Grow Your Fitness Business By Blogging

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How Blogging Can Help You Grow Your Fitness Business featured photo - women looking at fitness blog on computer

In such a competitive industry, it is important to use every resource you can to get more clients and grow your fitness business. Marketing on social media, getting referrals from current personal training clients, and using personal trainer software are good starts to growing your business, though there is more you could be doing. While it is not the easiest thing to do, blogging can give your fitness business a boost in multiple different ways. In this article, we will go over why starting a fitness blog is so important, how to create your own fitness blog, and what you should post on your blog.

Why Should I Make A Fitness Blog?

There are numerous reasons why you should create our own fitness blog. Whether you are a fitness coach that is just getting started, or a personal trainer that has been in the industry for years, creating a fitness blog is a great way to grow your fitness business. A well maintained blog can help you sell products/packages, attract new clients, grow your influence as a fitness expert, and grow your fitness business. Once your blog has gained some attention, it can also help you get noticed by the industry leaders and provide passive income through affiliate marketing.

Another large reason to start a fitness blog is because it helps your website with SEO (Search Engine Optimization). SEO is ” the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”. Or in other words, it is your ranking on search engines. Regularly posting blog articles focused around your business will help you appear higher in search queries. This, along with numerous other reasons, is why blogging will help you grow your fitness business.

How To Create A Fitness Blog

There has never been a better time to start a fitness blog. The opportunities that successful blogs can generate are lucrative and can help any personal trainer grow their business. However, there are a lot of different aspects that go into creating a successful fitness blog. It may seem difficult at first, though it will get easier as time goes on and will be well worth it. From choosing your blog’s name, all the way to monetizing your blog, every step is important to creating a successful blog.

Picking A Name For Your Blog

Choosing your blogs name is very important. Though it may not seem that significant, this is the first thing that potential clients are going to see. A good blog name should be descriptive so new users know what exactly what your blog is about, simply by reading it. Changing your blog’s name later on can be a hassle and can severely hurt your organic traffic. This is why it is important to choose a good blog name from the start.

Do not rush this process as having a blog name you are happy with will save you a lot of time and effort down the road. Once you find a blogs name you are happy with, check if the domain is available. There are many software you can do to check the domain availability. Once this is done, your one step closer to publishing your blog and growing your fitness business!

Get Your Blog Online

After you finish choosing a name for your fitness blog, it’s time to get your blog online. This may seem confusing or technical, but it’s actually quite simple! There are two main aspects of getting your blog online. The first thing you need to do is choose the blogging software you want to use. After this, you must choose the blog hosting software. Once these items are completed, you are ready to start personalizing your blog (we’ll get to that later).

Step 1: Choose Blogging Software
grow your fitness business by using FitSW personal trainer software's blogging feature within the fitness coach app

FitSW offers personal trainers and fitness coaches the ability to publish posts, reply to comments, and manage fitness blogs within our software! In addition, your personal training clients can automatically view your blog from within the app. This makes it extremely easy to upload what you want your clients to see. We also give you the ability to share specific posts with client’s only or allow anyone to see it. For more information on our personal trainer blogging feature, check out our blog article on how to start blogging by using FitSW! Having said that, if you are looking for a blogging platform that has exclusive features, refer to the paragraph below.

WordPress is one of the best and easiest software’s to use for running a successful blog. It easy to use system and has numerous plugin’s you can apply. This is why it is FitSW’s recommendation for blogging software. Having said that, choose which ever blogging platform you prefer! There are hundreds of options out there for you to choose form. Choose the platform that offers you the features you want. If you are just starting out, you’ll want a blogging platform that’s easy to set up, has a low learning curve, and doesn’t require any coding skills.

Step 2: Choose Your Blog Host

A Blog host provides space on its servers and the equipment to store your blog and serve it up to visitors. This way, your blog can be reached by anyone online over the internet. There are a large amount of blog hosting software’s you can use, all with similar features. There are a few free blog hosting software’s out there. However, their resources can be quite limited.

We here at FitSW use DreamHost and would recommend it highly. Its very easy to use and they have excellent customer support. There are a few different options that we recommend based on your needs. The most budget friendly is Shared Hosting which starts at only a few dollars a month, includes a free domain name, SSL certificate and more. It allows you to run WordPress and includes several other features that a new website would need. Another option for a larger / higher traffic website is Managed WordPress Hosting. This offers optimized WordPress hosting for less than $20 / month. Its a little more expensive but its faster, has more features, and is optimized for WordPress. The great thing about WordPress is you can switch plans at any time depending upon your needs.

Just like the blogging platform, choose something that works with your budget and has the features you desire. After you choose a blog hosting software, they will provide you with the instructions to finalize the setup. It’s that easy! Once this is completed, you are on the path to growing your fitness business!

Personalizing Your Fitness Blog

Everyone has a different opinion on what their blog should look like and what features it should have. WordPress makes it easy to change the theme of your blog. Starting out, there will be a few default themes. You can either choose a default theme, or add one from another site. The blog hosting software that you choose will likely have themes for you to choose from. Additionally, there are numerous sites that offer free and premium designs.

wordpress feature filter

By using WordPress, you can easily change the theme of your blog and filter for themes that have the features you want. For a full list of the features you can filter for, refer to the image above. Find the theme that works with your business.

