Social media marketing for fitness has emerged as one of the best ways to engage with users, grow your brand, and increase your revenues. This is because of the rise of multiple social media platforms over the past few years. But what is social media marketing? Social media marketing (SMM) utilizes social networking websites, such as Facebook, Instagram, Twitter, and YouTube, as a marketing tool. It has been proven to help businesses grow, though you need to approach it the correct way for it to work for your business. In this article, we will go over how to use personal trainer marketing on social media effectively and other fitness marketing strategies.
Start With A Plan
Like most things, you cannot simply jump right into it. You need to have a personal trainer marketing plan before you can start growing your business. To start off, you need to ask yourself a few important questions. This includes:
- What goal are you trying to achieve by using social media?
- Who is the target audience you are trying to reach?
- What message are you trying to send to your target audience?
By asking yourself these questions, you will immediately have a better understanding of what content you should be posting. The goals, target audience, and messaging of your social media marketing are important to have a vision for.
There are many goals that you can have for your business. Increasing traffic to your website, increasing conversions or growing your client base, building your brand awareness, or simply increasing engagement with your audience are all great goals to have. Choose which goal(s) you want to go after and build your content around this.
After you find the goal(s) you want to pursue, find the audience you want to reach. For personal trainers, this will most likely be potential clients. However, do some research on the specific clients you wish to attract. Facebook for example, has an incredible audience tool that can help you find the perfect audience for your personal training business.
Once you have both your goal and target audience, you can start to focus on the content you want to publish. Make sure it is visually appealing and speaks directly to your audience. Additionally, having a consistent message is vital to your content strategy. There are many layers to the consistency of your content, which we will go into more detail later in the article.
Doing these three things before starting your personal trainer marketing strategy is a great way to get a head start. However, there are countless other aspects of social media marketing that you should be doing.
Platforms For Personal Trainer Marketing
Facebook is a fantastic platform to utilize your personal trainer marketing strategy. This is due to the fact that it has over 2 billion users who log in every month! After you create your Facebook Business Page (which should be the first thing you do), you can begin to employ your content strategy. However, Facebook is a place for users to chat with friends and unwind, so make sure your voice compliments this culture. While your organic reach will be low starting off, there are many ways to garner some paid traffic to your page.
Instagram is another great social media to utilize for your personal training business. It has over 1 billion monthly users and 90% of users are under the age of 35. While not all of your personal training clients will be this young, there will be many who are. It is also a great place to find people interested in fitness, or your specific niche.
Twitter does not have the massive monthly user base that Facebook and Instagram have, totaling just over 300 million users. Nonetheless, it is still a powerful social media platform that you should be utilizing.
YouTube has emerged as one of the best social media sites. It has over a billion users. In addition, almost 5 billion, yes billion, YouTube videos are watched every single day. YouTube can be a great place, it uploads workout demo videos, personal training tips, and anything else that you can film centered around your fitness business.
Best Personal Trainer Marketing Strategies
One of the biggest aspects of personal trainer marketing on social media is consistency. This not only has to do with the amount of times you post, but with your overall voice, content, and aesthetics. Know the people you want to engage with and develop content targeted at these individuals. Make sure that your content is visually appealing. Humans are naturally driven to aesthetically appealing visuals, so making your content look professional will help you with engagement. However, arguably the most important part of growing your social media platform is posting consistently. Posting often not only shows your audience that you are active and engaged, but it gives you more opportunities to be found organically. Additionally, posting at the correct times has a large impact on your engagement. Do some testing and find the best time to post your content.
