FitSW Updates From July: Mobile Friendly Classes and More

This FitSW update is yet another big one as we push to make live fitness classes more accessible from mobile devices among many other things. This week, I won’t spend too much time rambling, before just diving into it.

Live Fitness Class Improvements

I think it’s safe to say live classes got a little bit of a makeover. We have put a lot of work into making sure the live class interface is optimized and truly useful.

Live Classes are on the FitSW iOS and Android App

FitSW Update From July: Mockup of two iphones displaying what live fitness classes looks like on the FitSW mobile apps.

There are several things that make this part exciting, namely because our developers really put “finger tips to keyboards” and were able to add live fitness classes to both our iOS and Android app pretty quickly.

Now, as a personal trainer, you can quite literally manage your live classes from anywhere. And as a client? Well now they have easy access to your classes can join them all from their mobile devices.

Live Classes Interface Improvements

FitSW Update From July: introducing the mobile friendly live class interface.

In addition to getting classes added to the FitSW iOS and android app, we were also able to really improve the live class interface, not just in general, but also for mobile devices. Before, you eyes might have started bleeding a little bit from squinting so hard. Now? Instant euphoria.

New Widgets for Classes

Along with improving the interface, we also added some new widgets.

Visibility Settings

Class attendees now can choose whether or not they show their camera feed to the whole class or just to the class instructor. Additionally, class attendees can choose which mic/camera to use. This way they can use a webcam they may have purchase and same goes for the mic.

Universal Interval Timer

We have also added a universal interval timer to live classes with visual cueing. This way class instructors can run a tight ship, especially if they are hosting large classes.

Improved Trainer Notifications for Live Classes

Before this update, live fitness class instructors didn’t really have to many methods for managing their expectations for live classes (i.g. how many participants to expect).

Class Sign Up Email Notifications

Now, when someone signs up for a class, the instructor will get get an email notifying them of the sign up. Woohoo!

Missed or Late-to-class Email notifications

Hey, sometimes life happens and you forget about a session you have scheduled or a live class. This is where this feature comes in. If you scheduled a class and forgot about it, FitSW will send you an automated email that notifies you that you have class scheduled with participants waiting.

The Branded Client List Dashboard

Prior to this FitSW update, the new client list dashboard that we rolled out not too long ago did not reflect the branding of those who purchased custom web apps. Now, the client list dashboard will reflect your custom branding with:

  • Your logo into place of ours.
  • And your branded colors.

Have Any Feedback on this FitSW update from July?

Feel free to comment on this blog post, shoot us an email (, or reach out over social media!

The Best Education Paths for Personal Trainers in 2020

Education Paths for Personal Trainers - image of someone studying on a laptop

As a personal trainer, education and experience are everything in terms of advancing your career. Those trainers who do focus a considerable amount of energy on their education end up advancing their career and personal training salary farther and quicker then those trainers that don’t focus on these things. In this article, we will go over why these things are important and what the best education paths for personal trainers are.

But first, which is better? Education or experience?

This is a universal question and debate that has been going on for years, regardless of the industry you work in. Unfortunately, the answer to this question is entirely subjective on the industry that you work in. It can even come down to what you are trying to do within the industry you work in.

For example, it’s common to associate experience with working your way up the corporate ladder. I can start off as a degreeless data entry clerk getting paid $15/hour and work my way up to being a data analyst making $50/hour through taking on exceedingly more difficult tasks and learning new, self teachable skills. It may not happen fast but it does happen.

However, you don’t ever hear of someone starting off as a nurse and through shear experience, working their way up to performing neurosurgery. This is done through education and can only be done through gaining the necessary education level.

When you look at the personal training industry there seems to be two common education paths for personal trainers:

  1. Getting certified and entering the industry earlier.
  2. Getting a degree and having a little bit of a higher starting salary potential then getting a certification. But you get a later start.

However, there are definitely some prominent benefits and drawbacks to both.

Pros and Cons of getting a personal training certification rather than a degree.

  • This route takes considerably less time to get educated through. You can get certified in 3-6 months and land a PT job at a gym pretty quickly.
  • You get industry experience much quicker in going this route.
  • Clients don’t really seem to care about a certification vs degree. Especially if you have proven results and good word of mouth. However, this can be dependant on the niche you work in.
  • It is definitely possible to achieve quite a bit of success this route. While it may be take more experience, it still happens quite frequently.
  • Some gyms still require a personal training certification despite having a degree in a related field.
  • Personal training courses don’t cover material in the same depth as a degree does.
  • You will still have to invest in education as you pursue your personal training career.
  • You might have a lower starting salary then someone with a degree.

Pros and Cons of getting a degree before entering the personal training industry.

  • You have a very in depth understanding of anatomical systems. This could help you in helping your clients achieve results.
  • It could help you as you are recruiting clients.
  • A degree might expand your initial career options. You could go be a trainer at a medical facility or corporate wellness center.
  • Your degree is more universally recognized. In the case you don’t want to be a personal trainer, you still have your degree to use.
  • Depending on your degree, finding a niche may be easier. For example, getting a strength and conditioning degree might help you appeal to athletes in sports that place an extra emphasis on strength (football, wrestling, etc…).
  • A degree takes a very long time to get.
  • Degrees are also very expensive. You could amass some serious debt in getting your degree.
  • You will still have to learn business skills once you get a PT job.

There’s no “one size fits all”.

As you can see in going through both of the education paths for personal trainers. There are clear drawbacks and benefits for any option. Getting a degree places more emphasis on education initially while getting a certification places more emphasis on real world experience. However, in either case, you are still learning valuable skills.

What’s your objective?

When it comes to education paths for personal trainers, it really all depends on your end goal. If you want to become a strength and conditioning coach, then a degree is more then likely the best route for you. However,

Education and experience: two sides of the same coin.

For those of you who have gone through a personal training certification course or gotten a degree in exercise science or something similar, you may have a pretty good understanding of what is meant by this. Getting technical knowledge and real world experience are often times very different.

A personal trainer who went through a NASM certification and has 4 years in industry experience will have more knowledge in sales and marketing then a trainer fresh out of college with no industry experience. However, the trainer with the degree will have a deeper understanding of anatomical systems and technical knowledge.

