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Grow Your Fitness Business By Blogging

How Blogging Can Help You Grow Your Fitness Business featured photo - women looking at fitness blog on computer

In such a competitive industry, it is important to use every resource you can to get more clients and grow your fitness business. Marketing on social media, getting referrals from current personal training clients, and using personal trainer software are good starts to growing your business, though there is more you could be doing. While it is not the easiest thing to do, blogging can give your fitness business a boost in multiple different ways. In this article, we will go over why starting a fitness blog is so important, how to create your own fitness blog, and what you should post on your blog.

Why Should I Make A Fitness Blog?

There are numerous reasons why you should create your own fitness blog. Whether you are a fitness coach that is just getting started or a personal trainer that has been in the industry for years, creating a fitness blog is a great way to grow your fitness business. A well-maintained blog can help you sell products/packages, attract new clients, grow your influence as a fitness expert, and grow your fitness business. Once your blog has gained some attention, it can also help you get noticed by the industry leaders and provide passive income through affiliate marketing.

Another large reason to start a fitness blog is that it helps your website with SEO (Search Engine Optimization). SEO is ” the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”. Or in other words, it is your ranking on search engines. Regularly posting blog articles focused on your business will help you appear higher in search queries. This, along with numerous other reasons, is why blogging will help you grow your fitness business.

How To Create A Fitness Blog

There has never been a better time to start a fitness blog. The opportunities that successful blogs can generate are lucrative and can help any personal trainer grow their business. However, there are a lot of different aspects that go into creating a successful fitness blog. It may seem difficult at first, though it will get easier as time goes on and will be well worth it. From choosing your blog’s name, all the way to monetizing your blog, every step is important to creating a successful blog.

Picking A Name For Your Blog

Choosing your blog’s name is very important. Though it may not seem that significant, this is the first thing that potential clients are going to see. A good blog name should be descriptive so new users know exactly what your blog is about, simply by reading it. Changing your blog’s name, later on, can be a hassle and can severely hurt your organic traffic. This is why it is important to choose a good blog name from the start.

Do not rush this process as having a blog name you are happy with will save you a lot of time and effort down the road. Once you find a blog’s name you are happy with, check if the domain is available. There are many softwares you can do to check the domain availability. Once this is done, your one step closer to publishing your blog and growing your fitness business!

Get Your Blog Online

After you finish choosing a name for your fitness blog, it’s time to get your blog online. This may seem confusing or technical, but it’s actually quite simple! There are two main aspects of getting your blog online. The first thing you need to do is choose the blogging software you want to use. After this, you must choose the blog hosting software. Once these items are completed, you are ready to start personalizing your blog (we’ll get to that later).

Step 1: Choose Blogging Software
grow your fitness business by using FitSW personal trainer software's blogging feature within the fitness coach app

FitSW offers personal trainers and fitness coaches the ability to publish posts, reply to comments, and manage fitness blogs within our software! In addition, your personal training clients can automatically view your blog from within the app. This makes it extremely easy to upload what you want your clients to see. We also give you the ability to share specific posts with clients only or allow anyone to see them. For more information on our personal trainer blogging feature, check out our blog article on how to start blogging by using FitSW! Having said that, if you are looking for a blogging platform that has exclusive features, refer to the paragraph below.

WordPress is one of the best and easiest software’s to use for running a successful blog. It’s easy to use system and has numerous plugins you can apply. This is why it is FitSW’s recommendation for blogging software. Having said that, choose whichever blogging platform you prefer! There are hundreds of options out there for you to choose from. Choose the platform that offers you the features you want. If you are just starting out, you’ll want a blogging platform that’s easy to set up, has a low learning curve and doesn’t require any coding skills.

Step 2: Choose Your Blog Host

A Blog host provides space on its servers and the equipment to store your blog and serve it up to visitors. This way, your blog can be reached by anyone online over the internet. There is a large amount of blog hosting software you can use, all with similar features. There are a few free blogs hosting software’s out there. However, their resources can be quite limited.

We here at FitSW use DreamHost and would recommend it highly. Its very easy to use and they have excellent customer support. There are a few different options that we recommend based on your needs. The most budget friendly is Shared Hosting which starts at only a few dollars a month, includes a free domain name, SSL certificate and more. It allows you to run WordPress and includes several other features that a new website would need. Another option for a larger / higher traffic website is Managed WordPress Hosting. This offers optimized WordPress hosting for less than $20 / month. Its a little more expensive but its faster, has more features, and is optimized for WordPress. The great thing about WordPress is you can switch plans at any time depending upon your needs.

