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Get More Personal Training Clients This Holiday Season

The holidays bring lots of parties, family reunions, and a lot of tasty food. However, all this food can catch up to you fast. This, along with multiple other things, are the reasons there are so many fitness-related new year resolutions. While some people will try to start their fitness journey alone, many will seek the expertise of fitness professionals to guide them through the process. This is where you come in. If you want to get more personal training clients this holiday season, there are multiple things you can do to ensure this happens.

Social Media Marketing Campaign

Social media is a powerful marketing tool and can really help you grow your business. Additionally, it’s a great way to reach new clients in your area. If you are an online personal trainer as well, you can reach prospective clients all around the world.

If you want to get more personal training clients this holiday season, run a special on your training programs. Run a promotion for 25% off one of your most popular packages. Another great idea is to suggest that your training is a perfect gift for someone else! Everyone knows someone who wants to get in shape.

Once you figure out what promotion you want to run, its time to create some eye-catching creative. There are a lot of free tools you can use out there for creative. We would recommend using Canva, as it’s very easy to use and enables you to make some great looking creative. Check out the image below for an example of a great looking ad that we made on Canva.

example creative for running a promotion to get more personal training clients

Once you make your creative, it’s time to choose your audience. If you are a local personal trainer, target people in your surrounding area. However, if you are an online personal trainer, choose territories that you are interested in training people from. After choosing your audience, you’re ready to finalize your campaign and start reaching new people!

Offer A Referral Program To Existing Clients

Offering a referral program to your existing clients can be a great way to attract people to your programs. Plus, it takes a lot of the leg work out of marketing, as you’re current clients will do most of the work for you. There are multiple incentives you can offer to your clients that can motivate them to recruit clients to your fitness business:

Free personal training sessions
Gift cards to online or local health stores
Reduced pricing on programs you offer
Client-specific rewards

Regardless of what you offer your clients, make sure it’s worth their while so they are incentivized to refer other people to you. Also, if someone does get you a referral, shout them out on social media! Recognition for their efforts will make them feel appreciated and increase their retention and engagement.

Be Flexible

The holiday season is one of the busiest times of the year for both you are your clients. If you want to book more appointments, then you are going to have to be more flexible than other times of the year.

Also, you may want to offer higher intensity, lower time commitment workouts during this period. This may incentive users who are on a time crunch to still purchase your programs, as they can still get a good workout in.

FitSW Wants Your Feedback On How To Get More Personal Training Clients This Holiday Season

We highly value our community and take your feedback seriously. So, if you have any feedback or comments on this article or anything else, reach out to us! You can do this by connecting with us on our Facebook, Instagram, Twitter, or support page! Additionally, you can leave a comment on this blog article or on any other article on our blog! After that, we typically reply within a day or so!

How To Increase Personal Trainer Client Retention

How To Increase Client Retention and Motivation Featured Image

Personal trainer client retention is important for maintaining a steady client base and it can really boost your revenue. While bringing in new clients can help you grow your fitness business, keeping clients for longer is a sure-fire way to boost your personal training revenues. Additionally, by increasing your client retention, this means you won’t be neglecting your existing clients. They’ll be happier, you’ll be happier, and your pockets will be much happier.

Tracking Client Progress

track progress and increase personal trainer client retention

Your clients start training with you because they want to see results. Whether this is to lose that beer belly, look leaner for the summer season, or build a more sculpted upper body, they want results. Tracking progress is not only a great way to show your clients how far they’ve come, but it’s also a fantastic way to pull data from. It’ll show you exactly what your clients are doing and how you should update their fitness programs.

You’ll be able to see how they’ve been performing, where they are struggling, and you can update their fitness programs based on that data.

Be Involved In Your Clients Lives, Outside The Gym

Your clients want someone who knows them well and is involved with their lives. Knowing what their strengths and weakness in the gym are great, but that’s not the only thing you should know about them. Checking in on your clients is vital to increasing your personal trainer client retention. Make sure it’s related to their training, but messaging them outside of the gym shows them that you are committed to helping them reach their fitness goals. See if they’ve stuck to their nutrition program, if they completed the tasks you set for them, or anything else related to your training. It will show them that you are committed to helping them reach their fitness goals.

Set Goals For Your Clients

Setting up goals is a great way to increase your client retention. They probably started training with you because they have a long-term goal. However, you should set up short-term goals that really highlight the progress they make towards that long-term goal. If they want to lose 30 pounds in 6 months, set goals such as losing 5, 10, and 20 pounds! When they achieve these milestones, celebrate this with them and give them a small reward. This can be something such as a prescribed cheat meal, a large shoutout on social media, or anything else related to your business. This will help motivate them and show them that they are achieving results through your training.