Does this mean the trainer with the degree is a “better” trainer or vice versa? No, not at all. Education is only what you make of it. The route you take take is dependant on what your objective is as mentioned earlier.

Some younger trainers may start with a NASM certification because their main goal is to start a training business or a fitness membership site and they see industry experience as the fastest way to get there. Or maybe they don’t have the cash on hand to afford a degree. On the other hand, someone who majors in exercise science may want to become a coach at a university or

Regardless of the route you take and what your objective is, there is a lot to learn about how to successfully run a personal training business. The one commonality that you will see in either of the option we reviewed above is, you will have to learn how to run a business.

While some courses or degrees will try to teach you these things, you will have to learn most of it yourself.

The best supplemental education resources for personal trainers

Regardless of your education path, there are tons of resources on the internet that can help you in learning valuable skills that, arguably, most personal trainers should know or understand at some point. Whether it’s business management, marketing, or sales, there are plenty of resources out there for you to use.

The Personal Trainer Development Center

While the PTDC has content that focuses on all major skills for personal trainers, they have the Online Trainer Academy that was the first course of its kind. It is completely geared towards helping trainers become online personal trainers. Here’s a high level of what’s covered:

  • Getting started: finding what makes you unique, branding, structuring your day around maximizing productivity, and more of the fundamentals.
  • Structuring your business: how to move your business online, software to use for your business, pricing services, and legalities.
  • Client management and retention: motivating and keeping clients accountable, referrals, rewarding clients for their hard work and expressing gratitude, and client assessments.
  • Getting clients: reshaping what marketing means to you, facebook marketing, email marketing, and more.
  • Key Skills: this is a rather robust chapter on everything from sales calls and copy to operational documentation for your business.

There is no doubt that if you are looking to become an online personal trainer, this is an investment that is worth it. While you can learn a lot of these skills online through YouTube and other courses, this one packages everything up in a very digestible, streamlined fashion.

The Institute for Personal Trainers

The iPT is another site dedicated to supplemental education for personal trainers that goes over valuable skills that aren’t always covered in personal training certification courses or degrees.

The iPT is divided into three main courses or what they call “stages”. Each stage is broken down into modules that cover various topics. Here are the three stages:

  • Stage 1 – Becoming a business owner: this stage goes over setting up a business, mindsets conducive to success, and even how to find funding for your business.
  • Stage 2 – Building a Fitness Business: now that you what goes into being a business owner, this course teaches you how to build a fitness business. Building a fitness business goes over sales, marketing, and how to automate your business to maximize efficiency.
  • Stage 3 – Marketing your PT business: taking what was touched on in the last course, stage 3 expands on marketing your business and teaches you how to connect with your target market and much more.

Fitness Mentors

Fitness Mentors is a personal training certification site that offers everything from free study guides and preparation for some of the flagship personal training certification to their own courses that on a variety of topics.

Here are some of their core courses that they offer:

  • Online personal training certification: this course teaches you how to become an online personal trainer and covers optimizing your programs for delivery over the internet. They even go over how to make passive income. Additionally, thye go over many aspects of what it takes to run an online business.
  • Business & Sales: the core focus of this course is to teach you about business mindsets, sales skills, and how to collect leads. Additionally they cover creating a sales funnel that converts.
  • Program design specialization: the PDS course teaches you how expertly design fitness programs with the human movement system in mind. They teach you about principle of advanced program design and various models that will help you in designing world class programs.
  • Pain management specialization: talk about a possible niche for your personal training business! The pain management course dives into how to work with clients that live with daily pain. This can be due to past injuries, current injuries, and postural issues that cause chronic pain.
  • Special populations specialization: hmm I smell another niche?? This specialization will help you in training older clients who may be suffering from chronic illnesses or conditions. These chronic conditions require a specific type of programming.

Have any feedback on this blog?

Feel free to reach out to us at or contact us through our social media channels.

Here’s How to Bring Your Personal Training Salary to 6-figures.

Personal Training Salary

It doesn’t take a rocket scientist to look at the fitness industry and understand that it is booming. The question is, why is it so hard to grow a fitness business and your personal training salary? The average personal training salary is around $61,000 which is pretty good when considering the average salary for other occupations. There’s no doubt that you can make great money in the fitness industry as a personal trainer.

However, when looking at the salary of an entry-level personal trainer, it’s around $35,000 per year. It often times takes trainers years of industry experience and education for them to break the $50,000/year mark.

In this article, we will go over exactly how you should approach your personal training business if you want to see your business grow. So whether you’re a new trainer or a trainer who feels “stuck”, buckle up. We are about to take a ride into the trenches of how to be a successful personal trainer.

Step 1. Establish business goals and pursue them with every decision you make.

This one seems like a “no-brainer”. But the thing that people lack is putting pen to paper and defining goals they want to hit. Once you have a goal, assess whether or not the decisions that you are making support your goal.

For example, let’s say your goal is to get 15 clients. Then if that is your goal, look at what you are doing while at work and ask yourself “how is this going to get me to 15 clients?”. If you can’t answer that question, then you should probably shift gears into doing something else that will help you meet your goal.

If there’s one thing that the gym is great for, it’s socializing. However, next time you’ve sat around chatting up a storm with your buddies at 3pm on a Monday, hopefully you’ll remember this article. While you shouldn’t blow your friends off, define times in which you will do nothing but focus on your clients and growing your client base. Your friends really should understand this.

Your salary will be a direct reflection of your ability to set goals and execute on them.

But hold on… setting a goal isn’t going to be enough. You must be confident in your ability to achieve this goal.

Setting a goal isn’t going to do anything for you if you are constantly thinking that you won’t hit that goal. When you set that goal, it’s not a matter of if, it’s a matter a when. There are legitimate psychological phenomenon that occur when you set goals and fully believe in them.

I’m sure you’ve heard of the Law of Attraction? The Law of Attraction isn’t some universal magic. It’s foundation is actually rooted in psychology. When you focus your thoughts, feelings, and actions towards a singular goal, you activate different parts of your brain that help your be more “present minded”. Consequently, you become more solution oriented and more likely to hit your goals.

As an exercise of goal setting, sit down and write down long term and short term goals. Start with your long term goals and then ask yourself what you need to accomplish in order to get one step closer to your long term goal.

Step 2. Continue to learn and seek deeper education.

