this part may be a little more difficult. However, much like the question above, ask yourself what niche do you want to occupy and what is the audience of that niche? This should get you started on finding topics to write a fitness eBook.
Here are some example topics to consider:
The science behind weight loss.
Audience: people interested in weight loss.
How to bounce back from a pregnancy.
Audience: People who are considering getting pregnant, were pregnant, or are pregnant.
How business professionals can squash lower back pain.
Audience: business professionals who suffer from lower back pain.
After looking at your options, if you haven’t found one that works for you, then there are plenty of general options you can choose, such as:
20 Health and Fitness Myths Debunked.
Your Insiders Guide on Practical Nutrition.
How to start a rewarding career as a Personal Trainer.
These are all great options that would appeal to plenty of people.
Determine your business objective.
eBooks can take a while to make. They can be somewhat resource intensive. And like most things, we want to make sure there is purpose to our madness.
When creating an eBook, or even when you are embarking on a new project, you always want to make sure you have established a clear goal or business objective.
This way, you can establish a clear path and stick to it.
A pretty common business objective for making an eBook is to use it as a tool to collect more leads to market your services towards.
However, business objectives for creating a fitness eBook aren’t limited to just this. Here are few more examples:
Use an eBook to strengthen your brand. eBooks can be used for brand awareness and help establish you as an authority figure in the topic you published the eBook in.
An eBook can be used to drive a marketing campaign. eBooks are what we consider long form pieces of content. Typically they are several pages long. It’s not uncommon for an eBook to reach 5,000+ words long. Because of this, creating an eBook means you can dissect it and use it in repurposed content.
You can dissect an eBook into video’s, webinars, blog posts, visual graphics, a podcast, and much more.
Because of this, you want to make sure you draft a plan, not only for building the eBook but also for how you are going to market it.
We will go over how to market your eBook later on in this blog.
Planning the structure and content of the Fitness eBook.
Once you have your topic and audience picked out, now you want to take time to plan the structure of the eBook and it’s content.
Planning the actual structure of the eBook is the easier part. Typically, eBook structure follows something like this:
Table of Contents
Introduce what the eBook will be covering
And give a short snippet about the author.
Whats next (a call to action for those who read the eBook)
Planning the content, however, is a little bit more involved then simply planning the structure. When you plan the content, you want to go section-by-section and just outline that section and it’s main points initially.
Once you have the outline, then you can go through each section and create a first draft of each section.
Once you’ve got the first draft finished, try asking friends, colleagues, or family members to read it and give feedback. The changes they suggest will be used to create the final version.
Let’s take a look at outlining each section.
The introduction should let the reader know what is going to be covered and interest the reader. Covering aspects like what will be covered and what the reader will take away from the eBook will help ensure more people read through it.
Additionally, you can give a little bit of information about the author as well. This way people know what they are reading and who the content is coming from. This also helps you as the author because if they like it they might seek out more content from you.
Break down the content
Here is where you take a look at the topic you’re writing about and fit it into it’s chapters. Then once you have it fit into each chapter, digest each chapter like you would a blog post.
Notice how this blog post is divided into sections? Each section tackles a sub-topic of the large topic at hand. Gradually, establishing the ground work for the large topic being covered.
Compartmentalizing each chapter into sections makes the content more digestible and makes it easier to read for the reader. Content that’s digested easier also means it will paint a clearer picture.
Try your best to maintain a consistent structure to each chapter as well. Much like structuring the content of the eBook, each chapter should have a introduction, content sections that cover the bulk of the material, and then a conclusion.
This way, each chapter is clear in it’s topic. Introductions are important because they help finish the transition from the last chapter to the current chapter. Similarly, conclusions help start the transition from the current chapter to the next.
Design the eBook
Designing the eBook is important so that you create a branded experience and so that the eBook is not only informative but also visually pleasing to look to at.
If you have some design skills already, then you can take a shot at designing the eBook yourself in a software such as:
If you don’t have design skills or you are on a bit of a time crunch then you can try downloading an eBook template.
Here are some places you can find where you can find templates ready to be downloaded:
You’ll find that some of the eBook templates are free and some are paid. Typically, the paid versions offer a better design and will help layout the template better for you.
One thing you should keep in mind is a lot of these templates are more likely going to be Adobe InDesign files or a file similar. If you don’t want to take the time to get to know the software, you should keep an eye for templates that are PowerPoint files or some file type you are familiar with.
Make sure you incorporate visuals
Make sure you include images where you can. But, you also need to make sure you include high quality images.
Images are good because they can be fun to look at, they add to the overall experience of the eBook, and they can even help explain things better.
Incorporating images like info graphics can help make you eBook a little easier to read.
If you are looking for a source of good, high quality images, here are a couple good sources:
Mixkit. [Here] Mixkit actually offers more then just pictures. They offer free video, Adobe Premier templates, pictures, and audio.
All of those are free or offer free subscriptions. You should be able to find some good images there. However, make sure you don’t just settle on your images. While those sources do offer free images, some of them look too staged.
A couple good rules of thumb for images are too make sure they don’t look staged and they appeal to the average person.
Here’s an example:
While the image on the left is a cool picture, it is not relatable. You want the eBook to be as relatable as possible. Additionally, the image is very obviously staged.
The image on the right however, is simple and relatable. This is important because the image’s you choose will also help the eBook feel more authentic and not like a marketing stunt.
Convert it to a PDF
Once you have the fitness eBook finished, export it from the software you are using to create the eBook into a PDF. This way it’s not editable and prevents anything from happening to the structure of the eBook you have worked so hard on.
It’s time to launch
Now, it’s time to market your fitness eBook. The first step is, you want to create a landing page for the eBook where people can go to download it.
Landing pages are simple web pages designed to fulfill a single purpose. In our case, it should be designed to give a high-level overview of the eBook and capture the contact details of those who are downloading it.
In order to create a landing page that allows for people to download the eBook and collects the contact info for you, you’ll need to use a service that gives you the option create a landing page and either collect the data or integrate with an additional service that collects the data.
