Are you a trainer interested in our live virtual classes? Get a jump start on everyone else by joining our pilot program for live classes.
We have just recently launched live virtual training classes as a new feature on FitSW. However, when considering our sister site, FindTrainGain, we have big plans for how we want to integrate the two features together.
How it Works
First, some background. Prior to launching live virtual training classes, we launched FindTrainGain (FTG). We launched FTG as a part of an effort to help any and all trainers who use FitSW get discovered by more clients.
The deal is, if you have an active trainer account through FitSW then you get listed on the FTG site, a site in which we are actively driving traffic too.
With the live training classes being released, we are working on giving trainers the ability to list their classes on FTG, open to the public.
The Pilot Program
We are looking for trainers who want to host a couple classes through FTG and work with us throughout the process to provide insight and feedback.
Really, our goal is gain a more holistic point of view and gather feedback on live class streaming through FitSW and FTG.
How to Join the Pilot Program for Live Classes
If you are a trainer interested in testing this new feature and working with us, shoot an email to either firstname.lastname@example.org or email@example.com.
We will get back to you and actively work with you to schedule a class and test it. Any feedback you provide will be collected and used to better the feature for all trainers and clients.
If you are able to workout with us, we will announce your class on social media as well. We want to test the feature in the most realistic setting possible and have fun while doing it.
Personal trainers often times operate on a boundary between many other coaching disciplines. By definition, personal trainers are professionals who’s focus areas are purely in personalized fitness programming and nutrition counseling. However, we all know most personal trainers don’t offer just their fitness services. Many will act as a health coach as well. Why not just dive in and offer health coaching with personal training?
In this article we will go over what distinguishes health coaching and personal training and how you can offer it to your clients.
Health Coaching vs Personal Training
While there are some parallels in the two, lets create a clear distinction. Health coaches primary focus lies in developing a well rounded lifestyle that promotes health. While their primary focus isn’t on fitness, they do promote increasing activity.
Health Coach Primary Focus Areas
Developing healthy lifestyle practices
Health coaches, like personal trainers, connect the dots between the current habits of their clients and the habits that will help their clients get to their goals. A health coach is not necessarily a personal trainer by trade. These are different disciplines with different certifications and licencing.
For example, ACE offers an accredited personal training certification program while they also offer an accredited health coaching certification as well.
Personal Trainer Core Focus Areas
While these (mentioned above) are the focus areas of a health coach, some of them may sound familiar to personal trainers. The core focus areas of personal trainers are:
Assessing and creating a baseline health and fitness level for clients (taking into account medical history, lifestyle, and habits).
Understanding how their clients lifestyles/habits impact their health and fitness.
Creating fitness programs that best suite their clients health and fitness goals while taking into account their health/fitness levels.
Consistently tracking client progress and making adjustments to fitness programs as needed.
Giving and receiving feedback from the client.
Additional specializations allowing trainers to expand scope of services or to narrow down their services into a niche.
While these are some of the core focus areas of personal trainers, many personal trainers will go on to get additional specializations and certifications in other areas that help them enhance the depth of their services.
In assessing the core focus areas of personal trainers, their primary expertise lies in fitness training and basic nutrition advice (excluding additional specializations). However, they can expand the scope of their services into areas that relate to health coaching through specializations.
The same goes for health coaches. Their core expertise lies in helping people develop healthy habits in their life to promote a healthier lifestyle. However, they can expand the scope of their services as well through getting additional certifications/specializations in fitness.
Behavioral Change in Personal Training
One of the core challenges in personal training is helping clients shift their mindset. Some clients may be killing it in the gym but their lifestyles don’t support their goals in the gym.
A common route a lot of personal trainers take is studying behavioral change or getting a specialization related to behavioral change.
The reason why this is an excellent path to take is because it helps trainers better understand the psychology of behavior and what it takes to create sustainable change.
Many successful trainers will take into account current lifestyle habits of their clients and their goals to create a realistic, digestible game plan for success that extends outside of the gym.
The Value of Behavioral Change in Personal Training
Now, many trainers will suggest better habits for clients outside of the gym when they are given the opportunity. However, where a behavioral change specialization helps out is giving trainers the tools to identify parts of their clients personality, what they struggle with and why, and gives trainers the ability to better suggest small change in their clients lives that culminate into major change over time.
For example, lets say your client takes a cynical, negative mentality towards themselves and their potential. One thing a trainer can do immediately is continuously remind them of how good they are doing by just taking the initiative to get into a gym.
Additionally, some trainers will take it a step further and create a Facebook/social media group that is exclusive to their clients. This is great for a couple reasons:
It gives clients a platform to go for positive support.
Trainers have the opportunity to spotlight clients in a semi-public atmosphere that promotes positive reinforcement.
Clients have a sense of belonging to a group.
The group introduces incentive to do better because now they are a part of a group that is collectively striving to live a health lifestyle.
Furthermore, many trainers will introduce a make-shift rewards program that introduces rewards for positive behaviors or less rewards for negative behaviors. Rewards can be in the form of compliments, shout outs, or even small gift cards to Starbucks or stores of the clients interests.
The example above is only a singular example. As a trainer focusing on behavioral change, the initiatives you take to support positive change for you clients may change and take different forms.
Really, what behavior change teaches you is to assess the needs of the client and find what works for them. Going off of this, this may come in the form of introducing positive habit tracking.
After dissecting the health coaching and personal training disciplines, it becomes clear the service that both of the coaching disciplines offer services that overlap.
As a personal trainer, you may get naturally get sucked into coaching services that more so encompass that of a health coach. While trainers do have the skills to do so, it may help to study and understand common methodology in health coaching to get better feel.
This can be beneficial to you as it allows you to advance the scope of your services and ensure better results to your clients.