Personal training salary - image of someone studying for continuing education step 2.

If there is one thing that is going to get you to the next level in your personal training career and your personal training salary, it’s continued education through extra personal training certifications or specializations. There is a direct correlation between education level and salary level/career success.

When we say, continuing education, we don’t mean just making sure your CEU’s are met each year. That part is assumed as a part of just keeping your foot in the door as a personal trainer. What you should be doing on top of this is seeking extra personal training courses that can help you become an expert in your desired field.

Besides approaching it from your career standpoint, you should also approach it from the standpoint that if you are educating yourself you are improving yourself and therefore can provide better service to your clients as well, which should always be a goal of yours.

Step 3. Get organized and manage your time effectively.

The schedule of a personal trainer is hectic. Primarily because trainers schedules are strongly dependent on other peoples schedules. And to top that off, you have to squeeze in admin time and sales work as well. However, if there’s one thing you can learn from those who do have a high personal training salary, it’s that they organize their day and have a schedule that they stick to like clock work.

There are a lot of reasons why you should create a structured schedule:

  • Avoiding burnout. One of the biggest factors that leads to burnout is the lack of scheduling. It just simply leads to more stress then is necessary.
  • You be become more efficient. It goes without saying that you are more likely to do the things that you say you are going to do if you pencil them into your schedule. Additionally, creating a structured schedule that you abide by helps you get into a routine.
  • It can help you separate your work life from your personal life. If your schedule is hectic and unorganized, then you are more likely to forget things that you will later have to complete at a home or when you didn’t anticipate in doing so.

One of the biggest aspects to staying organized is figuring out how to manage your clients effectively as well. Using a client management software can help you save time in doing that pesky admin work. You can save time in creating workout templates, nutrtion plan templates, auto email reminders, and a lot more.

Step 4. Create a financial plan and expect an inconsistent income.

Just like your schedule, your personal training salary is more likely going to be a little inconsistent as well. The demand for personal training fluctuates and it does so sometimes without warning. While it does fluctuate around the holidays, it may also fluctuate outside of times of the year that aren’t as predictable.

What happens when a client has a sudden life emergency and two other clients go on vacation? What happens when one of those clients is one of your more frequent clients? You have to have a contingency plan for this in the form of savings.

Additionally, if you have a financial plan in place, then that means you are more likely to have a savings and more likely to be able to afford courses that can help you expand your education.

Step 5. Have a plan for referrals and marketing yourself.

If you’re an in-person personal trainer, then referrals will and should become a major source of your client base. It doesn’t have to be an awkward discussion with your clients. In fact, if you have done your job in preserving the trainer-client relationship well and gotten the client the results they want, then they will more then likely be happy in helping you find more clients through referring you to others.

There’s a saying that goes “the best new business comes from old business”. This isn’t saying old clients will come back to you. While that is something that can and does happen, this quote is referencing the word of mouth referrals that happen when you satisfy a client.

While you may be working for a gym that helps you get clients through a dedicated sales team, it is still your job to make an effort to get yourself more clients. This is a great skill to learn and will help you become a more independent trainer, and eventually, will help you one day in starting your own business if that is the route you choose.

Now, if you are an independent trainer or an online personal trainer, then I highly suggest learning how to market yourself online as well. If you are able to learn digital marketing skills, then the sky is basically the limit in terms of where you can take your fitness business and personal training salary.

Related: Marketing funnels for personal trainers

Step 6. Don’t ignore client compliance and create an honest relationship with your clients.

When it comes to personal training salary killers, having a really high turnover rate for clients is one of them. The goal at the end of the day is to help your client get the results they want and to work with them over a longer period of time. What you’ll find is, as you help clients hit their goals, their goals will start to shift as they become more confident in themselves.

However, the key to keeping clients around for awhile is getting them results in the first place. One of the things that can act as a major inhibitor to that is low client compliance. If you are assigning your clients workouts and nutrition plans, then it is also your job to make sure they abide by what you assigned them.

Here are some quick tips that can help you retain clients

  • Don’t be afraid to be frank with your client. If your client has done a bad job at making sure they hit their workouts or nutrition plans, then sit them down and make it clear that the only way they are going to hit their goal is if they really start taking the programs that you have assigned them seriously. With a lot of people, this is all you need to do to get them back into the gym or the kitchen with a chip on their shoulder.
  • Track their progress. Progress tracking is crucial as a personal trainer. This way you can measure if what you are doing is really working. Additionally, it gives you something to reference as well when giving the client praise for all the hard work they have put in.
  • Celebrate the wins. When your client hits a new PR, give them all the hype. Depending on your client, this might even be the first time have even experienced a new gym PR in their life. I mean, when you think about it, it’s actually pretty cool what they have done. They have, on a biological scale, improved their body for the better. That’s pretty darn cool if you ask me.
  • Be yourself and have fun. If there’s one thing you one want to avoid doing, it becoming the robotic mean gym trainer that does nothing but assigns workouts. If you are yourself around your clients you are far more likely to foster a genuine relationship with them. To add on top of that, they will probably be more likely to be excited about coming into the gym!
  • Be solution oriented. Let’s say your client has a hard time cutting out junk food. Instead of getting mad at them or placing blame on them, help them in creating a realistic plan that will eventually help them get off of junk food. It is not realistic for a client to just quit bad habits on the spot.

Have feedback on Here’s How to Bring Your Personal Training Salary to 6-figures?

If you have any feedback on this article feel free to leave a comment or shoot us an email at Additionally, you can message us through our social media channels.

FindTrainGain Update: July 2020

This month, we are excited to announce a great FindTrainGain update. From calendar integrations to improved search experience, we have implemented a couple great new features designed to not only help with the live fitness class experience overall but we have also implemented a couple things on the FitSW side to help the trainer out.

If there’s one thing that’s true, it’s that FindTrainGain has come a long ways since we first announced it.

In this article we will also cover some new FitSW features we have been working on as well.