Here are some examples:
Wix and Mailchimp integration. With Wix, you can create a simple landing page, and then with a couple clicks of a button, integrate the landing page with Mailchimp. Wix provides the landing page, Mailchimp will collect the contact info for you.
Webflow and Mailchimp integration. Much like Wix, you can build your landing page with Webflow and then integrate Mailchimp into the web-page to collect the contact data of those who download the eBook.
Promote the landing page and Fitness eBook
Now it’s time to promote the eBook and landing page. There are many options for this. One option is you can create a Facebook ads account and run ads on Facebook and Instagram.
When people click on the ad, it should bring them to the landing page you created where they can easily download the eBook.
An additional option is to create a Google Ads account and bid on words you think are being searched by people who may find interest in your eBook.
Other options include posting on your social media accounts announcing your eBook.
Once you get your ads live, let the campaign run for a little while. Continue to optimize your campaign to make sure it’s delivering to the best possible audiences. Some people may suggest setting a specific time frame you run the ads in but if your campaign is doing well then there’s no harm in letting it run until you feel satisfied.
It’s important to remember, the amount of time you promote your eBook for could be entirely dependent on your business objective.
Okay, so you’ve run ads promoting your eBook for awhile. You’ve gotten some leads, but the question is what do you do with these leads you’ve gained?
Something a lot of people do is run an email marketing campaign to the people who have downloaded the eBook.
Here all you want to do is send them one or two emails a week promoting your services or relevant content you think they might enjoy.
Initial personal training consultations can make or break initial impressions. Being “good” or “bad” at them can mean the difference between gaining a new long term client or not getting a client at all. Initial consultations seem simple but there are a lot of factors that play a role in how successful the consultation is. Most trainers are given a script to follow during the consultation which can be good but can also make the process feel unnatural. In this article, we will go over some tips and tricks on how to master that first meeting.
When considering personal training consultations, there are some objectives you want to accomplish:
Ease any nerves the client might be feeling.
You want to build a rapport with the client.
Compile the clients baseline fitness level.
Gather the information you need to build a plan and make intelligent goals.
You’ll see over the course of this article that your main goal is to cover all of the core objectives in a natural conversation. While you will be guiding it to where it needs to go, you can do certain things to make it feel more natural.
Do your due diligence.
If you can, have the prospective client fill out a simple questionnaire before they show up. In doing this, you can gather important information prior to the actual meeting.
One of the main reasons why this is important is because now you can spend a little more time truly getting to know the client during the consultation rather then drilling them with questions.
This is really powerful because it changes how the whole experience feels for both you and the client. Rather then it feeling like an interview, gathering information before can help you treat it more like a conversation.
Going back to the questionnaire, there are loads of resources you can use to create a professional experience. Resources like Typeform or even Google forms can be great tools you can use to create a sleek, professional looking pre-consultation questionnaire.
The reason why these tools are nice is because they are easily customized and collect the question results for you. This way, if you are every going back over past results for someone, you can easily pull up their answers.
Break the expectations
Most of the time, clients more likely expect a couple things out of personal training consultations. They probably expect to be asked a bunch of questions about their medical history, ailments they live with, and they probably expect to be asked all of these things in a private office setting.
Start off with by greeting them with a warm smile and eye contact. Ask how they are doing, how long they’ve been coming to the gym, and essentially break the ice. Try not to bombard them with a million questions immediately.
Try asking them a couple questions about themselves such as:
“What do you do for work?”
“How long have you lived in this area?”
Based on their answer you ask other questions like:
“Does your family live here?”
“Where did you move from?”
While you’re chatting with them, take them on a walk around the gym or to the lounge area where you can sit down and talk with out making the initial consultation feel too overwhelming.
Transition the conversation
Once you’ve broken the ice and eased the nerves a little bit, here is where you can ask them to fill out any required paperwork such as the PAR-Q form if needed.
Once they have finished the paperwork, then you can start focusing the conversation on the important stuff. However, while you start asking questions, try not to lose the flow of the conversation.
A good way to do this while asking questions is to ask open ended questions. Instead of “What is your medical history?” try asking it like “Okay, can you tell me a little bit about your medical history?”.
While they seem similar one feels more conversational while the other feels more “robotic”. Throughout their answer, try digging deeper. Ask questions about certain aspects of what they are telling you to guide the conversation the way you need it to go.
Information you are looking for usually falls into the following categories:
Reasons why they have stopped exercising or had issues taking the initiative to exercise.
How they like to exercise.
Their general feelings about not only exercise/nutrition but also how they feel about their current self.
Past/current injuries or medical conditions.
As you start to figure out what they want to accomplish, dig even deeper. You can ask them questions like “What does getting in shape look like for you?” or “How will you know you have hit the point where you want to be at?”.
These are generally open ended questions and the only answer is going to be something genuine the reflects their deeper why.
As they are answering your deeper questions you also ask why their goals are important to them? This is all going to help you later on down the road.
Set expectations and educate them
Here is where you start to lay the ground work of what a plan can look like for them. By now, you should have an idea as to what their goals are, why they are important, and what their day-to-day life looks like.
While setting expectations, you want to make sure what you are elaborating to the client is as clear as day. Based on their goals, outline very clearly what the strategy will be to get them to their goals successfully.
Make sure they understanding everything. Ask them if they have any questions or what their initial thoughts are.
Put the customer in the product and start a game plan
Once you have covered pretty much everything needed to be covered, start to lay the ground work for a game plan.
You can start off with something like:
“Okay Alyssa, we have covered pretty much everything I need on my end to get you on a path to setting an example for your kids. What does the ideal training schedule look like to you?”.
As they go over your schedule find out what works between their schedule, your schedule, and the strategy you think will work best to get them to their goals.
The goal of the conversation at this point is to establish a point of success. Whether it be establishing a training schedule you can build off of or maybe its you are hitting the ground running with your client the following week.