Feedback on Why You Should Offer Health Coaching with Personal Training?
If you have feedback on this blog or others, feel free to send your feedback to us at firstname.lastname@example.org or reach out to us on social media.
A lot of people typically find one training type they like to stick with. As in, some people like to lift weights and stick to that while others may prefer yoga. Whatever it may be, a lot of people normally choose a single training type and stick to it as a part of their fitness regiment. However, have you ever considered cross-training?
Cross-training is, simply put, training within multiple different disciplines of exercise. That means, even if your main exercise type is weight lifting, you might throw in a good swimming or cycling workout. Cross-training can be a great way to diversify your workouts or even your clients workouts and keep motivation high.
What is Cross-Training?
Cross-training is a training method used to prevent injury from repetitive movement, improve performance, and keep motivation high. The concept is rather simple. Let’s say you are a runner. Most runners will stick to primarily running as their main source of exercise.
The reason being is running is a great way to get better at… you guessed it, running. Just like weight lifting is great if you want to get better at weight lifting.
With each training type comes its main goal. To get stronger, to get better cardio, and so forth. Based on this, many people take their fitness goal – to get stronger for example – and pick the training type that best suites them for that goal.
However, going back to the runner example, there are many ways you can improve your cardio or even get better at running, while not running. For example, swimming can be a fantastic way to supplement a run as a good cardio exercise.
This is the essence of cross training. Taking a diverse approach to training.
What are the benefits of Cross-Training?
A major reason why cross-training is great is because it can help work other muscle groups your traditional training doesn’t hit. For example, as a runner sticking to the same type of running workouts, will work the same muscle groups the same way.
However, introducing swimming as a cardio exercise can be beneficial because it can still be a hard cardio workout but it also works your muscles in different ways.
In doing so, you are working different muscles in different ways while still achieving the overall goal of working your cardio. Additionally, you can reduce the risk of injury from the repetitive use of muscles when training within the same discipline.
Aside from this, cross-training also helps you in many other ways:
Reduces the likelihood of you getting bored of your training.
Gives some muscle a break while others are still training.
Improves your all around conditioning level.
Can improve your skill and mind-body connection as you are focusing on other exercises and muscle groups.
How to diversify your workouts.
If you want to diversify your workouts into a multi-disciplinary approach, then there are countless possibilities. There are many different ways to approach it and different goals your can accommodate.
Your reason doesn’t have to be anything super specific to want to take a multi-disciplinary approach to your training. Your reason could be you are getting bored of your current workouts or you want more well rounded conditioning.
First start off with why you train the way you do to begin with. Many athletes have an overall goal, as we have discussed earlier. This is their primary reason for training. Whether it be get better cardio, get stronger, to be more athletic, or any other reason, make sure you have yours identified. This way you can train within other disciplines but still be working towards your overall goal.
Here are a couple cross training ideas by training type:
If you’re primary focus is cardio training, here are a couple ways to train cardio while mixing it up:
The main goal of strength training is to strengthen muscle and bones. Strength training also includes improvements in balance and coordination. Here are some additional options:
Calisthenics – Push ups, crunches, pull ups…
Using bands for resistance exercise
Using Cross-training in Active Recovery.
Active recovery is essentially where you give your body time to recover through low-intensity exercise. When we think of recovery, many people think of taking time off from exercise all together. However, according to sports medicine experts, this might not be the best case.
Many people distinguish recovery and exercise as two different things. But the more and more we learn about how our body responds to stimulus, we are learning that active recovery may be the better option (in most cases).
Active recovery should come in the form of an active cool down post-workout or as an active recovery day.
Studies show there are many benefits to active recovery including increased endurance and faster recovery times. Here are a couple benefits:
How to integrate Cross-training as an active recovery routine.
There are three primary types of active recovery. Here are their differences:
As a Cool down
Lets face it, after a tough workout, we all want to lay down and watch the sky spin. While this is an entertaining option, wouldn’t you rather recover better? After a hard workout, try hopping on a cycle or treadmill and go at a light to medium pace for anywhere between 10 and 30 minutes. The goal here is to keep your heart rate up just above your resting heart rate.
Where cross-training comes in is dependent on the type of training you are using as your cool down activity. If you are strength training, try hopping on the treadmill for a light jog or even hop in the pool for some light water jogging or go for a couple laps.
This is great because you will still recover but while still training.
The idea here is to implement active recovery in between bouts of intense activity during a workout. For example, as a runner, your workout might be to do 12 x 200m sprints with 30-45 seconds break in between each sprint.
Try jogging in between sprints at a very light pace. If you are on a track, job back to the start line before starting another sprint.
As a weight lifter, try doing some light jump roping in between sets or low weight repetitions of exercises of your choice.
Active recovery during a rest day
The day or two following a hard workout or competition, try going for a long walk, light jog, or an easy bike ride. This will help get the blood flowing and your muscles will recover faster.
Using Cross-Training as a Personal Trainer
As a personal trainer, cross-training can be a great tool to use to help clients recover faster and stay motivated from workout-to-workout.
If you are able to mix up their recovery days with fun exercises that still target their goals, they may be more excited about each workout.
Additionally, as a trainer, you want to maximize the recovery your clients are seeing because this means they can adapt faster and increase the intensity of their workouts.
The month of April was another busy month for FitSW. And yes, you heard the blog title correctly, we have released live video classes for personal trainers. We have released this plus a couple other features we think we are all excited about so let’s get started.
A Group Class – this class type is for groups of 6 people or less. Each person gets the option to have their own video feed.
Broadcast class – this class type is for groups 6 and 200 people. It’s much larger. Only the trainer gets a video feed.
However with both options, there is a live chat feed everyone can participate in to simply talk about the class or ask questions.