Creating Your First Article

Blogging is a great way to grow your fitness business because it shows people that you are an expert in fitness. However, you need to write articles for your blog to gain traction. Publishing articles frequently is the key for blogging success. While every blog is different, you want to make sure you provide value for your readers. If you are trying to sell something in every post you do, most people will stop reading your blog. Make sure your posts have value, show why you are an expert, and offer insight that people cannot find anywhere else.

Promoting Your Blog

After you finish designing your blog and uploading articles, you can now begin promoting your blog. This is a crucial step to growing both your blog and business, especially if you are just starting out. While promoting your blog can sound costly or technical, it is actually quite easy! In addition, there are multiple ways you can promote your blog. While you should try many different promotion strategies, some may work better for your business. Test what produces the best results and optimize your promotion strategies for this.

Using Social Media

Posting your blog articles on social media is a great way to promote your blog and grow your fitness business. Social media can help you get new users to your blog, update existing users on your activity, and can be a powerful marketing tool. If you want your blog post to be seen by more users than the people that like your page, you can promote your post! While this requires payment, the cost is very low and can bring more users to your blog.

Email

After using social media and bringing new readers to your blog, you want to make sure that your readers come back. This is why using email marketing for your blog is a crucial promotion strategy. You can easily set up a pop up on your blog that encourages users to sign up for your emails. Additionally, you can put signups for your emails across your social media and on your website. Building your email list is important because it notifies users of your new blog posts. Furthermore, it can help you build closer relationships with your readers.

Email marketing can be complicated at times and I cannot cover all of the intricate details in this blog article. However, it is important to utilize all of the aspects of email marketing for the best chance of success. You can find more information about email marketing here.

Commenting On Other Blogs

Find similar blogs to you and commenting on them is a great way to build both back links and generate interest from other users. The process is simple, comment on other blogs and provide a link back to your blog. It is important to note that this should not be abused. If you are leaving poor quality, non relevant content on other fitness blogs, this will hurt your blog. Additionally, the blog owner will most likely delete these comments. Make sure you post relevant and helpful comments on other blogs and you’ll be sure to get relevant and engaged users. Not to mention it gives you a boost with SEO.

Monetizing Your Blog

Once your blog is has a good reader base, you can begin the process of monetizing your blog. Monetiziation is ” the action or process of earning revenue from an asset, business, etc”. Regardless of the success of your personal training business, earning extra revenue is never a bad thing. Additionally, if you blog has grown enough to get to this step, your fitness business will already be flourishing! So, how do you start the process of monetizing your blog?

There are many ways to make money off of your blog. First of all, you can use it as a platform to sell your services and products. If you have a brand new nutrition program, blogging about it can be a great way to sell more packages. Next, you can get paid to write reviews about different products. Successful fitness blogs can generate large amounts of income through this method. People will send you products or give you services for free, in exchange for your review.

The best way to monetize your blog is selling advertising space. Successful blogs garner large amounts of attention from advertisers. If you are interested in selling advertising space, visit Google AdSense! They make it simple to sell advertising space and do all of the hard work.

FitSW Wants To Help You Grow Your Fitness Business

We want to help you grow your personal training business and increase your revenue! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email support@fitsw.com and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article!

FitSW wants you to write articles for us! If you have a interesting topic, or just want to get your blog out there, contact us! We would love to feature one of your blog articles and will give you full accreditation.

Additionally, if you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on FacebookInstagramTwitter, or on our support page!

Exercise Filtering Update – Web Software

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We are excited to announce that we have added a new feature to our web software! This exercise filtering feature gives personal trainers the ability to sort through our exercise list with the click of a button. Our exercise library has nearly 1000 different exercises to choose from. Additionally, you can add your own at anytime. This means that you could potentially have thousands of exercises to sort through in your exercise list. With this new update, you can sort through all of your exercises in seconds. All of the exercises in our database contain the muscle worked, the equipment needed, and the difficulty level. You now have the ability to filter and find exercises that are in these specific categories. This makes it easier than ever to create the perfect workouts for your personal training clients.

Exercise Filtering

exercise filtering feature personal trainer exercise list view

Personal trainers can now filter through thousands of exercises in seconds. Filter by muscle group, level of difficulty, the equipment needed, or a combination of these categories. This gives you the ability to find the perfect exercise for your workouts based on your clients experience level. Additionally, you can use our search bar to find exercises based on their name, the muscle worked, equipment needed, and the difficulty level. For example, if you have a new client that is a beginner, you do not want to assign them an expert level exercise that is very difficult to perform. In addition, if your custom workout for a client is centered around your core, you can easily find all of the exercises that are for beginners and work your core.

Where To Use The Exercise Filtering Feature

There are multiple places that you can use the exercise filtering feature. The first place is one the exercise list screen. This is one of the main screens on FitSW and contains all of the exercises in our database, as well as all of the exercises you have added. Additionally, you can also access the exercise filtering feature when creating a workout. You can now filter through thousands of exercises in seconds when you are creating workouts for your personal training clients. This enables personal trainers to create detailed workouts much faster than before. Also, it makes the workout creation process much simpler than before.

FitSW Wants Your Feedback!

We are very excited to have released this new feature and would love your thoughts! If you have any feedback or comments on these new personal trainer software features, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! For more information on all of our new features and some personal training tips, check out the rest of our blog!

Increase Client Motivation – Personal Training Tips

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increase client motivation personal trainer helping client workout

Motivation “is the reason for people’s actions, willingness and goals”. This is one of the many reasons why it is so important in the fitness industry. If you clients do not have motivation, there is a high probability that they will discontinue their training sessions with you. Clients hired you, the personal trainer, to help them stay motivated on their fitness journey. If you are able to successfully motivate your clients, they will be more engaged, stay on-track, and continue training with you. However, increasing client motivation is not the easiest thing to accomplish and requires coaches to do multiple different things. So, how do you increase client motivation?

