It’s November and it’s been a little bit since we came to you with a product update article. Well, if you have been to our homepage recently then you might suppose we have been busy working on some pretty cool things. One of them is going to help you in onboarding clients and it has to do with Apple HealthKit.
FitSW iOS App Integration with Apple HealthKit.
When you think about client onboarding, the more streamlined, the better, right? Well, that’s exactly what we are shooting for when trainers onboard clients in the FitSW app. Now, when a client gets invited to the FitSW app on an iOS device they will be prompted to integrate their HealthKit data when setting their account up. Here’s the data that will be coming in from HealthKit:
Date of Birth
While simple, this is just the start of some really exciting new features to come to the FitSW iOS users.
In the future, client onboarding will automate bringing in data from HealthKit such as steps counted, Bluetooth weight scales, calories consumed, and more, all in one integration.
With this, the possibilities become endless as a health and fitness coach with such easy access to all of this data. Think, client onboarding becomes a breeze and now, more than ever, accountability coaching can become more precise with access to this data.
Eventually, between integrations with Apple HealthKit and other fitness and health apps, FitSW will literally become a one-stop-shop for your client’s health and fitness data.
Future Android Integrations
We are planning on adding very similar integrations to the FitSW app for android users with all the same possibilities.
The iOS App is Now Translated into Hebrew.
Yes, that is right! The FitSW iOS app is now translated into Hebrew. To make sure your app gets translated, make sure your device is set to the correct language.
New Homepage Design
Many of you may have noticed something looks different on the FitSW homepage. I noticed it too, but I can’t quite put my finger on it… maybe it’s the font is different? Either way, the old homepage served us well for a long time and will never be forgotten. But as many things have changed in 2020, so has the FitSW homepage among many other pages.
iOS International Date Support
Ah yes, the iOS app now supports international date formats! Just like your language settings, FitSW pulls its date settings from your device settings. So make sure the settings on the device that you use FitSW to reflect your preferences.
The Android App is Now Available in Portuguese and Italian.
Our Android apps are now available in Portuguese and Italian. Much like the iOS app, make sure your device settings are set to the supported language of your preference as this is what the FitSW app pulls from.
Assessments in iOS are now called “Metrics”.
On the FitSW web app, we changed “Assessments” to metrics a little bit ago as it sounded a little more natural and seemed to be a better match to the features use cases. Now the iOS app is in alignment with the FitSW web app in this regard.
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Online coaching is the future for all fitness professionals. To stay competitive in the personal training market, you have to use competitive methods for getting new clients and managing your current clients. Going virtual will do absolutely nothing but expand your business and help you reach exponentially more clients. The best part is, that when you go virtual, your number of clients will stay right in line with how easily you can manage your clients.
It may seem a little daunting to be able to take on so many more clients. However, through means of automation for all of the tedious administrative tasks, it takes much less time managing your clients. Here are five methods for improving online coaching that will help your business grow wildly.
Get an app for client management
Client management can be a huge pain and really overwhelming if you have a bunch of information on clients in a bunch of different places. You should have a system in place to onboard clients consistently and regularly. This leads to better organization in the long run.
With client management apps, like FitSW, you can do this very easily! Instead of having a paper trail with physical copies of client onboarding forms, you can have all forms for clients saved in an online profile. This saves you the stress of misplacing any important forms and violating a client’s privacy. By this, I mean losing a paper with a client’s confidential information regarding their health status. That would be a nightmare! I can safely bet you don’t have a PR team to help you recover from that crisis.
When using a client management app, you can save all of the information you need on your client at your fingertips. Also, that information can be easily updated and tracked over time. Tracking progress is everything for personal trainers, so why not be able to easily upload information as soon as you get it. No need to track down all those pesky files buried in your computer. I’m sure your hard drive will thank you!
You are probably already doing everything online anyway, but not in a concise way that saves you time. As the saying goes, time is money, and time is the most important part of training. Have more time to connect with your clients instead of managing them. This will help your clients get the results they want quicker and create a better overall experience for them.
This good experience with you is what clients will share about when they recommend you to their friends and family.
Automate your online coaching workflows
Automating your workflows is the most important benefit of online coaching. This is also the most important benefit of using client management software. On average, you spend 18 to 20 minutes just looking for files on your computer. Think about how many clients you have now and want to have in the future.
Let’s run through the steps of automating onboarding a new client in FitSW.
Open up your app on any device and navigate to the client dashboard.
Click ‘Add Client’ in the top left corner of the web app dashboard. In the top right corner of the iOS device, you’ll find a blue plus. In the Android app, you will find the blue plus button in the bottom right corner of your client dashboard.
Now, just fill in the according information from your client. When you first create a client, there will be an option to send them an automated onboarding email. Therefore, all the information they need to finish getting set up is available to them instantly.
All you need to do is collect their signed documents back from them over email and upload them to their FitSW profile.
With a quick search for online document signing tools, you can find options for automating your document signing process. With e-signing software, you can ensure that the data entered is valid. You and the client get automated email reminders to sign and submit, and there is no paper trail. Many software will also give you the ability to create reusable templates for all of your forms. That cuts the time it takes to build your forms from scratch!
These days, there is a tool for everything on the internet. You may have to pay a small subscription fee for some. That is the investment you will eventually have to make to give yourself more time and time is extremely valuable. Plus, work is significantly less stressful without completing tedious tasks every day.
Although, automation does not end with just setting up clients. You can automate your entire communication workflow by creating an automated email campaign. FitSW automates email updates about in-app events like the creation of new tasks, workouts, programs, and nutrition plans for clients. It also automates emails to you about the completion of these items. That speeds up communication significantly!
However, besides that, you can create an automated email system for other updates about your online coaching business through other email marketing tools like MailChimp.
Online coaching means that you will be delivering workouts and instruction virtually. Make sure that your workflow for creating and assigning new workouts is a quick and efficient process with automation. This is also another check on the list that FitSW can help you with for your online coaching.
Create workouts, nutrition plans, programs, and tasks and save them forever in your library. Easily copy workouts and assign them to clients as needed. Best of all, you can customize the metrics you want to keep track of on your client and quickly update progress. All progress data is automatically placed into graphs and charts for you to view. That will save you an immense amount of time in the long run. You will save time on creating graphs and finding all of the according files for each client.
How to improve your live classes
If you are an online coach, then I assume that you already know the importance of hosting live classes regularly. You really want to make sure that they are effective in a few different ways.
Light and sound quality must be good enough that your clients can clearly hear everything you’re saying and clearly see everything you are doing. In order to represent an effective form, they must be able to clearly see your body movements. It goes without saying, but they need to be able to clearly understand your instructions and corrections throughout the class.
In the FitSW app, you can have a live chat stream to accommodate anybody without a speaker or with a hearing impairment. Other video chat platforms offer this, but FitSW integrates the live class feature with the rest of the app.
Make sure that the equipment you require in your workouts is accessible for the clients. It is helpful to share resources beforehand where clients can go to find the equipment they might need if they do not have it. Make sure this equipment is affordable for your clients as well. If you require equipment that is pricier and maybe not available to rent, then make sure it will be used often and will be valuable to the client. Otherwise, you might lose some interest in your live classes.