As the trainer, you have many options when creating the class. You can set the date, the time the class occurs, and the duration of the class (up to 2 hours long). With each class, there is a 10 minute buffer. So you can join up to 10 minutes early and stay in the class up to 10 minutes after the scheduled end time.
For example, if you have a class start at 2:00pm and end at 2:30pm, the earliest you can join the class is at 1:50pm and you can stay in the class until 2:40pm.
Additionally, you can also set a price for admission to the class or set it as free to attend.
Push Notifications on iOS
On iOS we have rolled out push notifications for the messaging feature and plan to expand push notifications to other features in the app as well.
As of right now, when you are exchanging messages with a client, you will get a notification on your iOS device.
Just like we are planning to expand this to other feature in the iOS app, we do plan on adding push notifications on the android app as well.
New Android Release
We also have also released a new update for the Android app. Here’s the latest info:
User requested features.
Ease of use improvements.
Have any questions about the most recent updates?
Reach out to us at email@example.com or message us on our social media channels.
Are you a personal trainer looking to get more leads? If so, writing a fitness eBook can be a great way to get more leads. The idea is simple. Social media has evolved. People are demanding more content and more valuable content at that.
Releasing an eBook is great because if you go into enough depth for the topic of your choice, then people usually won’t hesitate to download it. Then if it’s a good eBook – as in, something people can use as a resource – then they may come back to the source/author of the eBook.
First, where to get started.
In order to get started, like any project, you want to figure out your topic and target audience. If you are an experienced personal trainer, then this part may be easy.
Ask yourself this, what niche do you occupy and who are your clients? From that, you can figure out the topic of your eBook and the audience you market it too.
If you are a newer personal trainer, this part may be a little more difficult. However, much like the question above, ask yourself what niche do you want to occupy and what is the audience of that niche? This should get you started on finding topics to write a fitness eBook.
Here are some example topics to consider:
The science behind weight loss.
Audience: people interested in weight loss.
How to bounce back from a pregnancy.
Audience: People who are considering getting pregnant, were pregnant, or are pregnant.
How business professionals can squash lower back pain.
Audience: business professionals who suffer from lower back pain.
After looking at your options, if you haven’t found one that works for you, then there are plenty of general options you can choose, such as:
20 Health and Fitness Myths Debunked.
Your Insiders Guide on Practical Nutrition.
How to start a rewarding career as a Personal Trainer.
These are all great options that would appeal to plenty of people.
Determine your business objective.
eBooks can take a while to make. They can be somewhat resource intensive. And like most things, we want to make sure there is purpose to our madness.
When creating an eBook, or even when you are embarking on a new project, you always want to make sure you have established a clear goal or business objective.
This way, you can establish a clear path and stick to it.
A pretty common business objective for making an eBook is to use it as a tool to collect more leads to market your services towards.
However, business objectives for creating a fitness eBook aren’t limited to just this. Here are few more examples:
Use an eBook to strengthen your brand. eBooks can be used for brand awareness and help establish you as an authority figure in the topic you published the eBook in.
An eBook can be used to drive a marketing campaign. eBooks are what we consider long form pieces of content. Typically they are several pages long. It’s not uncommon for an eBook to reach 5,000+ words long. Because of this, creating an eBook means you can dissect it and use it in repurposed content.
You can dissect an eBook into video’s, webinars, blog posts, visual graphics, a podcast, and much more.
Because of this, you want to make sure you draft a plan, not only for building the eBook but also for how you are going to market it.
We will go over how to market your eBook later on in this blog.
Planning the structure and content of the Fitness eBook.
Once you have your topic and audience picked out, now you want to take time to plan the structure of the eBook and it’s content.
Planning the actual structure of the eBook is the easier part. Typically, eBook structure follows something like this:
Table of Contents
Introduce what the eBook will be covering
And give a short snippet about the author.
Whats next (a call to action for those who read the eBook)
Planning the content, however, is a little bit more involved then simply planning the structure. When you plan the content, you want to go section-by-section and just outline that section and it’s main points initially.
Once you have the outline, then you can go through each section and create a first draft of each section.
Once you’ve got the first draft finished, try asking friends, colleagues, or family members to read it and give feedback. The changes they suggest will be used to create the final version.
Let’s take a look at outlining each section.
The introduction should let the reader know what is going to be covered and interest the reader. Covering aspects like what will be covered and what the reader will take away from the eBook will help ensure more people read through it.
Additionally, you can give a little bit of information about the author as well. This way people know what they are reading and who the content is coming from. This also helps you as the author because if they like it they might seek out more content from you.
Break down the content
Here is where you take a look at the topic you’re writing about and fit it into it’s chapters. Then once you have it fit into each chapter, digest each chapter like you would a blog post.
Notice how this blog post is divided into sections? Each section tackles a sub-topic of the large topic at hand. Gradually, establishing the ground work for the large topic being covered.
Compartmentalizing each chapter into sections makes the content more digestible and makes it easier to read for the reader. Content that’s digested easier also means it will paint a clearer picture.
Try your best to maintain a consistent structure to each chapter as well. Much like structuring the content of the eBook, each chapter should have a introduction, content sections that cover the bulk of the material, and then a conclusion.
This way, each chapter is clear in it’s topic. Introductions are important because they help finish the transition from the last chapter to the current chapter. Similarly, conclusions help start the transition from the current chapter to the next.
Design the eBook
Designing the eBook is important so that you create a branded experience and so that the eBook is not only informative but also visually pleasing to look to at.
If you have some design skills already, then you can take a shot at designing the eBook yourself in a software such as:
If you don’t have design skills or you are on a bit of a time crunch then you can try downloading an eBook template.
Here are some places you can find where you can find templates ready to be downloaded:
You’ll find that some of the eBook templates are free and some are paid. Typically, the paid versions offer a better design and will help layout the template better for you.