FindTrainGain Update: New Features

Updated Pricing

We have updated the pricing structure of FindTrainGain. Here is the jist:

For live fitness classes, the instructor gets every bit of every live class transaction besides two small processing fees. Those fees are:

  • Credit Card Processing: 3.9% + $0.30
  • Live Stream Processing fee: 6.1%

Read more:

Calendar Integrations

FindTrainGain update: Calendar Integration

At FitSW, one of the biggests things we wanted for FindTrainGain was to make sure it was transparent. As in, it’s easy t keep track of classes and to integrate it into your schedule as easy as possible. With this in mind, we are excited to announce some robust calendar integrations available to those who sign up for live classes through FindTrainGain. Here’s a list of the calendars we integrate with so far:

  • iCalendar
  • Google Calendar
  • Outlook Calendar

Improved Search Experience

FindTrainGain update: Improved Search Page layout picture

We completely re-structured the search page layout. We added several new sections including:

  • Live Fitness Class categories (Yoga, HIIT, Strength, Cardi, Dance, and other).
  • Upcoming classes by category – simply click on the category bubble and the upcoming classes for that section will populate.
  • Popular online fitness class searches (Affordable Online fitness classes, Upcoming fitness classes, HIIT classes, and Yoga Classes).

Improved Search Filtering

This an important one. Imagine Googling “Chinese food near me” and it pulls up “Plumbers in Russia”? Not fun. Now you can sort by date, price, and live fitness class type pretty simply.

Improved Instructor Discovery

The backbone of FindTrainGain is built on the instructors. As such, we want to make sure the site is structured such that it is easy for instructors to get discovered by new clients and/or those who would like to take their live fitness classes on a regular basis.

Every single class listing has an “about” button users can click to learn more about the instructor. If they like they see, they can even message the instructor right there on the spot.

Additionally, FindTrainGain users can also see more information about the instructor and the upcoming fitness classes that will be taught by that instructor.

FitSW Update: July 2020

Over the last months, the FitSW team has been really focused on getting this latest FindTrainGain update out. However, that didn’t stop us from adding a couple new changes to the FitSW site as well. We have made some major improvements to a couple core features of FitSW that we are excited about.

Fully Integrated Messaging With Push Notifications

Since we released the new dashboard layout, some of you may have noticed there was a little bell icon in the top right hand corner of the page that did… well nothing. However, now it serves as a fully functional notifications center.

Now, you’ll get notified whenever you get a message through that little bell icon or “notification center”. The best apart about it? The notification are available on all pages.

Now, you and your clients will never miss a beat!

Improved Record Keeping for Live Classes

With live fitness classes, you can now see a record of your past live classes. Additionally, under the options column, you can see a record of the participants in your past classes as well.

Have any Feedback on this FindTrainGain Update?

Let us know by either commenting on this blog, emailing us at or messaging us on our social media channels!

FitSW Updates From May.

May was yet another busy month for the FitSW team. We have added new features, made other featured better, made general usability improvements to our apps, and made a couple small changes to the FindTrainGain site. In this article we will go over all of the FitSW updates from May.

Improved Prospecting Through Trainer Pages and FindTrainGain.

We have given trainers the ability to separate their clients from prospective clients. Now, prospective clients reach you through either your trainer page or on FindTrainGain.

FitSW Updates From May - Image of new chat widget available on FitSW Trainers Pages.
Figure 1. New messenger button on trainer pages.

This is a demo trainer page (figure 1). Notice the chat bubble on the bottom right? Now prospective clients who are viewing your trainer page and click that and message your directly. No more filling out forms or having to scrape your page for contact info. It there, easy to access.

Besides that, messages sent this way will land in your FitSW account rather then going to your email, keeping everything as organized as possible.

FitSW Updates From May - Image of segmenting prospective clients from current clients in the FitSW messenger.
Figure 2. New and improved messenger.

Here is what the updated messenger looks like (figure 2). Notice the “Prospects” and “Clients” tabs at the top of the messenger window? Prospects are people who are not clients yet and have messaged you through the messenger on your trainer page OR through FindTrainGain. When a prospect messages you, their message will appear under the prospects tab in the messenger with their contact info and name as well. Here is what the chat option looks like on FindTrainGain:

Each trainer card has a “chat” button prospects can click. when clicked, a message window opens:

Oh ya, did we forget to mention we redesigned the cards that display trainer profiles in FindTrainGain? Oops. Well anyway, each card now comes with a “chat” option with it as well. Regardless of the source, whether prospective clients are messaging your through your trainer page on through FindTrainGain, they will all come through to the same place.

Added “Pan Through” Feature to Live Classes.

One thing we want all trainers to be able to do is see all of their clients perform exercises over live online classes. However, we really can only display up to six video feeds at a time because any more then that drastically degrades the video and quality and is hard on most computers.

As a result, we implemented a “pan through” feature. With this feature, you can set the number of video feeds you want to display and then click and drag on a little toggle icon to display the next set of video feeds.

For example, if you set the video feed to display 3 feeds and you have 30 class participants, you can click and drag to cycle through 3 video feeds at a time until you go through the entire class. This way, you cans see everyone.

The FindTrainGain Elite Trainer Badge.

We also implemented an “elite trainer” badge on FindTrainGain that helps trainers who have purchased the Elite Trainer page stick out on the FindTrainGain listings. While not a huge change, it can help you gain that extra edge over other trainers.

Multi-time Zone Support.

We have made many improvements to the time-zone settings in FitSW. Now clients can be in one timezone and trainers can be in a totally different timezone and the time will sync across all accounts to ensure seamless accuracy. When you login, we automatically detect the timezone you’re in and base messages and scheduling off of this.

New iOS Release.

Now, on our iOS apps, you can set times for task and nutrition plans and add them to your calendar. Making it easier for you as the trainer to keep client compliance at an all time high. Now you can add these events to your calendar on the fly from your iOS device.

New Android Sorting Improvements.

With a recent release, we have made improvements to our android apps. Now you can sort workout, task, and nutrition lists by date or alphabetically. Making it easier to find what you are looking for.

3 Additional Revenue Streams for Personal Trainers.

A lot of personal trainers stick to one of revenue stream. Typically, their main source of revenue is the revenue they make from training clients. But, when you look at the world of personal training, it turns out there are a lot more opportunities for extra revenue then some may realize. In this article, we will cover, in detail, 3 additional revenue streams for personal trainers.

1. Selling Digital Assets.

This one has been a trend in the fitness industry for the last couple years and has solidified it’s place as a permanent position in the fitness industry. Selling guides and eBooks can be an excellent method of adding additional revenue streams for personal trainers.