Share Your Expertise
Showing users and potential personal training clients why you are a fitness expert is extremely important. This builds your credibility and adds valuable content to your social media page. It can also create very good impressions for new users visiting your page for the first time. If you are an expert in nutrition, create posts about healthy eating tips, how to eat nutritiously on a budget, or any content that shows users why you are an expert. Another option is writing up informational blog articles and cross posting them to your social media. This not only helps your rankings for SEO (Search Engine Optimization), but you can go into more depth about a subject. Here is a video by SEO link builder Julian Goldie on SEO:
Engage With Your Audience
It is vital to engage with your audience and potential personal training clients when using social media. Make sure to respond, comment, and thank your audience if they give you positive comments. You should also like and comment on their personal posts. This builds a positive relationship with your social media audience and can go a long way when building trust with personal training clients. Posting on your clients photos, timeline, or tagging them in a post (must ask permission first) is a great way to engage with your clients. For example, saying, “great workout today Julie – you have gained a ton of strength – 20 lbs increase in your squat in just 1 month. Your rocking’ it girl!” can help you build extremely positive relationships with your clients.
FitSW has progress tracking graphs in which you could post as well. These automatically take workout data and put it into beautiful looking graphs. Additionally, it is a great way to show the progress that your fitness clients are making. This is a way to extend your reach as well, as many of the clients audience will see this.
Call to actions are an important part of social media campaigns. Make sure you tell your users what they should do at the end of your posts. For example, lets say you just wrote a new blog article on the best full body workouts to do in less than 30 minutes and you want to drive people to your blog. You share it on social media and patiently wait for people to visit your article. However, without a call to action, people will not be inspired to go to our blog. If you put a simple call to action telling users to check out your blog post, you will see much better results. They can also be used to drive engagement. Simply getting users to comment on a post can help your page be viewed more on people’s social media feeds.
Hashtags are a great way for your brand to reach users that are not already following your page. However, too many hashtags on specific social media platforms can make your posts look cluttered. Use 2 or 3 hashtags that are directly related to your business or your post. This will help you drive organic engagement to your site. Once these new users are on your page, you should use the social media strategies we outlined above to make them new clients.
Important Metrics To Consider
Reach means the total number of people who see your content. Additionally, potential reach is the maximum amount of users that could see your posts. In a perfect world, all of your followers would see every post that you publish. However, this is not the case. This is why it is an important personal trainer marketing metric for you to consider. You want your post to be seen by as many people as possible.
Whether it is an organic post or a paid posts, clicks are an extremely important metric for you to follow. Different types of clicks include your CTR (Click Through Rate) and CPC (Cost Per Click). Your CTR has important factors on how many people see your post, or your reach. It directly effects your quality score, helps you understand the messages that are important to your audience, and can help you save money. A higher click through rate means you paid less per click. If you are using Facebook, you can go to the business manager and see information about your clicks and adjust your content accordingly.
Engagement is a very important metric because it shows you how many people are interacting with your content. The more engagement you have, the more users will see your post. If you have more people seeing your post, you are building your brand awareness and business in turn.
Hashtags are very important on sites like Instagram and Twitter. They can help you reach users that are not already connected to your page. This is because many people search for hashtags that they are interested in. For example, if you use the hashtag #personaltraining, everyone who searches for this will see your post. After testing which hashtags make your posts receive the most engagements, always add them to your content. This is a great way to grow your audience and your engagement.
Organic & Paid Likes
Once your page has grown a little bit, you will notice that your posts are receiving a few organic likes. These will be from users that directly follow or subscribe to your page. However, you can also promote posts and run page like campaigns. While this does cost money, it helps new users find your business and grows your brand awareness. If you are just starting, or just started personal trainer marketing, it is a good idea to pay for likes. This will help you in the long run and is a great way to grow your audience at the start.
Use Competitors To Your Advantage
Other personal trainers and gyms are already utilizing social media marketing. Furthermore, they have been doing it for awhile and know how to do it. This means you can use it to your advantage! Competitors are a great way to get examples of how to use social media marketing to grow your business. Look at what content they are posting, what message they are conveying, what hashtags they are using, their call-to-actions, how they engage with their audience, and any other information that you can find!
We Want To Help You Grow!
We want to help you grow your personal training business! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email firstname.lastname@example.org and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article! If you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on Facebook, Instagram, Twitter, or on our support page!