Take a screen recording of all of your live streams to look back on for your own improvements and your clients’. If you have ever played a competitive sport, then I imagine that you probably had film review days. These days were helpful so you could watch as a team and critique your movements and actions throughout a game.
To fully understand what you are doing wrong (or right) in an action, you have to be able to look outside yourself with an omniscient perspective. Therefore, recording your live streams will help you to understand what you need to address to improve your instruction. You will also have a better understanding of what you need to address with your clients. You might pick up on something that you missed your client doing during the stream.
Be consisent on all social media
With online coaching, you need to be on top of every virtual aspect of your business. Social media is one of the most important! Luckily, endless amounts of tools exist for managing your social media content. All of these tools can automate your social media posts for you in the background so that you can maintain a consistent presence and not have to worry about a thing. Doing this takes a bit of time from you upfront, but you can also add and schedule posts as you create them for future use.
Buffer is a really helpful social media management tool with a free plan that fits very well into personal training businesses’ needs. Their forever free plan allows one manager for up to three social media accounts and 10 posts scheduled at a time.
Hootsuite has the same functions as Buffer, but they allow you to have up to 30 scheduled posts on the free plan and 3 social channels.
Unique content with images of people that represent your targeted demographic is the most successful. Reposting content is not always a bad thing though. This can be helpful when you want to hop on a new trend before you make your unique content for that trend. People like familiarity just as much as they like new ideas and experiences.
Make yourself available to anyone, anywhere
As stated earlier in the article, when you go virtual, you have a significantly higher opportunity of adding new clients. You can reach clients of all types anywhere around the world. Obviously, you do not want to onboard clients who speak a language you’re not familiar with. However, you can reach people in so many more new ways within your capabilities of communication and coordination.
An example of this would be a trainer who uses FitSW by the name of Chris McKenzie. He was a personal trainer for many years and saw his business flourish when he went completely virtual. Read the article on his fitness journey here. Online coaching opens a lot of doors personal trainers and coaches could have never dreamed of 10 years ago.
There are too many ways to market our online coaching for me to cover in this blog, but lets briefly go over the key factors to attracting clients from all over.
Web Presence: A good web presence attracts customers through browser searches. When clients make it to your landing page, it helps to have a good establishment of your credibility as a personal trainer. Different website builders allow you to utilize nice, free themes that make your site navigable and user friendly. Also, FitSW will host a website for you where you can sell your coaching services. The website integrates with the rest of the app and the Stripe payment system to automate the process of reaching clients and making sales.
SEO: The most important factor in browser searches. Using keywords and tags for your site and web content will help you rank higher for searches. This is not exactly cut and dry and easy to convey in a couple of sentences because of its level of importance. Just make sure to do some research on what people are searching to find online personal trainers and adjust your strategy to attract clients from those keyword searches. Here is a list of tools from Moz, an SEO optimization beast, to help you do research for SEO
Hashtags: Using hashtags on social media helps to gain attraction to your social media posts. having a link to your site in your blog and referring to that link in your posts will lead to more site clicks and help your conversion rate. Stay active with people you follow and your followers to stay in the loop with their discourse and interests.
LinkedIn: This professional social media tool is wonderful for making connections you never knew you needed! In fact, many personal trainers use this as a tool for connecting with other fitness professionals to get insights on tools and trends. You can also share about your business on this site to find new clients. Target professionals who might need help taking the time out of their day to focus on their physical and mental well being. Keep your goals for marketing on this site clear and oriented and you will find success.
If you look hard enough and set your goals consistently high for yourself then you will always have reasons to improve. Take this tips and run with them as necessary to your online coaching. If you have not already verged into the virtual world, then I would highly suggest doing so.
FitSW gives you the tools you will need to stay competitive and successful. Paired with third-party tools for automation and efficiency, you will see your business grow tremendously! Check out our eBook on how to become an online personal trainer for a more detailed guide on how to start out in the online market.
If you want more tips and tricks on other aspects of personal training and such, check out the rest of our blog. Leave a comment below with any feedback and share your own success tips for coaching online!
Competition can be your best friend in the personal training business, especially through a fitness challenge. You may have to get a little bit creative, but competitions, contests, and challenges are a great way to spread the word about your fitness business. Not only are you the one spreading the word about the competition, but when people are put into a competitive landscape, then they are apt to share about it with their friends and family.
FitSW gives you all the tools you need to create and manage a fitness challenge.
First off, don’t worry about how your clients will pay to enter the challenge. We’ve got that covered for you as FitSW is integrated with Stripe. This means you can control how your clients will pay to enter the challenge however you please. You can sell packages, subscriptions, sessions, and take one-time payments all within the app.
Communicate about your fitness challenge with clients
Let’s look at the communication aspect of hosting a multi-day challenge. In the app, you can create and manage a blog to give daily information and advice to your clients. This is a great method for keeping your clients updated about information for the challenge. Also, your clients will receive an automated email every time you make a post to the blog.
Moreover, you can send direct messages to clients in the app. Therefore, your clients won’t ever miss a beat when you need to update them.
Communication = check!
Design and apply the fitness challenge to clients
What about the nitty-gritty of the details of the challenge itself?
That’s where our multi-day program feature comes into effect. In short, you have the ability to create a detailed program that outlines nutrition guidelines, fitness guidelines, measurement and progress update guidelines, and any sort of habit coaching that you would like to implement.
Whatever your challenge entails, you can include it and easily assign it to all of your clients Refer to our blog on how to build a multi-day program in 30 minutes flat for more details on how to build a program.
This makes it easy to outline the day to day events and activities you want to include. Automating the process of creating programs like this has many benefits for you as the trainer and host of the challenge. You can spend less time putting together the details and more time recruiting clients for the challenge.
Track clients’ progress
Now throughout the fitness challenge, you need to measure your client’s progress. If for any reason you are not doing this, then I would highly suggest you do! Tracking progress is extremely valuable in establishing your credibility. Clients want results, so having a history of getting people the results they want will give you content to market yourself with.
FitSW has many features for tracking progress! You can customize the metrics you want to measure throughout the challenge. Each metric you create will be associated with a graph and a chart. Each time you add progress, the chart and graph will update with the new information. Therefore, you can save the time of muddling through different documents to find a progress tracking sheet. It is all right there for you to update and manage in the app.
Also, photos are an important method for tracking progress. You and your clients can upload photos to track their progress over the course of the challenge.
Use progress to share on social media
With all of this progress tracking, it is important to share about it! The best part about having responsive graphs and charts made for progress is that it makes for shareable content. Both you and your clients can share the progress they are making throughout the challenge.
This is great for your testimonials and overall content marketing with real results. When people are participating in a challenge, half the competition and excitement are sharing about what they are completing. This shows others the experiences you offer and the guidance you can provide as a trainer.
Create a series for this content that you can track through a hashtag. This will help people more easily find the content related to your challenge and your business. Hashtags make sharing easy and they’re so easy to employ in your content marketing. Also, you are more likely to have your challenge go viral if you use a hashtag.
If you have a challenge go viral, then you are set for a while. Say goodbye to finding clients! They’ll be losing their minds trying to employ you!
Just get creative and have fun with it – bottom line.
Growing your fitness business is about efficiency and effectiveness. All the tools you need to host a successful challenge are right here in the FitSW app. So try it out and share with us the creative and fun ways you are engaging with your clients through the FitSW app!