As a trainer, you are trained, through rigorous education and industry experience to become an expert in physical fitness, health, and nutrition. If you wanted to put together an eBook or guide to sell, you could probably do quite well if you approached it the right way.

Sell eBooks

Here are some eBook examples you may be interested in exploring:

  • An insiders guide to becoming a successful online personal trainer.
    • If you have had success as an online personal trainer, this could be a great option for you. Detail your experience, and what you found to be key ingredients in success.
  • From Personal Trainer to Studio Gym Owner & Personal Trainer, a guide to opening your first studio gym.
    • This is a great option if you’ve already had success opening a studio gym.
  • You’re a Personal Trainer Now What? A guide to launching a rewarding career as a Fitness Professional.
    • Really, any experienced trainer can write an eBook like this. Help trainers figure out rewarding career paths as a fitness professional.
  • The definitive sales guide for Personal Trainers.
    • Sales is an aspect a lot of trainers struggle with, namely, new trainers. If you have found a system or philosophy that has yielded results for you, this could be a good option for you.
  • Scaling your Personal Training Business 101.
    • Another aspect trainers struggle with are things like sales, developing their own business model, marketing, and a variety of other business related topics. Writing a guide about this would be of great value to many.

Related Content: How to grow your fitness business with an eBook.

Sell Fitness and Nutrition Guides

This has been one of the main trends in selling digital assets in the fitness industry, mainly leveraged by social media influencers. However, if influencers with no certification can have success doing it, so can a personal trainer with a certification and industry experience.

Guides are typically different then eBooks. Most of the time guides are there to help people work their way through fitness programs or nutrition programs. As in, guides usually mean people take action while reading the guide.

While eBooks are meant to be there to help people better understand more in depth concepts. Lets take a look at a couple examples of fitness and nutrition guides that are popular:

  • Kayla Istines Bikini body Guide – The guide operates as a nutrition and fitness program. It walks people who purchase it through a 12 week fitness and nutrition program. It includes in depth instructions on how to do each exercise and how to eat to accomplish you fitness goals.
  • Her Body by Gilles Souteyrand – This guide is strictly a 12 week fitness program. However, much like the previous guide mentioned, it gives in depth instruction on the entire program to help people who purchase it get maximum results. The guide can also be bundled with a nutrition guide as well.
  • Fresh Body fit Mind by Amanda Bisk – This is a 30 day yoga guide. However, instead of simply paying for access, she offers an in-app subscription to gain access to not only the guide but also to a variety of other yoga classes. So, instead of generating value by driving sales on the guide alone, she uses it to get people on her app on a very cheap subscription basis.
  • Premium Workouts by Tone it Up – Tone it up is a group of fitness professionals who sell a variety of programs in fitness and nutrition. However, just like the previous guide, in order to access it, you have to sign up for a subscription to their app where you can access other fitness and nutrition resources.

As you can see, although the terms “eBook” and “Guide” are somewhat interchangeable, guides and eBooks and typically different in the content they give to the reader.

2. Join an Affiliate Marketing Program.

As a personal trainer, your opinion on fitness, health, and nutrition products is likely to be trusted more then the average person. This means, if you announce support for certain products, people are more likely to trust your opinion on the matter. Affiliate marketing programs can be an excellent additional streams for personal trainers.

This is why joining an affiliate marketing program can add a decent amount of additional revenue streams to personal trainers.

But first, What is Affiliate Marketing?

Affiliate Marketing is the process of earning commission by promoting other peoples [or company’s] products. You find a product you like, promote it to others and earn a piece of the profit for each sale you make.

Pat Flynn

The quote above by Pat Flynn is about as straight forward as a it gets. In affiliate marketing networks, there are typically a couple parties involved:

  • The Merchant: is the entity that created the product that you are promoting. It can be a big company like Cellucor or it can be small, local vendors.
  • The Affiliate: is the party that does the promoting. Affiliates can range from a single person who has their own website and store to large agencies that do massive promotion for certain products. The job of the affiliate is to not only convince people to use the product but also drive enough traffic to their site such that it becomes worth it for the merchant to have the affiliate on the marketing network.
  • The consumer: makes the whole system go’round. Without sales, there’s no commission.
  • The Network: is the structure to the whole system. In some cases the merchant will create their own network, however, in other cases, the merchant will join a third party network. Third party networks are created by companies that specialize in creating affiliate networks. Their product is providing a framework for merchants to sell their products on a network and for affiliates to join the network and pick what products/services they want to market.

This all sounds more complicate then it is. While there are a lot of moving parts here, as the affiliate, your job is simply to market the products in the affiliate network within the guidelines provided by the merchant and the network.

Let’s look at a couple examples of affiliate networks for fitness/nutrition professionals.

  • IdealFit – is one of the fastest growing fitness brands in North America. They sell sports nutrition products specifically for women. They also sell a variety of other athletic wear products for women. With their affiliate program, you get 8% commission for each sale you make on their behalf.
  • National Academy of Sports Medicine (NASM) – is one of the biggest certifications in the personal training industry. It’s a lot of trainers go-to certification (along with ACE). However, with this affiliate network, you are selling a course/certification instead of a physical product. This is a higher ticket item. For each sale you get on the behalf of NASM, they give you $25 in commission.
  • Horizon Fitness Affiliate Program – Horizon is a part of Johnson Health Tech, a company that designs and manufactures high quality exercise equipment. They are also a higher ticket item (expensive), but with that you get higher commission payouts. With each sale you make on their behalf, you get a commission rate of 8% with the average sale being at around the $800 mark.

The affiliate programs listed above are all “A-list” programs that are well worth it to join. They are reputable companies that sell great products and have fair commission rates for their affiliate partners.

Quality over Quantity

When choosing an affiliate marketing network to join and subsequent products/services to promote, don’t choose one over the other just because it is cheaper and you are more likely to sell more of them. The likelihood is people will affiliate your site with cheap products rather then quality products which is a recipe to scare people off. And especially stay away from MLM’s or other companies similar to them.

3. Sell White Label Products.

White label products aren’t branded and are available for people to brand with their own brand and sell as their brands products. A lot of influencers and big trainers will find white label products to sell under their brand.

Typically, all of the processing and shipping is done for you. Meaning you don’t have to purchase inventory, deal with shipping, or perform customer service.