Use Social Media

Not only is social media a powerful marketing tool, but it’s a great way to keep your clients motivated and engaged. Whether it is Facebook, Instagram, Twitter, or your platform of choice, there’s no better way to engage with your clients outside of the gym. Social media lets your clients get to know you better. Additionally, you can show why you’re the expert in your field by posting exercise information, nutritional advice, or a new workout you’ve been creating.

FitSW Wants Your Feedback On How To Increase Personal Trainer Client Retention

5 Proven Strategies to Grow Your Fitness Business

Every business needs to employ a set of marketing strategies if they wish to expand. A fitness business is no different, whether it is a single room gym in your home or a multiple facility spa center spread across an acre of land. This is why we will go over the 5 proven strategies to grow your fitness business.

Stand Out

Fitness has become a mainstream business, and you probably have a few strong competitors in your area. If you want to convince people to select your services among others, build a strong case for yourself. First of all, come up with a unique name for your club; keep it short, sassy and easy to pronounce. Do not try to copy your competitors or keep up with a conventional theme.

Offer something out of the ordinary in order to attract the passerby. For example, you can offer a hip-hop dance class or yoga sessions alongside basic gym facilities. The building you operate from must display a prominent signboard. It should be clearly visible and readable from a distance, especially if you are located on a busy street.

Highlight Your Presence

Nowadays an online presence is crucial to reach a wide audience and make a name for your business. If someone hears about your gym or fitness center, he/she is likely to look you up on the internet for further information. A personal website is great, but you can always start with a Facebook page if your budget is limited. Your page or website must provide all the necessary details of your business; add maximum visuals to strengthen the impact.

Do not forget to list your business on Google maps; pinpoint your location accurately, so that people encounter no problem finding you. Add a fitness blog to your website to increase SEO ranking, and tempt visitors with useful & interesting content. Showcase promotions like “free registration” or “free fitness session” to attract new leads.

Buddy up with Local Businesses

Advertising on social media is great, but personal networking is more important in the beginning. You must target people nearest to your business, and you can do that by making acquaintance with other local businesses around you. Go visit cafes, juice bars, hair salons, and other vendors in your area. Make small talk, befriend them, and exchange info about each other’s work.

Later make an appeal for a good word towards their regular clients; offer to do the same for them in return. Use their services or make a purchase to build trust. You can also refer a local business in your social circle and request every reference to mention you on their visit.

Be Up-to-date

Businesses that embrace the latest technology always stay one step ahead. Your business must have a modern approach, whether it is the building décor or just the way you communicate with customers. You must offer all the latest fitness equipment and routines; this will provide you an edge over businesses that are dragging old-fashioned logistics. Regular renovation and new music will also support your reputation.

Build a Team

Many newbies in the fitness business have a habit of managing everything on their own. They think they can run a business singlehandedly and personally deal with every client. It is a nice thought to be willing to get personal with every detail and every customer that joins you, but in the real world that is agonizing.

If you tend to everything by yourself, you will overwork your mind and body. Subsequently, you will get sick and need to quit work entirely. It is better to hire a few capable candidates and work with them as a team. When your business grows and clientage multiplies, hire more professionals to accommodate them.

FitSW Wants Your Feedback On These 5 Proven Strategies to Grow Your Fitness Business

iOS App For Trainers – Drafting Update

We recently released many new features and updates to our iOS, Android, and Web applications! These updates included changing the word “Diets” to “Nutrition, deleting an entire series of events, countless usability improvements, and various bug fixes. Now, we are excited to announce that we have added the ability to view drafts to our iOS app for trainers!

New Drafting Feature

We have added the ability to see your drafts in our iOS app for trainers! While we are still working on adding the ability to create drafts directly in the iOS app, you can see all of the drafted and published events in our iOS app!

What Are Drafted Workouts, Tasks, and Diets?

Drafting your events makes it so your clients will not be able to see them until you publish them. This is great if you are creating a new workout that you still need to tweak or if you are too busy to finish the event that day. Also, if you accidentally quit out of FitSW, or something happens to your internet connection, all of your data will be saved as a draft. This ensures that you never lose any of the data that you worked hard to input!