Through the process of setting up a game plan, make sure you are transparent with your client. If their goal is to gain a lot of muscle but can only commit to two sessions a week, the make sure they know they will not see results as quickly as training, say, four times a week with nutrition coaching.
Once you’ve got a game plan put together, set up a system of accountability. Discuss how you will track their results and how you will deal with compliance/non-compliance with training programs.
At this point, you have everything set up. You’ve set their expectations, you’ve built a game plan, you’ve built a rapport, and you know who they are at a top level. Now it’s time to start training.
Feedback on Your Guide to mastering Personal Training Consultations?
Let us know in the comments, reach out to us on social media, or send us an email at firstname.lastname@example.org.
FTG is a site we just launched to help all FitSW trainers get discovered by more clients. You don’t have to do anything special to get listed besides having a subscription with FitSW.
Although, you will want to make sure your trainer page is set the way you like it. Your trainer page is what prospective clients will see if they click on you from FTG.
Here’s what it looks like when someone performs a search on FTG. In this example, we searched on the term “Crossfit”.
Searchers also have the option to select whether or not they prefer in person or online training. In the example above, we selected “online” which gave use results on everyone who is currently offering online training.
When someone see’s a profile they think matches their needs, they can click on it to quickly see more info on that trainer.
If they decide to reach out they can select “train with *trainer name*” and that will bring them to that trainers personal trainer page. There they can reach out to you or even make a purchase.
Now, more then ever, you want to make sure your trainer page is set up. Make sure it’s up to date and doesn’t have typos.
Which leads us to the second release…
More trainer page options
This is one of the most exciting aspects of this FitSW release. In honor of launching FTG, we also launched a new trainer page option that has a more modern design and comes with some enhanced client purchasing and contact options.
First, throughout the page there a variety of call to actions, prompting visitors to take an action.
We have also introduced client testimonials (Figure 5). With this new trainer page, you have the ability to input up to three client testimonials. Don’t worry, if you choose not to nothing will display.
We have also given you the choice of how you want to be contacted (Figure 6).
Notices the options at the top of the screen? You can choose between a standard contact form (Figure 6) or a guide questionnaire. With each option, you get an email when some is trying to contact you.
This should ease some pain points in the prospective clients journey. Now they can easily fill out a couple text fields and get in contact quickly.
What you see in figure 6 is the simple contact form. We have also create a guided questionnaire as seen in figure 7.
This way, if you opt-in to the guided questionnaire, you get a little more information about the prospective client before you reach out to them.
So select this trainer page, go to your profile and you see this option in the “Paid Templates” section. Since we just launched it, we have it listed for $9.99 until the month ends.
Improved exercise filters, time-zones, and tutorials.
Along with the new and improved trainer page and FTG, we also released a couple improvements.
First, the exercise filtering improvements. Now you can filter on multiple pieces of equipment at once. Before, filtering on two pieces of equipment at once would only bring up instances where either of the pieces of equipment showed up by its self.
Along with the exercise filtering, we also added the ability to define your timezone.
To define your timezone, head over to your profile settings. There you can select your timezone.
The last thing we are announcing for this release is we will be releasing some video tutorials on our knowledge based, YouTube channel, and Instagram.
If you have any requests for video tutorials, please feel free to reach out and put in a request.
Feedback on the most recent FitSW Update?
Feel free to reach out to us at email@example.com or you can also send us a message on our social media.
When it comes to being a fitness professional, everyone knows you have to be ready to run your own business. Having business skills is just as much a necessary skill to being a successful fitness professional as being able to write good fitness/nutrition programs. The same remains true if you want to open a fitness studio.
Opening a studio gym typically means you have to figure out the financing, location, insurance, workout equipment, your business model, advertising, hiring, taxes, legal aspects, and much more. It’s a pretty hefty task to take upon yourself.
However, with the right research and know-how, you can start and run a successful studio.
First, Why Open a Fitness Studio?
Many people love going to the gym for a variety of reasons. One major reason is the social atmosphere it offers. A lot of people look at the gym as a way to stay in shape while getting to socialize and meet new people.
Most gyms have a community that revolves around the gym which might extend into friendships outside of the gym.
However, a normal commercial gym is rather large. The community of people that you see from commercial gym to commercial gym is usually made up of the workers and a few of the more involved members. A large portion of the gym just goes about their business.
The reason why a studio gym is appealing is because they are typically smaller but offer a closer community setting. Both for the fitness coaches and the gym goers.
From a business standpoint, studio gyms are starting to trend more and more as we head into 2020. More people are looking to join a studio gym that’s geared more towards their interests.
Many fitness professionals across the industry are taking notice to these trends with fitness studios and want to open their own fitness studio.
However, before doing so, you want to make sure you are in the right place to start a fitness studio before you go for it.
Prime Candidates For Opening Fitness Studio’s.
Opening a fitness studio isn’t for everyone. There’s a lot more to manage then a regular personal training business, in-person or online.
Prime candidates for opening a fitness studio should have experience working in fast paced environments and have success while doing so. This means as a personal trainer, having a thriving in-person training business and/or an online fitness business helps.
Having experience in management is an added bonus. Being a manager previously means you have insight into what goes into running the daily operations of a gym.
However, being a personal trainer in the past isn’t a super hard set requirement. The main thing is having a good amount of experience in a fast paced business environment and having a passion for fitness. But, having experience as a trainer will definitely help when it comes to picking and building a business model.
What is Needed to Open a Fitness Studio?
There’s a lot of work that goes into opening a fitness studio. Between doing the research and building your business model, there’s a lot that can get lost in translation between idea and action.
Let’s quickly go over some common considerations for opening fitness studios:
Find Your Target Market
This is the first and one of the most essential steps. Without a target market, your business will lack direction. The target market will help define other steps later on down the road.
Finding a solid target market can also help with marketing, branding, and connecting with your potential member base.
What are the costs of opening the studio? What are the costs of operations?
The cost of opening your studio gym are going to be heavily dependent on your location and target market. For example, starting a yoga studio will be cheaper then starting a cross-fit studio.