One thing you should keep in mind is a lot of these templates are more likely going to be Adobe InDesign files or a file similar. If you don’t want to take the time to get to know the software, you should keep an eye for templates that are PowerPoint files or some file type you are familiar with.
Make sure you incorporate visuals
Make sure you include images where you can. But, you also need to make sure you include high quality images.
Images are good because they can be fun to look at, they add to the overall experience of the eBook, and they can even help explain things better.
Incorporating images like info graphics can help make you eBook a little easier to read.
If you are looking for a source of good, high quality images, here are a couple good sources:
Mixkit. [Here] Mixkit actually offers more then just pictures. They offer free video, Adobe Premier templates, pictures, and audio.
All of those are free or offer free subscriptions. You should be able to find some good images there. However, make sure you don’t just settle on your images. While those sources do offer free images, some of them look too staged.
A couple good rules of thumb for images are too make sure they don’t look staged and they appeal to the average person.
Here’s an example:
While the image on the left is a cool picture, it is not relatable. You want the eBook to be as relatable as possible. Additionally, the image is very obviously staged.
The image on the right however, is simple and relatable. This is important because the image’s you choose will also help the eBook feel more authentic and not like a marketing stunt.
Convert it to a PDF
Once you have the fitness eBook finished, export it from the software you are using to create the eBook into a PDF. This way it’s not editable and prevents anything from happening to the structure of the eBook you have worked so hard on.
It’s time to launch
Now, it’s time to market your fitness eBook. The first step is, you want to create a landing page for the eBook where people can go to download it.
Landing pages are simple web pages designed to fulfill a single purpose. In our case, it should be designed to give a high-level overview of the eBook and capture the contact details of those who are downloading it.
In order to create a landing page that allows for people to download the eBook and collects the contact info for you, you’ll need to use a service that gives you the option create a landing page and either collect the data or integrate with an additional service that collects the data.
Here are some examples:
Wix and Mailchimp integration. With Wix, you can create a simple landing page, and then with a couple clicks of a button, integrate the landing page with Mailchimp. Wix provides the landing page, Mailchimp will collect the contact info for you.
Webflow and Mailchimp integration. Much like Wix, you can build your landing page with Webflow and then integrate Mailchimp into the web-page to collect the contact data of those who download the eBook.
Promote the landing page and Fitness eBook
Now it’s time to promote the eBook and landing page. There are many options for this. One option is you can create a Facebook ads account and run ads on Facebook and Instagram.
When people click on the ad, it should bring them to the landing page you created where they can easily download the eBook.
An additional option is to create a Google Ads account and bid on words you think are being searched by people who may find interest in your eBook.
Other options include posting on your social media accounts announcing your eBook.
Once you get your ads live, let the campaign run for a little while. Continue to optimize your campaign to make sure it’s delivering to the best possible audiences. Some people may suggest setting a specific time frame you run the ads in but if your campaign is doing well then there’s no harm in letting it run until you feel satisfied.
It’s important to remember, the amount of time you promote your eBook for could be entirely dependent on your business objective.
Okay, so you’ve run ads promoting your eBook for awhile. You’ve gotten some leads, but the question is what do you do with these leads you’ve gained?
Something a lot of people do is run an email marketing campaign to the people who have downloaded the eBook.
Here all you want to do is send them one or two emails a week promoting your services or relevant content you think they might enjoy.
Initial personal training consultations can make or break initial impressions. Being “good” or “bad” at them can mean the difference between gaining a new long term client or not getting a client at all. Initial consultations seem simple but there are a lot of factors that play a role in how successful the consultation is. Most trainers are given a script to follow during the consultation which can be good but can also make the process feel unnatural. In this article, we will go over some tips and tricks on how to master that first meeting.
When considering personal training consultations, there are some objectives you want to accomplish:
Ease any nerves the client might be feeling.
You want to build a rapport with the client.
Compile the clients baseline fitness level.
Gather the information you need to build a plan and make intelligent goals.
You’ll see over the course of this article that your main goal is to cover all of the core objectives in a natural conversation. While you will be guiding it to where it needs to go, you can do certain things to make it feel more natural.
Do your due diligence.
If you can, have the prospective client fill out a simple questionnaire before they show up. In doing this, you can gather important information prior to the actual meeting.
One of the main reasons why this is important is because now you can spend a little more time truly getting to know the client during the consultation rather then drilling them with questions.
This is really powerful because it changes how the whole experience feels for both you and the client. Rather then it feeling like an interview, gathering information before can help you treat it more like a conversation.
Going back to the questionnaire, there are loads of resources you can use to create a professional experience. Resources like Typeform or even Google forms can be great tools you can use to create a sleek, professional looking pre-consultation questionnaire.
The reason why these tools are nice is because they are easily customized and collect the question results for you. This way, if you are every going back over past results for someone, you can easily pull up their answers.
Break the expectations
Most of the time, clients more likely expect a couple things out of personal training consultations. They probably expect to be asked a bunch of questions about their medical history, ailments they live with, and they probably expect to be asked all of these things in a private office setting.
Start off with by greeting them with a warm smile and eye contact. Ask how they are doing, how long they’ve been coming to the gym, and essentially break the ice. Try not to bombard them with a million questions immediately.
Try asking them a couple questions about themselves such as:
“What do you do for work?”
“How long have you lived in this area?”
Based on their answer you ask other questions like:
“Does your family live here?”
“Where did you move from?”
While you’re chatting with them, take them on a walk around the gym or to the lounge area where you can sit down and talk with out making the initial consultation feel too overwhelming.
Transition the conversation
Once you’ve broken the ice and eased the nerves a little bit, here is where you can ask them to fill out any required paperwork such as the PAR-Q form if needed.