Running a successful personal training business isn’t easy. And when combined with the stresses of studying for grad school, life can seem plain overwhelming. So, to help you fend off anxiety and find time for both major life commitments, here are our top 5 tips for balancing your business and grad school.
Tip #1: Plan Your Days
Being highly organized is going to be one of your biggest allies in trying to find an ideal balance between your work, your studies, and the rest of your life. Not only will it help you track all of your activities and commitments so that nothing is forgotten, but it will also let you more easily visualize your time allocation.
If you are running a personal training business and studying for the GMAT or another major entrance exam, you are going to have an incredibly full schedule. You will be spending large amounts of time at the gym with clients, and you will need equally large amounts of time in the books getting ready for test day. Since small blocks of time at the gym don’t help a lot, and neither do small spurts of studying, it may help significantly to dedicate one part of your day to work exclusively, and another for GMAT prep.
A final benefit of scheduling all of your activities is that you will know exactly when your free time is, and if you plan ahead, you will know what you’re doing. No more stumbling into a few hours of free time and wasting half of it trying to think of what you want to do.
Tip #2: Don’t Be Afraid to Ask for Help
One of the things that most people find difficult is asking for help. Many people choose to struggle through something and figure it out themselves when there were probably a few people that could have guided them towards a solution earlier on. Time is precious, and when you have a full schedule, you don’t have any extra moments to spare.
If you find that you’re struggling with something, there is absolutely nothing wrong with seeking assistance. Whether you need a tutor to help you pass your next test or you need a friend to run an errand for you, you likely have more people on your side than you think.
You may decide that your workload is too much right now, and that’s perfectly normal. Speak with your academic advisor or counselor at school to see if there are any accommodations that can be made. You may be able to move some classes around to make your schedule fit your personal training clients and personal time better.
Tip #3: Take Time for Yourself
Self-care is going to be incredibly important, particularly if you have operated your personal training business for less than several years. You are probably still in the stage of business development where you are pushing yourself extra hard trying to build clientele and get your reputation for results out there, and in all likelihood, neglecting some of your core needs in the process. Your mind needs variety and challenge, as well as joy and new experiences. As much as you might love being in the gym, doing it day in and day out with your only respite from work being your school studies will leave you exhausted and burnt out before you know it.
Make time for yourself and any hobbies or interests you have that are not work-related. Schedule time for these things and show up for them, like you would with any other client. You are that important. It doesn’t matter if it’s a daycation to a nearby city to do things you don’t normally do around home, or if it’s just a few extra hours you might have with some friends on a Friday afternoon. Schedule it and enjoy it.
Tip #4: Get Plenty of Sleep
Sleep is incredibly important, and as a personal trainer, you should already know that. Sleep helps to heal all those tiny tears in your muscle fibers that you’ve been working on all day. It lets your mind rest, reset, and rebuild its neural fibers, helping you retain new information you learned that day. In addition to all of the physical and mental repair that happens while you sleep, you also regain your energy stores.
Waking up after a good, restful night’s sleep can have you feeling like a million bucks in the morning. You will feel refreshed and ready to get your clients the results they are paying you for. While waking up after not getting enough sleep will leave you tired during the day and feeling mentally dull. You may even experience forgetfulness or hampered critical thinking or reasoning during a critical moment of your grad school studies.
On top of all that, your clients will know that you’re not running on a full tank, and it’s going to leave you even more fatigued and drowsy later on when your head’s in the books while you are studying.
Tip #5: Keep Your Long-Term Goals in Mind
If you want to go to business school so you can further your personal training career, it’s important not to lose sight of your academic, career, and personal goals. When you are juggling clients, classes, a personal life, and studying for the GMAT, it can be easy to get caught up in the day to day life – but you shouldn’t lose track of your goals.
Keeping on the path to your desired future can certainly be hard. In order to keep on track, planners can help out with short term objectives. Get a calendar to hang up at home so you can write in all of your important test days throughout the semester, as well as any deadlines and end of grading periods so your academics don’t fall behind.
Keeping these goals in mind will not only give you long-term benchmarks of your progress, but they will remind you of what you are working and studying for, and why this will all be worth it one day. Having that constant motivation or reminder of things to come can serve as a strong inspiration to keep focused and driving toward your ultimate goal.
If you want more tips and tricks to running a personal training business, then check out the rest of our blog here! Leave a comment below if you have any feedback or extra insight to share.
Whether you are just a fitness buff or fitness is your profession, it is nice to take a little getaway. Do what you love in a beautiful place around new faces (or none at all). Here are 10 fitness retreats from around the world that you should add to your bucket list.
Red Mountain Resort has an array of options for what you would like to focus on with your fitness and wellness journey. Expand your mindfulness or boost your metabolism or anything in between. Located in St. George, Utah, this resort is nestled in the beautiful desert mountainscape that this state is known for. Among the personal training sessions and spa recreation, there are daily guided hikes through the beautiful red mountains. Wellness retreats here involve the nutritional and fitness guidance of professionals from the Intermountain Healthcare’s LiVe Well Center. Initial assessments are taken to help better understand what aspect of wellness you need focusing on.
You will leave Red Mountain with a better understanding of what nutritional, mindful, and overall health considerations you should take in your daily life. After leaving the retreat, the LiVe Well personal training team will follow up with a series of three sessions in order to help you stay on track with your newly forged path to health and wellness. Therefore, this is an experience that will have a lasting impact on the way you perceive your own health and wellness.
Former participants give name to the lifelong impact that this organization provides through its programs, The Chosen Effect. Through workshops focusing on self-empowerment, meditation, and challenging team adventures, Chosen Experiences offers a getaway experience that will make you reevaluate your goals and aspirations for your own wellbeing. This organization has been proactive in its response to COVID by now offering virtual experiences. Therefore, if you need a bit of reevaluation in your life before COVID measures across the world die down, then you can tap into the Virtual Chosen Experience. Their programs are designed by Olympians, neuroscientists, nutritionists, and wellness professionals to help you better manage your life stressors and channel that into furthering your success both personally and professionally.
If you want a beautiful getaway to the beach with nothing but serenity and peace of mind, then this is your go-to fitness retreat. Break free of the day-to-day fitness and get active in the beautiful beaches of Guatemala, Southern Costa Rica, Nicaragua, or Barbados. This is an off the grid experience for those who need to check out of work, stress, and management, and check in to a little bit of peace. Paired with daily surf sessions are yoga classes and meditations. All destination options on this retreat are eco-friendly and very remote. With no outside world distractions, this is a great vacation to really focus on your health and wellness goals. Also, tap into a little cultural learning at any one of these destinations.
This all-inclusive getaway in Saint Lucia is packed full of different adventures for fitness buffs. Start out your visit with the island’s famous quadrathlon where you will mountain bike across the island, run to a cliff face where you rappel down to hop on a kayak to finish the race. For the duration of your stay, you can enroll in the BodyAware program to get some guidance on your fitness goals through nutritional and exercise counseling. On the wellness side, there is a wide range of options to relax and unwind those muscles. You can dive into Thai Yoga, unwind with acupuncture, and lose yourself in Bhutanese therapies. Moreover, you get a much more specified experience month to month with themed itineraries. This October is focused on yoga, so check them out today!
