Personal Trainer Software & Fitness Business Blog


Personal Trainer of the Week – Bill Dunn

Personal Trainer of the Week

Once a week, FitSW highlights one Personal Trainer worldwide that stands out – someone who keeps their clients on track & motivated, and consistently gets results.  We let them share their story and hold a quick Q & A to understand what works for them and what has made them successful.  We feel this gives you a chance to see what is working for these personal trainers.  It also allows us to recognize the personal trainers that are getting real results.

This weeks Personal Trainer of the Week is Bill Dunn.

Bill & His Business

Bill wanted to share this video, as something that really encompasses what our business is all about.

He also shared this story as an example of the type of client he works with and helps succeed.

A very good friend of mine was a great athlete that always stayed active by playing basketball, softball, and lifting weights on a consistent basis. Then his life style changed – he started supporting a family, and everything else was put on hold.

Fast forward 10 years, and I no longer recognized this person from before. 50 pounds overweight, sluggish, not active in anything other than traveling every Spring and Summer for his Son’s baseball team, but nothing cardio or fitness related.

Not sleeping well at night, high cholesterol, bouts with bladder and prostate cancer, nothing like the person I grew up with. What happened I asked?! He said, “I got out of my groove, every dime I make goes towards my family and I do not have enough time to join a gym nor would I know what to do if I was there anyways!”.

I introduced him to the Bushido Fitness program, and everything changed.  If you are over the age of 30, you have to go to our Facebook page, and click the LEARN MORE and/or the MESSAGE button to hear more about this fascinating story.

Question and Answer with Bill

What type of training do you provide?

Within a 6’x6’ square foot area, teach how to perform resistance band and/or bodyweight and/or kettlebell routines within the comfort on one’s home, and within 30 mins or less.  In addition,  instruction on how to eat clean foods.  This a 6-month program that with teach you how to be consistent in both areas.

What type of clientele do you like to work with most and why?

Over the age of 35, married with children.  When you have some many family responsibilities on your plate, wellness is the last thing on your list, when it should be the first.

We educate individuals on how to be the exception, to set an example.  Our belief is – we cannot change the world overnight, but it can be changed one person at a time.  Coaching and encouraging each one so they can eventually pay-it-forward.

What are your clients favorite things about your training style?

We empower our clients on how to stay fit, and eat clean on a consistent basis.  In addition, each plan is tailored to meet their needs.  We do all the thinking and planning, all they have to do is follow what is given to them.  Consistent movement will produce positive results over a period of time.

How do you keep things fresh with your clients?

This is what makes our business so much fun!  By no means is this a perfect science, but there is a process that everyone needs to go through.  98% of our clients are overweight, and extremely out of shape so they are very limited on what they can do initially.  The #1 factor that each client has to have is – determination and the drive to “keep at it.  Our area of expertise is understanding what type variety the individual needs at their current fitness stage, which keeps things fresh and exciting for the client.

What are some of your favorite resources to use as a trainer and why?

FitSW of course!  As well as, videos and monthly face-to-face (or FaceTime) meetings.  People who have a family and/or limited in their time, do not want to think or study what they need to do, but be shown.  Having an app that links directly to our website has been a game changer!

What are your must do’s for your initial consultation with clients?

Understanding their likes and dislikes, as well as, their fitness level.  If someone hates spinach, we cannot add spinach to their meal plan.  If someone hates to run, we cannot add jogging to their fitness plan.  There will be times when our clients will need to eat and/or do something they are not excited about, but this is will be the exception not the norm.

What is your favorite activity with clients to break up monotony?

Monthly face-to-face meetings – these are essential not only for progress measurements, and hands on training, but also to form bonds with the other members – it keeps things “fresh”.

More Info

You can find more info on Bill and the awesome work he is doing here:

Bushido Wellness - Bill Dunn Personal Trainer
Bushido Wellness – Bill Dunn Personal Trainer

He also has a FitSW page:

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