Once they have finished the paperwork, then you can start focusing the conversation on the important stuff. However, while you start asking questions, try not to lose the flow of the conversation.
A good way to do this while asking questions is to ask open ended questions. Instead of “What is your medical history?” try asking it like “Okay, can you tell me a little bit about your medical history?”.
While they seem similar one feels more conversational while the other feels more “robotic”. Throughout their answer, try digging deeper. Ask questions about certain aspects of what they are telling you to guide the conversation the way you need it to go.
Information you are looking for usually falls into the following categories:
Reasons why they have stopped exercising or had issues taking the initiative to exercise.
How they like to exercise.
Their general feelings about not only exercise/nutrition but also how they feel about their current self.
Past/current injuries or medical conditions.
As you start to figure out what they want to accomplish, dig even deeper. You can ask them questions like “What does getting in shape look like for you?” or “How will you know you have hit the point where you want to be at?”.
These are generally open ended questions and the only answer is going to be something genuine the reflects their deeper why.
As they are answering your deeper questions you also ask why their goals are important to them? This is all going to help you later on down the road.
Set expectations and educate them
Here is where you start to lay the ground work of what a plan can look like for them. By now, you should have an idea as to what their goals are, why they are important, and what their day-to-day life looks like.
While setting expectations, you want to make sure what you are elaborating to the client is as clear as day. Based on their goals, outline very clearly what the strategy will be to get them to their goals successfully.
Make sure they understanding everything. Ask them if they have any questions or what their initial thoughts are.
Put the customer in the product and start a game plan
Once you have covered pretty much everything needed to be covered, start to lay the ground work for a game plan.
You can start off with something like:
“Okay Alyssa, we have covered pretty much everything I need on my end to get you on a path to setting an example for your kids. What does the ideal training schedule look like to you?”.
As they go over your schedule find out what works between their schedule, your schedule, and the strategy you think will work best to get them to their goals.
The goal of the conversation at this point is to establish a point of success. Whether it be establishing a training schedule you can build off of or maybe its you are hitting the ground running with your client the following week.
Through the process of setting up a game plan, make sure you are transparent with your client. If their goal is to gain a lot of muscle but can only commit to two sessions a week, the make sure they know they will not see results as quickly as training, say, four times a week with nutrition coaching.
Once you’ve got a game plan put together, set up a system of accountability. Discuss how you will track their results and how you will deal with compliance/non-compliance with training programs.
At this point, you have everything set up. You’ve set their expectations, you’ve built a game plan, you’ve built a rapport, and you know who they are at a top level. Now it’s time to start training.
Feedback on Your Guide to mastering Personal Training Consultations?
Let us know in the comments, reach out to us on social media, or send us an email at firstname.lastname@example.org.
FTG is a site we just launched to help all FitSW trainers get discovered by more clients. You don’t have to do anything special to get listed besides having a subscription with FitSW.
Although, you will want to make sure your trainer page is set the way you like it. Your trainer page is what prospective clients will see if they click on you from FTG.
Here’s what it looks like when someone performs a search on FTG. In this example, we searched on the term “Crossfit”.
Searchers also have the option to select whether or not they prefer in person or online training. In the example above, we selected “online” which gave use results on everyone who is currently offering online training.
When someone see’s a profile they think matches their needs, they can click on it to quickly see more info on that trainer.
If they decide to reach out they can select “train with *trainer name*” and that will bring them to that trainers personal trainer page. There they can reach out to you or even make a purchase.
Now, more then ever, you want to make sure your trainer page is set up. Make sure it’s up to date and doesn’t have typos.
Which leads us to the second release…
More trainer page options
This is one of the most exciting aspects of this FitSW release. In honor of launching FTG, we also launched a new trainer page option that has a more modern design and comes with some enhanced client purchasing and contact options.
First, throughout the page there a variety of call to actions, prompting visitors to take an action.
We have also introduced client testimonials (Figure 5). With this new trainer page, you have the ability to input up to three client testimonials. Don’t worry, if you choose not to nothing will display.
We have also given you the choice of how you want to be contacted (Figure 6).
Notices the options at the top of the screen? You can choose between a standard contact form (Figure 6) or a guide questionnaire. With each option, you get an email when some is trying to contact you.
This should ease some pain points in the prospective clients journey. Now they can easily fill out a couple text fields and get in contact quickly.
What you see in figure 6 is the simple contact form. We have also create a guided questionnaire as seen in figure 7.
This way, if you opt-in to the guided questionnaire, you get a little more information about the prospective client before you reach out to them.
So select this trainer page, go to your profile and you see this option in the “Paid Templates” section. Since we just launched it, we have it listed for $9.99 until the month ends.
Improved exercise filters, time-zones, and tutorials.
Along with the new and improved trainer page and FTG, we also released a couple improvements.
First, the exercise filtering improvements. Now you can filter on multiple pieces of equipment at once. Before, filtering on two pieces of equipment at once would only bring up instances where either of the pieces of equipment showed up by its self.
Along with the exercise filtering, we also added the ability to define your timezone.
To define your timezone, head over to your profile settings. There you can select your timezone.
The last thing we are announcing for this release is we will be releasing some video tutorials on our knowledge based, YouTube channel, and Instagram.
If you have any requests for video tutorials, please feel free to reach out and put in a request.
Feedback on the most recent FitSW Update?
Feel free to reach out to us at email@example.com or you can also send us a message on our social media.
When it comes to being a fitness professional, everyone knows you have to be ready to run your own business. Having business skills is just as much a necessary skill to being a successful fitness professional as being able to write good fitness/nutrition programs. The same remains true if you want to open a fitness studio.
Opening a studio gym typically means you have to figure out the financing, location, insurance, workout equipment, your business model, advertising, hiring, taxes, legal aspects, and much more. It’s a pretty hefty task to take upon yourself.