Just like the blogging platform, choose something that works with your budget and has the features you desire. After you choose a blog hosting software, they will provide you with the instructions to finalize the setup. It’s that easy! Once this is completed, you are on the path to growing your fitness business!

Personalizing Your Fitness Blog

Everyone has a different opinion on what their blog should look like and what features it should have. WordPress makes it easy to change the theme of your blog. Starting out, there will be a few default themes. You can either choose a default theme, or add one from another site. The blog hosting software that you choose will likely have themes for you to choose from. Additionally, there are numerous sites that offer free and premium designs.

wordpress feature filter

By using WordPress, you can easily change the theme of your blog and filter for themes that have the features you want. For a full list of the features you can filter for, refer to the image above. Find the theme that works with your business.

Creating Your First Article

Blogging is a great way to grow your fitness business because it shows people that you are an expert in fitness. However, you need to write articles for your blog to gain traction. Publishing articles frequently is the key for blogging success. While every blog is different, you want to make sure you provide value for your readers. If you are trying to sell something in every post you do, most people will stop reading your blog. Make sure your posts have value, show why you are an expert, and offer insight that people cannot find anywhere else.

Promoting Your Blog

After you finish designing your blog and uploading articles, you can now begin promoting your blog. This is a crucial step to growing both your blog and business, especially if you are just starting out. While promoting your blog can sound costly or technical, it is actually quite easy! In addition, there are multiple ways you can promote your blog. While you should try many different promotion strategies, some may work better for your business. Test what produces the best results and optimize your promotion strategies for this.

Using Social Media

Posting your blog articles on social media is a great way to promote your blog and grow your fitness business. Social media can help you get new users to your blog, update existing users on your activity, and can be a powerful marketing tool. If you want your blog post to be seen by more users than the people that like your page, you can promote your post! While this requires payment, the cost is very low and can bring more users to your blog.


After using social media and bringing new readers to your blog, you want to make sure that your readers come back. This is why using email marketing for your blog is a crucial promotion strategy. You can easily set up a pop up on your blog that encourages users to sign up for your emails. Additionally, you can put signups for your emails across your social media and on your website. Building your email list is important because it notifies users of your new blog posts. Furthermore, it can help you build closer relationships with your readers.

Email marketing can be complicated at times and I cannot cover all of the intricate details in this blog article. However, it is important to utilize all of the aspects of email marketing for the best chance of success. You can find more information about email marketing here.

Commenting On Other Blogs

Find similar blogs to you and commenting on them is a great way to build both back links and generate interest from other users. The process is simple, comment on other blogs and provide a link back to your blog. It is important to note that this should not be abused. If you are leaving poor quality, non relevant content on other fitness blogs, this will hurt your blog. Additionally, the blog owner will most likely delete these comments. Make sure you post relevant and helpful comments on other blogs and you’ll be sure to get relevant and engaged users. Not to mention it gives you a boost with SEO.

Monetizing Your Blog

Once your blog is has a good reader base, you can begin the process of monetizing your blog. Monetiziation is ” the action or process of earning revenue from an asset, business, etc”. Regardless of the success of your personal training business, earning extra revenue is never a bad thing. Additionally, if you blog has grown enough to get to this step, your fitness business will already be flourishing! So, how do you start the process of monetizing your blog?

There are many ways to make money off of your blog. First of all, you can use it as a platform to sell your services and products. If you have a brand new nutrition program, blogging about it can be a great way to sell more packages. Next, you can get paid to write reviews about different products. Successful fitness blogs can generate large amounts of income through this method. People will send you products or give you services for free, in exchange for your review.

The best way to monetize your blog is selling advertising space. Successful blogs garner large amounts of attention from advertisers. If you are interested in selling advertising space, visit Google AdSense! They make it simple to sell advertising space and do all of the hard work.

FitSW Wants To Help You Grow Your Fitness Business

We want to help you grow your personal training business and increase your revenue! From the day FitSW was founded, our goal has been to help personal trainers grow their client base. We offer a “Trainer of the Month” promotion in which we select one trainer a month and share their story with the world! All you need to do is email and answer the questions they provide you! It’s that simple! Once you are chosen, we will post all of your information to our blog and social media accounts. If you would like an example, please check out this featured personal trainer article!

FitSW wants you to write articles for us! If you have a interesting topic, or just want to get your blog out there, contact us! We would love to feature one of your blog articles and will give you full accreditation.

Additionally, if you have any other ideas on how we can help you grow, we would love to hear your thoughts! Reach out to us on FacebookInstagramTwitter, or on our support page!

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