Know no bounds with Active Escapes. Throughout the year, Active Escapes hosts fitness retreats in Australia, Barbados, Hawaii, Bali, Maldives, and so many more. You will join others from around the world with a team of personal trainers to get some traction on your fitness goals. This experience is designed for people at all fitness levels. You have many options for your Active Escapes experience! You can stick completely with the itinerary of events like surfing, kayaking, hiking, and personal training sessions. Or you can attend some of them and have the freedom to explore the destination at your own discretion. One of the best parts of this experience is the people you meet.
The founders, Ali and Zanna Conlan, say they love the connections that people make on these adventures. Try out this retreat if you need a little bit of a fitness reset and make some new friends from around the world.
In the beautiful east coast countryside, you will find another level of contentment and relaxation. If you are looking to get fit or learn more about your fitness journey, then Canyon Ranch in Massachusetts has plenty of options for you. With over 35 daily activities to take part in, you will find your niche here pretty quickly. Before you arrive, you will have a consultation with a health professional to better tailor your activities to your needs. If you want an experience that will reconnect you with joy, then this is your go-to resort. From physical health and wellness to mental, you will leave this getaway with a better sense of self. Also, if you visit in the Fall, then you’re in luck! You will have the most beautiful experience with a sea of red, yellow, and orange trees all on rolling, lush green hills.
Pair your need for relaxation with a little bit of adrenaline and excitement here at eXtreme Fitness. Located at the best kitesurfing spot in the world, you will have access to surfing, horseback riding, SUP boarding, and many other extreme sports. This is a great fitness getaway for the individual or for the whole family. There are two different camps that you can participate in to focus on your fitness goals. If you are just getting started with your fitness goals, then you can participate in the weight loss camp. If you want a new perspective on your fitness journey, then you can join a tropical fitness holiday camp. Both camps will provide guests with lasting lifestyle changes and improvements.
This resort is unique for its focus on sustainability and ethically sourcing all resources. Solar energy powers the whole resort! Also, you will find that the majority of the produce and goods are sourced right there in the Dominican Republic. This resort also offers long-term stays, so if you work remotely, you can take part in this community for as long as you please.
If the water calls your name, then The Big Blue Swim is a vacation you must take. A rich historical learning experience paired with gorgeous views, this swimming tour of Greece is hard to beat. Swim tours are available in four different areas of Greece. The choice of which depends on your level of experience and the focus of your vacation.
Before you hop in the water, you will be assessed for improvements you can make. You’ll have a short personal training session to help you hone your swimming skills before you take the deep dive. You will swim about a 5K daily at the different locations that the founders have handpicked. Frankly, for all that you get to experience with this fitness retreat, the price is extremely reasonable.
If you need a vacation focused on finding your zen, then this resort is ideal. In an area that is historically rich in Buddhist values and meditative practices, you’ll find peace everywhere you turn. Health and wellness experts take a holistic approach to guiding you on whatever you choose. Options and experiences are endless as you can choose to focus your improvements on anything from digestive health to yoga practices. You can enroll in programs to focus on weight loss, mindfulness, mobility, and more intensive fitness avenues.
With very many options in such a beautiful place, you will find what fits your needs very quickly.
Beautifully nestled in the Poconos Mountains, the Lodge at Woodloch offers everything wellness and self-focused. In an all-inclusive stay here, you will have access to daily guided activities through the mountains and on the resort. Throw hatchets, shoot arrows, catch some fish, and take a hike. In terms of wellness, you can take a series of TRX, cardio, aquatic, or yoga classes to tune into your body. Learn some lifestyle tips at this fitness retreat that you can take with you to use when you go back to your daily life.
As a fitness instructor or fitness business owner, you will always need a bit of guidance and realignment on your own journey. There are many many more spas and fitness retreats around the world, but these are a few that stood out. In this list, is a range of options for experiences and cost, so take some time to look into the vacation you didn’t know you needed.
If you liked this blog, then check out some others here. If you have any suggestions from personal experiences with fitness retreats, then leave a comment below!
In many ways, this question is multi-faceted. The future of virtual fitness has a lot of implications for not just personal trainers, but also, for the fitness industry as a whole. Recently, we have seen personal trainers, gyms, dieticians, and professionals alike use agile digital solutions to adapt to disruption in society.
In fact, if you trace fitness communities through history you find we respond quite well to change. Whether it’s a crisis, just changing times, or general dissatisfaction with what’s already out there. Sometimes our response yields innovation in physical products we use, how we train, and how we think about delivering our services to clients as professionals.
Today, however, I will analyze how disruption to fitness communities all over the world forced new change on us. And how it’s changing the way we think about delivering our services as health and fitness professionals.
Virtual Fitness Delivery Models, Disruption, and what it means going forward.
Humans are innovative and adapt well to stress. Human ingenuity has gotten us pretty far when in difficult and changing times. One community that is particularly resilient to change (in a good way) is the fitness community.
All over the world, people build wild contraptions to workout. Whether they are squatting with concrete buckets as weight or doing lunges with a log on their back, we will find a way.
Typically, people finding weird and unique ways to get in a workout is in response to some form of adversity. Some people may be in parts of the world where modern fitness equipment isn’t readily available.
Other examples are, society is facing a crisis *cough* COVID *cough* or some sort of rapid technological disruption is occurring.
Either way, people often respond to change in the fitness community, crisis or not, with innovative and creative solutions.
The COVID-19 Pandemic and the Fitness Communities Reaction.
In many ways, the hybrid virtual fitness revolution has already dawned on us due to the COVID-19 pandemic. But, let’s touch on that later. Many fitness businesses closed their physical stores and for many, that was permanent.
However, some gyms and personal trainers were able to adapt and move their business to almost entirely online. This in many ways was rather disruptive to the millions of fitness enthusiasts who enjoy going to the gym and supporting the gym they go to.
What’s interesting is, some of the gyms that were able to supplement lost income through using digital solutions during the thick of the COVID pandemic are likely to come out of the pandemic better off than before.
And here’s why.
After the first shutdown, some fitness and health professionals decided to go entirely online as going months without income would prove to be dire.
But what did gyms do that was so important? They began the process of digitizing their services. In essence, fitness businesses were forced to shift from physically delivering their services in-person to doing it over the internet.
Why is this important? Because through being forced to go this route, they were able to speed right over a major bump in the road for technological progress which is behavioral change.
How Disruption and Subsequent Innovation are Battles fought in Changing Behavior.
Behavioral change should be a topic pretty much all health and fitness professionals are familiar with. Changing lifestyle behavior is oftentimes one of the major battles many people fight in leading out healthier lifestyles then they were living. If there is one thing that becomes clear in being a health and fitness coach, it’s that people are habitual in nature. We find a way of doing something and we stick to it.
But behavioral change isn’t just applicable to changing lifestyle as it pertains to health. It is also a very relevant topic in the technology industry. Technology nowadays serves as a tool to humans. It is because of this that we become used to the tools that we are given and develop habits around them.
As technology advancements happen, oftentimes, they don’t just hit the market right away. It takes time for people to catch up to technology because it is disruptive even though it benefits us in many ways.
Gyms having to go online through means of necessity forced gyms to get used to delivering their services virtually. What it also did was forced their members and would-be members to get used to receiving virtual fitness services. Everyone had to get used to it.