How it Works

  1. You set up your store and pick which products you want to offer.
  2. Drive traffic to your store through ads or other marketing activities.
  3. Make sure your stores design and user experience is professional and easy to navigate.
  4. Set up automation software so when someone makes a purchase on your site, the white label can process the order efficiently.

There are a variety of white label products you can sell as a personal trainer such as, athletic apparel, supplements, and even equipment. Here some companies you can reach out to to sell their products:

  • Nutracap – provides white label supplements in which you can design a label for and sell as your own. Additionally, if you don’t want to design your own label, you can ask them to do it for you (add-on costs may be applied).
  • Flex-N-Flex Fitness Apparel – sells fitness clothing that you can brand as your own from t-shirts and tank tops to wrist wraps and weight lifting belts.
  • Elivate – provides white label fitness equipment you can purchase, slap your logo on and use in your gym or even sell on a website.

As you can see, in the world of white labeling, pretty much anything is possible. If you wanted to, you could furnish a gym with branded everything, even you equipment.

Recapping Additional Revenue Streams for Personal Trainers.

After going over everything in this blog alone, there are ample additional revenue streams for personal trainers. Whether it be joining an affiliate program, selling eBooks or Guides, or even selling your own branded products, the opportunities are endless. However, we really only touched on three examples. I encourage you to do your own research as you are more then likely to stumble upon other options that weren’t mentioned in this blog.

Before we finish up, lets go over a couple considerations for white labeling products or joining affiliate programs. When looking at the products that you want to sell or promote, do not go with the cheaper options. The likelihood is that the products will not perform as well as the flagship products in the same industry. This has potential to leave people upset, never to come back to your site again.

After all, the whole point to selling stuff to people is not to amass dollar signs. It’s really to start a relationship with the customer whose foundation is built on trust. In the end, it will save you headaches to just go with the better product, even if it is more expensive or harder to get into.

Have Feedback on 3 Additional Revenue Streams for Personal Trainers?

Feel free to reach out to us at or via our social channels. We welcome all feedback and questions, positive or negative!

Client Onboarding for Online Personal Trainers.

Client Onboarding for Online Personal Trainers - Featured Image

If you are an online personal trainer, then client on boarding should be a core focus in terms of your business processes. In today’s day and age, if the digital experience is not as seamless as possible, it may cause havoc in the beginnings of the relationship you are developing between yourself and the client. In this article, we will go over client onboarding for online personal trainers.

What’s included in Client Onboarding for Online Personal Trainers?

When you think of client onboarding for online personal trainers, you want to put yourself in the clients shoes. What would you expect if you were a client? Additionally, ask yourself; what tools do you use and how do you manage the client relationship after the point of onboarding? Do you use an app like FitSW to deliver programs? How will you go about scheduling initial consultations with new clients?

I know, a lot of questions and so little answers.

An example onboarding process

Client onboarding typically happens after they have made a purchase. As a result, purchases are typically the trigger point for all onboarding materials sent to the client.

As the trainer, ask yourself what information you need from the client. This is where you can get started.

After a customer makes a purchase, its typical practice to use an email automation tool that sends a welcome email to them thanking them for becoming a client and providing information on next steps.

Tools to use for welcome emails

These are all great tools to use for email automation. With each tool, you can use forms on your website to trigger automated emails to get sent out. For example, as we spoke about above, when someone purchases something on your site, the purchase form they fill out can be used to trigger the welcome email.

Here’s an example welcome email:


Thank you for choosing me as your personal trainer! I look forward to sitting down with you to learn more about what your goals and motivations are.

However, we have some paperwork we have to complete before we can get started. This is paperwork I have ALL clients complete before pushing forward with training. You should be receiving an email here shortly with the following attached:

  • Client-Trainer contract – This is put in place to ensure the best interests of all parties are preserved. Please sign this after reading it thoroughly.
  • Liability release waiver – This is a waiver that waves me as liable to any possible injuries you you might suffer from intense physical exercise. Although they are very rare, I still take this as a precautionary step. Please sign this after reading it thoroughly.
  • PAR-Q questionnaire – a PAR-Q form is a quick and simple form that gives me information on your things like medical history, day-to-day lifestyle, and a couple other key pieces of information that help me do a better job as a trainer. Please take the time to fill this out with up-to-date, accurate information.
  • links to scheduling our first phone call – Just simply click the link and select a time that works for you for us to have chat about what our next steps are.

If you have any questions at all, please feel free to contact me at:


I look forward to speaking with you!

Best Regards,


About the email template

In the email template, each section where you see “{INSERT}” – these actually represent real variables you can insert into the body of your email. Essentially what happens is, the service you use (Mailchimp, Hubspot, etc…) collects the information of people who are submitting forms on your page and stores them in a data base.

Then, when an email gets sent, it replaces the variable for the information the customer provided OR information you have defined. For example, your name and contact information.

You may be asking; “Okay, but why can’t I just type that stuff out?”. Thats a great question. You can if that is your preference. However, many of these email automation services not only provide these variables, but also email templates already typed out.

This way, you can simply go create an audience and select an email automation template to customize to your messaging, business, and brand. It makes the whole process extremely east and fast to set up.

What comes after the welcome email?

After the welcome email, typically you send two different types of emails:

  • Informative emails – give your new clients a glance at your process. This should inform them of how you are building their program, how you deliver it, how you track their progress, and how they can provide feedback on workouts/exercises.
  • Administrative emails – These are emails as we have mentioned above in our example welcome email template. They include emails containing contracts, waivers, PAR-Q forms, and any additional forms you have clients fill out.

Usually, these emails are two separate emails. This is recommended to keep things organized and to help prevent overwhelming people with a lot of information. One email will contain links or attachments to contracts, waivers, and forms you are having people fill out. The other email should include a brief run down on how your deliver programs and other materials included in the session, package, or membership clients have purchased.

While you may cover this stuff in a phone call, it’s still nice to include it in an email. This way clients have a hard copy of everything as well, for their own record keeping.

Setting Expectations – Onboarding beyond formal business emails

Setting expectations for during client onboarding for online personal trainers is a must. While some of the stuff we talk about in this section could take the form of an email, really the goal here is to make sure you are setting the client expectations properly.