However, with the right research and know-how, you can start and run a successful studio.
First, Why Open a Fitness Studio?
Many people love going to the gym for a variety of reasons. One major reason is the social atmosphere it offers. A lot of people look at the gym as a way to stay in shape while getting to socialize and meet new people.
Most gyms have a community that revolves around the gym which might extend into friendships outside of the gym.
However, a normal commercial gym is rather large. The community of people that you see from commercial gym to commercial gym is usually made up of the workers and a few of the more involved members. A large portion of the gym just goes about their business.
The reason why a studio gym is appealing is because they are typically smaller but offer a closer community setting. Both for the fitness coaches and the gym goers.
From a business standpoint, studio gyms are starting to trend more and more as we head into 2020. More people are looking to join a studio gym that’s geared more towards their interests.
Many fitness professionals across the industry are taking notice to these trends with fitness studios and want to open their own fitness studio.
However, before doing so, you want to make sure you are in the right place to start a fitness studio before you go for it.
Prime Candidates For Opening Fitness Studio’s.
Opening a fitness studio isn’t for everyone. There’s a lot more to manage then a regular personal training business, in-person or online.
Prime candidates for opening a fitness studio should have experience working in fast paced environments and have success while doing so. This means as a personal trainer, having a thriving in-person training business and/or an online fitness business helps.
Having experience in management is an added bonus. Being a manager previously means you have insight into what goes into running the daily operations of a gym.
However, being a personal trainer in the past isn’t a super hard set requirement. The main thing is having a good amount of experience in a fast paced business environment and having a passion for fitness. But, having experience as a trainer will definitely help when it comes to picking and building a business model.
What is Needed to Open a Fitness Studio?
There’s a lot of work that goes into opening a fitness studio. Between doing the research and building your business model, there’s a lot that can get lost in translation between idea and action.
Let’s quickly go over some common considerations for opening fitness studios:
Find Your Target Market
This is the first and one of the most essential steps. Without a target market, your business will lack direction. The target market will help define other steps later on down the road.
Finding a solid target market can also help with marketing, branding, and connecting with your potential member base.
What are the costs of opening the studio? What are the costs of operations?
The cost of opening your studio gym are going to be heavily dependent on your location and target market. For example, starting a yoga studio will be cheaper then starting a cross-fit studio.
The reason is because cross-fit gyms need more equipment then yoga studio’s. Cross-fit gyms might also need some more heavy duty liability insurance because it’s a little easier to get injured with cross-fit.
Typical costs for starting a studio gym
Renting or purchasing space.
Eventually, taxes for your business income and employee taxes.
Licensing and permits.
Software used for scheduling, training, processing payments, and accounting.
Typical costs of running a studio gym.
General Office Supplies.
Advertising and marketing your studio.
Financing your business
Financing your business can be a tough decision. There are really four options you can consider:
Finance it with a business loan.
Pitch your business to investors.
Finance it yourself.
A combination of the above options.
The best option overall is almost always going to be the option that doesn’t leave you in debt. If you can finance, start, and run your business with no borrowed money, that leaves you in a great spot.
However, as long as you are smart with the loan that you pull out and you are confident in the business you are building, then loans are also a good option.
How much financing is needed to open a studio?
We have discussed this a little bit in earlier sections, but how do you estimate the start up costs?
First you want to start by looking at all of the one off costs of starting a gym plus the recurring cost of running a gym. Then, once you get those figured out, make sure you have some cushion planned in there for expenses you didn’t see coming.
What you don’t want to happen is you pay to get everything opened but don’t have enough money in the first or second month to pay your employees or to pay typical costs of operations.
You should plan to have at least 3-6 months of “runway” money. This means, even without the business making a profit, you should have enough money to pay all the bills.
While costs may differ from business to business, you can sit down and approximate what you’ll need to get going.
Some people put together many different financial resources to finance starting a business. Examples could include saving up to pay some of the start up costs out of pocket and then pulling a loan out to finance the rest.
A pre-launch marketing strategy
While it isn’t completely necessary to have complete pre-launch marketing strategy, it is highly advisable to have one in place.
Not quite sure where to start? Start by creating an Instagram and Facebook page for your studio gym. Document the process of renting the space and decorating it on your social media profiles.
In addition, you can post estimated open dates and even announce a special for the first week of opening.
Get in contact with local newspapers to get an article out about the start date. However, before you get in contact with local news outlets about it, make sure you at least have a solid plan in place with some pretty good estimates about open dates.
A post-launch marketing plan
This one is an absolute must. Simply running social media ads that serve to your local town or city will go a long way.
You can run ads on specials you’re having, what you offer, and anything you think people might find interesting. The main thing with running social media ads is making sure you’re targeting the right people.
Luckily, with Facebook ads, you can easily build audiences that are filled with people who are more likely to take interest in your ads.
Should you open a fitness studio?
We have covered a lot. From the experience needed to open a studio gym to what goes into opening one, by now you should have an idea as to where to start.
If you are looking at all of this and feel overwhelmed just imagining everything that you’d have to do, don’t worry that’s a normal feeling.
The best remedy to feeling overwhelmed is simply putting things into perspective. Sit down and list all of the costs for opening a studio the way you’d want to and draft a plan.
The plan doesn’t have to be much but take into consideration your startup/recurring costs and then draft a business plan to get a better feel for what you’d have to offer to make the business plan profitable.
Often times, your biggest obstacle is yourself. Don’t let feelings of being overwhelmed prevent you from opening a studio gym or even just pursuing other business ventures you’ve always wanted to.
Have feedback on this article or just in general?
Feel free to shoot us an email at firstname.lastname@example.org or message us on Facebook or Instagram.
With this FitSW web update comes features we are pretty excited about. This update includes multi-client messaging, GIF exercise previews, new trainer page options, and some android fixes as well.