Make Your Workouts Fun

Making your workouts fun is a great way to increase client motivation. If your clients are not enjoying their workouts, they will become unmotivated. A big part of workouts not becoming boring is mixing up your workout routines. If you give your clients the same workout and exercises week after week, your clients are going to get bored, fast. Talk with your clients and see which workout routines that they enjoyed the most. Then, build workouts based on what they have liked in the past, but with some variety. This will ensure that each workout they do is fresh and enjoyable. In addition to this, make sure you bring a positive attitude to each and every training session. If you are in a bad mood, it will put your clients in a bad mood as well.

Use Personal Training Software

Technology has changed the ways we function in our day to day lives. It has made our lives easier and the same can be said about personal training apps & software. Personal Trainer Software helps clients stay motivated and on-track because they can visually see their progress. For example, FitSW enables trainers to send messages directly through the app. This means that you can connect with your clients in seconds. You can also see their entire workout history, making is easier than ever to build workouts that have worked for your clients in the past.

Increase Client Motivation By Tracking Progress

Tracking your personal training clients progress is a great way to increase their motivation to continue their fitness journey. This is because they can see how much they have been improving by training with you. Personal Training Apps give trainers the ability to show their clients their progress by either showing them exercise progress graphs or progress photos. If your clients know that they are making great strides to achieving their short & long term goals, they will certainly have more motivation to continue training.

Connect With Your Clients

Building rapport and positive relationships with your clients are a great way to increase their motivation. You do not need to be best friends with every one of your clients, though having good relationships with them are important. Make sure they know what they are doing right, how much progress they’ve made, and what is going on in their life. For example, if they are having a bad day, find out why they are feeling that way. Additionally, make sure you show appreciation to your clients. Your clients chose you, out of hundreds of options, to train with. This is why it is important to show your appreciation.

Set Goals

You should set both long term and short term goals for your clients. Additionally, you should also speak with them to get a better understanding of what they want to achieve by training with you. If you only set long term goals, your clients will become unmotivated as they will not achieve these goals for a long time. Though your clients may want to lose 30 pounds, this will not happen for a good amount of time.

Setting short term goals, such as “run an extra mile” or “bench-press 5 extra lbs this week”, can have a tremendous impact on your clients motivation. These are merely examples and you should set goals that are specific to your clients long term goals. It is important to note, the goals should be attainable in specific time frame. Find out what your clients what to achieve and set goals that they can achieve while working towards their long term goal.

Offer Rewards / Incentives

Offering rewards and / or incentives can be a great way to increase client motivation. Everyone likes to be rewarded, regardless of the situation. This is exceedingly true for fitness industry. If your client reaches one of their short term goals, reward them with a free or discounted session, a social media shout out, or a free t-shirt. However, every client is different. This is why it is important to make rewards client specific. Find out what they value and give them rewards that they will like. Doing this will ensure that they feel appreciated and stay motivated throughout their fitness journey.

Other Ways To Increase Client Motivation

Social media is a fantastic way to increase client motivation. It gives you a platform which you can connect with your clients (see section Connect With Your Clients for more information). Share motivational messages, post the accomplishments of your clients (with permission of course), and create communities for your clients. For more on connecting with your clients, check out the section above! If you want personal trainer marketing tips, you can find all of the information you need by reading our marketing tips for personal trainer blog article!

FitSW Wants To Help You Increase Client Motivation!

We want to help you grow your personal training business and increase client motivation! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email support@fitsw.com and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article! Additionally, if you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on FacebookInstagramTwitter, or on our support page!

New Exercise Progress Update & Features

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iPhone with new exercise progress feature

We here at FitSW are thrilled to announce our new exercise progress update! With this update comes multiple new features. This includes the ability to view exercise progress graphs when adding a new exercise to a workout, a new exercise progress screen, and usability improvements. Additionally, these new features are live! You can go check out these new features with your own data!

Exercise Progress Graphs When Adding Exercises

Screen To Find New Exercise Progress Feature Update

When adding an exercise to a workout, you now have the ability to view that specific exercise’s complete history. We recently adding the feature to view the history of your clients performance regarding a specific exercise. Now, you can view the history directly from the Exercise Details page. Personal trainers can now create even more customized workouts. You can view what results your clients produced last time and adjust your workouts based on their history. Previously, you could only view and exercise’s history from the workout creation screen. Now you can view it directly when adding an exercise to a workout. Fitness professionals can now view the exercise history when adding an exercise, the workout creation screen, and in our new Exercise Progress screen.

Exercise Progress Page

exercise progress screen

In addition to adding the ability to view an exercise’s workout history when adding a workout, we also added a new Exercise Progress screen. This is where you can find a comprehensive history on every exercise you have assigned for your clients. With this new screen, it is now easier than ever to stay updated on your clients results.

new exercise progress showing date

From the new Exercise Progress screen, you can now view the date that the exercise data was entered. In addition, you can view the sets, reps, and weights your clients were assigned vs. how many that actually completed. This enables fitness coaches to see the specifics of a clients ability and tailor custom workouts based on their history. Analyzing workout data is an important part of helping your clients reach their fitness goals. Where they able to lift the weight you assigned? Did they complete the first 2 sets but trail off at the end? With FitSW’s exercise progress graphs, you can find this data and more with the click of a button.