So why is this important going forward? And how is it a good thing for those that did adopt technology as a solution to a major issue?
Enter the hybrid virtual fitness model and what it means to fitness and health professionals.
When the world fully opens up and the Coronavirus pandemic is in the rearview mirror, many people will fall into a spectrum of two groups.
One group will go right back into the physical gym because that is what they love. For some people, it’s the atmosphere of a physical gym that plays a major role in what excites them about fitness.
However, some people will stick to the whole virtual fitness thing. They will join fitness classes virtually and do workouts assigned to them virtually. Infact, some people may even prefer this over alternatives.
However, one thing that won’t go away is technology’s presence in everyday fitness. Even while people are going to go to gyms in-person and attend in-person fitness classes, there will still be the use of apps for personal trainers and other technologies like wearable fitness trackers that stick around. Yes they were around before, but they become even more important as it became imperative to lean on tech during shutdowns.
This is largely because once people realize the value of the technology they aren’t just going to ditch it. The behavioral change mountain has been climbed and is over with (for now).
How Fitness Businesses that Adapted will Benefit Post-Pandemic. And How Fitness Businesses Can Capitalize on Technological Adoption.
There are many reasons why fitness businesses that used technology as a solution will thrive.
They have conquered behavioral change already and their members and community have adapted as well. This is important because a large part of behavioral change in technology is what the community is doing.
If a community is doing this “new thing” that is different, then “new-comers” will follow as they join the community. This is in the essence of being a part of a community.
The next thing is, the technology that has been adopted is powerful and will help fitness businesses better serve a more diverse community with different interests.
Remember the two different groups of people we have discussed that will emerge post-pandemic? You have one group of people that will more than likely go back to doing things as they were pre-pandemic. On the other hand, you have another group of people that will continue to use technology as their go to for their fitness and health plans.
Gyms that have adopted technology solutions will be able to better serve both crowds. They can resume pre-pandemic operations as normal AND open up new revenue streams through an online side of their business.
One might say “Yeah but only if they have the time..”. While that is true, this is also the problem that technology strives to solve and does in many many ways.
Hybrid Virtual Business Models
Since a lot of gyms have already adopted virtual fitness delivery models, this means that they can resume as normal when the world opens back up but they can also continue providing virtual fitness services to those that prefer it.
For example, in some states that have opened back up again, we have seen some gyms use FitSW to fill live fitness class spots for in-person classes, virtually. They simply live stream their fitness classes and sell virtual access to the class. People can make one time purchases to access one or many classes. When it’s class time, they role out their yoga mat, crack open the laptop or use their phone, login, and get started with their class.
Another example is, some personal trainers prefer to train their clients in-person. However, they were forced to go online during the pandemic. Since they have already gone through the process of building out and using a virtual business model, this opens up the opportunity for them to get back into doing what they love as an in-person personal trainer while growing their income with a digital side of their business.
Besides that, trainers can use the technology they use for the online side of their business for their in-person business as well. This part is underrated.
For example, through client profiles in FitSW you can build workouts and track client progress data on the fly while training them, document your thoughts on improvements you want to make to their training, and gain insights on how committed your clients are to the programs you assign. Forget about stacks of paper, excel sheets, and stuff that gives you headaches. Keep it all centralized in one place.
You can also create client accounts, assign workouts, meal plans, and multi-day programs that clients can login and see. With demo videos and areas where you can provide notes on assignments, training digitally is a breeze, in-person, online, or both.
FitSW Enables New Hybrid Virtual Fitness Business Models
No matter what your specifications are for the health and fitness services you provide, you can make FitSW fit your needs. Instead of using the traditional methods for building exercises which are not easily replicable for later use or tweaks, you can build and save workouts, programs, and nutrition plans for later use.
Not only has this changed the way health and fitness businesses conduct business, but it has also changed the way we perceive the availability of health and fitness services. Imagine being able to manage your fitness from a laptop at home while the kids are down for a nap? Or on the go while you’re travelling?
These same benefits extend to your clients too. They can go on vacation and still get their workout from their favorite trainer or dietician on the go, keep track of their progress as normal, and enjoy some of their favorite workouts.
This is exactly what modern technology can enable us to do as new-era fitness and health professionals.
Get started modernizing your fitness business today with a 30 day free trial for any premium FitSW plan.
Loyalty programs are an extremely important tool in client retention. Client retention is an extremely important tool in a successful business. A successful business is an extremely important tool in a happy, comfortable life. See where I’m going with this? Yes! Loyalty programs are an extremely important tool for you, a gym owner to live a happy, comfortable life.
Just kidding. That’s a bit of a stretch.
There are, without a doubt, many more factors that play into your life being happy and comfortable. However, creating a reward system for loyal customers can create a little sense of comfort in managing your business. Cultivating an effective loyalty program for your customers can grow your client base and can increase retention by 5%. An increase in retention by as little as 5% can increase your profits by 25% to 95%. That margin may be large, but with a 25% increase as the minimum, your fitness business will benefit from employing a reward system.
Importance of Loyalty Programs in Fitness Businesses
Fitness centers are the ideal businesses to employ loyalty programs because the business focuses on returning members and consistent relationships with clients. Getting fit and staying fit is a continuous process and definitely not an easy one. So why not make it a little easier on your customers’ wallets if they have been returning to your facility for a period of time?
Clients who have invested in being members of your gym have important information and reviews to share about their experience there. Therefore, rewarding them for their investment encourages them to become advocates for your fitness business. On top of the powerful retention loyalty programs provide, they also give your clients more to brag about on your behalf.
In the last year, the number of health and fitness facilities has increased by 4.5% this means more competition. That number is rising every year. Keep your clients engaged and keep your business competitive with an effective loyalty program.
The metrics that you will gather data on, and eventually be able to control, are customer behavior and engagement. This will help you to better personalize your services and rewards later on down the road. Thus, increasing your conversion rates in almost every aspect of your gym’s services.
Who are your customers?
Before starting the process of building a loyalty program, first, understand who is visiting your gym. Right now, the demographic that is most influenced by loyalty programs are Gen-Zers and Millenials. That just so happens to be the majority of the people who are visiting gyms this year.
87% of Gen Z claims to train at least three times a week according to a consumer survey by LesMills. To go even further, 81% of the participants in group fitness classes are Millennials or Gen Z. People this age love to socialize, and participating in group classes is a great way for them to get fit and get social.
Whoah! There’s an idea coming together here. Use the social factor of group sessions or classes as a selling point. This also makes for a great reward to offer this group for being loyal participants. This also increases the number of people that this age group will bring to your gym.
As for the rest of your customers, look through the data that you already have collected, and make sure you have the right information lined up for the right audience. The data could possibly be very different than what is listed above depending on the audience your gym attracts in the first place. Different audiences will require different reward systems. For the most part, however, loyalty programs will have a greater effect on Gen Z and Millennials.
Who is successful with loyalty programs?
Many different types of loyalty programs exist and they are successful for different reasons. You could even be creative and come up with a completely new system that works well for your business.
Point systems are usually where loyalty programs begin and provide an easy means for keeping track of progress over time. Points can be beneficial for rewarding members for the amount of money they spend at your business or the time spent visiting.