This stuff might have been briefly covered in a previous section, but you want to make sure no stone goes un-turned. Additionally, this type of onboarding is something you might want to consider holding out on until all paperwork is squared away. This way, there isn’t too much on the clients mind.

Here, you want to cover stuff like:

  • What are your expectations of the client? What if they miss a bunch of sessions with no notice? How do you hold them accountable beyond charging them for the session?
  • How do clients hold you accountable on the deliverables you owe them?
  • How do you reward hard work?

This is all stuff you can cover in an email or phone call – it’s up to your preference. However, the important thing is that:

  • It gets covered.
  • And it gets covered at the right time.

Generally speaking, if you covered everything we have mentioned so far, you have done an excellent job of onboarding clients.

Have Feedback on: Client Onboarding for Online Personal Trainers?

Let us know by reaching out to us at or shoot us a message on social media.

Live Virtual Personal Training Classes: Tips For Success

In recent years, we have started to enter a new era of “digital everything”. More and more people are ordering their groceries online, shopping on Amazon, and taking advantage of new digital technologies that weren’t available just a couple years ago. Now, the personal training industry is starting to feel the impact of this new “digital everything” era. Trainers are turning to the online space to get clients, namely because its easier to scale and earn more money. An emerging trend recently, has been the rise of live virtual personal training classes.

1. Find a Good Software to Use.

If you’re a trainer looking to get into the live virtual personal training space, the first step is to find a good software. While there are many out there, you want to assess the software for things like:

  • Can you set a price for admission?
  • What are the costs for larger classes?
  • How easy is it to get clients set up on the software? Will it be free for your clients if you have a subscription?

Let’s take a look at popular software used for video conferencing to see if they have what it takes.


Zoom has recently been put on the map due to do a rising demand for video conferencing software. In just a couple months they have more then tripled their user base. They are also a tool, if used right, can be used for live virtual personal training classes.

Can you set a price for admission in zoom?

The short answer here is yes, you can. However, in order to figure out how to do it, I had to search on good and follow this lengthy articles on how to configure the settings correctly.

Here’s a briefing:

  • You must have a PayPal account prior to setting up to paid-for-access Zoom sessions (PayPal is the only payment method accepted).
    • You need the “Zoom webinar add-on”. Starting at $40/month on top of your current subscription price.
    • Go to account management in you Zoom account. Then click on Webinar Settings.
    • Then click to edit on the “Registration settings”.
    • Then click the check box to “allow option to charge registration fee”.
    • Next, you have to click “connect PayPal” and then login to your PayPal account.
    • Once you have this set up, you then have to schedule a webinar.
    • In scheduling the webinar, you have to edit the invitation settings to set a price for admission.

Boy, that sounds like a pain in the butt. It’s a lot of steps and only accepts PayPal as a form of payment. Not to mention it’s expensive.

What are the costs for larger classes?

The first subscription tier for webinars in Zoom is an additional $40/month on top of your subscription plan. This plan covers you for 100 participants.

See below our dissection of what Zoom offers for webinars:

  • Tier one – $40/month for up to 100 participants.
  • Tier two – $140/month for up to 500 participants.
  • Tier three – $340/month for up to 1,000 participants.
  • Tier four – $990/month for up to 3,000 participants.

The thing I find really strange about they way they structure their pricing is, once you need to go over 100 participants, they don’t give an option for a plan lower then 500 participants.

If you have 101 participants, forget about it, you’re now paying 3.5x the initial price.

How easy is it to get clients set up on Zoom?

Here is where Zoom is rather simple (shocking). When you create a meeting or webinar – paid or free – all you have to do is send a meeting invite that it generates for you and that’s it. However, if you were wanting to store data on your clients in your Zoom account, that’s not an option.

They are a dedicated video conferencing tool.


Skype is one of the “OG” video conferencing software products on the market. While they don’t really have options dedicated to Webinars, their Microsoft 365 Business Standard plan includes meetings for up to 250 people and live online events for up to 10,000 people.

In doing research, it wasn’t really clear if you could set a price for admission with their product. However, even if they don’t have a feature that supports it, you could put together a “hacky” solution.

How to do paid classes with Skype.

Your best bet here is to go ahead and schedule the meeting/class in Skype. Then set up a landing page through a service like Mailchimp with a for or section where people can purchase access to you class.

Then you set up an email automation series that sends whoever bought access the link to the meeting/class.

However, there are some security issues with this. Once the link is sent out, theoretically, someone could just send that link out to everyone who wants to join the class for free. Or they could be profiting off of your class if they decide to sell the link once they have gotten it – not the best.

While it’s rare this will happen, it’s still a valid concern.

FitSW for Live Virtual Personal Training Classes

If you are unfamiliar with FitSW, we are a software dedicated to providing a suite of tools to personal trainers to help them scale and run their business. We recently just launched a feature that supports live virtual personal training classes.

Can you set a price for admission with FitSW?

Yes. You can create free or paid classes. Additionally, you can set the class to “public”. This will list your class on our sister site – – to get more exposure for you business and your classes that you are offering.

What does the feature cost? Does it support larger classes?

The feature is a default feature available to all trainers on a premium subscription plan with FitSW. Our subscription prices are among the most competitive in the market, starting at just $8.33 / month for 15 clients and all access to the platform.

How easy is it to get clients set up on FitSW?

Well, our software is set up to do exactly this.

Live classes for personal trainers. Image of adding a new client portal in FitSW.

To do so, you simply go to your client list, select “Add new client” and then create an account for them where you can create and assign workouts, set goals, track nutrition and fitness progress, and much more. Clients can also access their account with the login credentials you have created for them.

Additional Features

With each FitSW live virtual personal training class, there are a variety other features in place to help trainers manage their classes:

  • Live chat with all participants.
  • You can switch between video feeds for those participating to better critique their form.
  • The ability to mute and boot participants if needed.

2. Get your planning ironed out.

With this one, it seems obvious but there are a couple things you want to do before each class. Prior to each class, try sending out an email to all participants detailing what the class will go over and what your expectations are for the class.

In doing this, you can create a smoother experience for those involved because people know what to expect when going into the class. Additionally, get all of your equipment set up prior to the class. This way you are ready to get after it right after the class starts. In the email you send out to participants, instruct them to do the same, this way everyone is on the same beat.