FitSW Wants Your Feedback!

We are very excited to have released these new features and would love your thoughts! If you have any feedback or comments on these new personal trainer software features, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! Additionally, if you would like more information on our new progress tracking graphs, check out our blog article describing all of the features of them!

How To Make Fitness Your #1 Priority

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Make Fitness A Priority

When trying to find balance while maintaining a hectic schedule, it’s easy for exercise routines
to get lost in the shuffle. The best way to prevent this from happening is to make exercise your
number one priority. After all, it fuels everything you do in your daily life. Aside from scheduling
weekly workouts on your calendar or phone that can be so easily neglected, here are some
steps you can take to ensure that you make fitness a priority.

Make Fitness A Priority By Working Out In The Morning

It’s one thing if you simply have to work in exercise when your hectic day allows it, but if you’ve
got the flexibility in your schedule, plan your workouts in the morning. This gives less wiggle
room for making excuses for not working out when unexpected things arise throughout the day.

Put Money In Your Corner

If paying to work out is going to make the commitment more meaningful, then do it. This is
especially true if you pay a personal trainer upfront because this is another great way to
promote accountability. You can also invest in online personal training to have as a backup
when you unexpectedly have to be at home.

Hire A Personal Trainer

What better way to make fitness your top priority than by having someone who will hold you accountable and push you to be stronger and healthier? Not only will a personal trainer motivate you to hit your fitness goals, but they’ll also be a great resource when it comes to guiding you through proper fitness routines and making sure you’re spending an appropriate amount of time on each exercise you do. Additionally, personal trainers can help people on all ends of the fitness motivation spectrum—whether you’re a beginner or experienced athlete, you’ll absolutely benefit from working with a trainer.

Make Fitness A Priority By Setting Reasonable Goals

Start out slow and work your way up. Consider what would be your ideal goal for the month,
then actually set the goal a little lower. If you really want to lose 12 pounds in a month, shoot for
eight. Setting reasonable goals helps protect you from disappointment, the number one culprit
of giving up. So, allow yourself to revel in progress instead of aiming for perfection. If you
happen to exceed your reasonable goal, the experience will be even more rewarding.

Create Windows Of Opportunity

Another great way to add to your backup plan for exercising when something takes you by
surprise and you can’t leave the house is having a few DVDs that you can choose from. In
addition, according to House Method, you don’t have to go to the gym to work out. You can
create a space right in the comfort of your own home. Use a spare room, garage, or section of
your living room as your home gym.

Reward Yourself For Making Fitness A Priority

Give yourself something to look forward to after hitting each goal. Knowing that you’re going to
get a massage at the end of a month if you reach a goal you’ve set, for example, is a great
incentive. If it makes it easier, reward yourself in smaller ways every week to keep your
momentum going. Exercising is a great acknowledgement of gratitude for your body, but make
sure to balance things out with other forms of self-care.

Partner Up

It’s always more motivating to work out when you know you’ll have someone there to cheer you
on. Making plans to exercise with someone else also holds you more accountable when you feel procrastination coming on. Not only do you want to let down a friend, you also don’t want to
miss out on valuable social time.

Are you ready to make fitness a priority? Take a look at the tips above and get started on your
fitness journey.

About the author: Kay Pascale is a writer from Durham, NC. When she isn’t writing about health or the latest wellness trends, she enjoys practicing yoga, going on long walks with her dog, and traveling on the weekends.

Progress Tracking Graphs – iOS Update

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Recently, we added many new features to our progress tracking graphs! We are excited to announce that the same features are now on the FitSW’s iOS app! Additionally, these features will be on Android shortly!

Our exercise progress graphs now support multiple sets! You can now view the workout history for each set you assigned your personal training clients. Additionally, all of your sets data is automatically inputted directly into beautiful looking graphs! We have also added the amount of sets to our “Table Format” view for our tracking graphs. You have always had the ability to view in either a graph or a table format. However, now you can see the sets a client was assigned and the number of sets that they completed. This will help trainers adjust their workouts based on what has worked for clients in the past.

How To View New Graphs

button to press to view new personal trainer progress tracking graphs

Our new exercise graphs will automatically input workout data and show you data in either graph or table form. To view this page, click the icon that has an arrow circling a clock (see image above – its a History icon). This is available beside any exercise in a workout. By clicking on this icon, you will be redirected to a new screen that will show the specific exercise’s history. This enables trainers to see what has worked for clients in the past and build workouts around this information.

Exercise Progress Graphs – Sets

exercise progress tracking graphs new set feature

Our exercise progress graphs now show multiple sets, instead of only the first set. Looking at the picture above, you can see that these graphs are for the first set of an exercise. These graphs now show every set assigned during a workout. In these exercise progress graphs, you can see the planned vs. completed reps/weight on every set you assign a client. If you assigned a client 5 sets at 120 lbs, but they only did 4 sets at 120 lbs, you will be able to see this difference on our exercise progress graphs. Trainers can see when their clients are having success or are struggling and adjust their workouts accordingly.

Progress Tracking Graphs – Table Format

new personal trainer progress tracking graphs

Alongside the graphs, our table format also shows the sets your clients completed. You can now view how many sets, reps, or weight that they actually completed. The only difference between the graph view and the table view is how the data is showed. Or in other words, they will contain the same data, but just show them in a different way. You can see every exercise that you have assigned a client in these tables. In addition, you can see the data, total number of sets, reps, and the amount of weight your client completed.