Examples Of New Drafting Feature

If your event is in draft form, you will see text under the event name titled “Draft” in red. If the event is published, you will not see any text under the name of the event. This makes it easy to tell which workouts, tasks, or diet is in draft form. For an example of what this looks like from the workouts dashboard, please refer to the image below.

If you are on the details screen (for example the Workout Details screen), there is a status event on the bottom of the page. This is where you could previously see if the workout was Open, Not Met, or Complete. Now, in this section, you can also see if the workout is Published or a Draft. For an example of what this looks like, please refer to the image below.

FitSW Wants Your Feedback On These Updates To Our iOS App For Trainers!

We highly value our community and take your feedback seriously. So, if you have any feedback or comments on these updates or anything else, reach out to us! You can do this by connecting with us on our Facebook, Instagram, Twitter, or support page! Additionally, you can leave a comment on this blog article or on any other article on our blog! After that, we typically reply within a day or so!

Updates To Our Android App For Trainers

We are excited to announce that we have released a big update to our Android app for trainers! In this update, we have changed the word “Diets” to “Nutrition” throughout the Android app, saving events as drafts, countless improvements to existing features, and various minor bug fixes.

New Features To FitSW’s Android App For Trainers

Diets Changed To Nutrition Throughout Android App

We have been working hard to change the word “Diets” to “Nutrition” throughout our software on all platforms. We have already ensured that our web software and iOS apps have had this change. Now, our Android app for trainers also received this change! The reasoning for this change was because the word diets can have a negative meaning for some individuals. Conversely, nutrition has a more positive meaning and usually convey’s a more accurate description of what nutrition and health coaches do.

Saving Workouts, Tasks, & Diets As Drafts

android app for trainers drafting update

Last month, we added the ability to create drafts of your workouts, diets, and tasks on our web software. Now, this feature is live on our Android app for trainers! You can save drafts of your events and your personal training clients will not see them until you publish them. This is perfect for new programs or events that you wish to revisit later. Also, if you accidentally quit or your connection is lost, your events will automatically be saved as a draft. This ensures you never lose any of your data!

Applying Changes To All Events In Series

You’ve always had the ability to create a series of events for your personal training clients. Or in other words, you can create repeating workouts, tasks, or diets that will repeat as much as you want. Now, you can update all of the events associated with the original one that you created! This makes it faster and easier to update your workouts, diets, and tasks.

Improvements To Existing Features

This most recent update included many improvements to existing features that our Android app already had. These improvements include changes to our

Continuous Line For Notes

android app for trainers note improvements

When adding notes to your workouts, tasks, and diets, you used to have to scroll to the right if your text exceeded the screen limit. However, now your notes section will continue on to the text line, making it so you can see all of the text you have entered.

Result Data Improvements

Previously, if your client entered exercise progress data and you wanted to edit that workout, the results would have to be deleted in order to edit the workout. However, you can now edit workouts that have exercise progress data without removing the results!

Bug Fixes

As with all software, we’ve received some isolated reports of minor bugs in our software. These bugs included some users not able not to view the equipment list when editing an exercise, custom YouTube video URL’s not functioning when adding them to a custom inputted exercise, and the tasks section not having notes. All of these bugs have been identified and resolved!

FitSW Wants Your Feedback On These Updates To Our Android App For Trainers!

FitSW Personal Training App – iOS Updates

We’ve just released a new iOS update for our personal training app! These updates include the title “Diets” being changed to “Nutrition” in our iOS app, the ability to delete a series of events, and multiple other usability improvements and features.

Diet Changed to Nutrition

We recently changed the title “Diets” to “Nutrition” throughout our web software. We just made it so that this change is now live on iOS. The reason we are making this change is because of the difference in meaning between these two words. The word diet can have a negative meaning to a lot of trainers and clients. Conversely, nutrition has a much more positive meaning. For more information on this, visit our blog article on the reasoning we changed the title “Diets” to “Nutrition”.

Delete Entire Series Of Events

iOS personal training app delete series of events update

You’ve always had the ability to delete an entire series of workouts, diets, and tasks on our web software. Or in other words, if you created a repeating event, you could delete all of the repeating events with one click. We are excited to announce that this feature is now available on our iOS personal training app! This feature applies to all repeating workouts, tasks, and diets that you create or have already created. You can still have the option to only delete one event, though now you can delete all of the repeating events for a workout, diet, or task.

Other Usability Improvements & Features

We also added multiple other usability improvements and features to our software. These include the ability to delete specific time frames, the ability to scroll down completely when the keyboard is active, a better flow to entering progress, and improvements when entering workout data.