The reason is because cross-fit gyms need more equipment then yoga studio’s. Cross-fit gyms might also need some more heavy duty liability insurance because it’s a little easier to get injured with cross-fit.
Typical costs for starting a studio gym
Renting or purchasing space.
Eventually, taxes for your business income and employee taxes.
Licensing and permits.
Software used for scheduling, training, processing payments, and accounting.
Typical costs of running a studio gym.
General Office Supplies.
Advertising and marketing your studio.
Financing your business
Financing your business can be a tough decision. There are really four options you can consider:
Finance it with a business loan.
Pitch your business to investors.
Finance it yourself.
A combination of the above options.
The best option overall is almost always going to be the option that doesn’t leave you in debt. If you can finance, start, and run your business with no borrowed money, that leaves you in a great spot.
However, as long as you are smart with the loan that you pull out and you are confident in the business you are building, then loans are also a good option.
How much financing is needed to open a studio?
We have discussed this a little bit in earlier sections, but how do you estimate the start up costs?
First you want to start by looking at all of the one off costs of starting a gym plus the recurring cost of running a gym. Then, once you get those figured out, make sure you have some cushion planned in there for expenses you didn’t see coming.
What you don’t want to happen is you pay to get everything opened but don’t have enough money in the first or second month to pay your employees or to pay typical costs of operations.
You should plan to have at least 3-6 months of “runway” money. This means, even without the business making a profit, you should have enough money to pay all the bills.
While costs may differ from business to business, you can sit down and approximate what you’ll need to get going.
Some people put together many different financial resources to finance starting a business. Examples could include saving up to pay some of the start up costs out of pocket and then pulling a loan out to finance the rest.
A pre-launch marketing strategy
While it isn’t completely necessary to have complete pre-launch marketing strategy, it is highly advisable to have one in place.
Not quite sure where to start? Start by creating an Instagram and Facebook page for your studio gym. Document the process of renting the space and decorating it on your social media profiles.
In addition, you can post estimated open dates and even announce a special for the first week of opening.
Get in contact with local newspapers to get an article out about the start date. However, before you get in contact with local news outlets about it, make sure you at least have a solid plan in place with some pretty good estimates about open dates.
A post-launch marketing plan
This one is an absolute must. Simply running social media ads that serve to your local town or city will go a long way.
You can run ads on specials you’re having, what you offer, and anything you think people might find interesting. The main thing with running social media ads is making sure you’re targeting the right people.
Luckily, with Facebook ads, you can easily build audiences that are filled with people who are more likely to take interest in your ads.
Should you open a fitness studio?
We have covered a lot. From the experience needed to open a studio gym to what goes into opening one, by now you should have an idea as to where to start.
If you are looking at all of this and feel overwhelmed just imagining everything that you’d have to do, don’t worry that’s a normal feeling.
The best remedy to feeling overwhelmed is simply putting things into perspective. Sit down and list all of the costs for opening a studio the way you’d want to and draft a plan.
The plan doesn’t have to be much but take into consideration your startup/recurring costs and then draft a business plan to get a better feel for what you’d have to offer to make the business plan profitable.
Often times, your biggest obstacle is yourself. Don’t let feelings of being overwhelmed prevent you from opening a studio gym or even just pursuing other business ventures you’ve always wanted to.
Have feedback on this article or just in general?
Feel free to shoot us an email at firstname.lastname@example.org or message us on Facebook or Instagram.
With this FitSW web update comes features we are pretty excited about. This update includes multi-client messaging, GIF exercise previews, new trainer page options, and some android fixes as well.
Lets dig in to see what’s new with this most recent release!
New Trainer Page Options
With this FitSW web update, we have released a new trainer page option that features a more modern design and is optimized for the clients experience. With it, comes what we in the marketing field call “call to actions” or “CTA’s”.
CTA’s are good because they provide direction to clients or prospective clients and increase the chance of a sale.
We have also added the ability to display client testimonials. Client testimonials are great because they solidify your services in the minds of prospective clients who could be viewing your trainer page.
We’ve also made it easier for prospective clients to get in contact.
When someone clicks on the “contact me” button, it automatically opens their outlook or gmail with the trainers email in the “to” field.
Quick View GIF Previewing
In order to make it easier for people to view workout demo’s on the fly, we’ve added a new feature that displays a GIF of exercises for quick viewing.
This way users have the option to view a more in depth video of the exercise or jog their memory with a quick GIF.
Notice the eye icon highlighted in red? Simply hover your mouse and a small GIF will pop up. Need a larger view? Click on it for a larger GIF preview.
Here’s a quick preview of what each GIF is like:
You can now message more then one client at the same time from the app. For announcements, you no longer have to message each client one by one or leave the app to send a mass email.
Here’s a quick run down:
See the “message all” button? Simply give that a click to pull up a list of all the clients you need to message.
When you click on the “message all” button, you’ll be greeted with a pop up with three options. The first is obvious, your message. Then you’ll see two buttons, the first is “send message to all clients”.
With this option, all you have to do is type your well thought out message and click that button. That will send your message to all clients. Glorious.
The second button option is to type your message, and then select “send message to multiple clients”.
When you click “send message to multiple clients”, you’ll be greeted with a wonderful drop down option.
Here, simply select the clients who you need to send your message and select the bottom most button, “send message to clients”. Boom, there you have it. Multi-client messaging.
For the android release, we fixed a small bug that would re-order exercises after grouping and un-grouping exercises into super sets. Now, the order of the exercises is hard set unless changed by you, the keeper of the exercises.
Have Any Feedback on this FitSW Web Update?
Let us know by shooting us an email at email@example.com or giving us a shout on social media.
Marketing has changed drastically and it is continuing to change. Since the rise of the internet, new marketing methods have come and gone. However, one aspect of marketing that is more likely going to stay awhile is marketing on Instagram. With this guide we intend to cover everything in terms of Instagram marketing for personal trainers.
First, Why Use Instagram for Marketing?