Updated Graph Look

progress tracking graphs updated look

Along with the new exercise progress tracking graphs, we also added some design improvements to the progress graphs. Our graphs now have color filling in the bottom, which makes the graphs not only look better, but they are easier to analyze.

We are very excited to have released this new feature and would love your thoughts! If you have any feedback or comments on these new personal trainer software features, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! Additionally, if you would like more information on our new progress tracking graphs, check out our blog article describing all of the features of them!

Personal Trainer Marketing On Social Media

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personal trainer marketing on social media

Social media marketing has emerged as one of the best ways to engage with users, grow your brand, and increase your revenues. This is due to the rise of multiple social media platforms over the past few years. But, what is social media marketing? Social media marketing (SMM) utilizes social networking websites, such as Facebook, Instagram, Twitter, and YouTube, as a marketing tool.  It has been proven to help businesses grow, though you need to approach it the correct way for it to work for your business. In this article, we will go over how to use personal trainer marketing on social media effectively.

Start With A Plan

Like most things, you cannot simply jump right into it. You need to have a personal trainer marketing plan before you can start growing your business. To start off, you need to ask yourself a few important questions. This includes:

  1. What goal are you trying to achieve by using social media?
  2. Who is the target audience you are trying to reach?
  3. What message are you trying to send to your target audience?

By asking yourself these questions, you will immediately have a better understanding of what content you should be posting. The goals, target audience, and messaging of your social media marketing are important to have a vision for.

Goals

There are many goals that you can have for your business. Increasing traffic to your website, increasing conversions or growing your client base, building your brand awareness, or simply increasing engagement with your audience are all great goals to have. Choose which goal(s) you want to go after and build your content around this.

Audience

After you find the goal(s) you want to pursue, find the audience you want to reach. For personal trainers, this will most likely be potential clients. However, do some research on the specific clients you wish to attract. Facebook for example, has an incredible audience tool that can help you find the perfect audience for your personal training business.

Content/Messaging

Once you have both your goal and target audience, you can start to focus on the content you want to publish. Make sure it is visually appealing and speaks directly to your audience. Additionally, having a consistent message is vital to your content strategy. There are many layers to the consistency of your content, which we will go into more detail later in the article.

Doing these three things before starting your personal trainer marketing strategy is a great way to get a head start. However, there are countless other aspects of social media marketing that you should be doing.

Platforms For Personal Trainer Marketing

Facebook

Facebook is a fantastic platform to utilize your personal trainer marketing strategy. This is due to the fact that it has over 2 billion users who log in every month! After you create your Facebook Business Page (should be the first thing you do), you can begin to employ your content strategy. However, Facebook is a place for users to chat with friends and unwind, so make sure your voice compliments this culture. While your organic reach will be low starting off, there are many ways to garner some paid traffic to your page.

Instagram

Instagram is another great social media to utilize for your personal training business. It has over 1 billion monthly users and 90% of users are under the age of 35. While not all of your personal training clients will be this young, there will be many who are. It is also a great place to find people interested in fitness, or your specific niche.

Twitter

Twitter does not have the massive monthly user base that Facebook and Instagram has, totaling just over 300 millions users. Nonetheless, it is still a powerful social media platform that you should be utilizing.

YouTube

YouTube has emerged as one of the best social media sites. It has over a billion users. In addition, almost 5 billion, yes billion, YouTube videos are watched every single day. YouTube can be a great place it upload workout demo videos, personal training tips, and anything else that you can film centered around your fitness business.

Best Personal Trainer Marketing Strategies

personal trainer marketing envelope photo

Be Consistent

One of the biggest aspects of personal trainer marketing on social media is consistency. This not only has to do with the amount of times you post, but with your overall voice, content, and aesthetics. Know the people you want to engage with and develop content targeted at these individuals. Make sure that your content is visually appealing. Humans are naturally driven to aesthetically appealing visuals, so making your content look professional will help you with engagement. However, arguably the most important part of growing your social media platform is posting consistently. Posting often not only shows your audience that you are active and engaged, but it gives you more opportunities to be found organically. Additionally, posting at the correct times has a large impact on your engagement. Do some testing and find the best time to post your content.

Share Your Expertise

Showing users and potential personal training clients why you are a fitness expert is extremely important. This builds your credibility and adds valuable content to your social media page. It can also create very good impressions for new users visiting your page for the first time. If you are an expert in nutrition, create posts about healthy eating tips, how to eat nutritiously on a budget, or any content that shows users why you are an expert. Another option is writing up informational blog articles and cross posting them to your social media. This not only helps your rankings for SEO (Search Engine Optimization), but you can go into more depth about a subject.

Engage With Your Audience

It is vital to engage with your audience and potential personal training clients when using social media. Make sure to respond, comment, and thank your audience if they give you positive comments. You should also like and comment on their personal posts. This builds a positive relationship with your social media audience and can go a long way when building trust with personal training clients. Posting on your clients photos, timeline, or tagging them in a post (must ask permission first) is a great way to engage with your clients.  For example, saying, “great workout today Julie – you have gained a ton of strength – 20 lbs increase in your squat in just 1 month.  Your rocking’ it girl!” can help you build extremely positive relationships with your clients. 

FitSW has progress tracking graphs in which you could post as well. These automatically take workout data and put it into beautiful looking graphs. Additionally, it is a great way to show the progress that your fitness clients are making. This is a way to extend your reach as well, as many of the clients audience will see this.