Deleting Time Frames

You can now delete time frames for your workouts. For example, if you set a time for your workout from 12:00 – 1:30 PM, you can now delete this time frame. You already had the ability to edit it, which you still can do, though now you have the ability to delete the time frame entirely.

Scrolling When Keyboard Is Open

We found that the keyboard on specific pages may cover up some lines. Thus, we have added the ability to scroll much farther down, ensuring that every line and screen is fully visible.

Entering Assessment Progress

We’ve made it easier to add assessment progress data into our software via our iOS personal training app. Now, there is a faster and better flow when you are entering your data, making it more seamless and taking less time than before.

Whole Numbers For Workout Data

Previously when entering workout data, you could add any type of number, letter, or symbol. However, the data would only be saved if you entered a whole number or a comma (when separating your sets, reps, or weights). This was because our system couldn’t recognize how many reps or sets you wanted to give to your clients if it wasn’t a whole number. Now, you can only enter whole numbers and commas for your workouts. This ensures that your data is always saved and you never lose any of the progress you enter!

We Want Your Feedback On Our FitSW Personal Training App Updates!

Personal Trainer Nutrition Plans – Updates

FitSW has used the title “Diets” to describe our nutrition and diet planning feature for quite some time. However, some users have reached out and said that the word diets can have some negative connotations. There are multiple reasons for this, though many people thought that the word diet doesn’t encompass what they do. Therefore, we have changed the word “Diets” to “Nutrition” throughout our software. This better represents the personal trainer nutrition plans that are assigned to clients. This feature is currently available on our web software and will be added to our iOS and Android apps very soon.

Diets Changed to Nutrition

You will no longer see the word Diets in our software. Instead, we have replaced it with the word Nutrition. One of the reasons for this is because of the technical definition of these words. The definition of diets is: “a special course of food to which one restricts oneself, either to lose weight or for medical reasons”. Conversely, the definition of nutrition is: “the process of providing or obtaining the food necessary for health and growth”. As you can see, nutrition means something much different. While the word “diets” technically translates to “losing weight”, nutrition has a much more positive meaning and connotation. Furthermore, since multiple trainers reached out to us about changing this, we thought it was a great time to change it throughout our software.

We Want Your Feedback On Our Personal Trainer Nutrition Plans Updates!

We highly value our community and take your feedback seriously. So, if you have any feedback or comments on this update or anything else, reach out to us! You can do this by connecting with us on our Facebook, Instagram, Twitter, or support page! Additionally, you can leave a comment on this blog article or on any other article on our blog! After that, we typically reply within a day or so!

FitSW Personal Trainer App – Dark Mode Updates For iOS

Apple recently released a brand new update that enabled the use of dark mode across all of the apps and programs on the App Store. Many users prefer using apps and software in dark mode, thus the reasoning for this update. Our app was not previously available in dark mode, being permanently set to a light mode setting. However, we are excited to announce that our iOS personal trainer app is now 100% functional in dark mode!

What is Dark Mode?

Dark mode is almost exactly what it sounds like, its a dark mode for your iPhone. Instead of the background being white, it is now dark colors such as black or dark grey. This makes it easier on your eyes and many users prefer to view different apps and software in dark mode. Some apps had previously had the option within them to turn them into dark mode, though this Apple update made it so all apps and screens will be turned to dark mode, depending on your iPhone’s settings.

Dark Mode Examples

If your phone is in dark mode, your FitSW iOS app will automatically change! Above you can see some examples of what dark mode looks like in our app. However, this feature is currently live! This means you can go into your FitSW app and see all of your own screens and data in dark mode!

FitSW Wants Your Feedback on our Dark Mode Updates for FitSW Personal Trainer App!

We highly value our community and take your feedback seriously. So, if you have any feedback or comments on these dark mode updates or anything else, reach out to us! You can do this by connecting with us on our Facebook, Instagram, Twitter, or support page! Additionally, you can leave a comment on this blog article or on the rest of our blog! After that, we typically reply within a day or so!

How To Keep Online Training Clients Motivated

Motivating your online training clients can seem like a daunting task, as you never, or rarely, meet with them in person. But, there is a reason that online personal training has been growing rapidly. Because it works. Motivating your clients is an important part of making our online fitness programs successful and there are many strategies you can use. These methods include scheduling weekly calls, assigning tasks/goals, and showing them their progress.