Lets dig in to see what’s new with this most recent release!
New Trainer Page Options
With this FitSW web update, we have released a new trainer page option that features a more modern design and is optimized for the clients experience. With it, comes what we in the marketing field call “call to actions” or “CTA’s”.
CTA’s are good because they provide direction to clients or prospective clients and increase the chance of a sale.
We have also added the ability to display client testimonials. Client testimonials are great because they solidify your services in the minds of prospective clients who could be viewing your trainer page.
We’ve also made it easier for prospective clients to get in contact.
When someone clicks on the “contact me” button, it automatically opens their outlook or gmail with the trainers email in the “to” field.
Quick View GIF Previewing
In order to make it easier for people to view workout demo’s on the fly, we’ve added a new feature that displays a GIF of exercises for quick viewing.
This way users have the option to view a more in depth video of the exercise or jog their memory with a quick GIF.
Notice the eye icon highlighted in red? Simply hover your mouse and a small GIF will pop up. Need a larger view? Click on it for a larger GIF preview.
Here’s a quick preview of what each GIF is like:
You can now message more then one client at the same time from the app. For announcements, you no longer have to message each client one by one or leave the app to send a mass email.
Here’s a quick run down:
See the “message all” button? Simply give that a click to pull up a list of all the clients you need to message.
When you click on the “message all” button, you’ll be greeted with a pop up with three options. The first is obvious, your message. Then you’ll see two buttons, the first is “send message to all clients”.
With this option, all you have to do is type your well thought out message and click that button. That will send your message to all clients. Glorious.
The second button option is to type your message, and then select “send message to multiple clients”.
When you click “send message to multiple clients”, you’ll be greeted with a wonderful drop down option.
Here, simply select the clients who you need to send your message and select the bottom most button, “send message to clients”. Boom, there you have it. Multi-client messaging.
For the android release, we fixed a small bug that would re-order exercises after grouping and un-grouping exercises into super sets. Now, the order of the exercises is hard set unless changed by you, the keeper of the exercises.
Have Any Feedback on this FitSW Web Update?
Let us know by shooting us an email at email@example.com or giving us a shout on social media.
Marketing has changed drastically and it is continuing to change. Since the rise of the internet, new marketing methods have come and gone. However, one aspect of marketing that is more likely going to stay awhile is marketing on Instagram. With this guide we intend to cover everything in terms of Instagram marketing for personal trainers.
First, Why Use Instagram for Marketing?
Instagram is a powerhouse when it comes to social media. Instead rambling a bunch on how awesome Instagram is for marketing, lets give some numbers a chance to do the talking. Below are some general statistics on Instagram usage:
Those are some pretty astounding statistics. To put it onto perspective, roughly 15% of the global population is on Instagram every month. To make it more impressive, only 53% of the world has access to the internet.
That means, 25% of everyone on the internet visits Instagram every month. That’s a pretty massive audience to have access to, for free.
Not only that, but a substantial amount of those people visiting Instagram every month are visiting business profiles daily.
This means, in terms of reach, Instagram has more then enough audience to go around.
Now lets dive into return on investment.
Based on the stats in figure 1 and 2, not only are there a lot of people on Instagram but a majority of them are active and engaged users.
If there’s anything you should pull away from figure 2, it’s this:
Money spent on Marketing on Instagram is well spent.
Instagram is an engaged platform, creating a diverse marketplace for both people who are selling services/products and for those who are looking to purchase services/products.
In other words, Instagram is a fantastic tool to use to tap into target audiences and generate income for your business.
On top of this, the growth and popularity of fitness related content on Instagram is growing and will only continue to grow into the near future. Instagram marketing for personal trainers is looking bright!
Instagram Marketing For Personal Trainers Best Practices
Now, a lot of those statistics we just went over are definitely exciting. But, in order to enjoy the fruits of Instagram, you have to learn your way around the garden. That’s to say, if you just create an account and slap some content up there, it’s probably not going to be performing like you want it to.
Lets go over, from the ground up, what setting yourself up for success looks like.
1. Make sure your profile is a business profile.
The reason for this is simple. It’s free and with Instagram business profiles, you unlock a number of great features such as insights into how your content is performing, you can promote posts to reach more people, and you bio will display a contact button.
Just like that, your profile has turned into a small landing page for people to view your content and get in contact with you.
If you want to switch your account over to a business profile, head to your account settings in the app and select “switch to business profile”. Boom, it’s as easy as a couple taps.
2. Optimize your profile.
Make sure your username and name in your bio are the same. This way when people search for you and land on your profile, they know they are in the right place.
With so many fake accounts out there, people are naturally more skeptical when landing on a profile that doesn’t display some form of consistency.
3. Make your bio relevant, short, and sweet.
Your bio will be among one of the first things people read. Keeping it relevant is a small yet valuable aspect to a successful business account.
There’s already a character limit to how much you write in your bio, but nonetheless, this is still an important factor.
As a personal trainer, a good example of specific bio could be:
“I help woman lose weight and hit their health/fitness goals. And I have a damn good time doing it”
The example bio above is good because it tells people what you do and it captures their attention.
4. Make it easy for users to discover more about you.
Please, do yourself and your follows a favor and avoid putting url’s in the captions of your posts. The links are not clickable and you cannot copy them. This is a major pain in the butt for those who do want to visit the link.
Use a site like Linktree. Linktree allows for you to put all of your links in one place.
Notice the link? That’s where we store all of our links for people to easily click. Here’s what happens when you click the link:
Once you click, you are given a smorgasbord of options to explore. In our Linktree profile, users have the option to check out what we do or explore blogs we have posted.
From a business perspective, this is invaluable. We can include call-to-actions to drive people to sign up and provide immediate access to content.