Call-To-Actions

Call to actions are an important part of social media campaigns. Make sure you tell your users what they should do at the end of your posts. For example, lets say you just wrote a new blog article on the best full body workouts to do in less than 30 minutes and you want to drive people to your blog. You share it on social media and patiently wait for people to visit your article. However, without a call to action, people will not be inspired to go to our blog. If you put a simple call to action telling users to check out your blog post, you will see much better results. They can also be used to drive engagement. Simply getting users to comment on a post can help your page be viewed more on people’s social media feeds.

Hashtags

Hashtags are a great way for your brand to reach users that are not already following your page. However, too many hashtags on specific social media platforms can make your posts look cluttered. Use 2 or 3 hashtags that are directly related to your business or your post. This will help you drive organic engagement to your site. Once these new users are on your page, you should use the social media strategies we outlined above to make them new clients.

Important Metrics To Consider

Reach

Reach means the total number of people who see your content. Additionally, potential reach is the maximum amount of users that could see your posts. In a perfect world, all of your followers would see every post that you publish. However, this is not the case. This is why it is an important personal trainer marketing metric for you to consider. You want your post to be seen by as many people as possible.

Clicks

Whether it is an organic post or a paid posts, clicks are an extremely important metric for you to follow. Different types of clicks include your CTR (Click Through Rate) and CPC (Cost Per Click). Your CTR has important factors on how many people see your post, or your reach. It directly effects your quality score, helps you understand the messages that are important to your audience, and can help you save money. A higher click through rate means you paid less per click. If you are using Facebook, you can go to the business manager and see information about your clicks and adjust your content accordingly.

Engagement

Engagement is a very important metric because it shows you how many people are interacting with your content. The more engagement you have, the more users will see your post. If you have more people seeing your post, you are building your brand awareness and business in turn.

Hashtag Performance

Hashtags are very important on sites like Instagram and Twitter. They can help you reach users that are not already connected to your page. This is because many people search for hashtags that they are interested in. For example, if you use the hashtag #personaltraining, everyone who searches for this will see your post. After testing which hashtags make your posts receive the most engagements, always add them to your content. This is a great way to grow your audience and your engagement.

Organic & Paid Likes

Once your page has grown a little bit, you will notice that your posts are receiving a few organic likes. These will be from users that directly follow or subscribe to your page. However, you can also promote posts and run page like campaigns. While this does cost money, it helps new users find your business and grows your brand awareness. If you are just starting, or just started personal trainer marketing, it is a good idea to pay for likes. This will help you in the long run and is a great way to grow your audience at the start.

Use Competitors To Your Advantage

Other personal trainers and gyms are already utilizing social media marketing. Furthermore, they have been doing it for awhile and know how to do it. This means you can use it to your advantage! Competitors are a great way to get examples of how to use social media marketing to grow your business. Look at what content they are posting, what message they are conveying, what hashtags they are using, their call-to-actions, how they engage with their audience, and any other information that you can find!

We Want To Help You Grow!

FitSW Fitness Software: Personal Trainer Software For Personal Trainers, Fitness Coaches, Fitness Business, Gyms

We want to help you grow your personal training business! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email support@fitsw.com and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article! If you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on FacebookInstagramTwitter, or on our support page!

Clearing Cache On The FitSW Android App

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clearing cache

This blog article is for all Android users of FitSW. We have recently released a new Android update with usability improvements and bug fixes but we have received some reports of the app not opening. This can be quickly resolved if you clear the FitSW app cache & data and then retry. This will NOT clear any of you or your clients fitness data – it just cleans up the memory. We are very sorry for this issue! However, clearing cache of the FitSW Android app will fix it quickly. Clearing your cache for the Android app is simple and can be done in seconds. If you need help clearing cache & data, see below:

  1. Go to the Settings Menu
  2. Click on Apps
  3. Find the All tab (if your system doesn’t show you all apps by default)
  4. Choose FitSW
  5. Click the button Clear Cache. If you’re running Android 6.0 Marshmallow or newer on your device then you’ll need to click on Storage and then Clear Cache.
  6. To clear the app data instead of the cache, simply select Clear Data instead

Contact Us About Clearing The Cache!

Taking these steps, will ensure that your Android app works properly. We are very sorry for this bug and are currently investigating what caused it. Clearing the cache is a simple solution for now, though it will be permanently fixed soon. If you have any feedback or comments on clearing cache on the Android, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article. We typically reply within a day or so! Your feedback will help us identify the problem and solve it quicker, so do not hesitate to reach out! FitSW will announce when this issue has been resolved in the near future.

Personal Trainer Exercise History- Feature Update

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You requested it, so we added it! We here at FitSW are excited to announce that we have added a new personal trainer exercise history update! You can now see the history of an exercise directly from the workouts screen and the workout creation page. This enables you to view your clients entire history for a specific exercise. Additionally, you can create their workouts based on what they have accomplished in the past. You can also view all of the exercise demo videos from both of the workout screens as well. This ensures you will always know what an exercise is or how it is performed. The final feature we updated is the loading time of our search bars. The search bars, on the entire website, will now load results 40% faster. We are excited to have released these new features and they are all live on our website!