Weekly Calls

Holding weekly calls with your clients is a great way to motivate them. Having your clients hear you (and possibly see you) is a great way to connect with your clients. Additionally, it is a fantastic way to show your clients that you are a fitness expert, as hearing is much more convincing that reading. Reading your fitness programs through software can still have a great effect on clients’ motivation, though it’s important for them to feel engaged.

On these calls, you can talk about things such as:

What worked with the training program?
Is there anything that didn’t work with the training program?
Were there any highlights about the week?
What were their struggles this week (not just with the fitness program)?
What did they enjoy or dislike about the training?

These are just some examples and you should make them personalized for your online training clients. However, using weekly calls like this can have a huge impact on your clients and really push them to the next level.

Assigning Tasks For Online Training Clients

Your clients have probably already told you what they are hoping to achieve through your training. Additionally, you’ve created a fitness program for the long-term goal. However, what about short-term goals? Tasks can be a great way to help your clients achieve their short and long term goals.

Assigning tasks for your online training clients is a great way to keep them motivated. This may be the extra push they need to achieve their fitness goals. Some examples of tasks you can assign your clients is:

Take the stairs at work
Sleep for at least 7 hours
Drink at least 5 full cups of water
Do not put any sugar in your coffee

These are merely examples and you should personalize each task to your client’s goals. However, creating tasks is a great motivational tool. They can keep your clients on track and help them towards their long term and short term goals. Additionally, creating them is easy with the use of personal trainer software. Your clients will have a list of all of the week’s tasks whether they are on their computer or phone.

Exercise Progress/Assessment Graphs

exercise progress for online training clients

Exercise progress graphs and assessment graphs are great for keeping your clients motivated and engaged. These graphs take the data from the results of your client’s workouts and automatically inputs them into beautiful looking graphs. Additionally, taking bicep measurements, BMI, and other assessments are also input into graphs.

Both you and your clients can see how they are performing and it can be a powerful motivational tool. If they miss a workout and start losing progress, you’ll be able to show them. If they’ve been staying on track and getting closer to their fitness goals, you can show them that too!

FitSW Wants Your Feedback On Motivating Online Training Clients!

We highly value our community and take your feedback seriously, So, if you have any feedback or comments on how to motivate your online training clients or anything else, reach out to us! You can do this by connecting with us on our Facebook, Instagram, Twitter, or support page! Additionally, you can leave a comment on this blog article! After that, we typically reply within a day or so!

Copying Workouts, Tasks, & Diets For Clients

We’ve been working hard to update our software and make it even easier for you to manage your fitness business. Recently, we released new features such as improvements to our workout creator, the ability to ungroup supersets seamlessly, making it possible to create drafts for your events, and many other features! Included in these updates was a better and easier way to copy. We changed our old copying method slightly which appealed to many users. However, after listening to the feedback from our community, we found that some users preferred our original method of copying workouts, tasks, and diets for clients. So, we’ve made it so both ways of copying are available for use!

Updated Way To Copy Workouts, Tasks, & Diets For Clients

copying workouts, tasks, and diets for clients

Included with many other features we released was a new way to quickly copy workouts, tasks, and diets for clients in seconds. We already described this new feature. However, for all intents and purposes, we’ll run through how it works again! This new way of copying included the ability to copy events and then apply them to additional clients. Also, this is where you can set it to repeat, how often, and if it is saved as a draft or a published event.

This new way of copying makes is a much faster process to copy workouts, tasks, and diets for clients. However, some users preferred the original method of copying events.

Original Way To Copy Workouts, Tasks, & Diets For Clients

As soon as you clicked the copy button, it would take you to the workout creation screen. This is where you would edit the event for your client and then publish it.

This method of copying has returned! The original option to copy is right next to “Copy Workout” and is titled “Copy & Edit”. This will allow you to copy an event for one client and go to the edit workout, task, or diet screen. See the image below for an example of what that looks like.

copy and edit modal window — Copy & Edit Screen

If you want this workout to repeat, be applied to additional clients, or want to add it to your schedule, you still can! Once you edit your event for your client, there will be an “Additional” section at the bottom (see image below for an example of what it looks like). This is where you will make the event repeat. Additionally, this is where you can apply it to additional clients and add them to your schedule.

additional section for workouts, tasks, or diets for clients

FitSW Wants Your Feedback!

We are very excited to have released these improvements to our software and would love your thoughts! If you have any feedback or comments on this or anything else, contact us! You can do this by connecting with us on our Facebook, Instagram, Twitter, or support page! Additionally, you can leave a comment on this blog article! After that, we typically reply within a day or so!