Ultra successful cases of the point systems are in the business of coffee. Starbucks and Dunkin’ Donuts have rewards systems that allow their customers to receive free drinks, drink add ons, or food for every certain amount of points they earn. Starbucks even offers a Visa card to use for any purchases you would like to make inside and outside of Starbucks. Every purchase made on that card racks up points that you can use to redeem Starbucks goodies.
Providing a Visa card probably will not be beneficial or possible for you to employ at your gym, but it is a good model to understand. Starbucks is using a rewards system to drive sales to their company through outside purchases. Employ a program that will drive sales to your business through every means possible.
Starbucks absolutely had the purchasing power to design and employ their own unique loyalty program. This requires resources that I don’t imagine most of the readers of this article have. If you have resources on par with Starbucks, then I guess I am a bit honored that you decided to read this article anyway.
Success in the gym market
Let’s go over some more humble examples of loyalty program success specific to the fitness market.
Perkville is an app that has provided a notable increase in revenue for gyms, retailers, salons, and yoga studios. During my research, a case study that stuck out was their work with O2 Fitness, a chain of gyms in North Carolina.
Employing a rewards program through Perkville increased this business’s personal training session attendance by 33%, monthly referrals by 17%, reduced cancels in the fourth quarter by 3.5%, and the company had over 4,000 shares on social media. This was all data collected within the first four months after the users signed up for the rewards program. Talk about stellar success!
Participants of the program were rewarded for their attendance, referrals, and shares on social media with a point system. The highest reward is a free year of membership for 25,000 points and the lowest reward is $10 off any in-club purchase.
They also partnered with local businesses to offer other rewards like massages and tanning sessions. This is a strategy that I would encourage anybody to use when implementing a loyalty program.
Partnering with other businesses for rewards can reduce the cost out of your pocket for provisions.
Perkville does its own marketing very well with its detailed case studies, but take a look at other programs that offer the same services.
Loyalty Program Softwares
A loyalty program software should let your customers access their rewards account on all devices (especially mobile), encourage them to share about your business on social media, and integrate with any other software you use for client management.
The majority of this company’s users are gyms and yoga studios. This company has extensive case studies to exemplify their success in creating loyalty programs for health and fitness clubs, so this is a great option for getting right to the point about what you want out of your loyalty program.
Perkville offers custom branding for all client-facing applications in order to streamline brand engagement with your business.
Pricing starts at $99 per month for each location you would like to use it. The $99 services up to 2,500 rewards members. If you are looking to service over 5,000 rewards members, then it will cost $199 for each location per month. Perkville does offer discounts for contracts spanning over two years.
Glue is an extremely responsive and automated software that consistently provides your members with coupons, incentives, and updates about their reward membership. The selling point is its automation in membership management. This software is easy to set up as you can fill out a questionnaire outlining the needs and goals of your business. Glue will custom brand all client-facing apps and interaction points and provide you with the reports you need to stay in the loop with how your customers are behaving.
Glue’s pricing starts out at 99 cents per member for up to 50 members on your rewards program. The price drops in two tiers to 69 cents for 121 to 500 members. Therefore, this software is a good option for smaller businesses.
The fitness industry is one of the main focuses of this company, therefore what HaloLoyalty offers to fitness businesses is extensive. You can track and get a responsive report of all customer behavior and have rewards offers automatically generated to tailor to your rewards members. Data that is collected is updated instantaneously so that you know what is going on with your customers in real-time.
Pricing for this company’s services is not listed, however, they guarantee a response within 24 hours of your inquiry.
Fivestars wants to bring the power of million-dollar loyalty programs to local businesses. They know that not all businesses have the resources to create ultra-effective loyalty programs like the aforementioned Starbucks. Fivestars also provides the technology you need to sign members up at the point of sale.
This company connects local businesses through generating points at every location serviced. Therefore your customers can generate points to spend at your location at any other location affiliated with Fivestars.
Pricing for their services comes in two different plans: the Essential and the Pro. The essential plan lets you employ up to 8 autopilot campaigns and one promotion per month. The Pro lets you employ unlimited promotions and unlimited messaging.
This business has a couple of unique features that can be beneficial for franchised gym locations. If you have locations around a region, Kangaroo will use geo-location tags to send offers to rewards members when they are near the location of your gym. You can personalize it to match your brand identity on all client-facing apps. Employ email, SMS, and push notifications.
The pricing for this company starts at $79 per month and goes up to $149. It does not require a contract so you can cancel at any time. Pricing is based on the featured offered rather than the number of rewards members.
Kickback Rewards Systems
KickBack offers clients the tools to build and manage their own loyalty programs while integrating with others. Users enrolled with kickBack rewards can earn points by shopping or visiting a multitude of different places. The selling point for this company is the ability for clients to integrate multiple rewards systems. Thus, the network that KickBack provides for members can be beneficial to client attraction to your fitness business.
This company provides custom pricing based on the needs of your business, but the website notes that they try to maintain affordability as much as possible.
Lots of businesses exist in the market of getting your business set up with a loyalty program. This is just a little more evidence of the importance and effectiveness of loyalty programs in customer retention. say goodbye to gym hopping clients and hello to increased revenue.
If you have any feedback, then please leave a comment below. If you know someone with a gym who just might benefit from this information, then feel free to share. Check out the rest of our blog for more information tips and tricks in the fitness business.
Building multi-day programs can be a challenging and very time-consuming process. I would hope that your method for planning out lengthy programs is not on paper. However, if it is, then let me introduce you to a whole new world. If you use Excel for creating multi-day programs online, then just say, “Sayonara!” Here’s how you declutter those hundreds of files piling up on your computer.
Building Blocks for your Multi-Day Programs
Instead of creating spreadsheets and calendars for specific programs, you can create and save all of your workouts, nutrition plans, and tasks right in the FitSW app. These are the building blocks for your programs and they will always be there for you to use.
Not only can you apply nutrition and workout plans to the program, but you can also employ a bit of habit coaching. Habit coaching is an important part of these programs because maintaining good habits and mindfulness is half the battle of getting fit.
Add reminders to take some time to wind down after a day at work with a book or some meditation. Whatever the habits may be, the feature is there for you to employ. Tasks are also a saveable building block for programs, so make them once and use them again countless times.
Say goodbye to that all those documents and spreadsheets that have pertinent information in different formats. Everything you create in FitSW is reusable and editable. This lets you spend significantly less time starting from scratch for every single thing you create.
Let’s say you have a workout that you specifically built for a client to focus on chest and back training. Then, you onboard a new client that has specified that they want to focus on their back. This person had a previous injury that has weakened their back strength. The workout that you spent some time building for the first client just so happened to have an array of exercises that train for back strength.
In the FitSW app, you can copy and paste that workout to the new client and then tweak the exercises as necessary to adhere to what the new client needs. This takes out all of the steps from starting completely from scratch. You can do this for anything you build and however many times you need to.
You can tweak workouts and nutrition plans as necessary before starting the program build or you can do it during.
Personally, I like to have all my ducks in a row before starting. But, you never know what might need to change while building out the program.
Regardless, its completely up to you to choose the workflow that works best for you!
