Witnessing the reign of the digital era, every business is now working towards increasing its online visibility. Gyms and fitness centers are no exception. While there are several strategies to increase the online visibility of your gym, local SEO strategies for gyms are the most important and basic aspect you must prioritize.
A strong online presence for your gym will not only increase sales and subscriptions. It will also increase your credibility in the eyes of customers. As you know, more and more people are searching for nearby services and products. In this area of competition, investing in local SEO for your gym is a must.
Read below as we describe the top 6 useful local SEO strategies your gym business should adopt to mark its place online and guide clients to your doorstep.
Google My Business (GMB) Optimization
Creating and optimizing the GMB profile is the most important aspect of local SEO. It is important to claim your identity on Google My Business so we advise you to get listed on Google as soon as you can. Make sure to use your full gym name while entering information about your business. This simple step can be one of the most important SEO strategies for gyms.
Also, provide an accurate category, sub-category, and a short yet comprehensive description of your business. Moreover, you will have to include your gym’s address, phone number, business hours, photos, and videos (if possible).
All these details will lead to customers understanding your business better and contacting you if your gym fits their needs. Along with attracting new clients, also encourage your existing customers to leave reviews and then respond to them promptly. This practice will build your credibility and present you as an authoritative source.
If you want to promote your gym locally, incorporate optimized keywords in your website’s content and Google profile. Remember, the keywords used to target the local market will be long-tail with the city and area name with them.
You can also add modifiers with these keywords to make them more relevant to users’ searches. For example, a couple of optimized keywords for the gym can be “fitness center in (city)”. Additionally, you could try something like “best gym in (area name).”
These keywords will help you target the audience in the local market. This will help you attract potential customers by ranking higher in local search results.
Produce Localized Content
Creating and optimizing your Google profile is not enough to rank higher in local search results. In order to attract potential customers from the local market, you will have to produce and post localized content on your website and social media pages.
This can include blog posts, expert advice from fitness trainers, and fitness videos. You want to present yourself as an expert in the field. Also, make sure to participate in local events like bodybuilding competitions. Additionally, participate in other community activities to establish your gym as an active participant in the local fitness scene.
Focus on On-Page SEO
On-page is the next big aspect of local SEO. To provide your customers with an excellent first impression of your gym, you will have to design and develop your website in a way that is easy to navigate for visitors.
Also, you will have to use keywords in headings and the main body content of the landing pages in a way that seems natural. All these aspects will lead to an excellent customer experience that will convert them into regular paying clients.
Moreover, pay attention to accurately representing your gym’s services on your website’s landing pages. Ensure each service is listed separately and includes a detailed description of the perks included in that package.
Get listed in Local Directories
Google My Business profile isn’t the only place you will have to list your business on. Find other online directories related to the type of your business and get listed on those directories. It will help build authority backlinks that will establish your authority in front of potential customers.
Some of the directories you can list your business include Yelp reviews, Yellow Pages, and Chambers of Commerce. Just be sure you use consistent business information across all these platforms, including your business full name, address, and phone number.
It will help customers find and contact you in case they need any additional information. Encourage your customers to provide positive reviews on all these directories to build your brand authority and rank higher in local search results.
Make Your Website Mobile-Friendly
It is the era of mobile devices, and everywhere we go, we have these gadgets on us. Also, most of the searches carried online are on mobile devices. This highlights the importance of a mobile-friendly website.
To achieve a mobile-friendly design, make sure you design your website’s headers, contact forms, and headings that can be easily opened on mobile devices without getting distorted. It will ensure that visitors find it easy to contact you and navigate through the information you have to provide them.
Now that you have everything sorted out, try your best to provide excellent customer service. You can do this by providing your customers with specialized care and attention and using online personal trainer tools to help customers with training guides, workout plans, and exercise lists.
Local SEO is more important than ever these days for local businesses. That is why its important as a gym owner to think through SEO strategies for gyms.