Instagram is a powerhouse when it comes to social media. Instead rambling a bunch on how awesome Instagram is for marketing, lets give some numbers a chance to do the talking. Below are some general statistics on Instagram usage:
Those are some pretty astounding statistics. To put it onto perspective, roughly 15% of the global population is on Instagram every month. To make it more impressive, only 53% of the world has access to the internet.
That means, 25% of everyone on the internet visits Instagram every month. That’s a pretty massive audience to have access to, for free.
Not only that, but a substantial amount of those people visiting Instagram every month are visiting business profiles daily.
This means, in terms of reach, Instagram has more then enough audience to go around.
Now lets dive into return on investment.
Based on the stats in figure 1 and 2, not only are there a lot of people on Instagram but a majority of them are active and engaged users.
If there’s anything you should pull away from figure 2, it’s this:
Money spent on Marketing on Instagram is well spent.
Instagram is an engaged platform, creating a diverse marketplace for both people who are selling services/products and for those who are looking to purchase services/products.
In other words, Instagram is a fantastic tool to use to tap into target audiences and generate income for your business.
On top of this, the growth and popularity of fitness related content on Instagram is growing and will only continue to grow into the near future. Instagram marketing for personal trainers is looking bright!
Instagram Marketing For Personal Trainers Best Practices
Now, a lot of those statistics we just went over are definitely exciting. But, in order to enjoy the fruits of Instagram, you have to learn your way around the garden. That’s to say, if you just create an account and slap some content up there, it’s probably not going to be performing like you want it to.
Lets go over, from the ground up, what setting yourself up for success looks like.
1. Make sure your profile is a business profile.
The reason for this is simple. It’s free and with Instagram business profiles, you unlock a number of great features such as insights into how your content is performing, you can promote posts to reach more people, and you bio will display a contact button.
Just like that, your profile has turned into a small landing page for people to view your content and get in contact with you.
If you want to switch your account over to a business profile, head to your account settings in the app and select “switch to business profile”. Boom, it’s as easy as a couple taps.
2. Optimize your profile.
Make sure your username and name in your bio are the same. This way when people search for you and land on your profile, they know they are in the right place.
With so many fake accounts out there, people are naturally more skeptical when landing on a profile that doesn’t display some form of consistency.
3. Make your bio relevant, short, and sweet.
Your bio will be among one of the first things people read. Keeping it relevant is a small yet valuable aspect to a successful business account.
There’s already a character limit to how much you write in your bio, but nonetheless, this is still an important factor.
As a personal trainer, a good example of specific bio could be:
“I help woman lose weight and hit their health/fitness goals. And I have a damn good time doing it”
The example bio above is good because it tells people what you do and it captures their attention.
4. Make it easy for users to discover more about you.
Please, do yourself and your follows a favor and avoid putting url’s in the captions of your posts. The links are not clickable and you cannot copy them. This is a major pain in the butt for those who do want to visit the link.
Use a site like Linktree. Linktree allows for you to put all of your links in one place.
Notice the link? That’s where we store all of our links for people to easily click. Here’s what happens when you click the link:
Once you click, you are given a smorgasbord of options to explore. In our Linktree profile, users have the option to check out what we do or explore blogs we have posted.
From a business perspective, this is invaluable. We can include call-to-actions to drive people to sign up and provide immediate access to content.
The free plan of Linktree allows you to upload an unlimited amount of links and personalize your profile.
If you want insights into how many people are clicking and what their clicking, you have to fork over some cash. But, it’s only $6/month and with it you get many more features.
5. Post original, relevant, and valuable content.
By now, you have probably heard us say this time and time again. But much like gasoline is the fuel to your car, quality content is going to be the fuel behind a successful Instagram profile.
People are looking for new content that’s informative and engaging in new ways. In many ways, this presents new challenges to those of use trying to run a business. But it really depends on your perspective.
With Instagram users demanding more and higher quality content, it could be used as a device to distinguish yourself from your competition.
Lets look at how to make your profile a content gold mine.
Make it informative and relevant
If you’re a personal trainer specializing in women’s weight loss, your content should be geared towards that niche.
Now as a personal trainer, most of your content is going to be gated. By that we mean the most valuable information that you provide comes along side people purchasing sessions with you as that’s where they will do a majority of their learning.
One good method of creating content is to take what you typically teach people during an 8-week or 12-week program, divide it up into small lessons, and post that on your Instagram.
Don’t post it all at once as that can devalue your content and leave your grasping for what to post. Instead post in-between other posts such as client shout outs, updates to your business, and other posts you might be making.
One goal you should shoot for is truly adding value to the daily lives of your followers and those that visit your profile. People should be able to come to your profile and after clicking on a couple posts, learn something new that they can take away.
Make it engaging
If your content is informative and relevant, people will naturally engage with it more then non-informative content.
However, there other ways to make it engaging.
One thing you can do is host challenges and polls regularly. Ask questions on your story using the poll feature of Instagram stories and use the feedback you get to create content or training programs people want.
Hosting a challenge can be a good method of creating engagement because the foundation of the challenge is built on the people who are participating.
Additionally, create content with calls to action. In your post, include things like “Share with someone who needs to see this” or “comment below”. This is a good way to get people to interact with your content which then triggers the Instagram algorithm to prioritize your content ahead of others.
One last good measure you can to get people to interact with your posts is to use emotion. Creating posts that people can relate to will generate engagement.
6. Interact with your followers.
When people comment on your posts or DM you, it’s important that your do your best to respond. Responding shows you care enough to converse with your followers even if you don’t know them.
This sort of thing helps bring the digital relationship down to earth.
7. Take advantage of highlights.
Highlights are stories you’ve pinned to your profile because they have some sort of value. Highlights are among the first things users will see when viewing your profile.
As you post stories, remember to save some of the more valuable ones to your highlights.
As a personal trainer, some stories you may want to highlight could be posts about client progress, client testimonials, client success stories, stories about you, new packages or services you’re selling, and anything else that might seem valuable to know as a new visitor to your profile.