The free plan of Linktree allows you to upload an unlimited amount of links and personalize your profile.
If you want insights into how many people are clicking and what their clicking, you have to fork over some cash. But, it’s only $6/month and with it you get many more features.
5. Post original, relevant, and valuable content.
By now, you have probably heard us say this time and time again. But much like gasoline is the fuel to your car, quality content is going to be the fuel behind a successful Instagram profile.
People are looking for new content that’s informative and engaging in new ways. In many ways, this presents new challenges to those of use trying to run a business. But it really depends on your perspective.
With Instagram users demanding more and higher quality content, it could be used as a device to distinguish yourself from your competition.
Lets look at how to make your profile a content gold mine.
Make it informative and relevant
If you’re a personal trainer specializing in women’s weight loss, your content should be geared towards that niche.
Now as a personal trainer, most of your content is going to be gated. By that we mean the most valuable information that you provide comes along side people purchasing sessions with you as that’s where they will do a majority of their learning.
One good method of creating content is to take what you typically teach people during an 8-week or 12-week program, divide it up into small lessons, and post that on your Instagram.
Don’t post it all at once as that can devalue your content and leave your grasping for what to post. Instead post in-between other posts such as client shout outs, updates to your business, and other posts you might be making.
One goal you should shoot for is truly adding value to the daily lives of your followers and those that visit your profile. People should be able to come to your profile and after clicking on a couple posts, learn something new that they can take away.
Make it engaging
If your content is informative and relevant, people will naturally engage with it more then non-informative content.
However, there other ways to make it engaging.
One thing you can do is host challenges and polls regularly. Ask questions on your story using the poll feature of Instagram stories and use the feedback you get to create content or training programs people want.
Hosting a challenge can be a good method of creating engagement because the foundation of the challenge is built on the people who are participating.
Additionally, create content with calls to action. In your post, include things like “Share with someone who needs to see this” or “comment below”. This is a good way to get people to interact with your content which then triggers the Instagram algorithm to prioritize your content ahead of others.
One last good measure you can to get people to interact with your posts is to use emotion. Creating posts that people can relate to will generate engagement.
6. Interact with your followers.
When people comment on your posts or DM you, it’s important that your do your best to respond. Responding shows you care enough to converse with your followers even if you don’t know them.
This sort of thing helps bring the digital relationship down to earth.
7. Take advantage of highlights.
Highlights are stories you’ve pinned to your profile because they have some sort of value. Highlights are among the first things users will see when viewing your profile.
As you post stories, remember to save some of the more valuable ones to your highlights.
As a personal trainer, some stories you may want to highlight could be posts about client progress, client testimonials, client success stories, stories about you, new packages or services you’re selling, and anything else that might seem valuable to know as a new visitor to your profile.
Plus, it generates more content for people view when looking at your page which is ultimately what you want.
8. Use hashtags
When it comes to Instagram marketing for personal trainers hashtags can be a great tool to use to get your content discovered by new people. Naturally, many people gravitate towards some of the more popular hashtags.
However, you might want to stray away from the most popular hashtags because a lot of people are using those so it could be easy for your post to get lost among the thousands of posts under the same hashtag.
A good practice could be to use more specific hashtags mixed in with some of the more popular hashtags.
9. Go interact with other posts.
Garyvee coined this as the “two cents” strategy. It’s rather simple, but if you want to grow your following, this can be a powerful strategy.
Here’s what to do: pick 10 hashtags that are relevant to your profile. Go to each hashtag and find 10 posts and comment something thoughtful on each post or in other words provide your “two cents”. You should be commenting on close 100 posts or close to it.
Doing this as frequently as you can will help your gain more followers. Not only that but you’ll get to see a lot of different types of content getting posted which could give you some good ideas as far as what to post.
10. Diversify your content.
Try not to post the same type of image or video every single day. Try mixing it up. Here are some idea’s on how you can mix up your posts:
Motivational posts. Post a quote or inspirational story. Even better if it’s a story related to you, whether it be your own story or a client of yours.
Behind the scenes posts. When you sit down to create programs or workouts, take some snapshots of your process. This gives people a window into how you do what you do.
Reposts from people you follow or one of your followers. This is great, especially if it’s a client of yours. It gives you the chance to shift the spotlight onto others.
Educational posts. Post something that people can learn from. Whether it’s nutrition based, fitness based, or something else, people love to learn new things.
11. Create visually consistent style.
If you are able to master creating intellectually engaging content and make it visually appealing, then you’ve got a pretty good grasp on Instagram marketing for personal trainers.
But this can be hard to do sometimes. But boy do people live consistency. As a personal trainer, you’ll more then likely be posting a lot of picture and videos of you workout or other people working out.
You can really make a difference if you keep a couple things in mind as you post you pictures and videos:
Use the same filter. Don’t mix up a bunch of filters, each image should look visually similar in terms of how the colors pop.
If you’re using text on your images, use the same fonts for everything.
When posting images with color, try creating a color palette that you use for every single imageand video. Not sure how to make a color palette? Head over to coolors.co. Coolors.co generates color palettes randomly and lets you choose which colors you like. Once you find a good combo, you can save it as an image on your computer to reference.
Above is an example of all of the color palettes you can choose from. There are literally thousands of color combinations you can pick from.
Once you’ve found one, just export it right to your laptop to keep forever.
Notice how there are many options for saving? There are probably a couple that are unfamiliar but fear not. Simply select “png” and you’ll get the following result:
In the image notice that there’s a six digit number at the bottom of each column? Those are your hex codes that tell computers what color to display. It sounds a lot fancier then it is, but essentially if you are ever creating something in an adobe product or some other design tool, just type in the number on the color you want and you are all good to go.
Feedback on Instagram Marketing for Personal Trainers?
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