Personal Trainer Exercise History

personal trainer exercise history

You can now view your clients full exercise history with the click of a button. Furthermore, this is on both the workout creation page and the workouts screen. Our new exercise progress graphs are also visible from this screen. You can view both the table and graph format for the entire history of an exercise. For example, if you wanted to see your clients workout history on the “Ab Rollouts” exercise, you would simply click the clock with arrow around it and you would be redirected to their full exercise history. For a visual example, please view the picture below this text.

View after you click on the personal trainer exercise history icon

Fitness coaches now have the ability to view our exercise demo videos directly from the workout page and workout creation screen. To do this, click on the video icon and it will take you directly to YouTube. This exercise demo video can be FitSW’s video or your own custom one! To upload your own custom video, simply replace the URL in the exercise list. Then, your video will appear when either you or a client click on the exercise demo video.

The final feature that we added to the website is centered around our search bars. All of the search bars on our website now load results 40% faster! This is due to some code updates and has yielded great results! Go test it for yourself and see how fast all of your exercises, foods, and everything else loads!

We Want Your Feedback!

We are very excited to have released this new feature and would love your thoughts! If you have any feedback or comments on these new personal trainer software features, contact us! You can do this by connecting with us on our FacebookInstagramTwitter, or support page! Additionally, you can leave a comment on this blog article! We typically reply within a day or so! Additionally, if you would like more information on our new progress tracking graphs, check out our blog article describing all of the features of them!

How To Get More Personal Training Clients

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How To Get More Personal Training Clients

Growing your client base is one of the most important aspects of being a personal trainer. More clients means more revenue. With more revenue, you can expand your personal training business. It may seem like a daunting task to get new clients for your personal training business, but it is easier than most people think! While there is no guaranteed way to acquire new personal training clients, there are multiple strategies that can help. In this article, we will go over multiple ways that you can get more clients for your fitness business.

Use Social Media To Your Advantage

phone with social media icons for blog article on how to get more personal training clients

Over the past few years, multiple social media platforms have emerged. With their success comes many potential opportunities. It is now easier than ever to connect with millions of people located across the world. This is why it is so important to use for your personal training business. Social media has made it easier than ever for potential personal training clients to find your business. So, what are some aspects that can help you grow your social media audience and in turn, your fitness business?

Be Consistent

One of the biggest aspects of social media is consistency. This not only has to do with the amount of times you post, but with your overall voice, content, and aesthetics. Know the people you want to engage with and develop content targeted at these individuals. Make sure that your content is visually appealing. Humans are naturally driven to aesthetically appealing visuals, so making your content look professional will help you with engagement. However, arguably the most important part of growing your social media platform is posting consistently. Posting often not only shows your audience that you are active and engaged, but it gives you more opportunities to be found organically. Additionally, posting at the correct times has a large impact on your engagement. Do some testing and find the best time to post your content.

Share Your Expertise

Showing users and potential personal training clients why you are a fitness expert is extremely important. This builds your credibility and adds valuable content to your social media page. It can also create very good impressions for new users visiting your page for the first time. If you are an expert in nutrition, create posts about healthy eating tips, how to eat nutritiously on a budget, or any content that shows users why you are an expert. Another option is writing up informational blog articles and cross posting them to your social media. This not only helps your rankings for SEO (Search Engine Optimization), but you can go into more depth about a subject.

Engage With Your Audience

It is vital to engage with your audience and potential personal training clients when using social media. Make sure to respond, comment, and thank your audience if they give you positive comments. You should also like and comment on their personal posts. This builds a positive relationship with your social media audience and can go a long way when building trust with personal training clients. Posting on your clients photos, timeline, or tagging them in a post (must ask permission first) is a great way to engage with your clients.  For example, saying, “great workout today Julie – you have gained a ton of strength – 20 lbs increase in your squat in just 1 month.  Your rocking’ it girl!” can help you build extremely positive relationships with your clients. 

FitSW has progress tracking graphs in which you could post as well. These automatically take workout data and put it into beautiful looking graphs. Additionally, it is a great way to show the progress that your fitness clients are making. This is a way to extend your reach as well, as many of the clients audience will see this.

Call-To-Actions

Call to actions are an important part of social media campaigns. Make sure you tell your users what they should do at the end of your posts. For example, lets say you just wrote a new blog article on the best full body workouts to do in less than 30 minutes and you want to drive people to your blog. You share it on social media and patiently wait for people to visit your article. However, without a call to action, people will not be inspired to go to our blog. If you put a simple call to action telling users to check out your blog post, you will see much better results. They can also be used to drive engagement. Simply getting users to comment on a post can help your page be viewed more on people’s social media feeds.

Hashtags

Hashtags are a great way for your brand to reach users that are not already following your page. However, too many hashtags on specific social media platforms can make your posts look cluttered. Use 2 or 3 hashtags that are directly related to your business or your post. This will help you drive organic engagement to your site. Once these new users are on your page, you should use the social media strategies we outlined above to make them new clients.

Referrals From Current Personal Training Clients

personal trainer referral picture

Referrals are a crucial part of not only growing your business, but maintaining a steady client base. Most personal training businesses are dependent on referrals, though you would be surprised how many personal trainers do not ask their clients for them. This may feel awkward for you to ask your clients for referrals, but it is well worth it.

The PTDC created an sample script of how to ask a current client to refer them:

Me: “Thanks again for your great work today! You really smashed those deadlifts. There’s something I’d love to have a quick chat with you about.” (Make the compliment specific)

Client: “Of course.”

Me: “I’ve noticed that I’m going to have some gaps in my schedule coming up due to some personal issues with a couple other clients. I’m asking my clients first if they know anybody who might be interested in training. I want to make sure I keep the spots open to look after my clients friends and family first before marketing to the outside world. Do you know of anybody who might be interested in training?”