However, in preparing for you class, realize that no matter how hard you try, not everyone will be on time to your class. Sometimes life just happens. At the start of the class, give a 5 minute buffer to make sure everyone is ready before getting started.

3. Set up music prior to the class.

Depending on where you are hosting the class, you need to be careful with the music you stream. Facebook and a variety of other social media platforms have been known to take down videos with popular music in them.

The reason for this is they could be held liable for letting people stream music in commercial settings that they don’t have the correct licencing for.

One thing you can try to get around this is to set up a public Spotify playlist. This way everyone is using the same music from the same platform. This way, no one can argue you were using music without the right licensing.

Have Feedback on this article?

Let us know by reaching out to or reach out to us on our social media channels.

The Spanish Version of the FitSW iOS app is here.

You heard that right. Now the FitSW app suite (Android and iOS) comes in Spanish. We just released the Spanish version of the iOS app in this last week and we have plans to further translate our apps into other languages as well.

Want to help translate our app?

If you are fluent in another language besides Spanish and English and you want to help translate the apps please reach out to or to get started.

Here’s a quick list of the languages we are looking for:

Spanish Version of the FitSW iOS app: Image of additional languages languages we are interested in.

While our primary languages we are interested in are listed, if you are able to help with other languages as well, that’d be great.

Have language suggestions or feedback?

Let us know by sending an email to!

3 Tips to Adding Value to Your Personal Training Business

Adding Value to Your Personal Training Business - Featured image.

When it comes to personal training businesses, there are a lot of people who are running their businesses very similarly. It’s not a bad thing, the same thing is true for a lot different business types. But one thing you learn in looking at a lot of different business types is the ones that add value to their customers lives beyond the main product or service they sell stick out in the industry. You too, as a personal trainer, can differentiate yourself from your competitors through adding value to your personal training business beyond the primary services you are providing.

Tip 1: Send regular emails with Health, Fitness, Wellness, and Lifestyle Tips.

When it comes to adding value to your personal training business, this can be one of the most powerful methods. When someone hires a personal trainer, the experience is more likely going to be a major learning experience for them. Even if they were knowledgeable in fitness/nutrition prior to working with a personal trainer.

Just in their experience in working with a trainer during workouts, clients will learn more about fitness and nutrition. However, sending them emails full links to articles you have written or tips can be very helpful for their learning and for your business for a variety of reasons:

  • Sending emails full of helpful facts to your clients regularly shows you truly care for your clients.
  • It also creates more engaged clients because they care constantly reading and digesting the material you are sending them.
  • It can increase referrals if clients share the information they learn from you with their social circles.

However, when doing this, it can be hard to make sure you are constantly sending new information to them.

Create a schedule in which you send different types of content each day of the week.

  • Monday – Send out an inspirational story of someone who made an amazing transition in fitness. The story can be about anyone, it doesn’t matter if they were or weren’t a client of yours. The main focus should
  • Tuesday – Send quick circuit workouts everyone can fit into their schedule (even busy moms with full time jobs).
  • Wednesday – Send something informational about how the body works. For example, sending an email on the mind-body connection and a high level overview of what it is and how it works.
  • Thursday – Send information about supplements. You can include information on where they come from, if its produced in the body naturally, who can benefit from them the most, and different use cases of different supplements. For example, Creatine is often times thought of in terms of an exercise supplement. However, did you know Creatine has a number cognitive benefits and can be used to improve short term memory/logical reasoning?
  • Friday – Practical things you can do to keep your goals on track over the weekend.
  • Saturday – Fun exercises to keep you active on rest days.
  • Sunday – Send a recipe or multiple recipes to different types of fun foods. Sending recipes on Sunday can be really helpful because a lot of people do their main grocery shopping runs on Sunday.

While putting together a content plan, there are a variety of software you can use to help ease the workload off of you. For example, you can use Mailchimp to send emails in bulk and even schedule emails to send based on timezone for each of your clients.

In addition, if sending out something every day seems like to much, try consolidating your email marketing schedule into maybe 3 or 5 days a week. Then as you become accustomed to it, you can up the frequency in which you send out your emails.

If you are still struggling to find new content, trying running a poll with your clients to find what they want to hear more of.

Your clients may have a preference in terms of what type of stuff they want to learn about more frequently. Using a service like SurveryMonkey can help you run polls over email while using Mailchimp. This can be a great way to gain insight into what your clients care about.

Try subscribing to health and fitness blogs yourself to gain inspiration for your content.

The best way to consistently produce good content is to consume good content. Here’s a list of some health and fitness blogs you can subscribe to for inspiration:

The blogs above provide a lot of thought leadership and resources to their readers and can be a great source of inspiration.

Tip 2: Invest in your own learning

One of the biggest decisions personal trainers face in their careers are figuring out where they are going to specialize. There are tons of specializations a trainer can get in their career, some are very similar to each other while other specializations are very different.

However, another area where personal trainers can really learn a lot is simply through experience. As a personal trainer, you will learn new things from each client you work with.

As you progress through your career, it’s highly recommended to continue to do your best in learning as much as you can. Because, inevitably, you will gather more knowledge and tools to be a better trainer for you client and all around, a better business owner.

The learning that you do doesn’t have to be isolated to learning about fitness and nutrition. Learning more about owning a business can help you be a better business owner. In turn, not only are you offering better services to your clients but also you will be able to run a smoother business.

Tip 3: Start an Exclusive Facebook Group

If you are a frequent reader of blogs published by FitSW then you probably hear us talk about starting an exclusive Facebook group quite often.

Exclusive Facebook groups help bring your clients together and it gives them a place to get to know each other, learn, feel inspired, and provide/receive constructive feedback.

A Facebook group for your clients can really help with client engagement. When paired with the email marketing, your clients will have a lot of places to go to learn and find inspiration. Additionally, beyond adding value to your clients you are literally adding value to your personal training business.

If you write blogs often then you can post them to the group regularly which implies a couple things. Namely, clients in your group will more likely share their favorite articles with their followers, bringing more attention to your business.

Additionally, anytime you post a blog to Facebook and it gets shared, it counts as a back link which can improve the reach of your blog articles on Google.

Have Feedback on 3 Tips to Adding Value to Your Personal Training Business?

If you have any feedback or questions please feel free to reach out to or reach out to us on social media!