Plus, it generates more content for people view when looking at your page which is ultimately what you want.
8. Use hashtags
When it comes to Instagram marketing for personal trainers hashtags can be a great tool to use to get your content discovered by new people. Naturally, many people gravitate towards some of the more popular hashtags.
However, you might want to stray away from the most popular hashtags because a lot of people are using those so it could be easy for your post to get lost among the thousands of posts under the same hashtag.
A good practice could be to use more specific hashtags mixed in with some of the more popular hashtags.
9. Go interact with other posts.
Garyvee coined this as the “two cents” strategy. It’s rather simple, but if you want to grow your following, this can be a powerful strategy.
Here’s what to do: pick 10 hashtags that are relevant to your profile. Go to each hashtag and find 10 posts and comment something thoughtful on each post or in other words provide your “two cents”. You should be commenting on close 100 posts or close to it.
Doing this as frequently as you can will help your gain more followers. Not only that but you’ll get to see a lot of different types of content getting posted which could give you some good ideas as far as what to post.
10. Diversify your content.
Try not to post the same type of image or video every single day. Try mixing it up. Here are some idea’s on how you can mix up your posts:
Motivational posts. Post a quote or inspirational story. Even better if it’s a story related to you, whether it be your own story or a client of yours.
Behind the scenes posts. When you sit down to create programs or workouts, take some snapshots of your process. This gives people a window into how you do what you do.
Reposts from people you follow or one of your followers. This is great, especially if it’s a client of yours. It gives you the chance to shift the spotlight onto others.
Educational posts. Post something that people can learn from. Whether it’s nutrition based, fitness based, or something else, people love to learn new things.
11. Create visually consistent style.
If you are able to master creating intellectually engaging content and make it visually appealing, then you’ve got a pretty good grasp on Instagram marketing for personal trainers.
But this can be hard to do sometimes. But boy do people live consistency. As a personal trainer, you’ll more then likely be posting a lot of picture and videos of you workout or other people working out.
You can really make a difference if you keep a couple things in mind as you post you pictures and videos:
Use the same filter. Don’t mix up a bunch of filters, each image should look visually similar in terms of how the colors pop.
If you’re using text on your images, use the same fonts for everything.
When posting images with color, try creating a color palette that you use for every single imageand video. Not sure how to make a color palette? Head over to coolors.co. Coolors.co generates color palettes randomly and lets you choose which colors you like. Once you find a good combo, you can save it as an image on your computer to reference.
Above is an example of all of the color palettes you can choose from. There are literally thousands of color combinations you can pick from.
Once you’ve found one, just export it right to your laptop to keep forever.
Notice how there are many options for saving? There are probably a couple that are unfamiliar but fear not. Simply select “png” and you’ll get the following result:
In the image notice that there’s a six digit number at the bottom of each column? Those are your hex codes that tell computers what color to display. It sounds a lot fancier then it is, but essentially if you are ever creating something in an adobe product or some other design tool, just type in the number on the color you want and you are all good to go.
Feedback on Instagram Marketing for Personal Trainers?
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Our personal trainer of the month is someone who is the definition of a seasoned professional and not just in personal training. Having been in the Health and Wellness industry since 2002 she literally breaths health and wellness and brings a lot of knowledge to the table.
When I say seasoned, I wasn’t joking. Her first job was at a Golds Gym when she was 15. Since then she has taken the health and wellness industry by storm and I’m starting to think we may have to invent more specializations to suit her hunger. She has specializations in Barre, Pilates, Qualified TRX, Personal Training, and is currently working on a holistic nutrtion certification. Oh ya, and she has a degree in Exercise Science as well.
Working out with Whitney is not only guaranteed to yield fitness results but also for the mind and body. By now you may be wondering how she how she trains her clients. Lucky for you, she offers in person training and online. Sign me up!
Whitney Specializes in overall women’s wellness (nutrtion, interval training, and mindset). She incorporates a lot of different modalities such as, barre, Kettlebell, TRX, bodyweight exercise, belly dance, and pilates into her workouts. Did I forget to mention she was a professional belly dancer?
Our Interview With Whitney
How long have you been a Coach and why did you get started with coaching?
“I’ve been passionate about health and wellness for a long time! I’ve been in the health and wellness industry since 2002…my first job was Gold’s Gym at 15 years old. I worked in alternative medicine for over 8 years.This was probably my biggest inspiration. I learned a lot about how lifestyle can totally make or break our health.
What we feed our mind, body and soul impacts us more than we realize. Unfortunately, I’ve witnessed many people who don’t understand how important this is until it’s almost too late. This has inspired me to encourage and motivate others to be the best they can be.
We can’t control life, but we can live to be the best versions of ourselves. Sometimes we just need accountability, motivation, and encouragement and I hope to be this for others.
I have been training/coaching clients for 5 years now.”
What is your favorite part of coaching? And if you had one tip to give to new trainers what would you say?
“Motivating others and watching their body and mindset transform over time. The pay off is so rewarding! I love when my clients reach milestones. They do something they never thought possible and their face lights up the entire room. Or they talk about how good they feel and that they’re achieving things in their personal life they never thought possible.
When you’re dedicated and you put the hard work in, changes really begin happening from the inside out. They come in to lose weight and strengthen their bodies, but they get so much more…they begin shredding not only weight, but things that no longer serve them in their highest and best. They build not only muscle, but strength from the inside that help them achieve more.
They begin creating a life they dreamed of. They are happy, full of energy, and look great while doing it. I want to bring people together, not divide them. At the end of the day we all want to be heard, understood, and accepted. This is what I live for! This is priceless.”
“Always put in the work and be YOUrself. I have worked with a lot of trainers. The best ones are the ones who are down to earth, fun, dependable, encouraging, and CONTINUE LEARNING.
Always learning. You can learn from workshops, books, and even clients. It’s important to give back to other trainers as well as clients. “The day you stop learning is the day you die”.
Instead of competing and comparing, create a community that supports and encourages one another…this includes the trainers down the road from you. We all have unique purposes and gifts. Encourage others, don’t tear them down.”
