Personal Trainer Software & Fitness Business Blog

Fitness Business

How to Find the Best Personal Training Business Name

Like in any other business, your success as a fitness coach depends not only on your technical skills and knowledge of how to motivate clients. It also depends on the brand you build around your business. And to build a brand that’ll stand the test of time, you need to focus on your personal training business name. This is can be a key step in starting a new personal training business.

A brand’s name gives the first impression. It is the first thing everyone checks about your brand, as it reflects your fitness company’s identity. Therefore, it can be used to determine if you are trustworthy, reliable, or worth a shot.

Conveniently, there are several ways to get the perfect name for your business, including brainstorming or using a trustworthy business name generator. But to get the best results from either of them, you need to follow the steps outlined below.

Steps to Take to Find the Best Name for Your Fitness Business

personal trainer searching for business name

1) Have a Clear Understanding of Your Business

Understanding what you want your fitness coaching business to be, as well as the values and goals you hope to achieve, would go a long way towards helping find a captivating name because you can only name what you understand. Note that researching your business is a must-have part of finding a great name.

2) Create a Persona for Your Ideal Customer

You should strive to understand your client base. Understanding them would help you avoid picking a name that doesn’t resonate with them.

Understanding your clients, what they do, and what they want to achieve goes a long way in branding. Additionally, it is critical in determining a brand name. Do you aim to target the elderly, physically challenged, or young folks? What would their basic needs be? Is it good posture, enhancing their shape, or healthy living? 

Answering these questions will help you position your business and find a name that connects directly with your target audience.

3) Pick an Appealing Tone

Your business’s name tone is the way the message of the name is delivered. After creating a persona for your audience, you should be able to determine what tone would be appropriate for your fitness coaching business. 

Do you want your fitness business to have a fun and playful tone like Whoop? Or do you want a pragmatic and practical tone like Life Fitness? Or do you want an emotionally impactful tone like Lose it! 

No matter what you do, ensure you pick the right tone that aligns with your business’s vision. It should also align well with your customers’ tastes. This is a key part of marketing your fitness brand.

4) Create Your Naming Requirement

After following the steps above, you prepare your naming requirement by drawing out some expectations you want your name to meet. 

Setting your naming requirements would help you compile all the necessary information outlined above. Additionally, it will keep you on track, and help you find your ideal name easily.

5) Make a Short List of Suitable Brand Names

The next step following the creation of your naming requirement is brainstorming. You don’t have to do this alone. You can recruit a naming team that can comprise your friends, colleagues, employees, and even family members. 

However, be sure to follow your naming requirements and ensure you pick short, simple, and unique names. Additionally, ensure that they are easy to pronounce and understand. You want your personal training business name to easily roll off the toungue.

Also, using dictionaries, thesauruses, as well as online materials, and rhyme books is a good way to go about generating creative and unique names. Write down your ideas as you go along, and try to come up with a few names that align with the needs of your fitness business.

Trademark: Validate Your Business Name

After picking the best name from the shortlisted names you’ve gathered, make sure to check if your audience loves it, if it’s got an available domain and social media handles, and if it’s been trademarked by another company. 

If you find that the name is available, be sure to trademark it with the USPTO so it remains unique to your fitness business. You wouldn’t want another fitness trainer to have the same business name as yours.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. It is also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.