The importance of making the virtual shift to FitSW lies in the automation. Thus, cutting out the time it takes to search and gather information from different files or documents. The best part is that you can make these programs as detailed as an itinerary for a family cruise! After the first creation, you essentially have a completely formatted template for later use. All you have to do is pull out and plug in the little details that need changing later on.
Assigning these programs after they are built just might be the easiest part. New clients? No problem. Send your clients the information they need to set them on track for success as soon as possible.
Check out our help center article for more detailed information on how to build a multi-day program.
Let’s face it. Gyms are available on every corner and everywhere you turn, so what will make you stand out? Gym marketing is the most important aspect of running a successful gym. Focus first on what your unique selling proposition is and then funnel that into the following marketing ideas.
What is a unique selling proposition?
A unique selling proposition is what makes your gym different from the dozens of other gyms around you. Your selling point to customers has to be unique to what your gym has to offer. This is where your fitness culture and your brand experience come into play.
This could be something like having an in-house masseuse or letting members bring two friends to the gym twice a week and one friend for the rest. Anything that makes you stand out, advertise it and use it in your gym marketing campaigns.
Google My Business
The first and foremost marketing move you need to make is making your business discoverable on Google. Not only will this drive customers to your business organically, but it will also give you helpful statistics on what is attracting people to your gym.
Creating a business page is easy, but it is important to note the little things that will improve your SEO. Google algorithms rank businesses based on the volume of engagements with the information listed on the page. When filling out the information on your company, make sure to include keywords that people would search to find your gym.
It is important to maintain this page weekly, especially if your customers frequent your physical address, like at a gym. Upload photos consistently, even post your promotional flyers there for the public to see. When people see promotions, they are more inclined to consider your gym and get more information just by looking at your free Google My Business page!
People can also leave reviews and ask questions about your gym, so this is an important marketing aspect to focus on. Engage with prospective clients on this page as well to let them know that you are listening. People very often make their decisions based on reviews, so gathering positive reviews on this page improves your ranking and people deciding to join your gym.
Promotions for Leaving Positive Reviews
Reviews are liquid gold for a business, especially a gym. 90% of customers do not make a purchase without reading some reviews first. Gym goers take a decent amount of consideration in where they decide to purchase a membership. Nobody wants to sign a contract without feeling safe to do so.
Therefore, get your clients to leave reviews as much as possible! Providing an incentive for this can boost the number of reviews you collect on Google My Business. You can share this promotion through email marketing and posting it to social media.
Coschedule has an extensive blog on how to approach asking for customer reviews and great examples of companies that have employed these methods. Check it out and start thinking about what kind of incentives your gym can offer for leaving reviews.
Seasonal Gym Marketing
Let the weather help you do business! Seasonal marketing is always a great option for any business. Holidays and seasonal changes give you the perfect ground for getting creative with your promotions. Charitable events are great to host around any holiday as well as Black Friday sales on membership costs.
For example, a promotion for Valentine’s Day, revenue from the new membership signups in February will be donated to a local women’s shelter to share a little love.
It is important to keep an eye on competition during these times to see what they are offering and match it or top it, if possible. Successful seasonal marketing is based on creativity and using your unique selling proposition as much as possible. As expected every year, gyms will have New Years sales for people wanting to pursue their new year goals. these sales are effective, but they have to be creative to be competitive.
Partner with Local Businesses
Staying local is a really huge factor in people’s purchasing decisions. For every $100 spent at a local business, $68 of that stays in the local economy. Not only is it helpful for you in growing attraction to your gym, but it is helpful for your local economy to encourage your customers to spend more money locally.
Strategically designing partnerships can be a bit complicated depending on who you are partnering with and how each party will benefit. Here are five different basic business points to follow when forming a partnership agreement:
Outline the details of the companies involved.
Detail what each company will be contributing to the partnership and its duration.
Make sure it is understood how each company will benefit in terms of splitting the profit and community engagement.
Form a budget for the campaign and how the costs will be split between the partnership
Make sure all parties have signed an agreement contract to ensure that all the details are understood and agreed upon.
Host Fitness Challenges for the Community
As a gym, your target audience is all about the locals. The specifics of your audience demographics depend on what your gym has to offer. A great way to get some local recognition is to host community-wide challenges that involve people of all types.
Facebook is an extremely powerful tool for marketing these challenges. Facebook events will get you in touch with absolutely anyone in your area. Listing an event on Facebook does not have to mean that there will be a physical meetup. You can create a page for the community-wide challenge and have the event signify the beginning of the challenge and draw people’s attention to the page.
When creating a community-wide challenge it is important to have a clear mission that is not just a thin veil over a marketing tactic. You want this to be meaningful and contribute something valuable to your community.
Host Giveaways for Social Media Followers
Hosting giveaways on social media is effective gym marketing for three reasons:
They require that customers are actively engaged with your social media accounts, and you generate more followers.
Contests can be as cost-effective as you would like. They can even be free if you partner with a business that will provide the prize!
Conversion rates for giveaways are around 34% which is outstanding for your business.
Everybody loves a good giveaway. Coming up with giveaways can also be really exciting and easy. Thinking from the client’s perspective, what would they want from their gym. Giveaways are extremely versatile in how they generate revenue. Giveaways can be completely free. At the bare minimum, they just require engagement and sharing about your gym for a random winner or they can be monetized.
For example, you can host a giveaway where people have to purchase from your online store (because you should have some awesome branded merchandise for sale) and each dollar they spend is an entry for the grand prize.
Create a Loyalty System for Members
Rewards systems are tried and true and can be a powerhouse for client retention. Use this marketing strategy to give your clients a feeling of investment in going to your gym. If you think from a client’s perspective, wouldn’t you want to go to a gym that will reward you for coming in. Some days, going to the gym can be hard enough, but it could make a huge difference if I’m one visit away from getting a free cupping session.
If some extra reinforcement is needed for why you should employ this strategy, then digest these monster statistics (from Forbes):
71% of consumers say loyalty programs are a meaningful part of their brand relationships. (Bond)
Without a doubt, your loyal customers have some friends that they have been hounding to get in the gym. I’m sure their pitch to their friends will be much more persuasive if there is a reward involved with the signup. The sense of impulse and a good deal is a driving factor for sales and what makes referrals so effective. That, and the fact that people trust the opinion of their friends and family so much more than the ad you have running.
Referrals are particularly effective in gym marketing with quick, shareable links that your clients can send to their friends and family to sign up. You can employ this via email, mobile apps, SMS messaging, social media posts, and more. Even include a designated modal on your webpage for this referral program.
Make sure that your clients are well aware and that the reward is something that will be valuable enough to encourage people to be advocates for your brand. It is also important to have an effective gym culture that will make people want to share about their experience at your gym.
Gym managers are, without a doubt, very busy people. Saving time with marketing and communicating consistently with clients is imperative, so SMS messaging is a simple, easy way to manage communicating promotions and updates about the gym. SMS marketing has a 98% open rate, which is…. awesome for marketing.
People are always on their phones and they appreciate a personalized touch to marketing. Personalized marketing is especially effective. 80% of customers are more likely to purchase a membership if the marketing they come in contact with is personalized (source).