Client: “Actually yes. My sister was talking about working out but is afraid because she’s had an old shoulder injury, I think it’s tendinitis.”

Me: “Great! I have a lot of experience working with shoulder injuries and am happy to get in touch with her physio to get all the details. Do you mind asking her permission for me to call her?”

Client: “Not at all. I’ll ask her tonight.”

Me: “Thanks. I appreciate that. Here’s a card for a complimentary meeting and week membership that you can give to her.”

Structuring Your Referral Script & Asking For Referrals

The script above is merely used as an example and is a good place to start. However, make sure you find a script that sounds like yourself and works with your business! Make sure your script offers the client a free meeting and training session to pass on to the personal training client they are going to refer. This is very important as it gives the client being referred a chance to try your services for free.

Do not be afraid to ask for referrals! You might be afraid that it seems desperate or it may feel awkward, but it is not that way at all! If you have a good relationship with your clients, they will be willing to refer a friend because of their good experience. Furthermore, these referrals have a much higher chance of becoming your personal training clients! The NFPT proves this fact saying, “referred prospect conversion rates are much higher than most other leads”. The best part of referrals are that they are free! In this competitive industry, it is nice to have a free option to get more clients.

Offer A Free Session Or Trial

A free session should not be something you only offer for referred clients, but something you should offer all of your potential personal training clients. Free consultations or sessions are a great way to make new personal training clients feel comfortable and see what kind of trainer you are. Consequently, it is important for these prospective clients to have a good experience. Look professional, be friendly, and make sure you are approachable. Also, make sure they know how you can help them on their fitness journey. If you make a great first impression, show that you are an expert, and you’re friendly, you will gain a lot of new personal training clients through these free trials.

Offer A Free Group Session

Offering a free group session to prospective personal training clients can be a great way for your business to gain exposure. This should be done in a public place, such as a park, that is in a central location. Post fliers, send an email, and post this free group training session across social media. Furthermore, you should take a strategy from later in this article and post fliers in coffee shops (see more information about this in the Referral Exchange With Other Service Professionals section).

It is important to note that you should make this free session as fun as possible. You want new personal training clients to have the best experience so they have a higher chance of coming back. Additionally, you want to make sure that people know that you are a fitness expert. If you spend 30 minutes posting fliers & sharing it to social media and 20 people showed up to your free fitness session, it is well worth it.

Testimonials From Current Personal Training Clients

testimonial personal training

Would you rather buy a product off of amazon that has an average rating of 4.5 starts or one that has 2 stars? The answer is clear. Testimonials are very important in any business, but especially in the personal training business. They offer potential clients a chance to see what other people think about you. However, asking for testimonials can seem like a daunting task, similar to asking for referrals, but it is vital to grow your client base. So, how do you ask for testimonials from current personal training clients?

The PFP came up with a list of sample questions to ask your current clients:

  • When did you start your fitness journey?
  • What motivated you to start?
  • What were some of your goals when you started?
  • How have your goals changed?
  • What have been your greatest achievements?
  • What were/are your biggest struggles?
  • Is there any advice you would give to new clients/members?
  • What is your favorite thing about your workouts?

This is just one example of a script to gather testimonials, but do some research and find the perfect script for your business. However, make sure you have a way to gather testimonials from your clients. It will offer social proof to prospective personal training clients and really help you grow your business.

Referral Exchange With Other Service Professionals

referral exchange with other business to get more personal training clients

Using other service professionals in your area is a valuable resource you should be utilizing. There are a number of ways that personal trainers are able to obtain new clients by using businesses in their areas. First, post your cards in coffee shops and similar businesses. This takes minimal effort and time and can get you a few new clients. You should also be forming cross-referring relationships with local businesses. This includes the nutritionists, chiropractors/physical therapists, hair stylists, massage therapists, sport coaches, doctors, and anyone similar to this in your area. Reach out to these people/businesses and offer them a cross-referring partnership/relationship. The more referrals you give them, the more they will give you. This is a sure-fire way to grow your client base, while also helping out other local members of your community.

Emails

Email marketing is one of the most powerful tools that any business can use. There are a number of reasons for this. First off, it is highly affordable compared to other marketing strategies and yields breathtaking results. It also offers you a chance to build rapport with your clients. Your personal training clients want to know that you are dedicated to helping them during their fitness journey and email marketing is perfect for this. Emails are also a great way to generate new leads for your business. For example, if you offer an eBook on how to eat healthy on a budget, in exchange for a individuals email, you can build an email list full of people who look to you as an authority on fitness.

How Often Should I Send Emails & What Should I Send?

Sending the right amount of emails with the right content is important to keeping users on your list happy. You want to send at least one email a month, or a maximum of once per week. Make sure not to send to many emails, as this can become annoying and people may start to unsubscribe from your email list. Additionally, do not only send emails about signing up for personal training. Offering your list high value information, such as free eBooks or quality information about your niche is vital. Without these emails, no one will open your sales focused emails. If you do not know what to send your clients, or are having a bit of writers block, hiring a content manager may be your solution. They can create high value fitness articles that will bring in a lot of fitness clients.

FitSW Wants To Get More Personal Training Clients!

featured personal trainer picture

We want to help you grow your personal training business! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email support@fitsw.com and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article! If you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on FacebookInstagramTwitter, or on our support page!

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