When it comes to personal training businesses, there are a lot of people who are running their businesses very similarly. It’s not a bad thing, the same thing is true for a lot different business types. But one thing you learn in looking at a lot of different business types is the ones that add value to their customers lives beyond the main product or service they sell stick out in the industry. You too, as a personal trainer, can differentiate yourself from your competitors through adding value to your personal training business beyond the primary services you are providing.
Tip 1: Send regular emails with Health, Fitness, Wellness, and Lifestyle Tips.
When it comes to adding value to your personal training business, this can be one of the most powerful methods. When someone hires a personal trainer, the experience is more likely going to be a major learning experience for them. Even if they were knowledgeable in fitness/nutrition prior to working with a personal trainer.
Just in their experience in working with a trainer during workouts, clients will learn more about fitness and nutrition. However, sending them emails full links to articles you have written or tips can be very helpful for their learning and for your business for a variety of reasons:
- Sending emails full of helpful facts to your clients regularly shows you truly care for your clients.
- It also creates more engaged clients because they care constantly reading and digesting the material you are sending them.
- It can increase referrals if clients share the information they learn from you with their social circles.
However, when doing this, it can be hard to make sure you are constantly sending new information to them.
Create a schedule in which you send different types of content each day of the week.
- Monday – Send out an inspirational story of someone who made an amazing transition in fitness. The story can be about anyone, it doesn’t matter if they were or weren’t a client of yours. The main focus should
- Tuesday – Send quick circuit workouts everyone can fit into their schedule (even busy moms with full time jobs).
- Wednesday – Send something informational about how the body works. For example, sending an email on the mind-body connection and a high level overview of what it is and how it works.
- Thursday – Send information about supplements. You can include information on where they come from, if its produced in the body naturally, who can benefit from them the most, and different use cases of different supplements. For example, Creatine is often times thought of in terms of an exercise supplement. However, did you know Creatine has a number cognitive benefits and can be used to improve short term memory/logical reasoning?
- Friday – Practical things you can do to keep your goals on track over the weekend.
- Saturday – Fun exercises to keep you active on rest days.
- Sunday – Send a recipe or multiple recipes to different types of fun foods. Sending recipes on Sunday can be really helpful because a lot of people do their main grocery shopping runs on Sunday.
While putting together a content plan, there are a variety of software you can use to help ease the workload off of you. For example, you can use Mailchimp to send emails in bulk and even schedule emails to send based on timezone for each of your clients.
In addition, if sending out something every day seems like to much, try consolidating your email marketing schedule into maybe 3 or 5 days a week. Then as you become accustomed to it, you can up the frequency in which you send out your emails.
If you are still struggling to find new content, trying running a poll with your clients to find what they want to hear more of.
Your clients may have a preference in terms of what type of stuff they want to learn about more frequently. Using a service like SurveryMonkey can help you run polls over email while using Mailchimp. This can be a great way to gain insight into what your clients care about.
Try subscribing to health and fitness blogs yourself to gain inspiration for your content.
The best way to consistently produce good content is to consume good content. Here’s a list of some health and fitness blogs you can subscribe to for inspiration:
- MindBodyGreen – Fitness, Health, and Lifestyle
- ACE – Health, Fitness, and Tips for personal trainers
- The Jessie Kneeland Blog – Body image positivity
The blogs above provide a lot of thought leadership and resources to their readers and can be a great source of inspiration.
Tip 2: Invest in your own learning
One of the biggest decisions personal trainers face in their careers are figuring out where they are going to specialize. There are tons of specializations a trainer can get in their career, some are very similar to each other while other specializations are very different.
However, another area where personal trainers can really learn a lot is simply through experience. As a personal trainer, you will learn new things from each client you work with.
As you progress through your career, it’s highly recommended to continue to do your best in learning as much as you can. Because, inevitably, you will gather more knowledge and tools to be a better trainer for you client and all around, a better business owner.
The learning that you do doesn’t have to be isolated to learning about fitness and nutrition. Learning more about owning a business can help you be a better business owner. In turn, not only are you offering better services to your clients but also you will be able to run a smoother business.
Tip 3: Start an Exclusive Facebook Group
If you are a frequent reader of blogs published by FitSW then you probably hear us talk about starting an exclusive Facebook group quite often.
Exclusive Facebook groups help bring your clients together and it gives them a place to get to know each other, learn, feel inspired, and provide/receive constructive feedback.
A Facebook group for your clients can really help with client engagement. When paired with the email marketing, your clients will have a lot of places to go to learn and find inspiration. Additionally, beyond adding value to your clients you are literally adding value to your personal training business.
If you write blogs often then you can post them to the group regularly which implies a couple things. Namely, clients in your group will more likely share their favorite articles with their followers, bringing more attention to your business.
Additionally, anytime you post a blog to Facebook and it gets shared, it counts as a back link which can improve the reach of your blog articles on Google.
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