As of right now Whitney is working on putting together her online platform, growing it, and is focusing on continuing her education.
If you were to go trainer to trainer and ask them what their experience was like as a new trainer, many will probably have remotely different experiences. However, there are a couple things trainers quickly learn on the job that remain the same for most trainers. For you new or prospective trainers, here are 10 tips for new personal trainers.
1. Use a Client Management Software
When it comes to tips for new personal trainers, this is our first tip. Client management software can change your business for the better. Even if you work for a commercial gym.
Client management software can save you big time in the time management department. Primarily because it consolidates all of the tools you need into a single platform. Rather then bouncing in and out of google docs, gmail, Excel, Word, or any other software, you can accomplish everything in the same place.
With features like…
Automated Client progress tracking
Nutrition planning and tracking
…it’s bound to save you time and help you grow your business. Eventually, this type of technology will become the standard so why not get ahead of the curve?
2. Try Training All Different Types of People
There are many reasons this is a good idea. For one, this is a great way for you to learn all sorts of ailments people face. You’ll get good experience all around.
The second reason is this, you’ll get insight into what problems you are best at solving and which ones you aren’t the best at solving. This way, in the future you have a better idea as far as which niche you want to specialize in when building your business.
3. Be Easy to Get in Touch With
According to IBISWorld there are three major factors for success that trainers should follow based on surveying clients of personal training. One of those is “easy to access”.
What they mean is, clients don’t like to feel in the dark about their training. They might have questions outside of training sessions or schedule changes. As such, they’d like to be able to easily get in touch with their trainer.
On the flip side, prospective clients would like prompt responses to their questions while they are considering buying sessions. From their standpoint, how you handle prospective clients is a reflection of how you run your actual business.
4. Keep Your Initial Expectations Realistic
According to the same report referenced in the section above, the personal training has an unreal churn rate for new trainers. 90% of all trainer will quit in their first year and move on to another career.
This can be attributed to a lot of factors. But one glaring factor is most people have unreal expectations.
Many new trainers expect to come in right after their certification and have clients pouring in. While this may be true for some trainers, it’s rare and often times takes a lot of hard work.
The Reality of Becoming a Personal Trainer
Here’s the reality of it:
Personal training is considered a luxury service.
It is often times expensive and a major commitment for people.
Getting clients is not just about being knowledgeable about training, fitness, and health.
You are running and building your own business.
Most new trainers don’t actually consider what goes into being a successful trainer. Successful personal trainers are usually great at what they do as a trainer, are great at sales, and great at translating what people want into results.
As a new trainer, your first month will be cold calling, talking to people on the gym floor, performing assessments, learning the systems your gym uses, and admin work for the most part. Training will more likely be at a minimum and often times, so will your income.
If you hit it hard and do a good job of getting clients, your second month will start to get busy. However, it may not be until mid to late in the second month and into the third in some cases that you start seeing things really start to pick up.
Try to save up some money before getting started as a personal trainer. This can really make a difference in your performance. Don’t believe me? Well here’s what you have to choose from:
You save up money before becoming a personal trainer.
When you get the job you aren’t stressed about finances for the first month, at least. Since you aren’t stressed, you are able to focus more of your attention on what works for getting clients.
You spend time shadowing trainers who are successful and you might even travel to other gym locations in your town/city to do more shadowing. You’ve got the gas money, so what’s it got to hurt? You are learning quickly and are starting to build more confidence in conversing with people about training.
You don’t save up money.
You’re stressed immediately. You know you need money. Your focus is on getting sales immediately. But you’re now violating a major principle of being a personal trainer.
Don’t sell packages. Sell Results.
This is a proven tactic in the industry. You need to learn how to take what people are saying and translate that in a results driven training plan. That’s what you sell them on. Not the idea of personal training, but the idea of results and that personal training will get them there.
This it what often takes the most time to learn. Being stressed about finances often times shifts your focus into other areas that are not beneficial for getting started as a trainer.
What this tip for new personal trainers isn’t saying…
We aren’t saying you shouldn’t be ambitious. Set some aggressive goals and go after them. This tip shouldn’t interrupt your goals that you are thinking about setting for yourself. It’s more so a “word to the wise”.
5. Prepare to be a Facilitator of Change
This is one of our favorite tips for new personal trainers. Mainly because it speaks to how much of an impact you can make as a personal trainer.
Many people come to a personal trainer after they have tried to train themselves and failed. They could never figure out how to hit their fitness goals. More times then not, this is because they need to change other aspects of their lifestyle that are preventing them from achieving their goals.
It’s not unlikely that personal trainers are involved in change outside of the gym. Often times involving major behavioral change. Familiarizing yourself with the psychology of behavioral change can help you put it into practice when pitching the results you can give someone.
Even when you have a difficult client that doesn’t seem to be motivated. While the personal trainer-client relationship goes two ways, often times a lot of the weight is placed on the trainer. When you’ve got a client that’s not motivated, then knowing a thing or two about behavioral change can help you help them
6. Reserve Any Judgement
A lot of trainers get close to their clients. As a result, their clients open up to them about their lives. Sometimes, clients may open up about something you don’t agree with.
It’s important to handle this as delicately as possible as you don’t know everything about their life. Plus, judging a client is a bad business practice. As hard as it is sometimes, remain as neutral as possible when it comes to clients opening up about intimate details of their life.
If things to get to the point where you become uncomfortable about what they are sharing, you can always try to transfer the client to another trainer.
7. The Best New Business Comes From Old Business
Not sure what I mean? Let me rephrase it:
Referrals, Referrals, Referrals!!
There are many ways to market yourself as a trainer whether is be social media marketing, google ads, or blogging, there are tons of methods you can use. However, time and time again, referrals has demonstrated itself as one of the most effective.
Prospective clients are much more likely to start training with you if they were referred to you by a friend or family member. This is because they trust what their friends and family are saying.
This is why it’s important to make sure you really get to know your clients and don’t be afraid to ask for referrals.