This means it is imperative to use client feedback and tailor promotions to what they want from your gym experience. You can use tools like EZTexting to employ this form of marketing
Client Content Marketing
We all have seen the gym-goers who stand in front of the mirror vigilantly trying to take their best post-pump picture in the wall of mirrors. You have also probably seen those people who bring their buddies to the gym to have them take videos for social media of them powering through those reps. This is free content marketing that they are doing for you!
Take advantage of that and create some geotagged filters for them to add to their Snapchats or geotag stickers for them to add to their Instagram story. These are extremely cheap to develop, if not free. This is another method of branding the experience your members have at the gym. Let them know that they can tag their location in their posts by advertising your filters around the gym.
Your clients have a special degree of power when it comes to advertising your business. Running campaigns that encourage your clients to post about your gym can show massive results in membership signups. 90% of people trust recommendations from their friends and family, so your current clients are the most credible marketing resource.
Offer Two-week Trial Pass for New Members
Many gyms offer seven-day free trials, but people’s lives are completely unpredictable. Offering a two-week trial pass gives customers a little more time to get feel for your gym and actually have more opportunities for exercising there.
This method is more effective than offering discounted initial rates because people will still be dissatisfied with the full price later if their only motive to sign up was a lower rate for the first month or two.
It would be unfortunate and ineffective to have clients that only come into the gym once or twice within the 7-day trial and not actually get a chance to form a good idea of what your gym offers. Gym marketing relies on the effectiveness of the campaigns you employ, so give them time to take effect with your clients.
Create Membership Packages
Often, people are looking for more than just basic admission to the gym. There are features to gyms that make them more marketable like having saunas, pools, daycares, courts for different sports, a rental system for equipment, etc. These are all qualities of a gym that enlighten their unique selling point.
These are all also packageable items that you can use to tailor to your customer’s wants. Creating levels of access to these different features can make purchasing memberships more manageable and desirable for customers. This can even help customers to slowly move up in subscription tiers once they completely understand the value of the subscriptions.
Packaging classes and personal training sessions help to sell more sessions for your trainers as well. This is common already for personal training, but I want to elaborate on how important it is. When you can package goods and services to make them more affordable and valuable, you will make more sales. Selling points are all about impulse decisions in response to value.
Offer a free initial 1-on-1 session
People refuse to come to the gym out of fear of getting judged. We all know this. So how do you overcome that? Let them get a taste of your gym culture. Just like when you start a new job, it takes a little bit of understanding and getting used to in order to grow comfortable with the environment.
Offer 1-on-1 sessions for free for clients so that they can develop that sense of comfort with your gym right off the bat. This not only will improve your rate of signups, but it can also improve the rate at which people purchase personal training sessions.
These sessions can be actual training sessions or just tours of the gym so that customers can become more familiar with the equipment. This is an important moment where those sales conversations will come into play. Therefore, keep your staff up to date and well advised on how to lead these conversations to a positive conclusion for your gym.
Lazy Sunday Live Classes
Sundays aer the days that people will least want to go to the gym because of a few different factors. These days are usually recovery days from a fun night out, people run their errands, they do their cleaning, they go to church, and so on. Whatver the case may be, Sunday will probably be the day with the least amount of engagement.
Bring the gym to their living rooms. For paying members, you can offer free or decently priced Sunday classes that are live-streamed. You can do this through our app, FitSW where you can host up to a whopping 200 clients in your live class.
This is also an important selling point for people who are busy but want to have access to a fitness guide. For the days that your gym sees lulls in activity, let live classes be the answer. Reaching people anywhere at any time is extremely powerful in creating consistent customer engagement.
These days, to get any recognition on the internet, you have to have content and a lot of it. Strategically planning your content around keywords and phrases that people use to search for gyms in your area is vital to getting recognition.
Blogging is helpful for many reasons, but the two most important are for SEO and giving your clients valuable information that makes your brand more valuable. Search Engine Optimization is a tricky fellow who changes all the time, but writing content that is relevant to the services your gym offers will help people find your gym much more organically.
Blogging is free.
Organic clicks to your site and social media are a lot cheaper than spending a ton on advertising and other means of gym marketing. All it takes is getting a little creative and listening to want your clients need more information on.
Get creative! There is no way to express this enough. All of these ideas need to be built around what makes your gym unique. Take them and run with them… maybe not on a treadmill because they will go nowhere. *Buh Dun Tsss* Really though, use these forms of marketing to be consistent with your presence and never leave your customer’s guessing what your purpose or mission is.
If you use any of these ideas, please give us some feedback. We love to hear about your success and growth. You can leave a comment below or reach out to us at firstname.lastname@example.org. Check out the rest of our blog for more tips and tricks. Consider these blogs our treats to you guys this Halloween!
Community is defined as “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.” Where we come from and who we surround ourselves with affects our success in a tremendous way. Therefore, building a community around your fitness business is the best way to ensure your client’s success and your own success.
Automating and integrating every tool you might need when managing your clients is part of what we do to help your business grow. Blogging, live classes, creating custom packages and subscription plans are the tools that can help you cultivate a good connection with clients. Each one of these features contributes to the larger community that we are a part of at FitSW.
We are proud of our team of gyms, studios, and trainers all working together to make a lasting difference in the lives of their clients. Now, more than ever, the world is turning its focus on health and fitness and we want our team to be on the frontlines.
Blogging for Your Fitness Community
This growing community has a vast wealth of knowledge that can be shared with the world which is why we wanted to provide you with the blogging tool. You can share your knowledge with just your clients or anyone on the internet.
As with everything in life, communication is the most important part of the relationships we create, and blogging is a great way to do that with clients. Discourse and seeds of thought are what push us forward as a community and can be a real source of inspiration for one another. Not only is it helpful to your clients, but it gives your clients a reason to discuss and connect with each other.
If your clients are having a hard time keeping up in the live classes, then turn to your blog and share some insight. Personal training is not complete without a little bit of life coaching. This is the importance of integrating all of these tools. You can essentially make an interconnected community of resources out of your business. In turn, this adds to the larger community that is FitSW.
Live Classes for Your Fitness Community
There are so many ways that live classes can cultivate a sense of culture and community in your business. Right now, we have trainers completely running their business online and doing better than they ever have before.
We are no longer bound by the physical. You have the chance to reach more lives than ever and make a deeper impact on the ones you have been working with already. More than that, this gives your clients the opportunity to motivate and inspire each other.
In these strange times, we want you all to take the lead in our live class fitness community. Keep your clients engaged from afar! Have fun with it and create good experiences out of these classes by hosting competitions or letting everyone get to know each other by hosting a group meeting in this feature. There are so many different ways that you can utilize features like this one to meet your needs.
Personal training made more personal
Customizing and selling subscriptions and packages to your services is a great way to stimulate engagement and investment in your business. Communities are developed around shared interests and values, so creating these custom packages and subscriptions allows you as the trainer to orchestrate the shared values of the community you create in FitSW.
This also gives clients the opportunity to connect and share with each other. Working out is often easier if you have a little support from your friends and family. Customize packages and subscriptions that clients would want their peers to join them on. You can do this by getting a little feedback from your clients and maybe offering a promotion for bringing their friends in. This helps them stay motivated and you grow your community.
There are many different features that contribute to growing a fitness community around your business. All of these features can be used in unique ways so that you can find the workflow that is most effective for you. Just get creative and get a little personal with the people you work with and you will see your business flourish using FitSW.