Offering a small reward can provide plenty of incentive for people to refer others to you. It doesn’t have to be big but something like a Starbucks gift card can go a long ways!
8. Don’t be Afraid To Try New Things
There’s so much opportunity out there for personal trainers. The global personal training industry is huge and is only going to continue growing.
Despite the high churn rate mentioned earlier in this article, the industry still continues to grow. This is because the trainers that do stick around are successful and happy with their work. The second thing is, demand for personal trainers is still going up.
Fitness trends are going to continue to grow, new trends will emerge, and people are going to want in on it. Because of the growth of the fitness industry in general, it makes it a little easier for trainers to start up their own business once they’ve gained a little experience.
The personal training industry is an interesting one. You see, it’s an incredibly competitive industry and it’s huge. However, for those on a mission with goals set in mind, it can be very rewarding. There’s still loads of opportunity to take advantage of.
9. Learn, Learn, and Learn More!
Those personal trainers who have been in the industry for 20 years and have their own business are those that don’t stop learning.
Whether it be taking on new specializations or gaining experience while working hands on, they don’t hesitate to take opportunity to learn.
Sometimes it doesn’t even mean learning something directly related to personal training. It could be learning something that’s an accessory skill. An accessory skill is something that can help you better run your business.
Accessory skills can consist of learning:
How to write captivating blogs.
Diving into digital marketing (Google Ads, Facebook/Instagram Ads, etc…).
Design skills to build a website for yourself.
This list isn’t all inclusive, it’s just there to give you an idea. Successful personal trainers are often lifetime learners.
10. Practice What Your Preach
If there’s one thing you will discover quickly, it’s that personal training can get busy and quick. There may be a slow start to it. But one day it will dawn on you.
“Holy crap, I’ve worked a lot recently. When did I go to the gym for a personal workout last? When did my gas tank run out so quickly?”
It’s important to factor in personal time. Many trainer will work full time on weekdays and weekends. However, I recommend you take at least one personal day a week. Scratch in some time for yourself among the chaos.
Burnout is very real, even more so in the personal training industry.
Feedback on Tips for New Personal Trainers: 10 Tips To Success?
Personal training contracts are among some of the more important aspects getting a personal training business up and running successfully and sustainably. The problem is this; the personal trainer and client relationship is one that typically evolves into a friendship. Which is good, however, it’s important to remember it’s also a business relationship as well.
It’s often difficult to maintain the balance between a business relationship while also maintaining a sprouting friendship.
So, Why Are Personal Training Contracts Important?
As mentioned above, a lot of trainers find it difficult to implement a trainer-client contract. This is primarily due to how intimate personal training services are. As you may have seen us mention in past blog articles, there are always two things that remain true:
Clients often make changes in other areas of their lifestyle beyond just fitness. Often times the changes that are made permeate into daily their mindset and overall wellness.
Personal Trainers rarely are ever just “fitness coaches”. Often times personal trainers facilitate behavioral changes. As a result, they find themselves in the position of a part-time therapist, part-time life coach, and full-time fitness coach.
However, when considering the above, this should provide more incentive to put a contract in place. Contracts are important because they help maintain the business relationship and protect trainers financially.
The Legal Purpose of a Contract
Contracts are legal documents between two or more parties that outline the terms of service of products/services being supplied.
Often times, contracts outline obligations between the parties involved in terms of roles. Primary roles often take the form of the customer and the vendor.
From the Vendors standpoint, the contract outlines obligations to the vendor in regards to the products or services they will be supplying and their required payment terms for the subsequent delivery of services.
From the customers standpoint, the contract outlines their financial obligations for the services/products they will be receiving and their requirements of the vendor.
Breach of Contract
Breach of contract simply means one of the parties involved did something outside of the agreement.
Contracts typically involve a “breach of contract clause”.
This is put in place to protect the needs and interests of all parties involved. The breach of contract clause will more likely have a couple stipulations within it.
Cancellation/Refund Policy from the Clients Point of View
A trainer could be considered in “breach of contract” if a client pays for sessions in advance but the trainer doesn’t deliver the sessions within a given time period. Often times, this doesn’t warrant any legal action yet.
Contracts often include cancellation/refund policies. In the example above, the trainer would be required to refund the sessions paid for in advance to the client. If the trainer neglects this even further, the client has the right to bring the contract to the local court system and file a lawsuit for the lost money.
The Trainers Point of View
Now lets look at another example of a cancellation/refund policy.
If a client books a session or sessions with a trainer, doesn’t show up, and fails to notify the trainer before hand, they are liable to be charged for the session due to the time wasted for the trainer.
Now lets say the trainer goes to charge the client for the missed session and the charge is declined. At that point the trainer has the right to seize all services from that point on until the clients account is restored to an acceptable balance.
If it goes further and the client still neglects to restore the account balance, trainers are faced with a couple choices based on the amount owed.
One consideration is to get a lawyer to send them a letter threatening legal action. Often times this does the trick. However, in some cases the letter ends up in a paper shredder. This leaves us with the next option which is going to court. You should one consider this option if:
You think the client has the money to settle the debt.
The value of what you are owed is greater then what you will pay in legal fees.
There is no other option to try.
Either way, having a client-trainer contract in place is going to be crucial in court. The contract solidifies your case in court.
Without a contract to bring as proof, you are left with the responsibility of proving there was an agreement in place which can draw out how long the case takes and can cost a lot more money.
Avoid Guarantees in Your Contracts
We get it, guaranteeing results sounds better then “individual results may vary”, but placing any verbiage in your contract that suggests a guarantee of results is a disaster waiting to happen.
If you “guarantee” results and those results don’t happen, the client can and might demand a refund for your services. Your refusal could warrant a legal battle that would cost you a lot more then the refund they are asking for.
The other reason why this is important is because personal training is a two way streak. Sure the trainer puts in a lot of work but if the client wants to see results, they have to put in work too. Which we know doesn’t always happen.
Feedback on Why Personal Training Contracts Are Important?
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